![]() |
市场调查报告书
商品编码
1621871
睫毛精华液市场机会、成长动力、产业趋势分析及 2024 年至 2032 年预测Eyelash Serum Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 to 2032 |
2023 年,全球睫毛精华液市场价值为6.744 亿美元,预计2024 年至2032 年复合年增长率为7.6%。精华液的需求。随着美容趋势的不断转变,消费者越来越多地寻求增强自然特征的产品,更喜欢假睫毛等合成增强产品的替代品。睫毛精华液可促进睫毛生长,使睫毛变得更长、更浓密,为希望自然地获得迷人外观的人提供了理想的解决方案。在产品细分中,市场分为前列腺素精华、胜肽精华和维生素精华。
2023 年,前列腺素衍生精华液占了很大份额,达到2.938 亿美元,预计到2032 年复合年增长率为9.3%。的活性成分,从而产生睫毛明显更饱满、更健康。当消费者寻找效果显着的美容产品时,前列腺素精华液的快速、有效效果使其成为首选。分销管道分为线上和线下。 2023年,离线通路成为主导力量,占据51.4%的市场份额,预计到2032年将以6%的复合年增长率增长。一站式服务购物和各种价位的美容产品。
显眼的店内展示有助于提高产品知名度并推动衝动购买,从而扩大整体市场影响力。从区域分析来看,北美地区在 2023 年以 2.239 亿美元的估值引领市场,预计在预测期内复合年增长率为 6.4%。该地区的成长得益于蓬勃发展的美容和健康产业,消费者优先考虑无需侵入性手术即可改善外观的产品。社群媒体的影响和认可进一步提高了人们对睫毛精华液的兴趣,因为可见的效果成为购买决策的决定性因素。
市场范围 | |
---|---|
开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 6.744 亿美元 |
预测值 | 12.9 亿美元 |
复合年增长率 | 7.6% |
因此,随着消费者继续优先考虑有效且自然的美容解决方案,全球睫毛精华液市场必将扩大,推动产品类型、分销管道和关键地区的稳定成长。
The Global Eyelash Serum Market, valued at USD 674.4 million in 2023, is projected to grow at a CAGR of 7.6% from 2024 to 2032. A rising focus on personal grooming and natural beauty solutions, particularly among women, propels the demand for eyelash serums. As beauty trends continue to shift, consumers increasingly seek products that enhance natural features, preferring alternatives to synthetic enhancements like false lashes. Eyelash serums, which encourage the growth of longer, thicker lashes, offer a desirable solution for individuals aiming to achieve captivating looks naturally. In product segmentation, the market is categorized into Prostaglandin-derived, Peptide-based, and Vitamin-based serums.
In 2023, Prostaglandin-derived serums held a significant share, reaching USD 293.8 million, with growth anticipated at a CAGR of 9.3% through 2032. Known for their effectiveness in stimulating lash growth, these serums use active ingredients that mimic natural prostaglandins, resulting in visibly fuller and healthier lashes. As consumers look for beauty products that deliver noticeable outcomes, the swift, effective results of Prostaglandin-based serums have made them a top choice. Distribution channels are divided into Online and Offline segments. The Offline channel was the dominant force in 2023, accounting for 51.4% of the market share, and is expected to grow at a CAGR of 6% through 2032. Physical retail stores play an essential role in product distribution, offering consumers convenient one-stop shopping and a range of beauty products at varied price points.
Prominent in-store displays contribute to product visibility and drive impulse purchases, enhancing overall market reach. In terms of regional analysis, North America led the market with a valuation of USD 223.9 million in 2023 and is projected to grow at a CAGR of 6.4% over the forecast period. The region's growth is supported by a flourishing beauty and wellness industry, where consumers prioritize products that enhance their appearance without invasive procedures. Social media influences and endorsements have further boosted interest in eyelash serums, as visible results become a decisive factor in purchase decisions.
Market Scope | |
---|---|
Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $674.4 Million |
Forecast Value | $1.29 Billion |
CAGR | 7.6% |
The global eyelash serum market is thus set to expand as consumers continue prioritizing effective and natural beauty solutions, driving steady growth across product types, distribution channels, and key regions.