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市场调查报告书
商品编码
1639299
2024 - 2032 年沐浴用品及配件市场机会、成长动力、产业趋势分析与预测Bath Linen and Accessories Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032 |
2023 年,全球沐浴用品及配件市场价值122 亿美元,预计2024 年至2032 年复合年增长率为6.6%。产品如埃及棉和土耳其棉。这些产品具有更高的柔软度、耐用性和风格,满足买家追求奢华和精緻的偏好。随着金融稳定性的改善,消费者越来越青睐将品质与独特感结合在一起的品牌产品。利用设计师合作和独家系列的知名品牌正在有效地抓住这一需求。
生活水准的提高和对水疗式浴室体验的渴望正在重塑消费者的行为,对豪华毛巾、浴袍和配套配件的投资变得越来越受欢迎。对美学的日益重视也导致对与现代浴室设计完美搭配的时尚浴巾和配件的需求增加。此外,家居装修和室内升级的趋势进一步提振了市场,房主投资于符合现代风格的卫浴产品。
永续性已成为购买决策的关键因素。具有生态意识的消费者越来越多地选择有机和环保的选择,例如由竹纤维或有机棉製成的浴巾。公司透过推广奢华且永续的产品来满足这一需求,吸引更广泛的受众。
市场范围 | |
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开始年份 | 2023年 |
预测年份 | 2024-2032 |
起始值 | 122 亿美元 |
预测值 | 217 亿美元 |
复合年增长率 | 6.6% |
市场分为浴巾和浴室配件。浴巾包括毛巾、面巾和浴巾等产品,而浴室配件包括皂液器、浴衣钩和毛巾环等产品。 2023 年,浴巾产业的收入为 77 亿美元,预计到 2032 年将以 6.9% 的复合年增长率成长。
根据最终用途,市场分为住宅和商业领域。商业领域,包括饭店、办公室和医院等机构,到 2023 年将占据 57% 的市场份额,预计在预测期内复合年增长率为 6.3%。商业空间对优质浴巾的需求不断增长,凸显了它们在增强使用者体验方面的重要性。
在北美,美国成为主导者,2023 年为市场贡献了 23.8 亿美元。
The Global Bath Linen And Accessories Market, valued at USD 12.2 billion in 2023, is projected to grow at a CAGR of 6.6% from 2024 to 2032. Rising disposable incomes are driving consumers toward premium bath products, especially those made from high-quality materials like Egyptian and Turkish cotton. These products offer enhanced softness, durability, and style, meeting buyers' preferences seeking luxury and sophistication. As financial stability improves, consumers are favoring branded products that combine quality with a sense of exclusivity. Established brands leveraging designer collaborations and exclusive collections are effectively capturing this demand.
Enhanced living standards and the desire for spa-like bathroom experiences are reshaping consumer behavior, with investments in luxurious towels, bathrobes, and coordinated accessories becoming increasingly popular. The growing emphasis on aesthetics has also led to a rise in demand for stylish bath linens and accessories that seamlessly complement modern bathroom designs. Additionally, the trend of home renovation and interior upgrades has further boosted the market, with homeowners investing in bath products that align with contemporary styles.
Sustainability has become a crucial factor in purchasing decisions. Eco-conscious consumers are increasingly opting for organic and environmentally friendly options, such as bath linens made from bamboo fibers or organic cotton. Companies are catering to this demand by promoting products that are both luxurious and sustainable, attracting a broader audience.
Market Scope | |
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Start Year | 2023 |
Forecast Year | 2024-2032 |
Start Value | $12.2 Billion |
Forecast Value | $21.7 Billion |
CAGR | 6.6% |
The market is segmented into bath linens and bath accessories. Bath linens include items such as towels, washcloths, and bath sheets, while bath accessories encompass products like soap dispensers, robe hooks, and towel rings. In 2023, the bath linen segment accounted for USD 7.7 billion in revenue and is anticipated to grow at a CAGR of 6.9% through 2032.
Based on end-use, the market is categorized into residential and commercial segments. The commercial sector, including establishments like hotels, offices, and hospitals, held a 57% market share in 2023 and is expected to grow at a CAGR of 6.3% during the forecast period. The rising demand for premium bath linens in commercial spaces underscores their importance in enhancing user experiences.
In North America, the United States emerged as a dominant player, contributing USD 2.38 billion to the market in 2023. High disposable incomes and a focus on quality have driven the adoption of luxury bath linens in the country, with significant growth expected through 2032.