除毛产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年，全球除毛产品市场价值为 147 亿美元，预计 2024 年至 2032 年复合年增长率为 4.7%。去除解决方案。无痛雷射设备和先进除毛器等创新增强了用户体验和功效，鼓励更多消费者投资这些产品。然而，挑战仍然存在，包括皮肤敏感和对某些除毛产品的不良反应，这可能会阻止潜在的购买者。此外，与先进除毛设备（例如雷射机和优质除毛器）相关的高昂前期成本可能会让精打细算的个人望而却步，即使考虑到它们可能提供的长期节省。

市场依产品类型分为乳霜、蜡、刮鬍凝胶和泡沫以及设备。 2023 年，光是蜜蜡除毛业务就产生了约56 亿美元的收入，预计到2032 年将成长到86 亿美元。更持久。这种基于根部的方法可以长时间保持皮肤光滑，从而吸引了那些喜欢长时间无毛皮肤的消费者。由于专业服务和 DIY 套件的可用性，打蜡细分市场获得了关注，为消费者提供了一系列适合其喜好和预算的选择。

在分析消费者人口统计时，市场可分为男性和女性市场。 2023 年，女性以约 76% 的份额主导市场，预计到 2032 年将升至 77%。 女性对除毛方法（包括打蜡、剃须和脱毛膏）的多样化选择推动了该行业的创新。品牌积极开发满足女性独特需求的专业产品，例如专为敏感肌肤设计的配方和针对特定身体部位的针对性产品。居家美容护理越来越受欢迎，尤其是在寻求便利性和成本效益的女性中，凸显了这一持续趋势。

北美成为最大的市场，到 2023 年将占据约 37% 的份额，预计 2024 年至 2032 年间复合年增长率将达到 5% 左右。从传统方法到尖端解决方案的各种除毛产品的需求不断增加。此外，北美拥有众多开发先进除毛技术的创新公司，包括雷射和强烈脉衝光 (IPL) 设备。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 个人美容需求不断增加
    • 网路零售成长
  • 产业陷阱与挑战
    • 皮肤敏感性和反应
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

• 主要趋势
• 奶油
• 蜡
• 刮鬍凝胶和泡沫
• 装置
  • 刮鬍刀
  • 除毛器
  • 雷射除毛设备
  • 修剪器
  • 其他（强烈脉衝光装置等）

第 6 章：市场估计与预测：依价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 7 章：市场估计与预测：按消费者群体划分，2021-2032 年

• 主要趋势
• 男士
• 女性

第 8 章：市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 个人使用
• 专业用途
  • 沙龙和水疗中心
  • 医学美容诊所
  • 其他（美容诊所等）

第 9 章：市场估计与预测：依配销通路划分，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超级市场和大卖场
  • 专卖店
  • 其他零售店

第 10 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• Beiersdorf AG
• Braun GmbH
• Conair Corporation
• CyDen Ltd.
• Emjoi Inc.
• Epilady Ltd.
• Home Skinovations Ltd.
• L'Oreal SA
• Panasonic Corporation
• Philips NV
• Procter & Gamble Co.
• Reckitt Benckiser Group
• Shiseido Company, Limited
• Spectrum Brands Holdings, Inc.
• Tria Beauty, Inc.

The Global Hair Removal Products Market was valued at USD 14.7 billion in 2023 and is projected to grow at a CAGR of 4.7% from 2024 to 2032. Increased awareness surrounding personal grooming and hygiene, particularly among younger consumers, has significantly boosted the demand for hair removal solutions. Innovations such as pain-free laser devices and advanced epilators have enhanced user experience and efficacy, encouraging more consumers to invest in these products. However, challenges remain, including skin sensitivities and adverse reactions to certain hair removal products, which can deter potential buyers. Additionally, the high upfront costs associated with advanced hair removal devices-such as laser machines and premium epilators-may dissuade budget-conscious individuals, even while considering the long-term savings they might offer.

The market is categorized by product type into creams, wax, shaving gels and foams, and devices. The wax segment alone generated approximately USD 5.6 billion in revenue in 2023 and is projected to grow to USD 8.6 billion by 2032. Waxing effectively removes hair from the root, providing longer-lasting results compared to other methods like shaving. This root-based approach keeps the skin smooth for extended periods, making it appealing to consumers who prefer longer durations of hair-free skin. The waxing segment has gained traction due to the availability of both professional services and DIY kits, offering consumers a range of options to fit their preferences and budgets.

When analyzing consumer demographics, the market can be divided into male and female segments. In 2023, women dominated the market with a share of around 76%, projected to rise to 77% by 2032. Women's diverse choices in hair removal methods-including waxing, shaving, and depilatory creams-drive innovation within the sector. Brands are motivated to develop specialized products that cater to women's unique needs, such as formulas designed for sensitive skin and targeted items for specific body areas. The increasing popularity of at-home beauty treatments, especially among women seeking convenience and cost-effectiveness, highlights this ongoing trend.

North America emerged as the largest market, holding approximately 37% of the share in 2023, and is expected to achieve a CAGR of around 5% between 2024 and 2032. Consumers in this region are generally well-informed about personal grooming and hygiene, leading to a heightened demand for a wide variety of hair removal products, from traditional methods to cutting-edge solutions. Moreover, North America is home to numerous innovative companies developing advanced hair removal technologies, including laser and intense pulsed light (IPL) devices.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
  • 1.4.1 Primary research and validation
  • 1.4.2 Primary sources
  • 1.4.3 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Increasing demand for personal grooming
    • 3.4.1.2 Online retail growth
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Skin sensitivity and reactions
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Cream
• 5.3 Wax
• 5.4 Shaving gels & foams
• 5.5 Devices
  • 5.5.1 Razors
  • 5.5.2 Epilators
  • 5.5.3 Laser hair removal devices
  • 5.5.4 Trimmers
  • 5.5.5 Others (Intense pulsed light devices, Etc)

Chapter 6 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Personal use
• 8.3 Professional use
  • 8.3.1 Salons and spas
  • 8.3.2 Medical aesthetics clinics
  • 8.3.3 Others (Beauty clinics, Etc)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-Commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Supermarkets and hypermarkets
  • 9.3.2 Specialty stores
  • 9.3.3 Other retail stores

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Indonesia
  • 10.4.6 Malaysia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Beiersdorf AG
• 11.2 Braun GmbH
• 11.3 Conair Corporation
• 11.4 CyDen Ltd.
• 11.5 Emjoi Inc.
• 11.6 Epilady Ltd.
• 11.7 Home Skinovations Ltd.
• 11.8 L'Oreal S.A.
• 11.9 Panasonic Corporation
• 11.10 Philips N.V.
• 11.11 Procter & Gamble Co.
• 11.12 Reckitt Benckiser Group
• 11.13 Shiseido Company, Limited
• 11.14 Spectrum Brands Holdings, Inc.
• 11.15 Tria Beauty, Inc.