微波炉市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球微波炉市场价值为 105 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.6%。随着现代消费者寻求能够简化日常生活的产品，微波炉已成为必备的厨房设备。核心家庭数量的不断增加、可支配收入的提高以及繁忙的工作日程进一步推动了对简化烹饪和加热过程的产品的需求。此外，消费者在做出购买决定时会优先考虑能源效率、多功能性和可负担性等特点。微波技术的创新，包括智慧功能和节能设计，继续塑造市场，允许更大程度的客製化以满足不同消费者的需求。技术进步和城市化也加速了采用，推动了市场的不断发展。

依产品类型，市场可分为对流微波炉、烧烤微波炉和单一微波炉。对流微波炉将以 49 亿美元的价值引领市场，预计在预测期内的复合年增长率为 5.2%。这些产品因其多功能性而备受追捧，因为它们结合了烧烤、微波和烘焙的功能，使其成为家庭和商业厨房的理想选择。他们掌握各种烹饪技术的能力很有吸引力，特别是对于已开发市场而言，因为家庭烘焙和高级烹饪技术越来越受欢迎。

从结构考虑，市场分为檯面式微波炉和内置式微波炉。檯面型占主导市场份额，到 2024 年将占据 75% 的市场份额。由于其价格实惠、便于携带且易于安装，对住宅客户特别有吸引力，尤其是在空间和成本是重要因素的小型住宅或城市地区。桌上型微波炉在线上和线下零售通路的广泛普及进一步刺激了其需求。这些车型吸引了广泛的消费者，从注重预算的消费者到寻求具有先进功能的高端选择的消费者。

美国微波炉市场价值到 2024 年将达到 22 亿美元，预计在预测期内的复合年增长率为 4%。美国在北美占据主导地位，相当一部分家庭拥有微波炉。这种广泛的应用反映了该设备在美国厨房中的重要作用，其驱动力来自于人们对便利性和节省时间的设备的需求日益增长。此外，美国消费者可支配收入的提高也推动了先进微波炉型号的普及，例如对流烤箱和组合烤箱，它们提供了增强的功能，可以满足更苛刻的烹饪需求。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
• 次要
  • 付费来源
  • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 技术格局
• 衝击力
  • 成长动力
    • 可支配收入增加和厨房现代化
    • 技术进步和能源效率
    • 人口成长和都市化进程加速
  • 产业陷阱与挑战
    • 竞争激烈，价格敏感
    • 健康问题和消费者怀疑
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 偏好价格范围
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021 年至 2034 年

• 主要趋势
• 热对流微波炉
• 烧烤微波炉
• 单独微波炉

第六章：市场估计与预测：依结构，2021 – 2034 年

• 主要趋势
• 檯面微波炉
• 内建微波炉

第七章：市场估计与预测：按产能，2021 – 2034 年

• 主要趋势
• 最多 20 公升
• 21 - 25 公升
• 26 - 30 公升
• 30公升以上

第 8 章：市场估计与预测：按功率，2021 年至 2034 年

• 主要趋势
• 低功率（700W以下）
• 中功率（700W-1000W）
• 大功率（1000W以上）

第 9 章：市场估计与预测：按价格范围，2021 年至 2034 年

• 主要趋势
• 低（50 美元以下）
• 中 (50 美元 - 100 美元)
• 高（100 美元以上）

第 10 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 住宅
• 商业的
  • 饭店和餐厅
  • 餐饮服务
  • 公司办公室
  • 其他（医疗设施等）

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 大卖场和超市
  • 专卖店
  • 其他（百货商场、个体店等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 13 章：公司简介

• Alto-Shaam Inc.
• Bajaj
• Bosch
• Breville
• Candy
• Electrolux AB
• Frigidaire
• GE Appliances
• LG Electronics
• Midea Group
• Panasonic Corporation
• Samsung Electronics
• Sharp Corporation
• Smeg SPA
• Toshiba Corporation
• Whirlpool Corporation

The Global Microwave Oven Market was valued at USD 10.5 billion in 2024 and is projected to grow at a CAGR of 4.6% from 2025 to 2034. This growth is driven by shifting consumer lifestyles, where convenience and time-saving appliances are increasingly in demand. As modern consumers seek products that simplify their daily routines, microwave ovens have emerged as essential kitchen devices. The expanding number of nuclear families, higher disposable incomes, and busy work schedules are further fueling the demand for products that streamline cooking and reheating processes. Additionally, consumers are prioritizing features such as energy efficiency, multifunctionality, and affordability when making purchasing decisions. Innovations in microwave technology, including smart features and energy-efficient designs, continue to shape the market, allowing for greater customization to cater to varying consumer needs. Technological advancements and urbanization have also accelerated adoption, driving the market's continuous evolution.

