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市场调查报告书
商品编码
1698561

智慧手錶市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Smartwatch Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球智慧手錶市场价值为 391 亿美元，预计 2025 年至 2034 年的复合年增长率为 9%。智慧手錶的需求不断增长，这得益于其与智慧型手机的无缝集成，用户无需拿起设备即可即时存取通知、讯息和电话。这种程度的连接性可提高工作效率，同时确保在运动或其他体力活动等不方便使用手机的情况下的安全。

智慧手錶市场 - IMG1

大多数智慧手錶依靠蓝牙或蜂窝连接与智慧型手机同步，而许多型号还具有 Wi-Fi 功能，可直接存取网路。穿戴式科技已发展到集连结性、健康和健身功能于一体，推动了其应用的显着成长。消费者越来越需要具有健康监测功能的智慧手錶，从而推动健身追踪技术的快速进步。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 391亿美元
预测值 920亿美元
复合年增长率 9%

注重健康的买家欣赏智慧手錶提供的全面健康洞察，其中包括心率追踪、睡眠监测、计步和运动监督。这些设备使用加速度计和光电容积描记法（PPG）等先进感测器来分析运动和生理资料。随着人们越来越重视主动健康管理，智慧手錶透过板载处理器或连接设备处理即时讯息，帮助用户随时了解自己的健康水平。

现代智慧手錶具有先进的健康追踪工具，包括心电图监测、血氧水平测量和身体组成分析。心血管疾病和糖尿病等非传染性疾病（NCD）的日益流行，推动了对以健康为中心的可穿戴设备的需求。由于非传染性疾病占全球死亡率的很大一部分，智慧手錶透过提供持续的健康评估和警报在预防性医疗保健中发挥着至关重要的作用。

睡眠追踪是另一个主要功能，内建活动记录器和评估睡眠週期和整体休息品质的演算法。此外，GPS 功能增强了智慧手錶的实用性，使用户能够监控户外活动期间的步速、路线和行进距离。这种数据驱动的健身追踪方法使得智慧手錶对于想要改善健康的个人来说不可或缺。

科技和医疗保健领域的公司都认识到智慧手錶的潜力，致力于开发用于远端健康监测的综合生态系统。一些医疗保健提供者已经采用智慧手錶技术来即时追踪患者的生命体征，提高了基本健康资料的可近性。世界各国政府也支持将穿戴式装置应用于公共卫生计划，鼓励公民使用智慧手錶进行身体活动追踪和整体健康管理。

OLED 显示器占据市场主导地位，2024 年估值为 361 亿美元，预计到 2034 年将达到 788 亿美元。 OLED 技术凭藉卓越的影像品质、更深的对比度和更高的能源效率超越了 LCD。由于 OLED 像素无需背光即可发光，因此製造商可以设计出更薄、更时尚、触控反应能力更强、耐用性更强的智慧手錶。

智慧手錶市场按应用细分，包括跑步、通知、游泳和骑自行车。 2024 年，跑步占据了约 37% 的市场份额，预计到 2034 年将显着成长。随着智慧手錶变得更加专业化，其在追踪运动、可用性和人体工学方面的准确性将不断提高。以健身为重点的穿戴式装置的日益普及与消费者优先考虑健康和表现追踪的更广泛趋势相一致。

在美国，智慧手錶市场正以每年7.8%的成长率扩张。这些设备不仅实用，而且还可以作为时尚配件。客製化设计、可更换錶带和多样化的风格让使用者可以个性化他们的智慧手錶，进一步推动了它们的受欢迎程度。随着对多功能性的日益重视，消费者寻求多功能、时尚的可穿戴设备来改善日常生活，对智慧手錶的需求将持续激增。

目录

第一章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测参数
  • 资料来源
    • 基本的
  • 次要
      • 付费来源
      • 公共资源

