挂烫机市场机会、成长动力、产业趋势分析与预测 2024 - 2032

2023 年，全球蒸气挂烫机市场价值为23 亿美元，预计2024 年至2032 年复合年增长率为6.4%。 。随着现代生活方式变得更加忙碌，许多消费者开始转向能够快速、轻鬆地去除皱纹的便携式蒸气熨烫机。这种转变在年轻人和城市居民中尤其常见，他们重视居家照护电器的功能性和便利性。

此外，人们越来越意识到织物护理和卫生的好处，这有助于蒸气挂烫机市场的成长。蒸笼有助于有效消除细菌和过敏原，无需使用刺激性化学物质，这使其对注重健康的消费者俱有吸引力。许多人可支配收入的增加也发挥了关键作用，因为更多的人现在可以投资高品质的家用电器。此外，随着时尚产业的不断发展，对能够安全处理各种布料的蒸气熨烫机的需求越来越大，这进一步激发了消费者的兴趣。

市场主要分为两种：手持式和立式挂烫机。 2023 年，手持蒸气熨烫机引领市场，创造价值 15 亿美元。预计这些便携式设备在2024 年至2032 年的预测期内将保持6.5% 的复合年增长率。 。消费者，尤其是专业人士和经常旅行的人，被这些轻巧、方便的型号所吸引，因为它们能够快速熨烫衣服，并且所需空间极小。在高度重视便利性和便携性的城市市场中，这种对手持式蒸气熨烫机的偏好预计将持续下去。

从通路来看，网路销售是购买挂烫机的主要方式。 2023年，线上通路占55.9%的市场份额，预计2024年至2032年复合年增长率为6.6%。消费者的热门选择。电子商务平台还提供送货上门和频繁折扣的额外好处，进一步鼓励购物者选择在线零售而不是传统的店内购买。

就区域表现而言，美国在蒸气挂烫机市场中占有重要份额，到 2023 年价值将达到 6 亿美元。高可支配收入、对高效和创新家用电器的偏好以及庞大的城市消费者基础促进了美国蒸汽挂烫机市场的成长

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 干扰
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管环境
• 技术景观
• 衝击力
  • 成长动力
    • 对方便、可携式家用电器的需求不断增长
    • 提高织物卫生意识
    • 时装和服装产业的成长
    • 更高的可支配收入
  • 产业陷阱与挑战
    • 与传统熨烫产品的激烈竞争
    • 发展中地区的消费者意识有限
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021 - 2032

• 主要趋势
• 手持式
• 直立

第 6 章：市场估计与预测：按功率类型，2021 - 2032 年

• 主要趋势
• 1000W以下
• 1000-1500W之间
• 1500W以上

第 7 章：市场估计与预测：按高度划分，2021 - 2032 年

• 主要趋势
• 20公分以下
• 20-24公分之间
• 24公分以上

第 8 章：市场估计与预测：按价格范围类型，2021 - 2032

• 主要趋势 低
• 中等的
• 高的

第 9 章：市场估计与预测：按最终用途，2021 - 2032 年

• 主要趋势
• 住宅
• 商业的
• 工业的

第 10 章：市场估计与预测：依配销通路划分，2021 - 2032 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 专卖店
  • 大型超市
  • 其他（电子商店等）

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 12 章：公司简介

• Black+Decker
• Conair
• Electrolux
• Hamilton Beach
• Jiffy Steamer
• Panasonic
• Philips
• Pure Enrichment
• PurSteam
• Reliable Corporation
• Rowenta
• SALAV
• Steamfast
• Sunbeam
• Tefal

The Global Garment Steamers Market was valued at USD 2.3 billion in 2023 and is projected to grow at a CAGR of 6.4% from 2024 to 2032. The growing demand for quick, efficient, and easy alternatives to traditional ironing is fueling market expansion. As modern lifestyles become busier, many consumers are turning to portable steamers that remove wrinkles quickly and effortlessly. This shift is particularly common among younger individuals and urban dwellers who value functionality and convenience in home care appliances.