The market can be broken down by product type into convection microwave ovens, grill microwave ovens, and solo microwave ovens. Convection microwave ovens lead the market with a value of USD 4.9 billion in 2024 and are expected to grow at a CAGR of 5.2% over the forecast period. These products are highly sought after due to their versatility, as they combine the functions of grilling, microwaving, and baking, making them ideal for both home and commercial kitchens. Their ability to handle a variety of cooking techniques appeals, particularly to those in developed markets where home baking and advanced cooking techniques are becoming more popular.

When considering the structure, the market is divided into countertops and built-in microwave ovens. Countertop models hold the dominant market share, accounting for 75% of the market in 2024. These products are anticipated to grow at a CAGR of 4.3% during the same forecast period. Their affordability, portability, and ease of installation make them particularly attractive to residential customers, especially in smaller homes or urban areas where space and cost are important factors. The wide availability of countertop microwave ovens across both online and offline retail channels further boosts their demand. These models appeal to a broad range of consumers, from budget-conscious buyers to those seeking premium options with advanced features.

The U.S. microwave oven market, valued at USD 2.2 billion in 2024, is expected to expand at a CAGR of 4% over the forecast period. The U.S. holds a dominant position in North America, with a significant portion of households owning microwave ovens. This widespread adoption reflects the appliance's essential role in American kitchens, driven by the increasing need for convenience and time-saving devices. Additionally, the higher disposable income of U.S. consumers supports the uptake of advanced microwave models, such as convection and combination ovens, which offer enhanced features for more demanding cooking needs.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1.1 Paid sources
  • 1.5.1.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Technological landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Rising disposable income and kitchen modernization
    • 3.7.1.2 Technological advancements and energy efficiency
    • 3.7.1.3 Growing population and increasing urbanization
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High competition and price sensitivity
    • 3.7.2.2 Health concerns and consumer skepticism
• 3.8 Consumer buying behavior analysis
  • 3.8.1 Demographic trends
  • 3.8.2 Factors affecting buying decision
  • 3.8.3 Consumer product adoption
  • 3.8.4 Preferred distribution channel
  • 3.8.5 Preferred price range
• 3.9 Growth potential analysis
• 3.10 Porter’s analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Convection microwave oven
• 5.3 Grill microwave oven
• 5.4 Solo microwave oven

Chapter 6 Market Estimates and Forecast, By Structure, 2021 – 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Countertop microwave oven
• 6.3 Built-in microwave oven

Chapter 7 Market Estimates and Forecast, By Capacity, 2021 – 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Upto 20 liters
• 7.3 21 - 25 liters
• 7.4 26 - 30 liters
• 7.5 Above 30 liters

Chapter 8 Market Estimates and Forecast, By Power, 2021 – 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low power (under 700W)
• 8.3 Medium power (700w-1000W)
• 8.4 High power (above 1000W)

Chapter 9 Market Estimates and Forecast, By Price Range, 2021 – 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low (under USD 50)
• 9.3 Medium (USD 50 - USD 100)
• 9.4 High (above USD 100)

Chapter 10 Market Estimates and Forecast, By End Use, 2021 – 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial
  • 10.3.1 Hotels and restaurants
  • 10.3.2 Catering services
  • 10.3.3 Corporate offices
  • 10.3.4 Others (healthcare facilities, etc.)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce website
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Hypermarkets and supermarkets
  • 11.3.2 Specialty stores
  • 11.3.3 Others (department stores, individual stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 Japan
  • 12.4.3 India
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 UAE

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Alto-Shaam Inc.
• 13.2 Bajaj
• 13.3 Bosch
• 13.4 Breville
• 13.5 Candy
• 13.6 Electrolux AB
• 13.7 Frigidaire
• 13.8 GE Appliances
• 13.9 LG Electronics
• 13.10 Midea Group
• 13.11 Panasonic Corporation
• 13.12 Samsung Electronics
• 13.13 Sharp Corporation
• 13.14 Smeg S.P.A
• 13.15 Toshiba Corporation
• 13.16 Whirlpool Corporation