健身器材市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球健身器材市场价值为 112 亿美元，预计到 2034 年将以 4.8% 的复合年增长率增长，这得益于健身习惯的日益普及和智慧健身房解决方案的日益普及。随着健康和保健在世界各地成为焦点，受便利性和技术进步的推动，消费者正转向家庭健身选择。

即时效能追踪、应用程式连接以及虚拟健身课程等沉浸式功能的整合彻底改变了市场，使高科技健身器材成为首选。随着对紧凑型、多功能设备的需求不断增长，製造商正致力于提供满足城市生活方式和节省空间要求的创新产品。此外，对个人化健身解决方案的日益重视继续推动先进健身器材的采用，促进市场稳步扩张。

就产品类型而言，健身器材市场分为有氧运动器材、肌力训练器材、功能训练器材以及​​柔软度和平衡器材。有氧运动器材在 2024 年成为主导市场，创造了 36.1 亿美元的收入，预计到 2034 年将达到 59.8 亿美元。有氧运动器材之所以广受欢迎，是因为它具有增强心血管健康、控制体重和提高整体耐力的功效。由于跑步机、椭圆机和固定式自行车等有氧运动器材仍然是健身方案中的主要设备，它们继续吸引着注重全面有效锻炼的消费者。

市场也根据分销模式进行分类，包括线下和线上销售管道。 2024 年，线下销售占了 57.4% 的市场份额，预计到 2034 年将创造 96.5 亿美元的销售收入。实体零售店仍然是许多买家的首选，因为它们提供了亲自测试设备的机会并获得销售代表的即时帮助。然而，线上平台凭藉其便利性和丰富的产品种类正在迅速获得关注。电子商务网站和专业健身装备零售商提供无缝的购物体验，包括详细的产品比较、客户评论以及通常具有竞争力的价格。

美国健身器材市场价值在 2024 年将达到 19 亿美元，预计在 2025 年至 2034 年期间的复合年增长率为 5%。随着越来越多的消费者认识到健身在维持整体健康和保健方面的关键作用，美国人健康意识的不断增强极大地促进了市场的成长。人们越来越重视保持活跃，这刺激了对个人健身器材的需求，使健身器材成为现代家庭必不可少的装备。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 健身意识增强，健康意识增强
    • 居家健身解决方案的需求不断增长
  • 产业陷阱与挑战
    • 健身器材初始成本高
    • 与产品耐用性和寿命相关的担忧
• 成长潜力分析
• 消费者行为分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

• 主要趋势
• 有氧运动器材
• 肌力训练器材
• 功能训练器材
• 柔韧性与平衡设备
• 其他设备

第 6 章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 室内设备
• 户外装备

第 7 章：市场估计与预测：按类别 2021-2034

• 主要趋势
• 智慧装备
• 常规设备

第 8 章：市场估计与预测：按价格 2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第 9 章：市场估计与预测：按应用 2021-2034

• 主要趋势
• 体重减轻
• 健身
• 身体素质
• 心理健康
• 其他的

第 10 章：市场估计与预测：依最终用途 2021-2034

• 主要趋势
• 家庭个人
• 健身中心
• 运动员/专业人士

第 11 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 第三方网站/公司网站
• 离线
  • 超市/大卖场
  • 多品牌专卖店
  • 专卖店/运动连锁店
  • 其他（独立商店、百货商场等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东和非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国

第 13 章：公司简介

• Body-Solid
• Bowflex
• Core Health & Fitness
• Cybex International
• iFIT
• Life Fitness
• Matrix Fitness
• NordicTrack
• Precor
• ProForm
• Schwinn Fitness
• Sole Fitness
• SportsArt
• Technogym
• True Fitness

The Global Gym Equipment Market was valued at USD 11.2 billion in 2024 and is projected to grow at a CAGR of 4.8% through 2034, driven by the rising popularity of fitness routines and the increasing adoption of smart gym solutions. As health and wellness take center stage worldwide, consumers are shifting towards home-based fitness options, driven by convenience and technological advancements.

The integration of real-time performance tracking, app connectivity, and immersive features like virtual fitness classes has revolutionized the market, making high-tech gym machines a preferred choice. With the demand for compact, multifunctional equipment rising, manufacturers are focusing on delivering innovative products that cater to urban lifestyles and space-saving requirements. Additionally, the growing emphasis on personalized fitness solutions continues to fuel the adoption of advanced gym gear, contributing to the market's steady expansion.

