复合维生素软糖市场机会、成长动力、产业趋势分析和 2025 - 2034 年预测

2024 年全球复合维生素软糖市场价值为 64 亿美元，预计 2025 年至 2034 年的复合年增长率为 10.8%。随着消费者越来越重视健康和福祉，他们开始选择复合维生素软糖作为补充饮食的一种方便、愉快且简单的方法。这种日益增长的偏好推动了这些产品的受欢迎程度激增，促使许多品牌进入市场，提供广泛的产品系列，包括迎合不断变化的饮食偏好的素食和有机产品。消费者生活方式的改变、对预防性医疗保健重要性的认识的不断提高以及对以单一、易于食用的形式提供多种必需营养素的补充剂的需求不断增长，进一步推动了市场扩张。随着越来越多的人寻求增强整体健康的方法，复合维生素软糖正成为全球各地健康习惯中不可或缺的一部分。

2024 年，复合维生素软糖市场的成人消费者细分市场规模为 36 亿美元，预计到 2034 年将以 10.6% 的复合年增长率稳步增长。这一增长主要归因于成年人寻求方便有效的方法来维持他们的整体健康和保健。此外，随着人口老化，对帮助老年人保持活力和健康的产品的需求不断增加，特别是旨在支持骨骼健康、免疫力和认知功能的补充品。产前维生素市场也代表着一个较小但意义重大的利基市场，因为孕妇需要这些补充剂来获取支持孕妇和胎儿健康的必需营养素。

2024 年一般健康领域价值为 22 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 10.4%。在此类别中，重点关注领域包括增强免疫力、增强骨骼和关节健康以及支持整体健康。预防性医疗保健的兴起，尤其是在全球大流行之后，促使消费者对支持免疫功能、对抗心臟病和糖尿病等慢性疾病并促进长期健康的复合维生素软糖的兴趣日益浓厚。消费者越来越注重自己的健康，积极寻求能够提供针对性益处并支持更健康生活方式的产品。

在美国，复合维生素软糖市场在 2024 年的收入为 6.292 亿美元，预计到 2034 年的复合年增长率为 10.6%。推动这一增长的原因是，越来越多的人注重健康，青睐方便、易于食用的补充剂。美国市场高度多样化，各种各样的品牌都提供旨在满足特定饮食需求的产品，例如纯素和有机配方。此外，尤其是在疫情之后，人们对免疫健康意识的增强，也导致了对增强免疫力的复合维生素软糖的需求不断增加，从而进一步推动了该地区市场的扩张。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商概况
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 纯素和素食生活方式的兴起
    • 提高美丽和皮肤健康
    • 消费者健康意识
  • 产业陷阱与挑战
    • 合规与过度消费
    • 监管审查
    • 过敏原和敏感性
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按来源，2021 年至 2034 年

• 主要趋势
• 明胶
• 植物基明胶替代品

第 6 章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 成年人
• 老年
• 孕妇
• 孩子们

第 7 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 一般健康
• 骨骼和关节健康
• 免疫
• 心臟健康
• 糖尿病
• 皮肤/头髮/指甲
• 产前健康
• 其他的

第 8 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
• 大卖场/超市
• 药局
• 专卖店
• 公关行动者
• 其他的

第 9 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Bayer AG
• Hero Nutritional's
• Nature's Bounty
• Olly Nutrition
• Pfizer
• SmartyPants Vitamins

The Global Multivitamin Gummies Market was valued at USD 6.4 billion in 2024 and is projected to experience a CAGR of 10.8% from 2025 to 2034. As consumers increasingly prioritize their health and well-being, they are turning to multivitamin gummies as a convenient, enjoyable, and easy way to supplement their diets. This rising preference has fueled a surge in the popularity of these products, prompting numerous brands to enter the market with an extensive range of offerings, including vegan and organic options that cater to evolving dietary preferences. The market expansion is further driven by changing consumer lifestyles, the increasing awareness of the importance of preventive healthcare, and the growing demand for supplements that provide a wide array of essential nutrients in a single, easy-to-consume form. As more people look for ways to enhance their overall wellness, multivitamin gummies are becoming a staple in health routines across the globe.

The adult consumer segment of the multivitamin gummies market accounted for USD 3.6 billion in 2024 and is anticipated to grow at a steady CAGR of 10.6% through 2034. This growth is largely attributed to adults seeking convenient and effective ways to maintain their general health and wellness. Furthermore, as the population ages, there is an increasing demand for products that help seniors maintain vitality and wellness, particularly supplements designed to support bone health, immunity, and cognitive function. The prenatal vitamins segment also represents a smaller but significant niche in the market, as pregnant women turn to these supplements for essential nutrients that support both maternal and fetal health.

The general health segment, valued at USD 2.2 billion in 2024, is projected to grow at a CAGR of 10.4% between 2025 and 2034. Within this category, key areas of focus include boosting immunity, enhancing bone and joint health, and supporting overall wellness. The rise of preventive healthcare, especially in the aftermath of the global pandemic, has contributed to increased consumer interest in multivitamin gummies that support immune function, combat chronic conditions like heart disease and diabetes, and promote long-term health. Consumers are becoming more conscious of their health, actively seeking products that provide targeted benefits and support a healthier lifestyle.

In the U.S., the multivitamin gummies market generated USD 629.2 million in 2024, with a projected CAGR of 10.6% through 2034. This growth is fueled by a health-conscious population that increasingly favors convenient, easy-to-consume supplements. The U.S. market is highly diverse, with a wide variety of brands offering products designed to meet specific dietary needs, such as vegan and organic formulations. Additionally, heightened awareness of immune health, particularly post-pandemic, has contributed to the rising demand for immunity-boosting multivitamin gummies, further driving market expansion in the region.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Key news & initiatives
• 3.5 Regulatory landscape
• 3.6 Impact forces
  • 3.6.1 Growth drivers
    • 3.6.1.1 Rise in vegan and vegetarian lifestyles
    • 3.6.1.2 Increasing in beauty and skin health
    • 3.6.1.3 Consumer health awareness
  • 3.6.2 Industry pitfalls & challenges
    • 3.6.2.1 Compliance and overconsumption
    • 3.6.2.2 Regulatory scrutiny
    • 3.6.2.3 Allergens and sensitivities
• 3.7 Growth potential analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Source, 2021-2034 (USD Million) (Tons)

• 5.1 Key trends
• 5.2 Gelatin
• 5.3 Plant-based gelatin substitute

Chapter 6 Market Estimates & Forecast, By End Use, 2021-2034 (USD Million) (Tons)

• 6.1 Key trends
• 6.2 Adults
• 6.3 Geriatric
• 6.4 Pregnant women
• 6.5 Children

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million) (Tons)

• 7.1 Key trends
• 7.2 General health
• 7.3 Bone & joint health
• 7.4 Immunity
• 7.5 Cardiac health
• 7.6 Diabetes
• 7.7 Skin/hair/nails
• 7.8 Prenatal health
• 7.9 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Tons)

• 8.1 Key trends
• 8.2 Online
• 8.3 Hypermarkets/supermarkets
• 8.4 Pharmacies
• 8.5 Specialty stores
• 8.6 PR actioner
• 8.7 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Bayer AG
• 10.2 Hero Nutritional’s
• 10.3 Nature's Bounty
• 10.4 Olly Nutrition
• 10.5 Pfizer
• 10.6 SmartyPants Vitamins