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市场调查报告书
商品编码
1665238
毛绒玩具市场机会、成长动力、行业趋势分析和 2025 - 2034 年预测Plush Toys Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
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2024 年全球毛绒玩具市场价值为 113 亿美元，预计将稳步增长，2025 年至 2034 年的复合年增长率为 5%。 这一增长是由对受热门电影、电视节目和视频游戏启发的毛绒玩具的需求不断增长所推动的。此外，消费者对柔软、互动和可收藏设计的偏好也推动了市场扩张。
市场按类型分为可客製化毛绒玩具、授权角色毛绒玩具、动物主题毛绒玩具、幻想和神话生物毛绒玩具以及教育或互动毛绒玩具。其中，授权角色毛绒玩具在2024年引领市场，创造45亿美元的收入。预计整个预测期内该部分的复合年增长率为 5.3%。以深受喜爱的角色为原型的玩具具有广泛的吸引力，在儿童和收藏家中尤其受欢迎，从而增强了其在不同人群中的市场影响力。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 113亿美元 |
| 预测值 | 183亿美元 |
| 复合年增长率 | 5％ |
依年龄层划分，绒毛玩具市场分为婴儿（0-2岁）、幼儿（3-5岁）、儿童（6-12岁）、青少年、成人。 2024 年，儿童占据最大的市场份额，占总收入的 29.8%，预计到 2034 年这一细分市场的复合年增长率将达到 5.4%。家长仍青睐毛绒玩具，因为这些玩具不仅安全无毒，还具有教育意义。这极大地促进了儿童毛绒玩具市场的发展。互动性和学习型毛绒玩具的日益普及进一步支持了这种扩展。
2024 年美国毛绒玩具市场的收入为 23 亿美元，预计未来十年的复合年增长率为 5.1%。美国在全球市场占有相当大的份额，这得益于对授权角色毛绒玩具的强劲需求以及完善的零售和电子商务网络。市场也受到人们对环保和可收藏毛绒玩具日益增长的偏好的支持，进一步促进了其成长。此外，儿童和成人的品味不断变化，他们越来越追求个性化和主题化的玩具，这有助于整个地区的成长持续。
目录
第 1 章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测参数
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第 2 章：执行摘要
第 3 章：产业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 零售商
- 供应商概况
- 利润率分析
- 重要新闻及倡议
- 监管格局
- 衝击力
- 成长动力
- 可支配所得增加
- 网路零售的扩张
- 互动玩具的需求
- 送礼趋势增加
- 产业陷阱与挑战
- 激烈的竞争
- 原料成本波动
- 成长动力
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费者产品采用
- 首选配销通路
- 偏好价格范围
- 成长潜力分析
- 波特的分析
- PESTEL 分析
第四章：竞争格局
- 介绍
- 公司市占率分析
- 竞争定位矩阵
- 战略展望矩阵
第 5 章：市场估计与预测：按类型，2021 年至 2034 年
- 主要趋势
- 授权角色绒毛玩具
- 动物主题的绒毛玩具
- 奇幻/神话生物毛绒玩具
- 教育/互动毛绒玩具
- 可客製化的毛绒玩具
第六章：市场估计与预测：按材料，2021 – 2034 年
- 主要趋势
- 合成的
- 自然的
第七章：市场估计与预测：依年龄组，2021 – 2034 年
- 主要趋势
- 婴儿（0-2 岁）
- 幼儿（3-5 岁）
- 儿童（6-12岁）
- 青少年
- 成年人
第 8 章：市场估计与预测：按价格，2021 年至 2034 年
- 主要趋势
- 低的
- 中等的
- 高的
第 9 章：市场估计与预测：按配销通路，2021 年至 2034 年
- 主要趋势
- 在线的
- 电子商务
- 公司网站
- 离线
- 零售店
- 玩具专卖店
- 其他（家居装饰店等）
第 10 章：市场估计与预测：按地区，2021 年至 2034 年
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 日本
- 印度
- 澳洲
- 拉丁美洲
- 巴西
- 墨西哥
- 中东及非洲
- 南非
- 沙乌地阿拉伯
- 阿联酋
第 11 章：公司简介
- Aurora World, Inc.
- Build-A-Bear Workshop, Inc.
- Douglas Company, Inc.
- Fiesta Toy
- Gund
- Hasbro, Inc.
- Jellycat
- Mattel, Inc.
- Melissa & Doug
- NICI GmbH
- Squishmallows
- Steiff GmbH
- The Vermont Teddy Bear Company
- Ty Inc.
- Wild Republic
The Global Plush Toys Market was valued at USD 11.3 billion in 2024 and is projected to experience steady growth, with a CAGR of 5% from 2025 to 2034. This growth is driven by an increasing demand for plush toys inspired by popular movies, TV shows, and video games. Additionally, consumer preferences for soft, interactive, and collectible designs are fueling market expansion.