In terms of product type, the gym equipment market is segmented into cardio equipment, strength training equipment, functional training equipment, and flexibility and balance equipment. Cardio equipment emerged as a dominant segment in 2024, generating USD 3.61 billion in revenue, and is forecasted to reach USD 5.98 billion by 2034. Its widespread popularity stems from its proven benefits in enhancing cardiovascular health, managing body weight, and improving overall endurance. As cardio machines such as treadmills, ellipticals, and stationary bikes remain staples in fitness regimens, they continue to attract consumers prioritizing comprehensive and effective workouts.

The market is also categorized by distribution models, comprising offline and online sales channels. Offline sales accounted for 57.4% of the market share in 2024 and are expected to generate USD 9.65 billion by 2034. Physical retail stores remain a go-to choice for many buyers, as they offer the opportunity to test equipment in person and receive immediate assistance from sales representatives. However, online platforms are rapidly gaining traction thanks to their convenience and extensive product offerings. E-commerce websites and specialized fitness gear retailers provide a seamless shopping experience, complete with detailed product comparisons, customer reviews, and often competitive pricing.

The U.S. gym equipment market, valued at USD 1.9 billion in 2024, is anticipated to grow at a CAGR of 5% from 2025 to 2034. Rising health awareness among Americans has significantly contributed to the market's growth, as more consumers recognize the critical role of fitness in maintaining overall health and wellness. This increasing emphasis on staying active has boosted the demand for personal gym equipment, positioning fitness gear as an essential addition to modern households.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Supplier Landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rising awareness of fitness and increasing health consciousness
    • 3.6.1.2 Growing demand for home fitness solutions
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 High initial cost of gym equipment
    • 3.6.2.2 Concerns associated with the product durability and longevity
• 3.7 Growth potential analysis
• 3.8 Consumer behavior analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Units in Thousand)

• 5.1 Key trends
• 5.2 Cardio equipment
• 5.3 Strength training equipment
• 5.4 Functional training equipment
• 5.5 Flexibility and balance equipment
• 5.6 Others Equipment

Chapter 6 Market Estimates & Forecast, By Type, 2021-2034 (USD Billion) (Units in Thousand)

• 6.1 Key trends
• 6.2 Indoor equipment
• 6.3 Outdoor equipment

Chapter 7 Market Estimates & Forecast, By Category 2021-2034 (USD Billion) (Units in Thousand)

• 7.1 Key trends
• 7.2 Smart equipment
• 7.3 Conventional Equipment

Chapter 8 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Units in Thousand)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application 2021-2034 (USD Billion) (Units in Thousand)

• 9.1 Key trends
• 9.2 Weight loss
• 9.3 Body building
• 9.4 Physical fitness
• 9.5 Mental fitness
• 9.6 Others

Chapter 10 Market Estimates & Forecast, By End Use 2021-2034 (USD Billion) (Units in Thousand)

• 10.1 Key trends
• 10.2 Household individuals
• 10.3 Fitness centers
• 10.4 Athlete/Professional

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Units in Thousand)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Third Party Website/Company website
• 11.3 Offline
  • 11.3.1 Supermarkets/Hypermarkets
  • 11.3.2 Multi-Brand stores
  • 11.3.3 Specialty Stores/Sports chain outlets
  • 11.3.4 Others (Independent Stores, Departmental Stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Units in Thousand)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 United States
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 United Kingdom
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 Middle East & Africa
  • 12.6.1 South Africa
  • 12.6.2 Saudi Arabia
  • 12.6.3 United Arab Emirates

Chapter 13 Company Profiles

• 13.1 Body-Solid
• 13.2 Bowflex
• 13.3 Core Health & Fitness
• 13.4 Cybex International
• 13.5 iFIT
• 13.6 Life Fitness
• 13.7 Matrix Fitness
• 13.8 NordicTrack
• 13.9 Precor
• 13.10 ProForm
• 13.11 Schwinn Fitness
• 13.12 Sole Fitness
• 13.13 SportsArt
• 13.14 Technogym
• 13.15 True Fitness