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
    • 零售商
  • 衝击力
    • 成长动力
      • 越来越重视健康和健身追踪
      • 即时通知和智慧型手机连线的需求
      • 时尚前卫设计日益流行
      • 任务管理和提醒的需求不断增长
    • 产业陷阱与挑战
      • 持续的技术进步
      • 高品质智慧手錶成本高昂
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 首选价格范围
  • 成长潜力分析
  • 监管格局
  • 定价分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 年至 2034 年

  • 主要趋势
  • 扩大
  • 独立和经典

第六章：市场估计与预测：按作业系统，2021-2034 年

  • 主要趋势
  • iOS
  • 安卓
  • 其他的

第七章：市场估计与预测：按显示类型，2021-2034

  • 主要趋势
  • 液晶显示器
  • OLED

第八章：市场估计与预测：依价格区间，2021-2034

  • 主要趋势
  • 0-299美元
  • 300-699 美元
  • 700-999 美元
  • 超过1000美元

第九章：市场估计与预测：按应用，2021-2034

  • 主要趋势
  • 跑步
  • 检查通知
  • 游泳
  • 骑自行车
  • 其他的

第 10 章：市场估计与预测：按最终用途，2021-2034 年

  • 主要趋势
  • 男性
  • 女性

第 11 章：市场估计与预测：按配销通路，2021-2034 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 超市
    • 专卖店
    • 其他（百货商场等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十三章：公司简介

  • Apple
  • ASUS
  • Fitbit
  • Fossil
  • Garmin
  • Google
  • Huawei
  • Michael Kors
  • Motorola
  • Polar
  • Samsung
  • Sony
  • TomTom
  • Virtual-Realties
  • Xiaomi
简介目录
Product Code: 6819

The Global Smartwatch Market was valued at USD 39.1 billion in 2024 and is projected to expand at a CAGR of 9% from 2025 to 2034. The rising demand for smartwatches is fueled by their seamless integration with smartphones, offering users instant access to notifications, messages, and calls without reaching for their devices. This level of connectivity enhances productivity while ensuring safety in situations where using a phone is impractical, such as during workouts or other physical activities.

Smartwatch Market - IMG1

Most smartwatches rely on Bluetooth or cellular connections to sync with smartphones, while many models also feature Wi-Fi capabilities, allowing direct internet access. Wearable technology has evolved to combine connectivity, health, and fitness functions, driving significant growth in adoption. Consumers increasingly seek smartwatches with health-monitoring features, leading to rapid advancements in fitness tracking technology.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$39.1 Billion
Forecast Value$92 Billion
CAGR9%

Health-conscious buyers appreciate the comprehensive wellness insights provided by smartwatches, which include heart rate tracking, sleep monitoring, step counting, and workout supervision. These devices use advanced sensors such as accelerometers and photoplethysmography (PPG) to analyze movement and physiological data. With a growing focus on proactive health management, smartwatches process real-time information through onboard processors or connected devices, helping users stay informed about their fitness levels.

Modern smartwatches feature advanced health-tracking tools, including ECG monitoring, blood oxygen level measurement, and body composition analysis. The increasing prevalence of non-communicable diseases (NCDs), such as cardiovascular conditions and diabetes, is driving the demand for health-centric wearables. With NCDs accounting for a significant percentage of global mortality, smartwatches play a crucial role in preventive healthcare by providing continuous health assessments and alerts.

Sleep tracking is another major feature, with built-in actigraphy and algorithms assessing sleep cycles and overall rest quality. Additionally, GPS functionality enhances smartwatch utility, allowing users to monitor their pace, routes, and distance traveled during outdoor activities. This data-driven approach to fitness tracking makes smartwatches indispensable for individuals aiming to improve their health.

Companies in both tech and healthcare sectors recognize the potential of smartwatches, striving to develop integrated ecosystems for remote health monitoring. Some healthcare providers have adopted smartwatch technology to track patients' vital signs in real time, improving accessibility to essential health data. Governments worldwide also support wearable adoption for public health initiatives, encouraging citizens to use smartwatches for physical activity tracking and overall wellness management.

