按需健康软体市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球按需健康软体市场价值为 5.073 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到 8.5%。按需健康软体是指可随时随地提供个人化健康服务（包括健身、心理健康、营养和放鬆）的数位平台。这些平台使用户能够预订健康服务、存取客製化计画并即时监控他们的进度，提供符合现代生活方式的便利性和灵活性。

全球对健康和保健的日益关注是市场成长的主要动力。随着人们越来越重视身心健康，对可获得的、创新的健康解决方案的需求也不断上升。雇主和组织也认识到整体健康的重要性，从而广泛采用旨在提高生产力和员工满意度的健康技术。智慧型手机的迅速普及、远距医疗的进步以及预防保健意识的不断增强进一步推动了对按需健康软体的需求。随着技术创新和个人化护理的转变，市场将彻底改变健康格局。

市场分为基于云端的解决方案和基于网路的解决方案。云端运算领域引领市场，2024 年估值达 2.817 亿美元，预计在预测期内将出现显着成长。基于云端的平台提供了无与伦比的灵活性，让医疗保健提供者扩展资源并适应动态需求。这些平台使治疗师和健康专家能够远端存取资料，从而优化远距医疗咨询和跨多个地点运作的效率。云端解决方案的灵活性和可扩展性使其成为寻求创新方式提供无缝健康体验的企业的首选。

根据应用，市场分为大型企业和中小型企业 (SME)。 2024 年，大型企业占据了 52.1% 的主导市场份额，展现了其实施先进健康计画的能力，以满足广大员工和客户群的需求。大型组织拥有大量预算和资源，正在利用按需健康软体来创建符合其策略目标的客製化健康计划，从而提高员工参与度并改善整体组织绩效。

美国已成为关键市场，2024 年的营收为 1.74 亿美元，预计在整个预测期内将呈现强劲成长。对工作场所健康的日益关注，极大地促进了旨在提高员工福利和生产力的数位健康解决方案的采用。医疗费用的上涨和对预防保健的高度重视进一步增强了市场。此外，智慧型手机和健康应用程式的广泛使用使用户能够轻鬆获得健身追踪、心理健康支援和个人化的健康计划，巩固了美国在按需健康软体市场领先地位。

目录

第 1 章：方法论与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 健康意识不断增强
    • 转向数位化解决方案
    • 技术进步
    • 灵活性和可访问性不断提高
  • 产业陷阱与挑战
    • 消费者隐私问题
• 成长潜力分析
• 监管格局
  • 我们
  • 欧洲
• 技术格局
• 未来市场趋势
• 重要新闻和倡议
• 差距分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第 5 章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 基于云端
• 基于网路

第 6 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 大型企业
• 中小企业

第 7 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第八章：公司简介

• Booksy
• Fresha
• Glowfox
• Mindbody
• Priv
• Schedulicity
• Setmore
• Soothe
• STYLEBEE
• Treatwell
• Urban Massage
• Urbanclap Technologies India
• WellnessLiving
• Zeel Networks
• Zenoti

The Global On-Demand Wellness Software Market, valued at USD 507.3 million in 2024, is projected to grow at an impressive CAGR of 8.5% from 2025 to 2034. On-demand wellness software refers to digital platforms that deliver personalized wellness services, including fitness, mental health, nutrition, and relaxation, accessible anytime and anywhere. These platforms empower users to book wellness services, access tailored programs, and monitor their progress in real time, offering convenience and flexibility that align with modern lifestyles.

The increasing focus on health and wellness globally is a primary driver of market growth. As individuals prioritize their mental and physical well-being, the demand for accessible, innovative wellness solutions continues to rise. Employers and organizations are also recognizing the importance of holistic health, leading to the widespread adoption of wellness technologies aimed at boosting productivity and employee satisfaction. The rapid proliferation of smartphones, advancements in telehealth, and growing awareness about preventive care further fuel the demand for on-demand wellness software. With technological innovation and a shift toward personalized care, the market is poised to revolutionize the wellness landscape.

The market is categorized into cloud-based and web-based solutions. The cloud-based segment led the market with a valuation of USD 281.7 million in 2024 and is expected to witness significant growth over the forecast period. Cloud-based platforms offer unparalleled flexibility, allowing healthcare providers to scale resources and adapt to dynamic demands. These platforms enable therapists and wellness professionals to access data remotely, optimizing efficiency in telehealth consultations and across multi-location operations. The flexibility and scalability of cloud solutions make them a preferred choice for enterprises seeking innovative ways to deliver seamless wellness experiences.

Based on application, the market is divided into large enterprises and small and medium enterprises (SMEs). In 2024, large enterprises held a dominant 52.1% market share, showcasing their ability to implement advanced wellness programs that cater to extensive employee and customer bases. With substantial budgets and resources, large organizations are leveraging on-demand wellness software to create customized wellness initiatives that align with their strategic goals, driving employee engagement and improving overall organizational performance.

The United States emerged as a key market, generating USD 174 million in 2024, and is expected to exhibit robust growth throughout the forecast period. The increasing focus on workplace wellness has significantly contributed to the adoption of digital health solutions aimed at enhancing employee well-being and productivity. Rising healthcare costs and a strong emphasis on preventative care have further strengthened the market. Additionally, the widespread use of smartphones and wellness applications enables users to conveniently access fitness tracking, mental health support, and personalized wellness plans, solidifying the position of the US as a leader in the on-demand wellness software market.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising health and wellness awareness
    • 3.2.1.2 Shift towards digital solutions
    • 3.2.1.3 Technological advancements
    • 3.2.1.4 Growing flexibility and accessibility
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Consumer privacy concerns
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
  • 3.4.1 U.S.
  • 3.4.2 Europe
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Key news and initiatives
• 3.8 Gap analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Cloud-based
• 5.3 Web-based

Chapter 6 Market Estimates and Forecast, By Application, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Large enterprises
• 6.3 Small and medium enterprises

Chapter 7 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Netherlands
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Australia
  • 7.4.5 South Korea
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
• 7.6 Middle East and Africa
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Booksy
• 8.2 Fresha
• 8.3 Glowfox
• 8.4 Mindbody
• 8.5 Priv
• 8.6 Schedulicity
• 8.7 Setmore
• 8.8 Soothe
• 8.9 STYLEBEE
• 8.10 Treatwell
• 8.11 Urban Massage
• 8.12 Urbanclap Technologies India
• 8.13 WellnessLiving
• 8.14 Zeel Networks
• 8.15 Zenoti