肌肉强化设备市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球肌肉强化设备市场价值为 21.4 亿美元，预计将经历强劲增长，2025 年至 2034 年的复合年增长率为 4.8%。人们越来越注重健康生活，健身器材的技术进步也随之提高，同时人们越来越关注居家运动解决方案，所有这些都促进了市场稳步上升。

在各种设备类型中，市场分为电肌肉刺激 (EMS)、振动机、阻力带和其他设备。 EMS 设备在 2024 年以 7.5 亿美元的估值引领市场，预计到 2034 年将达到 12.2 亿美元。 EMS 设备透过使用电脉衝来诱发肌肉收缩，模拟传统肌力训练的效果。它们节省时间、易于使用和适应性强，成为寻求高效锻炼替代方案的使用者的首选解决方案。

市场也根据分销管道进行细分，其中线上和线下部分占据了相当大的份额。 2024 年，线上销售占据了 54.49% 的市场份额，预计到 2034 年将增长到 19.2 亿美元。向电子商务的转变清晰地反映了消费者习惯的不断演变，提供了轻鬆的购买体验并提高了产品的可及性。此外，诱人的配送方式和促销折扣也推动了网路销售的主导地位，巩固了其作为肌肉强化器材首选配销通路的地位。

在美国，肌肉强化设备市场在 2024 年占据 57.5% 的份额，预计在预测期内以 5.4% 的复合年增长率成长。这种增长是由人们对健身、身体调理和整体身体表现的高度关注所推动的。美国受益于高度重视健康和健身的文化，拥有大量的运动员、健身爱好者和復健患者，推动了对先进训练工具的需求。此外，老年人越来越多地采用这些设备来保持肌肉健康和恢復，这呈现出明显的趋势，进一步反映了人口结构向积极老化的转变。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 提高健康和健身意识
    • 居家体适能解决方案日益普及
    • 健身器材的技术进步
  • 产业陷阱与挑战
    • 缺乏认识和教育
    • 来自传统运动方式的竞争
• 成长潜力分析
• 消费者行为分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按设备，2021 年至 2034 年

• 主要趋势
• 电肌肉刺激 (EMS)
• 振动机
• 阻力带
• 其他的

第六章：市场估计与预测：按价格 2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第 7 章：市场估计与预测：按应用 2021-2034

• 主要趋势
• 肌肉强化与调理
• 康復和恢復
• 预防伤害
• 减脂塑身
• 改善姿势
• 提升运动表现
• 其他的

第 8 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 健身爱好者
• 运动员和运动专业人士
• 復健患者
• 老年人或长者
• 其他的

第 9 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 大卖场/超市
  • 专卖店
  • 其他的

第 10 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国

第 11 章：公司简介

• Bowflex
• Cybex
• Dick's Sporting Goods
• Hibbett Sports
• Life Fitness
• Marcy
• Matrix Fitness
• NordicTrack
• Peloton
• Precor
• ProForm
• Sole Fitness
• Spirit Fitness
• Technogym
• Torque Fitness

The Global Muscle Strengthening Devices Market was valued at USD 2.14 billion in 2024 and is projected to experience robust growth, expanding at a CAGR of 4.8% from 2025 to 2034. As awareness of the importance of health and fitness continues to rise, more consumers are prioritizing strength training and muscle conditioning as essential components of overall wellness and rehabilitation. This surge in health-conscious living is complemented by technological advancements in fitness devices, alongside a growing focus on home-based exercise solutions, all contributing to the market's steady upward trajectory.

Among the various device types, the market is categorized into electrical muscle stimulation (EMS), vibration machines, resistance bands, and other devices. EMS devices led the market with a valuation of USD 750 million in 2024 and are forecasted to reach USD 1.22 billion by 2034. These devices are particularly popular due to their effectiveness, versatility, and ability to provide targeted muscle stimulation, making them a top choice for both fitness enthusiasts and rehabilitation programs. EMS devices work by using electrical impulses to induce muscle contractions, simulating the effects of traditional strength training exercises. Their time-saving nature, ease of use, and adaptability have positioned them as a preferred solution for users seeking efficient workout alternatives.

The market is also segmented based on distribution channels, with online and offline segments capturing significant shares. In 2024, online sales accounted for 54.49% of the market share and are expected to grow to USD 1.92 billion by 2034. The increasing preference for online shopping has played a pivotal role in this growth, offering customers unmatched convenience, the ability to compare products easily, and access to comprehensive customer reviews. This shift towards e-commerce is a clear reflection of evolving consumer habits, providing an effortless purchasing experience and increasing product accessibility. Moreover, attractive delivery options and promotional discounts have contributed to online sales' dominance, solidifying its role as the preferred distribution channel for muscle strengthening devices.

In the United States, the muscle strengthening devices market accounted for a 57.5% share in 2024 and is anticipated to grow at a CAGR of 5.4% during the forecast period. This growth is driven by a heightened focus on fitness, body toning, and overall physical performance. The U.S. benefits from a culture that highly values health and fitness, with a strong base of athletes, fitness aficionados, and rehabilitation patients fueling demand for advanced training tools. Additionally, there is a noticeable trend among older adults increasingly adopting these devices to maintain muscle health and recovery, further reflecting the broader demographic shift toward active aging.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier Landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Increasing health and fitness awareness
    • 3.6.1.2 Rising popularity of home fitness solution
    • 3.6.1.3 Technological advancements in fitness devices
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Lack of awareness and education
    • 3.6.2.2 Competition from traditional exercise methods
• 3.7 Growth potential analysis
• 3.8 Consumer behavior analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Device, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Electrical muscle stimulation (EMS)
• 5.3 Vibration machines
• 5.4 Resistance bands
• 5.5 Others

Chapter 6 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Market Estimates & Forecast, By Application 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Muscle strengthening and conditioning
• 7.3 Rehabilitation and recovery
• 7.4 Injury prevention
• 7.5 Fat loss and body toning
• 7.6 Posture improvement
• 7.7 Sports performance enhancement
• 7.8 Others

Chapter 8 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Fitness enthusiasts
• 8.3 Athletes and sports professionals
• 8.4 Rehabilitation patients
• 8.5 Elderly or seniors
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce
  • 9.2.2 Company website
• 9.3 Offline
  • 9.3.1 Hypermarket/supermarket
  • 9.3.2 Specialty stores
  • 9.3.3 Others

Chapter 10 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 United States
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 United Kingdom
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 Middle East & Africa
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 United Arab Emirates

Chapter 11 Company Profiles

• 11.1 Bowflex
• 11.2 Cybex
• 11.3 Dick's Sporting Goods
• 11.4 Hibbett Sports
• 11.5 Life Fitness
• 11.6 Marcy
• 11.7 Matrix Fitness
• 11.8 NordicTrack
• 11.9 Peloton
• 11.10 Precor
• 11.11 ProForm
• 11.12 Sole Fitness
• 11.13 Spirit Fitness
• 11.14 Technogym
• 11.15 Torque Fitness