聚丙烯吸收性卫生用品市场机会、成长动力、产业趋势分析与预测 2024 - 2032 年

2023年，全球聚丙烯吸收性卫生用品市场估值达87亿美元，预计2024年至2032年复合年增长率为4.4%。领域。发展中地区出生率的上升以及购买力增强的中产阶级人口的增加极大地促进了这一趋势。父母越来越重视婴儿的舒适、便利和卫生，因此他们选择由聚丙烯製成的高品质一次性产品，以实现出色的吸收性和防漏性。此外，向较小的家庭单位、城市生活和双收入家庭的转变鼓励使用一次性产品的实用性。

产品设计的持续创新，专注于更薄和亲肤材料，也提高了消费者对这些产品的兴趣。市场根据产品类型进行分类，包括婴儿尿布、女性卫生用品、成人失禁用品和湿纸巾。婴儿尿布引领市场，由于其广泛使用和父母对婴儿卫生意识的提高而产生大量收入。一次性尿布利用聚丙烯实现最佳吸收性和防渗漏，其实用性和性能使其成为当今家庭的首选。

旨在提高舒适度和效率的创新进一步巩固了其市场地位。以最终用途分析，婴儿市场占有很大份额，占总数的49.1%。这种主导地位源于对婴儿尿布的高需求，而婴儿尿布对于照顾新生儿至关重要。各地区出生率的上升以及对婴儿卫生的高度重视是推动这些一次性产品消费的主要因素。

父母越来越重视便利性、舒适性和安全性，这导致他们青睐由聚丙烯製成的高品质产品。尿布技术的进步提高了吸收性和皮肤相容性，巩固了婴儿市场的地位。这些产品的分销管道包括大卖场/超市、药局、电子商务、批发商/分销商和医疗机构。大型超市和超级市场因其广泛的选择和消费者的便利性而占据了重要的市场份额。

这些零售空间出售各种卫生用品，对许多消费者来说成为有吸引力的购物目的地。他们的大量库存能力和促销优惠迎合了各种消费者的喜好，进一步巩固了他们的市场领导地位。在美国，聚丙烯吸收性卫生用品市场价值到2023 年将达到17 亿美元。显着。此外，具有改进的吸收性和亲肤材料的创新设计引起了注重健康的消费者的共鸣。

美国市场受益于完善的零售框架，确保透过大卖场、超市和电子商务平台轻鬆获得这些产品。总体而言，北美仍然是全球聚丙烯吸收性卫生用品市场的关键地区，其特点是创新和以消费者为中心的策略的紧密结合。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 婴儿护理产品需求增加
    • 人们对个人卫生重要性的认识不断提高
    • 扩大电子商务以提高产品可及性
  • 产业陷阱与挑战
    • 对塑胶废弃物的环境担忧
    • 来自可生物降解替代品的竞争日益加剧
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场规模与预测：依产品类型，2021-2032 年

• 主要趋势
• 婴儿尿布
• 女性卫生用品
• 成人失禁产品
• 湿纸巾

第 6 章：市场规模与预测：依最终用途，2021-2032 年

• 主要趋势
• 婴儿
• 女性
• 成年人

第 7 章：市场规模与预测：按配销通路划分，2021-2032 年

• 主要趋势
• 大型超市/超市
• 药局
• 电子商务
• 批发商/分销商
• 医院和诊所

第 8 章：市场规模与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 9 章：公司简介

• Asahi Kasei
• C&S Paper
• CNC International
• DuPont de Nemours
• Essity AB
• Fibertex Nonwovens
• Georgia-Pacific
• Global Nonwovens
• Godrej & Boyce
• Gulsan Holding

The Global Polypropylene Absorbent Hygiene Market reached a valuation of USD 8.7 billion in 2023 and is projected to expand at a CAGR of 4.4% from 2024 to 2032. This growth is primarily driven by the increasing demand for hygiene products, especially in the baby care segment. Rising birth rates in developing areas and a growing middle-class population with enhanced purchasing power significantly contribute to this trend. Parents are placing greater emphasis on their infants' comfort, convenience, and hygiene, leading them to choose high-quality disposable options made from polypropylene for excellent absorbency and leak protection. Furthermore, the shift toward smaller family units, urban living, and dual-income households encourages the use of disposable products for their practicality.

Ongoing innovations in product design, focusing on thinner and skin-friendly materials, are also boosting consumer interest in these products. The market is categorized based on product type, which includes baby diapers, feminine hygiene items, adult incontinence products, and wipes. Baby diapers lead the market, generating substantial revenue due to their widespread usage and increasing awareness among parents regarding infant hygiene. The practicality and performance of disposable diapers, which utilize polypropylene for optimal absorbency and protection against leaks, make them a favored option for families today.

Innovations aimed at improving comfort and efficiency further solidify their market presence. When analyzed by end-use, the market reveals that infants hold a significant share, accounting for 49.1% of the total. This dominance stems from the high demand for baby diapers, essential for caring for newborns. The rising birth rates across various regions and the heightened focus on infant hygiene are major factors driving the consumption of these disposable products.

Parents increasingly prioritize convenience, comfort, and safety, leading them to favor high-quality options made from polypropylene. Advances in diaper technology that enhance absorbency and skin compatibility reinforce the infant segment's position in the market. Distribution channels for these products include hypermarkets/supermarkets, pharmacies, e-commerce, wholesalers/distributors, and healthcare facilities. Hypermarkets and supermarkets command a significant market share due to their extensive selection and consumer convenience.

These retail spaces allow for a diverse array of hygiene products, making them an attractive shopping destination for many consumers. Their large inventory capabilities and promotional offers cater to various consumer preferences, further strengthening their market leadership. In the United States, the polypropylene absorbent hygiene market was valued at USD 1.7 billion in 2023. There is a notable demand for disposable products across different categories, fueled by a heightened focus on personal hygiene, an increasing aging population, and rising disposable incomes that facilitate premium purchases. Additionally, innovative designs featuring improved absorbency and skin-friendly materials resonate with health-conscious consumers.

The U.S. market benefits from a well-established retail framework, ensuring easy access to these products through hypermarkets, supermarkets, and e-commerce platforms. Overall, North America remains a critical region in the global polypropylene absorbent hygiene market, characterized by a strong blend of innovation and consumer-focused strategies.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2023

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing demand for baby care products
    • 3.6.1.2 Rising awareness of personal hygiene importance
    • 3.6.1.3 Expansion of e-commerce for product accessibility
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Environmental concerns over plastic waste
    • 3.6.2.2 Competition from biodegradable alternatives increasing
• 3.7 Growth potential analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Size and Forecast, By Product Type, 2021-2032 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Baby diapers
• 5.3 Feminine hygiene products
• 5.4 Adult incontinence products
• 5.5 Wipes

Chapter 6 Market Size and Forecast, By End Use, 2021-2032 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Infants
• 6.3 Women
• 6.4 Adults

Chapter 7 Market Size and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Hypermarkets/supermarkets
• 7.3 Pharmacies
• 7.4 E-commerce
• 7.5 Wholesalers/distributors
• 7.6 Hospitals and clinics

Chapter 8 Market Size and Forecast, By Region, 2021-2032 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Asahi Kasei
• 9.2 C&S Paper
• 9.3 CNC International
• 9.4 DuPont de Nemours
• 9.5 Essity AB
• 9.6 Fibertex Nonwovens
• 9.7 Georgia-Pacific
• 9.8 Global Nonwovens
• 9.9 Godrej & Boyce
• 9.10 Gulsan Holding