2024 - 2032 年女性数位健康市场机会、成长动力、产业趋势分析与预测

Womens Digital Health Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032

出版日期: 2024年11月07日 | 出版商:

Global Market Insights Inc. | 英文 138 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2023 年，全球女性数位健康市场价值为 26 亿美元，预计 2024 年至 2032 年将以 19.7% 的复合年增长率强劲增长。透过利用行动应用程式、穿戴式装置、远距医疗平台和数位社群等工具，女性可以更好地管理自己的健康，获得更多资讯和护理。

智慧型手机的日益普及和网路存取的改善对于扩大女性数位健康解决方案的覆盖范围至关重要。随着连结性的不断增强，更多的女性，包括低收入和中等收入地区的女性，可以获得这些技术。这一转变弥合了数位鸿沟，使虚拟健康咨询和个人化健康追踪等服务得以广泛采用，推动市场成长并促进创新。

市场按类型分为行动应用程式、穿戴式装置、诊断工具等。 2023 年，行动应用成为主导细分市场，贡献 16 亿美元收入，并有望在预测期内大幅成长。它们的受欢迎源于其便利性和可访问性，为用户提供 24/7 存取健康管理工具。这些应用程式允许女性监测其健康的各个方面，提供个人化的见解和建议，这对于有效的健康管理至关重要。

市场范围
开始年份	2023年
预测年份	2024-2032
起始值	26亿美元
预测值	129 亿美元
复合年增长率	19.7%

依应用，市场分为生殖健康、经期健康、怀孕与照护、一般健康等。 2023年，生殖健康占47.7%的市场份额，预计将大幅成长。人们对生殖健康问题的认识不断提高，推动了对支持生育追踪和计划生育解决方案的需求。技术进步提高了週期预测和其他相关指标的准确性，进一步增强了该细分市场的吸引力。

以美国为首的北美地区在 2023 年主导了全球女性数位健康市场，美国的收入为 8.478 亿美元。该地区受益于智慧型手机的高普及率、强大的网路基础设施以及对健康科技新创公司的大量投资。这些因素刺激了生殖健康、心理健康和更年期管理的先进数位解决方案的开发。

随着科技的不断进步和女性健康意识的增强，数位健康市场有望大幅扩张，改变全球女性的医疗保健可近性和个人化。

产业生态系统分析
产业影响力
- 成长动力
  - 对个人化医疗保健的需求不断增长
  - 穿戴式装置的技术进步
  - 人们对女性健康和保健的认识不断提高
  - 智慧型手机使用率上升
- 产业陷阱与挑战
  - 资料隐私和安全问题
成长潜力分析
技术景观
监管环境
- 我们
- 欧洲
重要新闻和倡议
未来市场趋势
差距分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

主要趋势
行动应用程式
穿戴式装置
诊断工具
其他类型

第 6 章：市场估计与预测：按应用分类，2021 - 2032

主要趋势
生殖健康
孕期及护理
一般医疗保健和健康
其他应用

第 7 章：市场估计与预测：按地区划分，2021 - 2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋

第 8 章：公司简介

Ava Women
Clue (BioWink)
Conceivable
Elvie
Flo Health
HeraMED
iSono Health
Koninklijke Philips
LactApp Women's Health
Maven Clinic
Natural Cycles
Peppy Health
Preglife
Soula - AI
Valley Electronics

简介目录

Product Code: 12193

The Global Womens Digital Health Market was valued at USD 2.6 billion in 2023 and is projected to grow at a robust CAGR of 19.7% from 2024 to 2032. This market encompasses a range of innovative technologies and services designed to address women's unique health needs. By leveraging tools such as mobile apps, wearable devices, telehealth platforms, and digital communities, women can better manage their health, gaining enhanced access to information and care.

The increasing adoption of smartphones and improved internet access are pivotal in expanding the reach of womens digital health solutions. With growing connectivity, more women, including those in low- and middle-income regions, can access these technologies. This shift bridges the digital divide, enabling widespread adoption of services like virtual health consultations and personalized health tracking, driving market growth, and fostering innovation.

The market is segmented by type into mobile apps, wearables, diagnostic tools, and others. In 2023, mobile apps emerged as the leading segment, contributing USD 1.6 billion in revenue and poised for substantial growth during the forecast period. Their popularity stems from their convenience and accessibility, offering users 24/7 access to health management tools. These apps allow women to monitor various aspects of their health, providing personalized insights and advice, which are crucial for effective health management.

Market Scope
Start Year	2023
Forecast Year	2024-2032
Start Value	$2.6 Billion
Forecast Value	$12.9 Billion
CAGR	19.7%

By application, the market is categorized into reproductive health, menstrual health, pregnancy and nursing care, general wellness, and others. In 2023, reproductive health accounted for 47.7% of the market share and is expected to grow significantly. Increased awareness of reproductive health issues has fueled demand for solutions that support fertility tracking and family planning. Advances in technology have improved the accuracy of cycle predictions and other related metrics, further enhancing this segment's appeal.

North America, led by the U.S., dominated the global womens digital health market in 2023, with the U.S. generating USD 847.8 million in revenue. The region benefits from high smartphone penetration, robust internet infrastructure, and substantial investments in health tech startups. These factors have spurred the development of advanced digital solutions catering to reproductive health, mental wellness, and menopause management.

As technological advancements continue and awareness of women's health grows, the digital health market is poised for significant expansion, transforming healthcare accessibility and personalization for women worldwide.

Chapter 1 Methodology & Scope

1.1 Market scope & definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates & calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Growing demand for personalized healthcare
  - 3.2.1.2 Technological advancements in wearable devices
  - 3.2.1.3 Growing awareness regarding women health and wellness
  - 3.2.1.4 Rise in smartphone usage
- 3.2.2 Industry pitfalls & challenges
  - 3.2.2.1 Data privacy and security concerns
3.3 Growth potential analysis
3.4 Technological landscape
3.5 Regulatory landscape
- 3.5.1 U.S.
- 3.5.2 Europe
3.6 Key news & initiatives
3.7 Future market trends
3.8 Gap analysis
3.9 Porter's analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 ($ Mn)

5.1 Key trends
5.2 Mobile apps
5.3 Wearable devices
5.4 Diagnostic tools
5.5 Other types

Chapter 6 Market Estimates and Forecast, By Application, 2021 - 2032 ($ Mn)

6.1 Key trends
6.2 Reproductive health
6.3 Pregnancy & nursing care
6.4 General healthcare and wellness
6.5 Other applications

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Spain
- 7.3.5 Italy
- 7.3.6 Netherlands
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Australia
- 7.4.5 South Korea
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
7.6 Middle East and Africa
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE