牙科护理产品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

在口腔健康意识不断提高的推动下，全球牙科护理产品市场到 2023 年价值为 568 亿美元，预计 2024 年至 2032 年将以 7% 的复合年增长率增长。消费者越来越重视口腔卫生，并投资各种产品来保持牙齿和牙龈健康，推动市场稳定成长。

其中，牙膏占有相当大的份额，复合年增长率高达8.2%，预计到2032年市场价​​值将达到229亿美元。稳定。人们对口腔健康和整体健康之间联繫的认识不断提高，进一步推动了牙膏的销售。牙膏配方的创新，包括针对美白、敏感、牙龈护理和天然成分量身定制的选择，也吸引了更广泛的消费者基础，支持了该细分市场的成长。

牙科诊所帮助塑造市场趋势，预计到2032 年该细分市场将达到409 亿美元。来影响消费者的行为、用于牙龈健康的漱口水或用于预防蛀牙的氟化物治疗。这种个人化指导鼓励患者投资这些专门产品，其中许多产品具有处方强度或只能透过牙科专业人士获得。此外，人们对牙齿美白和矫正等美容牙科的兴趣日益浓厚，刺激了对美白凝胶、牙齿抛光剂和高级牙刷等相关产品的需求。

美国引领北美市场，到2032年，美国牙科护理产品市场预计将达到197亿美元。美国人越来越多地将口腔健康纳入他们的日常保健中，增加了对美白牙膏、电动牙刷和牙龈护理解决方案等产品的需求。预防保健和美容牙科趋势也促进了这一增长。牙医推荐的先进产品支持了消费者的兴趣，并随着患者采用专门的产品来增强口腔护理而进一步扩大市场。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 口腔健康意识不断增强
    • 可支配所得和消费能力不断提高
    • 越来越关注美容牙科
  • 产业陷阱与挑战
    • 竞争激烈且市场饱和
    • 原料成本上涨
• 成长潜力分析
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

• 主要趋势
• 牙膏
• 牙刷
• 牙线
• 漱口水
• 刮舌器
• 美白产品
• 维持器和护齿套
• 牙科套件
• 其他的

第 6 章：市场估计与预测：按应用划分，2021-2032 年

• 主要趋势
• 家
• 牙医诊所
• 医院

第 7 章：市场估计与预测：依最终用途，2021-2032 年

• 主要趋势
• 成人
• 孩子们
• 老年科

第 8 章：市场估计与预测：按配销通路，2021-2032

• 主要趋势
• 网上商店
• 超市/大卖场
• 药局
• 其他的

第 9 章：市场估计与预测：按地区，2021-2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 10 章：公司简介

• 3M
• Align Technology
• Church & Dwight
• Colgate-Palmolive
• Danaher
• Dentsply Sirona
• GC Corporation
• GlaxoSmithKline
• Henry Schein
• Ivoclar Vivadent
• Johnson & Johnson
• Kao
• Patterson Companies
• Procter & Gamble
• Straumann Holding
• Sunstar Suisse
• Unilever

The Global Dental Care Products Market, valued at USD 56.8 billion in 2023, is projected to grow at a CAGR of 7% from 2024 to 2032, fueled by rising awareness of oral health. Consumers increasingly prioritize oral hygiene and invest in varied products to maintain healthy teeth and gums, driving steady market growth.

Among these products, toothpaste holds a significant share, with a robust CAGR of 8.2% and an expected market value of USD 22.9 billion by 2032. As an essential daily product, toothpaste sees widespread, consistent use across all age groups, ensuring stable demand. Heightened awareness of the link between oral health and overall wellness has further propelled toothpaste sales. Innovations in toothpaste formulations, including options tailored for whitening, sensitivity, gum care, and natural ingredients, also attract a broader consumer base, supporting this segment's growth.

Dental clinics help shape the market trends, with the segment forecasted to reach USD 40.9 billion by 2032. Clinics influence consumer behavior by recommending specific, often high-quality, or professional-grade products that address individual oral care needs, such as toothpaste for sensitivity, mouthwash for gum health, or fluoride treatments for cavity prevention. This personalized guidance encourages patients to invest in these specialized products, many prescription-strength or only available through dental professionals. Additionally, the rising interest in cosmetic dentistry, such as teeth whitening and orthodontics, has fueled demand for related products like whitening gels, tooth polishes, and advanced toothbrushes.

The United States leads the North American market, with the U.S. dental care products segment expected to reach USD 19.7 billion by 2032. The large and diverse U.S. consumer base, coupled with high health consciousness and significant purchasing power, has driven market growth. Americans increasingly incorporate oral health into their wellness routines, boosting demand for products like whitening toothpaste, electric toothbrushes, and gum care solutions. Preventive care and cosmetic dentistry trends also contribute to this growth. Dentists' recommendations of advanced products support consumer interest and further expand the market as patients adopt specialized items for enhanced oral care.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Growing awareness of oral health
    • 3.6.1.2 Rising disposable incomes and spending capacity
    • 3.6.1.3 Growing focus on aesthetic dentistry
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High competition and market saturation
    • 3.6.2.2 Rising raw material costs
• 3.7 Growth potential analysis
• 3.8 Consumer buying behavior analysis
  • 3.8.1 Demographic trends
  • 3.8.2 Factors affecting buying decision
  • 3.8.3 Consumer product adoption
  • 3.8.4 Preferred distribution channel
  • 3.8.5 Preferred price range
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Toothpaste
• 5.3 Toothbrushes
• 5.4 Dental floss
• 5.5 Mouthwash
• 5.6 Tongue scrapers
• 5.7 Whitening products
• 5.8 Retainers and mouthguards
• 5.9 Dental Kits
• 5.10 Others

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Home
• 6.3 Dental clinic
• 6.4 Hospitals

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Adult
• 7.3 Children
• 7.4 Geriatric

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Online stores
• 8.3 supermarket/hypermarket
• 8.4 Pharmacies
• 8.5 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 3M
• 10.2 Align Technology
• 10.3 Church & Dwight
• 10.4 Colgate-Palmolive
• 10.5 Danaher
• 10.6 Dentsply Sirona
• 10.7 GC Corporation
• 10.8 GlaxoSmithKline
• 10.9 Henry Schein
• 10.10 Ivoclar Vivadent
• 10.11 Johnson & Johnson
• 10.12 Kao
• 10.13 Patterson Companies
• 10.14 Procter & Gamble
• 10.15 Straumann Holding
• 10.16 Sunstar Suisse
• 10.17 Unilever