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市场调查报告书
商品编码
1639289

多通路行销中心 2025 - 2034 年市场机会、成长动力、产业趋势分析与预测

Multi-channel Marketing Hubs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 208 Pages | 商品交期: 2-3个工作天内

价格
简介目录

全球多通路行销中心市场预计2024 年将价值60 亿美元，预计2025 年至2034 年复合年增长率为17.7%。 ，MMH 已成为不可或缺的一部分。透过集中客户资料、行销活动管理、自动化和即时分析，这些平台使行销人员能够有效地设计、执行和完善行销活动。

对个人化、数据驱动的客户参与的日益重视是 MMH 市场的关键驱动力。企业越来越致力于跨通路提供客製化体验，提高客户满意度并提高转换率。利用 MMH 平台，组织可以整合大量客户资料来创造有凝聚力的、有针对性的沟通策略。这些平台使品牌能够透过首选管道提供相关内容，进而提高整体行销效果。

市场按部署模式分为云端、本地和混合解决方案。其中，云端部署预计将占据主导地位，到 2034 年将达到 142 亿美元。基于云端的 MMH 解决方案使企业能够适应不断变化的客户需求，同时获取即时见解以优化行销策略。这种方法消除了大量的前期 IT 投资，提供了敏捷且反应迅速的行销框架。

市场范围
开始年份 2024年
预测年份 2025-2034
起始值 60 亿美元
预测值 297 亿美元
复合年增长率 17.7%

基于组件，市场包括软体平台和专业服务。软体平台领域预计将经历最快的成长，2025-2034 年复合年增长率为 21.5%。这种增长是由于对统一客户资料并实现个人化行销的整合解决方案的需求不断增长而推动的。企业采用这些平台来简化工作流程、改善客户互动并提高行销活动绩效，使其成为现代行销营运的重要组成部分。

2024年，美国多通路行销中心市场占有77.81%的份额。这些技术支援跨各种数位管道的高度个人化和高效的行销活动。此外，美国的竞争格局促使企业采用 MMH 解决方案来增强客户参与度、优化行销工作并即时获得可行的见解。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
  • 成长动力
      • 消费者对个性化的期望增加
      • 自动化技术的进步
      • 全通路零售的成长
      • 数据驱动决策的重要性日益增加
      • 社群媒体和数位广告的扩展
  • 产业陷阱与挑战
      • 资料整合和管理复杂性
      • 确保跨通路的一致性
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按组成部分，2021-2032 年

  • 主要趋势
  • 软体平台
    • 核心平台
    • 附加模组
  • 专业服务
    • 实施服务
    • 培训服务
    • 支援与维护
    • 咨询服务

第 6 章：市场估计与预测：按部署模型，2021-2032 年

  • 主要趋势
  • 云端部署
    • 公共云端
    • 私有云端
  • 本地部署
  • 混合部署

第 7 章：市场估计与预测：按行销通路类型，2021-2032

  • 主要趋势
  • 数位频道
    • 电子邮件行销
    • 社群媒体行销
    • 搜寻行销（SEO/SEM）
    • 展示广告
    • 内容行销
  • 行动通路
    • 行动应用程式
    • 简讯/彩信
    • 推播通知
    • 行动网路
  • 传统管道
    • 直邮
    • 印刷媒体
    • 电视/广播
    • 销售点
  • 其他的

第 8 章：市场估计与预测：依组织规模，2021-2032 年

  • 主要趋势
  • 小型企业
  • 中型企业
  • 大型企业

第 9 章：市场估计与预测：依最终用途产业 2021-2032 年

  • 主要趋势
  • 消费产业
    • 零售与电子商务
    • 消费品
    • 旅游和酒店业
  • 服务业
    • 金融服务及银行业务
    • 医疗保健和製药
    • 专业服务
  • 媒体与科技
    • 媒体与娱乐
    • 科技与软体
    • 电信
  • 其他行业
    • 製造业
    • 教育
    • 非营利性
    • 政府

第 10 章：市场估计与预测：按地区，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 11 章：公司简介

  • Acoustic
  • Acquia
  • ActiveCampaign
  • Act-On Software
  • Adobe
  • Cheetah Digital
  • ClickDimensions
  • Dynamic Yield
  • EngageBay
  • Freshworks CRM
  • RedPoint Global
  • GreenRope
  • HCL Technologies
  • IBM
  • Iterable
  • Klaviyo
  • LeadSquared
  • Maropost
  • Salesforce
  • Oracle
  • Pipedrive
简介目录
Product Code: 12432

The Global Multi-Channel Marketing Hubs Market, valued at USD 6 billion in 2024, is projected to grow at a CAGR of 17.7% from 2025 to 2034. MMHs have become indispensable for businesses seeking seamless customer engagement across diverse touchpoints, including email, social media, mobile, and web. By centralizing customer data, campaign management, automation, and real-time analytics, these platforms empower marketers to design, execute, and refine campaigns efficiently.

The growing emphasis on personalized, data-driven customer engagement is a key driver of the MMH market. Businesses increasingly aim to deliver tailored experiences across channels, improving customer satisfaction and driving conversion rates. Leveraging MMH platforms, organizations integrate vast customer data to create cohesive, targeted communication strategies. These platforms enable brands to deliver relevant content through preferred channels, enhancing overall marketing effectiveness.

