环保玩具市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

预计 2024 年全球环保玩具市场规模将达到 12 亿美元，强劲的成长势头预计将在 2025 年至 2034 年期间以 12.5% 的复合年增长率持续下去。随着越来越多的消费者转向环保产品，对由可持续、可回收和可生物降解材料製成的玩具的需求正在上升，而不再使用塑胶和不可生物降解的材料。父母越来越注重向孩子灌输环保价值观，进一步推动了对符合这些原则的玩具的需求。

就产品类型而言，环保玩具市场多样化，包括建筑套装、动作人物、游戏和拼图、运动和户外玩具等。建筑套装在 2024 年创造了 3 亿美元的收入，预计到 2034 年的复合年增长率将达到 13.1%。其模组化、可重复使用的设计激发创造力、减少浪费、促进长期使用并培养可持续的消费实践。

市场也按材料细分，包括木材、竹子、纸和纸板、羊毛、棉花等。 2024 年，木製玩具占据了最大的市场份额，为 39%，预计 2025 年至 2034 年的复合年增长率为 12.9%。该行业越来越注重使用可持续来源的木材，这些木材通常经过环境组织的认证，以确保对环境的影响较小。这些玩具通常采用无毒涂层，对婴儿和幼儿来说是一种安全、无化学物质的选择。由于木製玩具的耐用性和环保特性，它成为寻求更安全、更永续替代品的父母的热门选择。

在北美，环保玩具市场预计将在 2024 年创造 3 亿美元的产值。向永续材料和环保设计的转变正在推动绿色产品的更广泛应用。父母对环保玩具的偏好，加上製造技术的进步，进一步推动了市场的成长。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算。
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析。
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 消费者永续意识不断增强
    • 环保材料的创新
  • 产业陷阱与挑战
    • 环保材料供应有限
    • 来自传统玩具製造商的激烈竞争
• 原料分析
• 消费者购买行为分析
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

• 主要趋势
• 建筑套件
• 活动人物
• 游戏和谜题
• 运动及户外玩具
• 其他（绒毛玩具等）

第 6 章：市场估计与预测：按材料，2021 年至 2034 年

• 主要趋势
• 木头
• 竹製玩具
• 纸和纸板玩具
• 羊毛和棉花
• 其他（天然橡胶玩具等）

第七章：市场估计与预测：依年龄组，2021-2034 年

• 主要趋势
• 幼儿（0-3 岁）
• 学龄前儿童（3-5岁）
• 学龄儿童（6-12岁）
• 青少年（13 岁以上）

第 8 章：市场估计与预测：按价格，2021 年至 2034 年

• 主要趋势
• 预算
• 中檔
• 优质的

第 9 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 个人
• 商业的

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司自有网站
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他（个体店等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 12 章：公司简介

• Bannor Toys
• BeginAgain
• Bombay Toy Company
• Green Toys
• Haba
• Hape
• Hasbro
• Holler Poller
• Learning Resources
• Lego
• Mattel
• Melissa and Doug
• Pepplay
• PlanToys USA
• Plasticant Mobilo

The Global Eco-Friendly Toys Market is projected to reach USD 1.2 billion in 2024, with a strong growth trajectory expected to continue at a CAGR of 12.5% from 2025 to 2034. This rapid expansion is being fueled by a growing awareness of sustainability among consumers, eco-conscious parenting trends, supportive regulatory policies, and innovations in sustainable materials. As more consumers shift toward environmentally responsible products, demand for toys made from sustainable, recyclable, and biodegradable materials is on the rise, moving away from plastic and non-biodegradable options. Parents are increasingly focused on instilling eco-friendly values in their children, further driving the demand for toys that align with these principles.

In terms of product types, the eco-friendly toys market is diversified into building sets, action figures, games and puzzles, sports and outdoor toys, and others. Building sets, which generated USD 300 million in revenue in 2024, are expected to grow at a CAGR of 13.1% through 2034. These toys stand out for their sustainability, often incorporating materials such as wood, bamboo, and recycled plastics as replacements for traditional, less eco-friendly options. Their modular, reusable designs encourage creativity and reduce waste, promoting long-term use and fostering sustainable consumption practices.

The market is also segmented by materials, including wood, bamboo, paper and cardboard, wool, cotton, and others. Wooden toys held the largest market share at 39% in 2024 and are anticipated to grow at a CAGR of 12.9% from 2025 to 2034. The industry is increasingly focused on using sustainably sourced wood, often certified by environmental organizations that ensure low environmental impact. These toys are frequently finished with non-toxic coatings, making them a safe, chemical-free option for infants and toddlers. Their durability and eco-friendly qualities make wooden toys a popular choice among parents looking for safer, more sustainable alternatives.

In North America, the eco-friendly toys market is set to generate USD 300 million in 2024. The U.S. market, in particular, is projected to grow at a CAGR of 12.7% through 2034, driven by heightened environmental awareness, stricter regulations, and the growing popularity of STEM-based toys. The shift toward sustainable materials and eco-conscious designs is driving broader adoption of green products. Parental preference for environmentally responsible toys, coupled with advancements in manufacturing technologies, is further propelling the growth of the market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis.
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising consumer awareness of sustainability
    • 3.6.1.2 Innovations in eco-friendly materials
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Limited availability of eco-friendly materials
    • 3.6.2.2 High competition from traditional toy manufacturers
• 3.7 Raw material analysis
• 3.8 Consumer buying behavior analysis
• 3.9 Growth potential analysis
• 3.10 Porter’s analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Building sets
• 5.3 Action figures
• 5.4 Games and puzzles
• 5.5 Sports and outdoor toys
• 5.6 Others (plush toys etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Wood
• 6.3 Bamboo toys
• 6.4 Paper and cardboard toys
• 6.5 Wool and cotton
• 6.6 Others (natural rubber toys etc.)

Chapter 7 Market Estimates & Forecast, By Age Group, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Toddlers (0-3 years)
• 7.3 Preschoolers (3-5 years)
• 7.4 School age children (6-12 years)
• 7.5 Teens (above 13 years)

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Budget
• 8.3 Mid-range
• 8.4 Premium

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Individual
• 9.3 Commercial

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company owned website
• 10.3 Offline
  • 10.3.1 Supermarket/hypermarket
  • 10.3.2 Specialty stores
  • 10.3.3 Others (individual stores, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Bannor Toys
• 12.2 BeginAgain
• 12.3 Bombay Toy Company
• 12.4 Green Toys
• 12.5 Haba
• 12.6 Hape
• 12.7 Hasbro
• 12.8 Holler Poller
• 12.9 Learning Resources
• 12.10 Lego
• 12.11 Mattel
• 12.12 Melissa and Doug
• 12.13 Pepplay
• 12.14 PlanToys USA
• 12.15 Plasticant Mobilo