The market is categorized by type into customizable plush toys, licensed character plush toys, animal-themed plush toys, fantasy and mythical creature plush toys, and educational or interactive plush toys. Among these, licensed character plush toys led the market in 2024, generating USD 4.5 billion in revenue. This segment is expected to grow at a CAGR of 5.3% throughout the forecast period. The widespread appeal of toys based on beloved characters makes them particularly popular among both children and collectors, strengthening their market presence across various demographics.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $11.3 Billion |
| Forecast Value | $18.3 Billion |
| CAGR | 5% |
In terms of age groups, the plush toys market is segmented into infants (0-2 years), toddlers (3-5 years), children (6-12 years), teenagers, and adults. In 2024, children held the largest market share, accounting for 29.8% of total revenue, and this segment is projected to grow at a CAGR of 5.4% through 2034. Plush toys are cherished by children for their comforting and emotional value, serving as companions during both playtime and bedtime. Parents continue to favor plush toys that are not only safe and non-toxic but also educational. This has significantly boosted the market for plush toys in the children's segment. The growing availability of interactive and learning-focused plush toys has further supported this expansion.
The U.S. plush toys market generated USD 2.3 billion in revenue in 2024 and is expected to grow at a CAGR of 5.1% over the next decade. The U.S. holds a significant share of the global market, driven by strong demand for licensed character plush toys and well-established retail and e-commerce networks. The market is also supported by an increasing preference for eco-friendly and collectible plush toys, further contributing to its growth. Additionally, the evolving tastes of both children and adults, who increasingly seek personalized and themed toys, help sustain growth across the region.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast parameters
- 1.4 Data sources
- 1.4.1 Primary
- 1.5 Secondary
- 1.5.1.1 Paid sources
- 1.5.1.2 Public sources
Chapter 2 Executive Summary
- 2.1 Industry synopsis, 2021 - 2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Supplier landscape
- 3.3 Profit margin analysis
- 3.4 Key news & initiatives
- 3.5 Regulatory landscape
- 3.6 Impact forces
- 3.6.1 Growth drivers
- 3.6.1.1 Rising disposable incomes
- 3.6.1.2 Expansion of online retail
- 3.6.1.3 Demand for interactive toys
- 3.6.1.4 Increase in gifting trends
- 3.6.2 Industry pitfalls & challenges
- 3.6.2.1 Intense competition
- 3.6.2.2 Fluctuating raw material costs
- 3.6.1 Growth drivers
- 3.7 Consumer buying behavior analysis
- 3.7.1 Demographic trends
- 3.7.2 Factors affecting buying decision
- 3.7.3 Consumer product adoption
- 3.7.4 Preferred distribution channel
- 3.7.5 Preferred price range
- 3.8 Growth potential analysis
- 3.9 Porter’s analysis
- 3.10 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share analysis
- 4.3 Competitive positioning matrix
- 4.4 Strategic outlook matrix
Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 (USD Billion) (Million Units)
- 5.1 Key trends
- 5.2 Licensed character plush
- 5.3 Animal-themed plush
- 5.4 Fantasy/mythical creature plush
- 5.5 Educational/interactive plush
- 5.6 Customizable plush toys
Chapter 6 Market Estimates and Forecast, By Material, 2021 – 2034 (USD Billion) (Million Units)
- 6.1 Key trends
- 6.2 Synthetic
- 6.3 Natural
Chapter 7 Market Estimates and Forecast, By Age Group, 2021 – 2034 (USD Billion) (Million Units)
- 7.1 Key trends
- 7.2 Infants (0-2 years)
- 7.3 Toddlers (3-5 years)
- 7.4 Children (6-12 years)
- 7.5 Teenagers
- 7.6 Adults
Chapter 8 Market Estimates and Forecast, By Price, 2021 – 2034 (USD Billion) (Million Units)
- 8.1 Key trends
- 8.2 Low
- 8.3 Medium
- 8.4 High
Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Million Units)
- 9.1 Key trends
- 9.2 Online
- 9.2.1 E-commerce
- 9.2.2 Company website
- 9.3 Offline
- 9.3.1 Retail stores
- 9.3.2 Specialty toy stores
- 9.3.3 Others (home improvement stores, etc.)
Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)
- 10.1 Key trends
- 10.2 North America
- 10.2.1 U.S.
- 10.2.2 Canada
- 10.3 Europe
- 10.3.1 UK
- 10.3.2 Germany
- 10.3.3 France
- 10.3.4 Italy
- 10.3.5 Spain
- 10.4 Asia Pacific
- 10.4.1 China
- 10.4.2 Japan
- 10.4.3 India
- 10.4.4 Australia
- 10.5 Latin America
- 10.5.1 Brazil
- 10.5.2 Mexico
- 10.6 MEA
- 10.6.1 South Africa
- 10.6.2 Saudi Arabia
- 10.6.3 UAE
Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)
- 11.1 Aurora World, Inc.
- 11.2 Build-A-Bear Workshop, Inc.
- 11.3 Douglas Company, Inc.
- 11.4 Fiesta Toy
- 11.5 Gund
- 11.6 Hasbro, Inc.
- 11.7 Jellycat
- 11.8 Mattel, Inc.
- 11.9 Melissa & Doug
- 11.10 NICI GmbH
- 11.11 Squishmallows
- 11.12 Steiff GmbH
- 11.13 The Vermont Teddy Bear Company
- 11.14 Ty Inc.
- 11.15 Wild Republic