The market is segmented by deployment mode into cloud, on-premises, and hybrid solutions. Among these, cloud deployment is expected to dominate, reaching USD 14.2 billion by 2034. Its popularity stems from advantages such as scalability, cost-efficiency, and flexibility. Cloud-based MMH solutions allow businesses to adapt to changing customer demands while accessing real-time insights to optimize marketing strategies. This approach eliminates substantial upfront IT investments, offering an agile and responsive marketing framework.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$6 Billion
Forecast Value$29.7 Billion
CAGR17.7%

Based on components, the market includes software platforms and professional services. The software platform segment is anticipated to experience the fastest growth, with a CAGR of 21.5% during 2025-2034. This growth is fueled by the increasing demand for integrated solutions that unify customer data and enable personalized marketing. Businesses adopt these platforms to streamline workflows, improve customer interactions, and boost campaign performance, making them an essential part of modern marketing operations.

U.S. multi-channel marketing hubs market held a 77.81% share in 2024. The rapid adoption of advanced technologies such as artificial intelligence, machine learning, and automation in the region is a major contributor to this growth. These technologies enable highly personalized and efficient marketing campaigns across various digital channels. Additionally, the competitive landscape in the U.S. drives businesses to adopt MMH solutions to enhance customer engagement, optimize marketing efforts, and gain actionable insights in real time.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
  • 3.7 Growth drivers
      • 3.7.1.1 Increased consumer expectations for personalization
      • 3.7.1.2 Advancements in automation technology
      • 3.7.1.3 Growth of omnichannel retailing
      • 3.7.1.4 Rising importance of data-driven decision making
      • 3.7.1.5 Expansion of social media and digital advertising
  • 3.8 Industry pitfalls & challenges
      • 3.8.1.1 Data integration and management complexity
      • 3.8.1.2 Ensuring consistency across channels
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021-2032 (USD Billion)

  • 5.1 Key trends
  • 5.2 Software platform
    • 5.2.1 Core platform
    • 5.2.2 Add-on modules
  • 5.3 Professional services
    • 5.3.1 Implementation services
    • 5.3.2 Training services
    • 5.3.3 Support & maintenance
    • 5.3.4 Consulting services

Chapter 6 Market Estimates & Forecast, By Deployment Model, 2021-2032 (USD Billion)

  • 6.1 Key trends
  • 6.2 Cloud deployment
    • 6.2.1 Public cloud
    • 6.2.2 Private cloud
  • 6.3 On-Premises deployment
  • 6.4 Hybrid deployment

Chapter 7 Market Estimates & Forecast, By Marketing Channel Type, 2021-2032 (USD Billion)

  • 7.1 Key trends
  • 7.2 Digital channels
    • 7.2.1 Email marketing
    • 7.2.2 Social media marketing
    • 7.2.3 Search marketing(SEO/SEM)
    • 7.2.4 Display advertising
    • 7.2.5 Content marketing
  • 7.3 Mobile Channels
    • 7.3.1 Mobile apps
    • 7.3.2 SMS/MMS
    • 7.3.3 Push notifications
    • 7.3.4 Mobile web
  • 7.4 Traditional channels
    • 7.4.1 Direct mail
    • 7.4.2 Print media
    • 7.4.3 Television/radio
    • 7.4.4 Point of sale
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Organization Scale, 2021-2032 (USD Billion)

  • 8.1 Key trends
  • 8.2 Small business
  • 8.3 Medium enterprise
  • 8.4 Large enterprise

Chapter 9 Market Estimates & Forecast, By End Use Industry 2021-2032 (USD Billion)

  • 9.1 Key trends
  • 9.2 Consumer industries
    • 9.2.1 Retail & E-commerce
    • 9.2.2 Consumer goods
    • 9.2.3 Travel & hospitality
  • 9.3 Service industries
    • 9.3.1 Financial services & banking
    • 9.3.2 Healthcare & pharmaceuticals
    • 9.3.3 Professional services
  • 9.4 Media & technology
    • 9.4.1 Media & entertainment
    • 9.4.2 Technology & software
    • 9.4.3 Telecommunications
  • 9.5 Other industries
    • 9.5.1 Manufacturing
    • 9.5.2 Education
    • 9.5.3 Non-profit
    • 9.5.4 Government

Chapter 10 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 UK
    • 10.3.2 Germany
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 South Africa
    • 10.6.2 Saudi Arabia
    • 10.6.3 UAE

Chapter 11 Company Profiles

  • 11.1 Acoustic
  • 11.2 Acquia
  • 11.3 ActiveCampaign
  • 11.4 Act-On Software
  • 11.5 Adobe
  • 11.6 Cheetah Digital
  • 11.7 ClickDimensions
  • 11.8 Dynamic Yield
  • 11.9 EngageBay
  • 11.10 Freshworks CRM
  • 11.11 RedPoint Global
  • 11.12 GreenRope
  • 11.13 HCL Technologies
  • 11.14 IBM
  • 11.15 Iterable
  • 11.16 Klaviyo
  • 11.17 LeadSquared
  • 11.18 Maropost
  • 11.19 Salesforce
  • 11.20 Oracle
  • 11.21 Pipedrive