咆哮者市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

2024 年全球咆哮者市场价值为 5.674 亿美元，预计 2025 年至 2034 年的复合年增长率为 3.8%。随着精酿饮料越来越受欢迎，人们对永续性的关注不断上升，可重复使用的饮料容器需求激增，推动了市场发展。消费者越来越意识到自己的环境足迹，并正在寻求一次性容器的替代品，推动了各种饮料行业对咆哮瓶的采用。此外，不断发展的精酿啤酒产业在市场扩张中发挥着重要作用，因为啤酒爱好者和酿酒厂都采用这些容器来保持生啤酒的新鲜度和品质。随着每年有更多的啤酒厂开业，随着迎合环保意识强的消费者的创新浪潮的出现，对啤酒瓶的需求预计将持续增长。随着越来越多的人转向环保替代品，预计啤酒瓶市场将会蓬勃发展。

市场主要按材质细分，其中不銹钢、玻璃、陶瓷和塑胶啤酒瓶是主要产品类别。其中，不銹钢预计将引领市场，以 5% 的强劲复合年增长率成长，到 2034 年预计将产生 3.4 亿美元的市场价值。这种材料因其耐用性、绝缘性能和环保性而脱颖而出，成为消费者的首选。不銹钢啤酒瓶能够长时间保持饮料温度，这提高了其对于酒精和非酒精饮料的价值。此外，这种材料的抗破损和持久特性与当前的永续包装趋势完全吻合。随着市场逐渐转向更耐用、可重复使用的容器，不銹钢啤酒瓶的需求将持续强劲。

到 2024 年，咆哮啤酒市场的酒精饮料部分将占据 65% 的主导份额，由于精酿啤酒的持久流行，预计该部分将保持领先地位。精酿啤酒厂的数量不断增加，以及它们对手工製作、高品质产品的重视，进一步刺激了人们对啤酒瓶的需求。这些容器非常适合保存生啤酒的新鲜度，是啤酒爱好者的必备物品。此外，强大的品牌忠诚度和既定的消费者习惯继续支持咆哮者啤酒在酒精饮料类别中的主导地位。

2024 年，北美成为最大的啤酒瓶市场，占有 36.3% 的份额。该地区的成长归功于精酿啤酒行业的蓬勃发展以及人们对自酿啤酒的兴趣日益浓厚。消费者，尤其是美国的消费者，越来越多地选择由不銹钢和玻璃等材料製成的可重复使用、环保的啤酒瓶。此外，对于可自订、高科技啤酒瓶的需求日益增长，这些啤酒瓶具有温度监控等功能，吸引了年轻、精通科技的买家。这些因素共同塑造了市场的未来，设计、材料永续性和整体用户体验的创新在塑造产业方向方面发挥关键作用。随着对耐用和永续饮料容器的需求不断上升，啤酒瓶市场将实现长期成长。

目录

第 1 章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 利润率分析
• 重要新闻及倡议
• 监管格局
• 衝击力
  • 成长动力
    • 精酿啤酒和饮料文化消费不断成长
    • 对永续饮料包装解决方案的需求不断增长
    • 电子商务和直接面向消费者的饮料配送服务的成长
    • 非酒精饮料产业的采用率不断提高
    • 小型啤酒厂和独立饮料品牌的扩张
  • 产业陷阱与挑战
    • 有关可再填充包装的规定
    • 来自替代包装形式的竞争压力
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按材料，2021 年至 2034 年

• 主要趋势
• 不銹钢
• 玻璃
• 陶瓷製品
• 塑胶

第六章：市场估计与预测：依规模，2021-2034 年

• 主要趋势
• 少于 32 盎司
• 32 盎司至 64 盎司
• 超过 64 盎司

第 7 章：市场估计与预测：按应用，2021 年至 2034 年

• 主要趋势
• 非酒精饮料
• 酒精饮料
  • 啤酒
  • 葡萄酒
  • 其他的

第 8 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第九章：公司简介

• Ardagh Group
• Berlin Packaging
• Boelter
• Croxsons
• Drink Tanks
• Evans Manufacturing
• Everich Commerce
• Global Glass Solutions
• Grandstand
• Growler Store
• Hoverlabs
• Igloo Products
• Kaufman Container
• Kegwerks
• Miir
• Orange Vessel
• Stanley
• Stewart Brewing
• Zenan
• Zhejiang Haers

The Global Growlers Market, valued at USD 567.4 million in 2024, is on track to experience steady growth with a projected CAGR of 3.8% from 2025 to 2034. The market is being driven by a surge in demand for reusable beverage containers as sustainability concerns continue to rise alongside the increasing popularity of craft beverages. Consumers are becoming more conscious of their environmental footprint and are seeking alternatives to single-use containers, fueling the adoption of growlers across various beverage sectors. Additionally, the growing craft beer industry is playing a significant role in market expansion, as beer lovers and breweries alike embrace these containers to maintain the freshness and quality of draft beer. With more breweries opening each year, the demand for growlers is expected to keep growing alongside a wave of innovations that cater to eco-conscious consumers. As more people turn to environmentally friendly alternatives, the growler market is anticipated to thrive.

