游戏机市场机会、成长动力、产业趋势分析及 2025-2034 年预测

全球游戏机市场规模到 2024 年将达到 558 亿美元，预计在 2025 年至 2034 年期间的复合年增长率为 5%，这得益于不断变化的消费者偏好和技术进步。线上游戏的日益普及和基于订阅的游戏服务的扩展是推动这一增长的关键因素。订阅模式让玩家只需支付固定的月费即可存取丰富的游戏库，从而使游戏更加实惠，并可供更广泛的受众使用。随着全球网路连结性的改善，云端游戏越来越受到关注，进一步加速了市场扩张。

智慧型手机和平板电脑的日益普及也影响着游戏产业，越来越多的消费者寻求在多种装置上获得无缝的游戏体验。游戏玩家越来越要求跨平台相容性，以便他们能够在游戏机、个人电脑和行动装置之间轻鬆转换。此外，人工智慧 (AI) 和扩增实境 (AR) 与游戏的融合增强了游戏体验，提高了参与度并延长了游戏时间。随着电子竞技、直播和互动游戏社群的兴起，游戏生态系统正在不断扩大，从而增加了游戏机的需求。社交游戏平台和多人游戏体验已成为市场不可或缺的一部分，促进了持续参与和游戏内购买。

按应用程式分類的市场凸显了网路游戏的主导地位。 2024 年，线上游戏占据 81.1% 的市场份额，预计在预测期内的复合年增长率为 5.2%。网路用户的激增，加上高速网路的普及，正在加速这一领域的成长。玩家越来越多地选择基于云端的服务，这种服务无需高端硬体即可实现即时游戏下载和串流媒体播放。游戏产业正在经历向数位内容的转变，主要出版商专注于线上游戏发行和即时服务模式。

根据类型，市场涵盖家用游戏机、手持游戏机和混合游戏机。由于便携性和可访问性，掌上游戏机在 2024 年经历了显着增长。消费者之所以对手持游戏设备感兴趣，是因为其灵活性，让他们可以随时随地玩游戏。跨平台游戏功能进一步增加了对掌上游戏机的需求，使其成为休閒游戏玩家和铁桿游戏玩家的首选。不断扩大的独家和第三方游戏库继续吸引新用户，巩固了该领域在市场上的地位。

美国游戏机市场价值 2024 年将达到 130 亿美元，预计复合年增长率为 5.4%。相当一部分美国人积极参与游戏，其中游戏机是最受欢迎的平台。独家游戏发行、沉浸式数位内容以及游戏技术进步等因素正在推动市场成长。增强的图形、更快的处理器和尖端的游戏开发正在创造更逼真、更引人入胜的体验，进一步推动游戏机的销售。订阅式服务、捆绑产品以及领先游戏公司的促销活动也在推动消费者的采用。随着数位转型持续影响游戏产业，对创新和高效能游戏机的需求依然强劲。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测计算
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 技术概述
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 增强的图形和处理能力
    • 热门系列推动游戏机销售
    • 对多人游戏体验的需求不断增加
    • 沉浸式游戏的普及率不断上升
  • 产业陷阱与挑战
    • 开发成本高
    • 来自其他平台的竞争
• 成长潜力分析
• 波特的分析
• PESTEL 分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 家用游戏机
• 手持控制台
• 混合控制台

第六章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 线上游戏
• 离线游戏

第七章：市场估计与预测：依最终用途，2021-2034

• 主要趋势
• 住宅
• 商业的

第八章：市场估计与预测：依代数，2021-2034

• 主要趋势
• 目前的
• 以前的
• 遗产

第九章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东及非洲
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• ASUS
• Ayaneo
• Logitech
• Microsoft
• Nintendo
• Razer
• Sega
• SNK Corporation
• Sony
• Valve Corporation

The Global Game Consoles Market, valued at USD 55.8 billion in 2024, is projected to expand at a CAGR of 5% from 2025 to 2034, driven by evolving consumer preferences and technological advancements. The increasing popularity of online gaming and the expansion of subscription-based gaming services are key factors fueling this growth. Subscription models offer players access to extensive game libraries for a fixed monthly fee, making gaming more affordable and accessible to a broader audience. As internet connectivity improves worldwide, cloud gaming is gaining traction, further accelerating market expansion.

The rising adoption of smartphones and tablets is also influencing the gaming industry, with more consumers seeking seamless gaming experiences across multiple devices. Gamers increasingly demand cross-platform compatibility, allowing them to transition effortlessly between consoles, PCs, and mobile devices. Additionally, the integration of artificial intelligence (AI) and augmented reality (AR) into gaming is enhancing gameplay experiences, driving higher engagement and longer playtimes. The gaming ecosystem is expanding with the rise of esports, live streaming, and interactive gaming communities, contributing to increased console demand. Social gaming platforms and multiplayer experiences have become integral to the market, fostering continuous engagement and in-game purchases.

Market segmentation by application highlights the dominance of online gaming. In 2024, online gaming accounted for 81.1% of the market and is expected to grow at a CAGR of 5.2% over the forecast period. A surge in internet users, combined with the widespread availability of high-speed networks, is accelerating this segment's growth. Players are increasingly opting for cloud-based services, which enable instant game downloads and streaming without requiring high-end hardware. The gaming industry is witnessing a shift towards digital content, with major publishers focusing on online game distribution and live-service models.

By type, the market encompasses home, handheld, and hybrid consoles. Handheld consoles experienced significant growth in 2024, driven by their portability and accessibility. Consumers are drawn to handheld gaming devices due to their flexibility, allowing them to play games on the go. Cross-platform gaming capabilities have further increased the demand for handheld consoles, making them a preferred choice for both casual and hardcore gamers. An expanding library of exclusive and third-party titles continues to attract new users, strengthening this segment's position in the market.

The U.S. game consoles market, valued at USD 13 billion in 2024, is poised for a CAGR of 5.4%. A substantial portion of the American population actively engages in gaming, with consoles being a favored platform. Factors such as exclusive game releases, immersive digital content, and advancements in gaming technology are propelling market growth. Enhanced graphics, faster processors, and cutting-edge game development are creating more realistic and engaging experiences, further driving console sales. Subscription-based services, bundled offerings, and promotions from leading gaming companies are also boosting consumer adoption. As digital transformation continues to shape the gaming industry, the demand for innovative and high-performance gaming consoles remains strong.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Enhanced graphics and processing capabilities
    • 3.7.1.2 Popular franchises driving console sales
    • 3.7.1.3 Increasing demand for multiplayer experiences
    • 3.7.1.4 Rising adoption of immersive gaming
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High development costs
    • 3.7.2.2 Competition from other platforms
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Home console
• 5.3 Handheld console
• 5.4 Hybrid console

Chapter 6 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Online gaming
• 6.3 Offline gaming

Chapter 7 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Residential
• 7.3 Commercial

Chapter 8 Market Estimates & Forecast, By Generation, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Current
• 8.3 Previous
• 8.4 Legacy

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 ASUS
• 10.2 Ayaneo
• 10.3 Logitech
• 10.4 Microsoft
• 10.5 Nintendo
• 10.6 Razer
• 10.7 Sega
• 10.8 SNK Corporation
• 10.9 Sony
• 10.10 Valve Corporation