电动刮鬍刀市场机会、成长动力、产业趋势分析与预测 2024 - 2032 年

2023 年，全球电动刮鬍刀市场规模为118.9 亿美元，预计2024 年至2032 年复合年增长率为4.5%。须刀的需求正在上升。製造商正在推出具有智慧技术、可自订设定和多功能设计的创新产品，以满足消费者不断变化的需求。

然而，市场面临激烈的竞争，许多品牌提供各种各样的产品。为了保持领先地位，企业必须不断创新。此外，一次性刮鬍刀等低成本替代品的供应也带来了挑战，尤其是对价格敏感的消费者而言。这些剃须刀价格实惠且方便，使其成为许多人的选择。与电动模型相比，它们也更易于使用并且需要更少的维护。

从产品类型来看，旋转式刮鬍刀占据市场主导地位，2023 年营收为24.5 亿美元。操作以及能够适应环境而受到青睐。它们的设计最大限度地减少了皮肤刺激和割伤，非常适合敏感肌肤。此外，其轻巧、符合人体工学的结构确保了舒适的握持感，并且许多型号都是无线的，在使用过程中提供了灵活性。

电动刮鬍刀也按电源分类，有线和无线两种选择。 2023 年，无线细分市场占据主导地位，占 65% 的份额。无线刮鬍刀由于其便利性和便携性而越来越受欢迎。它们允许用户自由剃须，不受电源线的限制，这使得它们对忙碌的个人和经常旅行的人特别有吸引力。具有更长寿命和更快充电速度的充电电池的发展也增强了无线型号的吸引力，减轻了人们对电池性能的担忧。

2023年，亚太地区电动刮鬍刀市场规模约为40.7亿美元，预计到2032年将成长至62.7亿美元。 。随着越来越多的消费者寻求优质美容产品，对电动刮鬍刀的需求不断上升。线上购物平台的快速成长也使消费者更容易以有竞争力的价格购买各种电动刮鬍刀，增加了市场的成长潜力。此外，随着中产阶级收入的增加，更多消费者愿意投资高端美容设备，进一步提振市场。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 监管环境
• 衝击力
  • 成长动力
    • 消费者对个人仪表和卫生的意识不断提高
    • 电子商务的成长
    • 技术进步
    • 对便利的个人美容解决方案的需求不断增长
  • 产业陷阱与挑战
    • 市场竞争激烈
    • 提供更便宜的替代品，例如抛弃式刮鬍刀
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 技术概述
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

• 主要趋势
• 旋转刮鬍刀
• 贴膜刮鬍刀
• 干湿两用刮鬍刀
• 剪刀
• 其他（双箔、全合一等）

第 6 章：市场估计与预测：按电源划分，2021-2032 年

• 主要趋势
• 有线
• 无线

第 7 章：市场估计与预测：依价格范围，2021-2032

• 主要趋势
• 低的
• 中等的
• 高的

第 8 章：市场估计与预测：按最终用途，2021-2032 年

• 主要趋势
• 男士
• 女性

第 9 章：市场估计与预测：按配销通路，2021-2032 年

• 主要趋势
• 在线的
  • 电子商务平台
  • 公司网站
• 离线
  • 大型零售店
  • 专卖店
  • 其他（个体店、百货公司等）

第 10 章：市场估计与预测：按地区划分，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• Andis
• Braun
• Conair
• Hattekar
• Havells
• Manscaped
• Panasonic
• Philips
• Remington
• Runwe Pro
• Sencor
• SweetLf
• Vega Professional
• VGR
• Wahl

The Global Electric Shavers Market stood at USD 11.89 billion in 2023 and is projected to expand at 4.5% CAGR from 2024 to 2032. As personal grooming and hygiene awareness increases, especially among tech-savvy individuals, the demand for advanced electric shavers is rising. Manufacturers are responding with innovative products featuring smart technology, customizable settings, and versatile designs to cater to the evolving needs of consumers.

However, the market faces strong competition, with numerous brands offering a wide variety of products. To stay ahead, companies must continuously innovate. Additionally, the availability of lower-cost alternatives like disposable razors presents a challenge, particularly among price-conscious consumers. These razors are affordable and convenient, making them a choice for many. They are also easier to use and require less maintenance compared to electric models.

Based on product type, the rotary shavers led the market, generating USD 2.45 billion in revenue in 2023. This segment is expected to reach USD 3.53 billion by 2032. Rotary shavers are favored for their comfort, easy handling, and ability to adapt to the contours of the face and neck. Their design minimizes skin irritation and cuts, making them ideal for sensitive skin. Additionally, their lightweight, ergonomic construction ensures a comfortable grip and many models are cordless, offering flexibility during use.

Electric shavers are also classified by power source, with corded and cordless options. The cordless segment dominated the market in 2023, capturing 65% of the share. Cordless shavers are increasingly popular due to their convenience and portability. They allow users to shave freely without being restricted by a power cord, making them especially appealing to busy individuals and frequent travelers. The development of rechargeable batteries with longer life spans and faster charging has also enhanced the appeal of cordless models, alleviating concerns about battery performance.

Asia Pacific electric shavers market garnered approximately USD 4.07 billion in 2023 and is expected to grow to USD 6.27 billion by 2032. This growth is driven by the region's large population, the rising popularity of e-commerce, and growing disposable income. With more consumers seeking quality grooming products, the demand for electric shavers is rising. The rapid growth of online shopping platforms has also made it easier for consumers to access a variety of electric shavers at competitive prices, adding to the market's growth potential. Additionally, as middle-class incomes rise, more consumers are willing to invest in higher-end grooming devices, further boosting the market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Rising awareness about personal grooming and hygiene among consumers
    • 3.5.1.2 Growth of E-commerce
    • 3.5.1.3 Technological advancements
    • 3.5.1.4 Rising demand for convenient personal grooming solutions
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Highly competitive market
    • 3.5.2.2 Availability of cheaper alternatives like disposable razors
• 3.6 Consumer buying behavior analysis
  • 3.6.1 Demographic trends
  • 3.6.2 Factors Affecting Buying Decision
  • 3.6.3 Consumer Product Adoption
  • 3.6.4 Preferred Distribution Channel
  • 3.6.5 Preferred Price Range
• 3.7 Technological Overview
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Rotary shavers
• 5.3 Foil shavers
• 5.4 Wet & dry shavers
• 5.5 Clippers
• 5.6 Others (twin foil, all in 1 etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021-2032 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Corded
• 6.3 Cordless

Chapter 7 Market Estimates & Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women

Chapter 9 Market Estimates & Forecast, By Distribution channel, 2021-2032 (USD Billion) (Million Units)

• 9.1 Key Trends
• 9.2 Online
  • 9.2.1 E commerce platforms
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Mega retail stores
  • 9.3.2 Specialty stores
  • 9.3.3 Others (individual store, departmental stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 Andis
• 11.2 Braun
• 11.3 Conair
• 11.4 Hattekar
• 11.5 Havells
• 11.6 Manscaped
• 11.7 Panasonic
• 11.8 Philips
• 11.9 Remington
• 11.10 Runwe Pro
• 11.11 Sencor
• 11.12 SweetLf
• 11.13 Vega Professional
• 11.14 VGR
• 11.15 Wahl