自行车电脑市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球自行车电脑市场规模达到 7.013 亿美元，预计 2025 年至 2034 年期间将以 6.2% 的健康复合年增长率成长。这一增长主要得益于人们健康和健身意识的不断增强，以及肥胖、糖尿病和心血管疾病等生活方式相关疾病的发病率不断上升。随着越来越多的人追求更健康的生活方式，骑自行车已成为一项流行的活动，这反过来又增加了对自行车电脑的需求。这些设备不再只是骑自行车的人的奢侈品；它们已经成为监控性能和增强骑行体验的必需品。随着技术的快速发展，自行车电脑现在提供 GPS、路线规划和即时性能追踪等先进功能，使其成为全球骑乘者的必备工具。

人们对骑自行车作为一项运动、健身活动和通勤方式的兴趣日益浓厚，推动了对自行车电脑的需求。人们越来越关注数据驱动的训练和性能分析，使得自行车电脑成为运动自行车运动不可或缺的一部分。无论是休閒骑乘者还是竞技运动员，自行车电脑都能提供速度、节奏、心率和海拔等基本指标，帮助骑乘者追踪他们的进度并优化他们的日常活动。健身爱好者也越来越多地寻找可以帮助他们实现健康目标的工具。此外，随着越来越多的骑乘者选择通勤或休閒骑行，市场正在扩大以满足各种骑行类别的需求，每种类别都有其独特的要求。

根据应用，市场分为运动和运动、健身和通勤、以及娱乐/休閒。 2024 年，田径和体育领域占据了 40% 的市场份额，预计到 2034 年将创造 4 亿美元的收入。这一增长是由对数据驱动训练、效能优化和个人化推荐的日益重视所推动的。配备人工智慧分析和进阶指标的自行车电脑对于想要突破极限的骑乘者（从休閒骑乘者到专业骑乘者）来说正变得至关重要。

在检视自行车类型时，公路车在 2024 年占据了市场主导地位，占有 37% 的份额。这可以归因于公路自行车手在骑行中融入先进技术日益增长的趋势，例如 GPS 整合和与健身设备的无缝相容性。这些功能不仅简化了资料分析，还增强了骑乘者的训练体验，使得自行车电脑对于注重表现的公路自行车骑乘者来说成为不可或缺的设备。

在政府大力支持骑自行车作为永续交通方式的推动下，欧洲将在 2024 年占据全球自行车电脑市场的 35% 主导份额。其中包括基础设施投资、自行车购买补贴和专用自行车道。骑自行车越来越受欢迎，尤其是在德国等国家，这刺激了对辅助导航、路线规划和性能追踪的高科技自行车电脑的需求。在这些骑乘友善地区，骑乘者正在寻找耐用、功能丰富、能够满足他们需求的自行车电脑。

目录

第 1 章：方法论与范围

• 研究设计
  • 研究方法
  • 资料收集方法
• 基础估算与计算
  • 基准年计算
  • 市场估计的主要趋势
• 预测模型
• 初步研究和验证
  • 主要来源
  • 资料探勘来源
• 市场范围和定义

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 原物料供应商
  • 零件供应商
  • 软体开发者
  • 技术提供者
  • 最终用途
• 供应商概况
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻及倡议
• 监管格局
• 定价分析
• 成本明细分析
• 衝击力
  • 成长动力
    • 长途和冒险骑行旅游越来越受欢迎
    • 人工智慧和物联网等智慧技术在自行车电脑中的整合度不断提高
    • 城市和郊区自行车基础设施的发展
    • 健康和健身意识不断增强
  • 产业陷阱与挑战
    • 由于缺乏负担能力和认知度，发展中地区的采用有限
    • 耐久性和耐候性问题
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按计算机，2021 - 2034 年

• 主要趋势
• 基本自行车电脑
• 先进的 GPS 自行车电脑
• 智慧型自行车电脑

第 6 章：市场估计与预测：按感测器，2021 - 2034 年

• 主要趋势
• 速度感测器
• 踏频感测器
• 速度/节奏双模感测器
• 心率感测器
• 梯度感测器

第 7 章：市场估计与预测：按技术，2021 - 2034 年

• 主要趋势
• 有线
• 无线的
• 支援 GPS

第 8 章：市场估计与预测：自行车，2021 - 2034 年

• 主要趋势
• 登山车
• 公路自行车
• 城市自行车
• 电动自行车
• 砾石自行车

第 9 章：市场估计与预测：按应用，2021 - 2034 年

• 主要趋势
• 体育与运动
• 健身与通勤
• 娱乐/休閒

第 10 章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 在线的
• 离线

第 11 章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东及非洲
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 12 章：公司简介

• Bontrager
• Bryton
• CatEye
• Garmin
• Giant Bicycles
• Hammerhead
• iGPSPORT
• Lezyne
• Magene
• Meilan
• MiTAC Digital
• Pioneer
• Polar Electro
• Sigma Sport
• Suunto
• Topeak
• Trek Bicycle
• Wahoo Fitness
• XOSS

The Global Bike Computer Market reached USD 701.3 million in 2024 and is anticipated to grow at a healthy CAGR of 6.2% from 2025 to 2034. This growth is primarily driven by the growing awareness of health and fitness, alongside the increasing incidence of lifestyle-related diseases such as obesity, diabetes, and cardiovascular issues. As more individuals seek healthier lifestyles, cycling has emerged as a popular activity, which in turn has boosted the demand for bike computers. These devices are no longer just a luxury for cyclists; they have become a necessity for monitoring performance and enhancing the cycling experience. With technology rapidly evolving, bike computers now offer advanced features such as GPS, route planning, and real-time performance tracking, making them an essential tool for cyclists around the world.

