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市场调查报告书
商品编码
1639219

孕妇用品市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Maternity Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 230 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球孕产妇产品市场价值为421 亿美元，预计2024 年至2032 年复合年增长率为6.8%。推动的。人们对孕产妇福祉的日益关注刺激了对孕妇专用服装、个人护理用品和营养补充剂的需求。

电子商务的快速扩张对于提高孕妇产品的可及性发挥了至关重要的作用。线上平台提供种类繁多的产品、具有竞争力的价格以及送货上门的便利，为市场成长做出了巨大贡献。数位零售通路提供的便利性吸引了更广泛的受众，促进了全球销售。

市场依产品类型分为孕妇配件、孕妇服装、个人护理产品和营养补充品。其中，个人护理产品领域占据最大份额，预计将在预测期内以 7% 的复合年增长率保持其主导地位。对解决妊娠纹和干燥等妊娠相关问题的以皮肤为中心的解决方案的强劲需求推动了该细分市场的成长。促进皮肤健康和舒适的产品，例如重组凝胶和舒缓霜，特别受欢迎。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 421 亿美元
预测值 753 亿美元
复合年增长率 6.8%

从分销通路来看，市场分为线上和线下。儘管电子商务不断成长，但线下细分市场仍保持着最大的市场份额，到2023 年将占总销售额的78.2%。的重要性－对于孕妇来说至关重要项目。店内体验仍然是该细分市场消费者信心和忠诚度的关键驱动力。

北美引领全球市场，到2023年，美国将占该地区孕产妇产品销售的75.4%的主导份额。 。人们越来越重视怀孕和产后的孕产妇健康、舒适度和风格，确保了该地区对优质孕产产品的持续需求。

随着消费者偏好的变化，在产品供应的进步、分销管道的扩大以及对孕产妇护理和健康的高度关注的推动下，孕产妇产品市场预计将持续创新和成长。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 提高孕产妇健康意识
      • 可支配所得增加
      • 扩大电子商务平台
    • 产业陷阱与挑战
      • 发展中地区的认知有限
      • 优质产品成本高
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

  • 主要趋势
  • 孕妇服饰
    • 最高额
    • 下装
    • 外套
    • 内衣
    • 睡衣
  • 个人护理产品
  • 营养补充品
  • 孕妇配件

第 6 章：市场估计与预测：按应用划分，2021-2032 年

  • 主要趋势
  • 怀孕
  • 产后

第 7 章：市场估计与预测：依定价，2021-2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 8 章：市场估计与预测：按配销通路，2021-2032

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 批发/分销商
    • 大型超市/超市
    • 专卖店
    • 其他（多品牌店等）

第 9 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 印尼
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 10 章：公司简介

  • A Pea in the Pod
  • ASOS
  • Cake
  • Destination
  • Frida
  • Gap
  • H&M Mama
  • HATCH
  • Isabella Oliver
  • JoJo Maman Bebe
  • Motherhood
  • Old Navy
  • PinkBlush
  • Seraphine
  • The Moms Co.
简介目录
Product Code: 12303

The Global Maternity Products Market was valued at USD 42.1 billion in 2023 and is projected to grow at a CAGR of 6.8% from 2024 to 2032. This growth is largely driven by rising awareness among expectant mothers about the importance of specialized products during pregnancy and postpartum. The increasing focus on maternal well-being has fueled demand for maternity-specific apparel, personal care items, and nutritional supplements.

The rapid expansion of e-commerce has played a crucial role in enhancing the accessibility of maternity products. Online platforms offer an extensive variety of products, competitive pricing, and the convenience of doorstep delivery, contributing significantly to market growth. The convenience provided by digital retail channels has attracted a wider audience, bolstering sales worldwide.

The market is segmented by product type into maternity accessories, maternal apparel, personal care products, and nutritional supplements. Among these, the personal care products segment holds the largest share and is expected to maintain its dominance with a projected CAGR of 7% during the forecast period. The strong demand for skin-focused solutions addressing pregnancy-related concerns, such as stretch marks and dryness, drives segment growth. Products that promote skin health and comfort, such as restructuring gels and soothing creams, are particularly popular.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$42.1 Billion
Forecast Value$75.3 Billion
CAGR6.8%

In terms of distribution channels, the market is divided into online and offline segments. Despite the growth of e-commerce, the offline segment retains the largest market share, accounting for 78.2% of total sales in 2023. This preference is attributed to the importance of physical evaluation of products for quality, fit, and comfort-essential for maternity items. In-store experiences remain a key driver of consumer confidence and loyalty in this segment.

North America leads the global market, with the U.S. accounting for a dominant 75.4% share of the region's maternity product sales in 2023. The U.S. market is supported by high consumer awareness, advanced retail infrastructure, and robust disposable income levels. The growing emphasis on maternal health, comfort, and style during pregnancy and postpartum ensures sustained demand for premium maternity products in the region.

As consumer preferences evolve, the maternity products market is expected to witness continued innovation and growth, driven by advancements in product offerings, expanded distribution channels, and a heightened focus on maternal care and wellness.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing awareness of maternal health
      • 3.6.1.2 Rising disposable income
      • 3.6.1.3 Expansion of e-commerce platforms
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited awareness in developing regions
      • 3.6.2.2 High cost of premium products
  • 3.7 Growth potential analysis
  • 3.8 Porter's analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Maternal apparel
    • 5.2.1 Tops
    • 5.2.2 Bottoms
    • 5.2.3 Outerwear
    • 5.2.4 Intimates
    • 5.2.5 Sleepwear
  • 5.3 Personal care products
  • 5.4 Nutritional supplements
  • 5.5 Maternity accessories

Chapter 6 Market Estimates & Forecast, By Application, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Pregnancy
  • 6.3 Postnatal

Chapter 7 Market Estimates & Forecast, By Pricing, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Online
    • 8.2.1 E-commerce
    • 8.2.2 Company website
  • 8.3 Offline
    • 8.3.1 Wholesales/Distributors
    • 8.3.2 Hypermarkets/Supermarkets
    • 8.3.3 Specialty stores
    • 8.3.4 Others (multi-brand stores, etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
    • 9.4.6 Indonesia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
    • 9.5.3 Argentina
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 A Pea in the Pod
  • 10.2 ASOS
  • 10.3 Cake
  • 10.4 Destination
  • 10.5 Frida
  • 10.6 Gap
  • 10.7 H&M Mama
  • 10.8 HATCH
  • 10.9 Isabella Oliver
  • 10.10 JoJo Maman Bebe
  • 10.11 Motherhood
  • 10.12 Old Navy
  • 10.13 PinkBlush
  • 10.14 Seraphine
  • 10.15 The Moms Co.