母乳替代品市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球母乳替代品市场价值约为 874 亿美元，预计 2025 年至 2034 年的复合年增长率为 9.9%。这些替代品通常由大豆、牛奶或其他植物性蛋白质製成，并通常富含必需营养素，以模仿母乳的营养成分。

有几个因素导致对 BMS 产品的需求不断增加。许多母亲因压力、先前的手术或影响产奶量的医疗状况等各种问题而面临母乳哺育的挑战。此外，BMS 产品的创新在推动市场成长方面发挥着重要作用。配方奶粉的新进展与母乳非常相似，包括不含动物成分的配方，吸引了那些寻求更健康替代品的父母的注意。

都市化导致核心家庭数量的增加，从而减少了传统的协助母乳哺育的支持系统。这种转变使得 BMS 产品对那些缺乏时间、资源或纯母乳哺育支持的母亲更有吸引力。根据全球统计数据，相当一部分婴儿在出生后六个月内并非纯母乳餵养，这凸显了许多母亲在维持母乳餵养方面面临的挑战。

市场按替代品类型细分，包括大豆配方奶粉、牛奶配方奶粉、低过敏性配方奶粉等。牛奶配方奶粉占据市场主导地位，占最大份额。由于奶水不足、孕产妇健康问题以及对疾病传播的担忧等健康原因，母亲们常常会选择牛奶配方奶粉。这些配方奶粉还添加了 DHA、ARA、益生菌和益生元等营养成分，有助于大脑发育、免疫功能和消化系统健康，使其与母乳更接近。

就配方类型而言，市场分为粉状、浓缩液和即食配方。粉状配方奶粉因其便利性、成本效益和易于储存而占据市场主导地位。父母，尤其是那些日程繁忙或生活在无法获得新鲜牛奶的地区的父母，通常更喜欢配方奶粉。随着父母寻求满足婴儿特定健康需求的选择，对有机和特殊配方奶粉等优质奶粉的需求正在增长。

BMS 产品的通路包括药局、零售店和其他分店。零售店是主要的配销通路，为城市和农村地区提供了广泛的 BMS 产品管道。药局和专门的婴儿产品零售商在向消费者提供这些产品方面发挥着重要作用，促进了市场的成长。

在美国，BMS 市场规模预计到 2034 年将达到 526 亿美元。这一趋势凸显了母乳替代品在现代育儿中日益重要的角色。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 研究设计
  • 研究方法
  • 资料收集方法
• 基础估算与计算
  • 基准年计算
  • 市场估计的主要趋势
• 预测模型
• 初步研究和验证
  • 主要来源
  • 资料探勘来源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 职业妇女人口基数不断增加
    • 发展中国家对婴儿配方奶粉的认识与接受度不断提高
    • 企业在母乳代用品广告的支出不断增加
    • 发展中国家出生率上升，优质婴儿营养替代品种类增多
  • 产业陷阱与挑战
    • 严格监管母乳代用品的营销
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第 5 章：市场估计与预测：按替代类型，2021 年至 2034 年

• 主要趋势
• 牛奶配方
• 大豆配方
• 低过敏性配方
• 其他替代类型

第六章：市场估计与预测：按配方类型，2021 – 2034 年

• 主要趋势
• 粉状
• 浓缩液
• 即用型

第 7 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 药局
• 零售店
• 其他分销管道

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯

第九章：公司简介

• Abbott Laboratories
• Arla Foods
• Beingmate Baby & Child Food
• Danone
• Fonterra Co-operative Group
• FrieslandCampina
• Hero Group
• HiPP
• kendamil
• Mead Johnson
• Munchkin
• Nestlé
• Synutra International
• The Kraft Heinz Company
• Yili Group

The Global Breast Milk Substitutes Market was valued at approximately USD 87.4 billion in 2024 and is projected to grow at a CAGR of 9.9% from 2025 to 2034. BMS refers to products designed to replace breast milk, particularly in the form of infant formula, when breastfeeding is not possible, insufficient, or when additional nutrition is required. These substitutes are commonly made from soy, cow's milk, or other plant-based proteins and are often enriched with essential nutrients to mimic the nutritional profile of breast milk.

Several factors are contributing to the increasing demand for BMS products. Many mothers face challenges with breastfeeding due to various issues such as stress, previous surgeries, or medical conditions affecting milk production. Additionally, innovations in BMS products are playing a significant role in driving market growth. New advancements in formulas that closely replicate breast milk, including animal-free options, are attracting attention from parents seeking healthier alternatives.

Urbanization has led to a rise in nuclear families, reducing the traditional support systems that would assist in breastfeeding. This shift makes BMS products more appealing to mothers who may lack the time, resources, or support for exclusive breastfeeding. According to global statistics, a significant percentage of infants are not exclusively breastfed for the first six months, highlighting the challenges many mothers face in sustaining breastfeeding.

The market is segmented by substitute type, including soy-based formula, milk-based formula, hypoallergenic formula, and others. Milk-based formulas dominate the market, accounting for the largest share. Health-related reasons, such as insufficient milk supply, maternal health issues, and concerns about disease transmission, often lead mothers to opt for milk-based formulas. These formulas are further enhanced with nutrients like DHA, ARA, probiotics, and prebiotics, which support brain development, immune function, and digestive health, making them a closer match to breast milk.

In terms of formula type, the market is divided into powdered, concentrated liquid, and ready-to-use formulas. Powdered formulas lead the market due to their convenience, cost-effectiveness, and ease of storage. Parents, especially those with busy schedules or living in areas with limited access to fresh milk, often prefer powdered formulas. The demand for premium variants, such as organic and specialty formulas, is growing as parents seek options that meet their babies' specific health needs.

Distribution channels for BMS products include pharmacies, retail stores, and other outlets. Retail stores are the dominant distribution channel, offering widespread access to BMS products in both urban and rural areas. Pharmacies and specialized baby product retailers play an important role in making these products available to consumers, contributing to the market's growth.

In the U.S., the BMS market is expected to reach USD 52.6 billion by 2034. High maternal employment rates are a major factor driving the demand for BMS products, as working mothers seek convenient feeding options when away from their babies. This trend underscores the growing role of breast milk substitutes in modern parenting.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ Synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing number of working women population base
    • 3.2.1.2 Rising awareness and growing acceptance of infant formula across developing countries
    • 3.2.1.3 Rising corporate expenditure on breast milk substitute advertising
    • 3.2.1.4 Higher birth rate in developing countries coupled with rise in number of premium infant nutrition substitute types
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Stringent regulation for marketing of breast milk substitutes
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Substitute Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Milk-based formula
• 5.3 Soy-based formula
• 5.4 Hypoallergenic formula
• 5.5 Other substitute types

Chapter 6 Market Estimates and Forecast, By Formula Type, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Powdered
• 6.3 Concentrated liquid
• 6.4 Ready-to-use

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Pharmacies
• 7.3 Retail stores
• 7.4 Other distribution channels

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 Middle East and Africa
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia

Chapter 9 Company Profiles

• 9.1 Abbott Laboratories
• 9.2 Arla Foods
• 9.3 Beingmate Baby & Child Food
• 9.4 Danone
• 9.5 Fonterra Co-operative Group
• 9.6 FrieslandCampina
• 9.7 Hero Group
• 9.8 HiPP
• 9.9 kendamil
• 9.10 Mead Johnson
• 9.11 Munchkin
• 9.12 Nestlé
• 9.13 Synutra International
• 9.14 The Kraft Heinz Company
• 9.15 Yili Group