In addition, there is an increasing awareness of the benefits of fabric care and hygiene, contributing to the growth of the garment steamer market. Steamers help eliminate bacteria and allergens effectively without the use of harsh chemicals, making them attractive to health-conscious consumers. The rising disposable incomes of many people also play a key role, as more individuals can now invest in high-quality home appliances. Additionally, as the fashion industry continues to grow, there is a greater demand for steamers capable of safely handling a wide variety of fabrics, further driving consumer interest.

The market is divided into two main types: handheld and upright garment steamers. Handheld steamers led the market in 2023, generating a value of USD 1.5 billion. These portable devices are expected to maintain a growth rate of 6.5% CAGR during the forecast period from 2024 to 2032. The handheld steamer segment is leading the market due to its compact size, ease of use, and efficient wrinkle-removal capabilities. Consumers, particularly professionals and frequent travelers, are drawn to these lightweight, convenient models for their ability to steam clothes quickly and with minimal space required. This preference for handheld steamers is expected to continue in urban markets, where convenience and portability are highly valued.

Regarding distribution channels, online sales are the dominant method for purchasing garment steamers. In 2023, online channels accounted for 55.9% of the market share and are projected to grow at a 6.6% CAGR from 2024 to 2032. The online shopping experience offers a wider variety of products, easier price comparisons, and user reviews, making it a popular choice for consumers. E-commerce platforms also provide the added benefits of home delivery and frequent discounts, further encouraging shoppers to choose online retail over traditional in-store purchases.

In terms of regional performance, the U.S. holds a significant share of the garment steamers market, valued at USD 600 million in 2023. This market is expected to grow at a CAGR of 6.5% during the forecast period. High disposable incomes, a preference for efficient and innovative home appliances, and a large urban consumer base contribute to the growth of the garment steamer market in the U.S.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1 Paid sources
  • 1.5.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Technological landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rising demand for convenient, portable home appliances
    • 3.7.1.2 Increased awareness of fabric hygiene
    • 3.7.1.3 Growth of the fashion and apparel industry
    • 3.7.1.4 Higher disposable income
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High competition from traditional ironing products
    • 3.7.2.2 Limited consumer awareness in developing regions
• 3.8 Consumer buying behavior analysis
  • 3.8.1 Demographic trends
  • 3.8.2 Factors affecting buying decision
  • 3.8.3 Consumer product adoption
  • 3.8.4 Preferred distribution channel
  • 3.8.5 Preferred price range
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2032 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Handheld
• 5.3 Upright

Chapter 6 Market Estimates and Forecast, By Power Type, 2021 - 2032 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Under 1000W
• 6.3 Between 1000-1500W
• 6.4 Above 1500W

Chapter 7 Market Estimates and Forecast, By Height, 2021 - 2032 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Below 20 cm
• 7.3 Between 20-24 cm
• 7.4 Above 24cm

Chapter 8 Market Estimates and Forecast, By Price Range Type, 2021 - 2032 (USD Billion) (Thousand Units)

• 8.1 Key trends Low
• 8.2 Medium
• 8.3 High

Chapter 9 Market Estimates and Forecast, By End Use, 2021 - 2032 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Residential
• 9.3 Commercial
• 9.4 Industrial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company websites
• 10.3 Offline
  • 10.3.1 Specialty stores
  • 10.3.2 Hypermarkets
  • 10.3.3 Others (Electronics stores, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032, (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 Japan
  • 11.4.3 India
  • 11.4.4 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 South Africa
  • 11.6.2 Saudi Arabia
  • 11.6.3 UAE

Chapter 12 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 12.1 Black+Decker
• 12.2 Conair
• 12.3 Electrolux
• 12.4 Hamilton Beach
• 12.5 Jiffy Steamer
• 12.6 Panasonic
• 12.7 Philips
• 12.8 Pure Enrichment
• 12.9 PurSteam
• 12.10 Reliable Corporation
• 12.11 Rowenta
• 12.12 SALAV
• 12.13 Steamfast
• 12.14 Sunbeam
• 12.15 Tefal