The market is primarily segmented by material, with stainless steel, glass, ceramic, and plastic growlers being the key product categories. Among these, stainless steel is expected to lead the market, growing at a robust CAGR of 5% and generating an estimated USD 340 million by 2034. This material stands out due to its durability, insulation properties, and eco-friendly appeal, making it a preferred choice among consumers. The ability of stainless steel growlers to maintain beverage temperature for extended periods enhances their value for both alcoholic and non-alcoholic drinks. Moreover, the material's resistance to breakage and long-lasting nature aligns perfectly with the ongoing trend toward sustainable packaging. As the market moves toward more durable, reusable containers, stainless steel growlers will continue to be in high demand.

The alcoholic beverages segment of the growler market, which held a dominant 65% share in 2024, is expected to maintain its leading position due to the enduring popularity of craft beer. The growing number of craft breweries and their emphasis on artisanal, high-quality products have further fueled the demand for growlers. These containers are ideal for preserving the freshness of draft beer, making them a must-have item for beer enthusiasts. Additionally, strong brand loyalty and established consumer habits continue to support the dominance of growlers in the alcoholic beverages category.

North America emerged as the largest market for growlers in 2024, holding a 36.3% share. The region's growth is attributed to the thriving craft beer industry and the rising interest in homebrewing. Consumers, especially in the United States, are increasingly opting for reusable, eco-friendly growlers made from materials such as stainless steel and glass. Furthermore, there is a growing demand for customizable and high-tech growlers, featuring features like temperature monitoring, which appeal to younger, tech-savvy buyers. These factors combined are shaping the future of the market, with innovations in design, material sustainability, and overall user experience playing a pivotal role in shaping the industry's direction. As the demand for durable and sustainable beverage containers continues to rise, the growler market is poised for long-term growth.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Disruptions
  • 3.1.3 Future outlook
  • 3.1.4 Manufacturers
  • 3.1.5 Distributors
• 3.2 Profit margin analysis
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increasing consumption of craft beer and beverage culture
    • 3.5.1.2 Rising demand for sustainable beverage packaging solutions
    • 3.5.1.3 Growth of e-commerce and direct-to-consumer beverage delivery services
    • 3.5.1.4 Increasing adoption in non-alcoholic beverage industry
    • 3.5.1.5 Expansion of microbreweries and independent beverage brands
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Regulations around refillable packaging
    • 3.5.2.2 Competitive pressure from alternative packaging formats
• 3.6 Growth potential analysis
• 3.7 Porter’s analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material, 2021-2034 (USD Million & Units)

• 5.1 Key trends
• 5.2 Stainless steel
• 5.3 Glass
• 5.4 Ceramic
• 5.5 Plastic

Chapter 6 Market Estimates & Forecast, By Size, 2021-2034 (USD Million & Units)

• 6.1 Key trends
• 6.2 Less than 32 oz
• 6.3 32 oz to 64 oz
• 6.4 More than 64 oz

Chapter 7 Market Estimates & Forecast, By Application, 2021-2034 (USD Million & Units)

• 7.1 Key trends
• 7.2 Non-alcoholic beverages
• 7.3 Alcoholic beverages
  • 7.3.1 Beer
  • 7.3.2 Wines
  • 7.3.3 Others

Chapter 8 Market Estimates & Forecast, By Region, 2021-2034 (USD Million & Units)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Spain
  • 8.3.6 Russia
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 South Korea
  • 8.4.5 Australia
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
• 8.6 MEA
  • 8.6.1 South Africa
  • 8.6.2 Saudi Arabia
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Ardagh Group
• 9.2 Berlin Packaging
• 9.3 Boelter
• 9.4 Croxsons
• 9.5 Drink Tanks
• 9.6 Evans Manufacturing
• 9.7 Everich Commerce
• 9.8 Global Glass Solutions
• 9.9 Grandstand
• 9.10 Growler Store
• 9.11 Hoverlabs
• 9.12 Igloo Products
• 9.13 Kaufman Container
• 9.14 Kegwerks
• 9.15 Miir
• 9.16 Orange Vessel
• 9.17 Stanley
• 9.18 Stewart Brewing
• 9.19 Zenan
• 9.20 Zhejiang Haers