The rise in interest surrounding cycling as a sport, fitness activity, and mode of commuting has fueled the demand for bike computers. The growing focus on data-driven training and performance analysis has made bike computers an integral part of athletic cycling. Whether it's a casual rider or a competitive athlete, bike computers provide essential metrics like speed, cadence, heart rate, and elevation, helping cyclists track their progress and optimize their routines. Fitness enthusiasts are also increasingly looking for tools that can help them achieve their health goals. Furthermore, as more cyclists opt for commuting or leisure cycling, the market is expanding to meet the needs of various cycling categories, each with its unique set of requirements.

The market is segmented by application into athletics & sports, fitness & commuting, and recreational/leisure. The athletics & sports segment held a 40% market share in 2024 and is expected to generate USD 400 million by 2034. This growth is driven by the increasing importance placed on data-driven training, performance optimization, and personalized recommendations. Bike computers equipped with AI-powered analytics and advanced metrics are becoming essential for cyclists, from casual riders to professionals, looking to push their limits.

When examining bike types, road bikes dominated the market in 2024, holding a 37% share. This can be attributed to the growing trend among road cyclists to incorporate advanced technology into their rides, such as GPS integration and seamless compatibility with fitness devices. These features not only simplify data analysis but also enhance cyclists' training experiences, making bike computers indispensable for performance-focused road cyclists.

Europe held a dominant 35% share of the global bike computer market in 2024, driven by strong government support for cycling as a sustainable transport option. This includes investments in infrastructure, subsidies for bike purchases, and dedicated cycling lanes. The rising popularity of cycling, especially in countries like Germany, has fueled the demand for high-tech bike computers that assist with navigation, route planning, and performance tracking. In these cycling-friendly regions, cyclists are looking for durable, feature-rich bike computers that cater to their needs.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates & calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimation
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market scope & definition

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Raw material suppliers
  • 3.1.2 Component suppliers
  • 3.1.3 Software developers
  • 3.1.4 Technology providers
  • 3.1.5 End use
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Pricing analysis
• 3.9 Cost breakdown analysis
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Growing popularity of long-distance and adventure cycling tours
    • 3.10.1.2 Increased integration of smart technology like AI and IoT in cycle computers
    • 3.10.1.3 Development of cycling infrastructure in urban and suburban areas
    • 3.10.1.4 Rising health and fitness awareness
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Limited adoption in developing regions due to lack of affordability and awareness
    • 3.10.2.2 Durability and weather resistance concerns
• 3.11 Growth potential analysis
• 3.12 Porter's analysis
• 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Computer, 2021 - 2034 ($Bn, Units)

• 5.1 Key trends
• 5.2 Basic cycle computers
• 5.3 Advanced GPS cycle computers
• 5.4 Smart cycling computers

Chapter 6 Market Estimates & Forecast, By Sensor, 2021 - 2034 ($Bn, Units)

• 6.1 Key trends
• 6.2 Speed sensors
• 6.3 Cadence sensors
• 6.4 Speed/Cadence dual mode sensors
• 6.5 Heart rate sensors
• 6.6 Gradient sensors

Chapter 7 Market Estimates & Forecast, By Technology, 2021 - 2034 ($Bn, Units)

• 7.1 Key trends
• 7.2 Wired
• 7.3 Wireless
• 7.4 GPS-enabled

Chapter 8 Market Estimates & Forecast, By Bike, 2021 - 2034 ($Bn, Units)

• 8.1 Key trends
• 8.2 Mountain bike
• 8.3 Road bike
• 8.4 Urban bike
• 8.5 E-bike
• 8.6 Gravel bike

Chapter 9 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn, Units)

• 9.1 Key trends
• 9.2 Athletics & sports
• 9.3 Fitness & commuting
• 9.4 Recreational/leisure

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn, Units)

• 10.1 Key trends
• 10.2 Online
• 10.3 Offline

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn,Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Bontrager
• 12.2 Bryton
• 12.3 CatEye
• 12.4 Garmin
• 12.5 Giant Bicycles
• 12.6 Hammerhead
• 12.7 iGPSPORT
• 12.8 Lezyne
• 12.9 Magene
• 12.10 Meilan
• 12.11 MiTAC Digital
• 12.12 Pioneer
• 12.13 Polar Electro
• 12.14 Sigma Sport
• 12.15 Suunto
• 12.16 Topeak
• 12.17 Trek Bicycle
• 12.18 Wahoo Fitness
• 12.19 XOSS