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市场调查报告书
商品编码
1621917
白茶市场机会、成长动力、产业趋势分析与预测 2024 - 2032White Tea Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
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2023 年全球白茶市场价值为 17 亿美元，预计 2024 年至 2032 年复合年增长率为 6.2%。白茶以其抗氧化特性和抗衰老作用而闻名，受到注重健康、寻求从饮料中获得健康益处的人们的青睐。除了饮料之外，由于白茶具有促进健康的特性，它也越来越多地应用于功能性食品领域以及护肤品和化妆品等个人护理产品。有机和优质产品的上升趋势进一步支持了市场成长。
此外，线上零售通路的不断扩大使白茶变得更容易获得，从而促进了白茶的全球消费。白牡丹细分市场是市场的重要组成部分，2023 年价值为5 亿美元，预计到2032 年将以6.5% 的复合年增长率增长。早期茶芽和开发叶子带来复杂的味道。其丰富的抗氧化剂含量使其成为注重健康、寻求天然健康解决方案的消费者的首选。饮料领域在2023年超过7亿美元，预计2024年至2032年将维持6.4%的成长率。
即饮白茶产品通常添加天然香料和功能性成分，也越来越受欢迎。这种不断增长的需求进一步得到了咖啡馆和餐厅菜单中白茶的支持，使其更容易被更广泛的受众看到和接受。 2023 年中国白茶市场价值将超过 3.132 亿美元，预计到 2032 年将以 6.3% 的复合年增长率增长。 。其他地区如云南和浙江也为市场做出了巨大贡献，为国内和全球消费者提供优质品种。
| 市场范围 | |
|---|---|
| 开始年份 | 2023年 |
| 预测年份 | 2024-2032 |
| 起始值 | 17亿美元 |
| 预测值 | 30 亿美元 |
| 复合年增长率 | 6.2% |
该国广泛的加工和分销基础设施，加上茶文化的重要性，继续支撑当地市场并推动全球需求。
目录
第 1 章：方法与范围
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 干扰
- 未来展望
- 製造商
- 经销商
- 供应商格局
- 利润率分析
- 重要新闻和倡议
- 监管环境
- 衝击力
- 成长动力
- 增强健康意识
- 对天然和有机产品的需求不断增长
- 扩大饮料市场
- 特色茶越来越受欢迎
- 产业陷阱与挑战
- 某些市场的认知度有限
- 来自其他茶类的竞争
- 成长潜力分析
- 波特的分析
- PESTEL分析
第 4 章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按类型，2021-2032 年
- 主要趋势
- 银针
- 白牡丹
- 长寿贵寿眉
- 致敬眉
- 其他的
第 6 章：市场估计与预测：按应用划分，2021-2032 年
- 主要趋势
- 饮料
- 功能性及保健饮料
- 个人护理
- 食品业
- 其他的
第 7 章：市场估计与预测：按配销通路，2021-2032 年
- 主要趋势
- 网路零售
- 电商平台
- 品牌网站
- 线下零售
- 超市/大卖场
- 专卖店
- 便利商店
- 茶叶精品店
- 其他的
第 8 章：市场估计与预测：按地区，2021-2032 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
第 9 章：公司简介
- Dilmah Ceylon Tea Company
- Goodricke Group Limited
- Rare Tea Company
- Sancha Tea
- The Chinese Tea Company
- The East India Company
- ViconyTeas
- White Cloud World Teas
- Wight Tea Company
The Global White Tea Market, valued at USD 1.7 billion in 2023, is projected to grow at a CAGR of 6.2% between 2024 and 2032. This growth is largely fueled by increasing consumer demand for natural, health-focused beverages. White tea, renowned for its antioxidant properties and anti-aging effects, is gaining traction among health-conscious individuals who seek wellness benefits from their drinks. In addition to beverages, white tea is increasingly being utilized in the functional food sector, as well as in personal care products like skincare and cosmetics, due to its health-enhancing properties. The rising trend toward organic and premium products further supports market growth.
Additionally, the expanding presence of online retail channels is making white tea more accessible, contributing to its global consumption. The white peony segment, a significant part of the market, was valued at USD 500 million in 2023 and is forecast to grow at a CAGR of 6.5% through 2032. White peony's popularity stems from its unique flavor profile, combining early tea buds and developed leaves for a complex taste. Its rich antioxidant content makes it a top choice for health-conscious consumers seeking natural wellness solutions. The beverage segment, which surpassed USD 700 million in 2023, is expected to maintain a growth rate of 6.4% from 2024 to 2032. Consumers' increasing preference for healthier drinks has propelled white tea to the forefront as an alternative to sugary beverages.
Ready-to-drink white tea products, often infused with natural flavors and functional ingredients, are also gaining popularity. This growing demand is further supported by the inclusion of white tea in cafes and restaurant menus, making it more visible and accessible to a broader audience. China's white tea market, valued at over USD 313.2 million in 2023, is expected to grow at a 6.3% CAGR through 2032. China's Fujian province, known for its ideal climate and soil conditions, remains a key production hub for high-quality white tea. Other regions like Yunnan and Zhejiang also contribute significantly to the market, offering premium varieties to both domestic and global consumers.
| Market Scope | |
|---|---|
| Start Year | 2023 |
| Forecast Year | 2024-2032 |
| Start Value | $1.7 Billion |
| Forecast Value | $3 Billion |
| CAGR | 6.2% |
The country's extensive processing and distribution infrastructure, coupled with the cultural importance of tea, continues to bolster the local market and drive global demand.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definitions
- 1.2 Base estimates & calculations
- 1.3 Forecast calculations
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021-2032
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.2 Increasing health consciousness
- 3.6.2.1 Rising demand for natural and organic products
- 3.6.2.2 Expanding beverage market
- 3.6.2.3 Growing popularity of specialty teas
- 3.6.3 Industry pitfalls & challenges
- 3.6.3.1 Limited awareness in some markets
- 3.6.3.2 Competition from other tea types
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2023
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates & Forecast, By Type, 2021-2032 (USD Billion) (Units)
- 5.1 Key trends
- 5.2 Silver needle
- 5.3 White peony
- 5.4 Long noble life eyebrow
- 5.5 Tribute eyebrow
- 5.6 Others
Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Units)
- 6.1 Key trends
- 6.2 Beverage
- 6.3 Functional and health drinks
- 6.4 Personal care
- 6.5 Food industry
- 6.6 Others
Chapter 7 Market Estimates & Forecast, By Distribution channel, 2021-2032 (USD Billion) (Units)
- 7.1 Key trends
- 7.2 Online retail
- 7.2.1 E-commerce platforms
- 7.2.2 Brand websites
- 7.3 Offline retail
- 7.3.1 Supermarkets/hypermarkets
- 7.3.2 Specialty stores
- 7.3.3 Convenience stores
- 7.3.4 Tea boutiques
- 7.3.5 Others
Chapter 8 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Units)
- 8.1 Key trends
- 8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
- 8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Italy
- 8.3.5 Spain
- 8.3.6 Russia
- 8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 Australia
- 8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.6 MEA
- 8.6.1 South Africa
- 8.6.2 Saudi Arabia
- 8.6.3 UAE
Chapter 9 Company Profiles
- 9.1 Dilmah Ceylon Tea Company
- 9.2 Goodricke Group Limited
- 9.3 Rare Tea Company
- 9.4 Sancha Tea
- 9.5 The Chinese Tea Company
- 9.6 The East India Company
- 9.7 ViconyTeas
- 9.8 White Cloud World Teas
- 9.9 Wight Tea Company