OLED displays dominate the market, holding a valuation of USD 36.1 billion in 2024 and projected to reach USD 78.8 billion by 2034. OLED technology surpasses LCD by delivering superior image quality, deeper contrast, and greater energy efficiency. Since OLED pixels emit light without needing a backlight, they enable manufacturers to design thinner, sleeker smartwatches with enhanced touch responsiveness and durability.

The smartwatch market is segmented by application, including running, notifications, swimming, and cycling. Running accounted for around 37% of the market share in 2024, with significant growth expected by 2034. As smartwatches become more specialized, their accuracy in tracking movements, usability, and ergonomics continue to improve. The increasing adoption of fitness-focused wearables aligns with the broader trend of consumers prioritizing health and performance tracking.

In the U.S., the smartwatch market is expanding at an annual growth rate of 7.8%. These devices are not only functional but also serve as fashionable accessories. Custom designs, interchangeable straps, and diverse styles allow users to personalize their smartwatches, further driving their popularity. With the growing emphasis on multi-functionality, the demand for smartwatches will continue to surge as consumers seek versatile and stylish wearables that enhance daily life.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
  • 1.5 Secondary
      • 1.5.1.1 Paid sources
      • 1.5.1.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
    • 3.1.7 Retailers
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 The growing emphasis on health & fitness tracking
      • 3.2.1.2 Demand for real-time notifications and connectivity to smartphones
      • 3.2.1.3 Growing popularity of fashion-forward designs
      • 3.2.1.4 Rising demand for task management and reminders
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Continuous technological advancements
      • 3.2.2.2 High cost of superior-quality smartwatches
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decision
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
    • 3.3.5 Preferred price range
  • 3.4 Growth potential analysis
  • 3.5 Regulatory landscape
  • 3.6 Pricing analysis
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Extension
  • 5.3 Standalone & classic

Chapter 6 Market Estimates & Forecast, By Operating System, 2021-2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 IOS
  • 6.3 Android
  • 6.4 Others

Chapter 7 Market Estimates & Forecast, By Display Type, 2021-2034 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 LCD
  • 7.3 OLED

Chapter 8 Market Estimates & Forecast, By Price Range, 2021-2034 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 USD 0-299
  • 8.3 USD 300-699
  • 8.4 USD 700-999
  • 8.5 Over USD 1000

Chapter 9 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Running
  • 9.3 Checking notifications
  • 9.4 Swimming
  • 9.5 Cycling
  • 9.6 Others

Chapter 10 Market Estimates & Forecast, By End Use, 2021-2034 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Male
  • 10.3 Female

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 Online
    • 11.2.1 E-commerce
    • 11.2.2 Company websites
  • 11.3 Offline
    • 11.3.1 Supermarkets
    • 11.3.2 Specialty stores
    • 11.3.3 Others (Departmental stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Million Units)

  • 12.1 Key trends
  • 12.2 North America
    • 12.2.1 U.S.
    • 12.2.2 Canada
  • 12.3 Europe
    • 12.3.1 UK
    • 12.3.2 Germany
    • 12.3.3 France
    • 12.3.4 Italy
    • 12.3.5 Spain
  • 12.4 Asia Pacific
    • 12.4.1 China
    • 12.4.2 Japan
    • 12.4.3 India
    • 12.4.4 South Korea
    • 12.4.5 Australia
  • 12.5 Latin America
    • 12.5.1 Brazil
    • 12.5.2 Mexico
  • 12.6 MEA
    • 12.6.1 South Africa
    • 12.6.2 Saudi Arabia
    • 12.6.3 UAE

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 13.1 Apple
  • 13.2 ASUS
  • 13.3 Fitbit
  • 13.4 Fossil
  • 13.5 Garmin
  • 13.6 Google
  • 13.7 Huawei
  • 13.8 Michael Kors
  • 13.9 Motorola
  • 13.10 Polar
  • 13.11 Samsung
  • 13.12 Sony
  • 13.13 TomTom
  • 13.14 Virtual-Realties
  • 13.15 Xiaomi