女性健康应用市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Women's Health App Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2024年12月17日 | 出版商:

Global Market Insights Inc. | 英文 130 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年全球女性健康应用市场价值为 41 亿美元，预计 2025 年至 2034 年期间复合年增长率将达到 18.5%。这些应用程式提供广泛的功能，包括追踪月经週期、管理生殖健康、支持产后护理、监测怀孕、健身、营养、更年期和疾病管理的工具。随着世界越来越注重健康，女性健康应用程式已成为追踪和改善整体健康状况的重要工具。

人们对女性健康的认识不断提高，对女性健康应用市场的成长起着关键作用。随着社会越来越重视预防性医疗保健并减少围绕女性健康主题的耻辱感，越来越多的女性开始转向数位平台来管理自己的健康。这些应用程式的可访问性、便利性和个人化使其成为希望掌控自己健康的女性的一个有吸引力的选择。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	41亿美元
预测值	221亿美元
复合年增长率	18.5％

在市场区隔方面，女性健康应用市场分为几个关键领域，包括疾病管理、月经健康、怀孕追踪和产后护理、健身和营养、更年期等。其中，月经健康领域在 2024 年引领市场，创造了 11 亿美元的收入。预计该部分在整个预测期内将继续保持强劲成长。月经健康应用程式满足了女性有效管理月经週期的基本需求。这些应用程式允许使用者追踪她们的月经週期，预测排卵期，并检测异常情况，所有这些对于生殖健康至关重要。人们对月经健康认识的不断增强，加上对主动健康管理的日益关注，导致使用这些应用程式的用户数量激增。

就模式而言，市场分为平板电脑、智慧型手机和其他设备。智慧型手机市场在 2024 年占据 50.2% 的市场份额，预计将继续保持上升趋势。智慧型手机因其广泛的使用和无与伦比的便利性而主导着女性健康应用市场。随着智慧型手机的普及，它们为健康管理提供了高度便携和多功能的平台。用户可以轻鬆存取设定的提醒和健康见解，接收即时通知，并将健康管理无缝融入日常生活。

在美国，女性健康应用市场在 2024 年创造了 14 亿美元的产值，预计未来几年将经历显着成长。人们对女性健康问题（如荷尔蒙失调、骨关节炎、贫血和其他慢性病）的认识不断提高，推动了该地区对健康应用程式的需求。智慧型手机的广泛普及加上技术的进步也促进了市场的扩张。随着越来越多的美国女性转向数位工具进行健康管理，市场将继续快速成长，并为改善女性健康和保健提供更多创新解决方案。

产业生态系统分析
产业衝击力
- 成长动力
  - 增强健康意识
  - 智慧型手机普及率不断上升
  - 技术进步
  - 越来越重视预防性医疗保健
- 产业陷阱与挑战
  - 资料隐私和安全问题
成长潜力分析
监管格局
- 我们
- 欧洲
技术格局
未来市场趋势
重要新闻和倡议
差距分析
波特的分析
PESTEL 分析

第四章：竞争格局

介绍
公司市占率分析
公司矩阵分析
主要市场参与者的竞争分析
竞争定位矩阵
策略仪表板

第 5 章：市场估计与预测：按类型，2021 年至 2034 年

主要趋势
月经健康
健身与营养
怀孕追踪和产后护理
停经
疾病管理
其他类型

第 6 章：市场估计与预测：按模式，2021 年至 2034 年

主要趋势
智慧型手机
药片
其他方式

第 7 章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东和非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋

第八章：公司简介

Apple
Clue
Fitbit
Flo Health
Glow
Google
GP International
Grace Health
Kegg
LactApp
Natural Cycles USA
Ovia Health
Tia
Wildflower Health
Withings

简介目录

Product Code: 12716

The Global Womens Health App Market was valued at USD 4.1 billion in 2024 and is projected to grow at an impressive CAGR of 18.5% from 2025 to 2034. Womens health apps are specialized software applications designed to enhance various aspects of women's health and well-being. These apps offer a wide range of features, including tools for tracking menstrual cycles, managing reproductive health, supporting postpartum care, monitoring pregnancy, fitness, nutrition, menopause, and disease management. As the world shifts towards a more health-conscious mindset, women's health apps have become a vital tool for tracking and improving overall wellness.

The rising awareness about womens health is playing a pivotal role in the growth of the womens health app market. As society places more importance on preventive healthcare and reduces the stigma surrounding women's health topics, increasing numbers of women are turning to digital platforms to manage their health. The accessibility, convenience, and personalization of these apps make them an attractive option for women looking to take charge of their well-being.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$4.1 Billion
Forecast Value	$22.1 Billion
CAGR	18.5%

In terms of market segmentation, the womens health app market is categorized into several key areas, including disease management, menstrual health, pregnancy tracking and postpartum care, fitness and nutrition, menopause, and others. Among these, the menstrual health segment led the market in 2024, generating USD 1.1 billion in revenue. This segment is expected to continue experiencing strong growth throughout the forecast period. Menstrual health apps address an essential need for women to manage menstrual cycles effectively. These apps allow users to track their periods, predict ovulation, and detect irregularities, all of which are critical for reproductive health. Growing awareness of menstrual health, coupled with an increased focus on proactive health management, has led to a surge in the number of users turning to these apps.

When it comes to modality, the market is divided into tablet, smartphone, and other devices. The smartphone segment, which held a dominant 50.2% share of the market in 2024, is expected to continue its upward trajectory. Smartphones dominate the womens health app market due to their widespread use and unmatched convenience. With smartphones being universally accessible, they provide a highly portable and multifunctional platform for health management. Users can easily access set reminders and health insights, receive real-time notifications, and seamlessly integrate health management into their everyday lives.

In the U.S., the womens health app market generated USD 1.4 billion in 2024 and is forecast to experience significant growth over the coming years. Increased awareness of women's health issues, such as hormonal imbalances, osteoarthritis, anemia, and other chronic conditions, is driving demand for health apps in the region. The widespread adoption of smartphones, coupled with advancements in technology, is also contributing to the market's expansion. As more women in the U.S. turn to digital tools for health management, the market is set to continue its rapid growth, offering even more innovative solutions for improving women's health and wellness.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360⁰synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Increased health awareness
  - 3.2.1.2 Rising smartphone adoption
  - 3.2.1.3 Technological advancements
  - 3.2.1.4 Rising focus on preventive healthcare
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Data privacy and security concerns
3.3 Growth potential analysis
3.4 Regulatory landscape
- 3.4.1 U.S.
- 3.4.2 Europe
3.5 Technology landscape
3.6 Future market trends
3.7 Key news and initiatives
3.8 Gap analysis
3.9 Porter’s analysis
3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Company matrix analysis
4.4 Competitive analysis of major market players
4.5 Competitive positioning matrix
4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 Menstrual health
5.3 Fitness and nutrition
5.4 Pregnancy tracking and postpartum care
5.5 Menopause
5.6 Disease management
5.7 Other types

Chapter 6 Market Estimates and Forecast, By Modality, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 Smartphone
6.3 Tablet
6.4 Other modalities

Chapter 7 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
7.3 Europe
- 7.3.1 Germany
- 7.3.2 UK
- 7.3.3 France
- 7.3.4 Spain
- 7.3.5 Italy
- 7.3.6 Netherlands
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Australia
- 7.4.5 South Korea
7.5 Latin America
- 7.5.1 Brazil
- 7.5.2 Mexico
- 7.5.3 Argentina
7.6 Middle East and Africa
- 7.6.1 South Africa
- 7.6.2 Saudi Arabia
- 7.6.3 UAE