窗帘及百叶窗市场机会、成长动力、产业趋势分析及 2025-2034 年预测

2024 年全球窗帘和百叶窗市场价值为 249 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到 8.9%，这得益于快速的城市化以及对现代家居装饰和节能解决方案的需求不断增长。随着城市中心的不断发展，越来越多的住宅和商业空间正在开发，从而推动了对提供隐私、光线控制和隔热功能的窗帘的需求。可支配收入的增加和对个性化家居装饰的日益重视也促进了市场扩张，特别是在包括中国、印度和东南亚在内的亚太地区。预计到 2030 年，全球城市人口将达到 60%，这将进一步加速对与现代生活空间相符的窗帘的需求。

随着城市能源消耗的增加，节能窗帘越来越受到人们的青睐。隔热窗帘、遮光百叶窗和遮阳帘透过改善隔热效果有助于降低能源成本。北美和欧洲等地区的永续城市发展计画正在支持采用环保窗帘。欧洲绿色协议等政府推出的促进能源效率的政策正在进一步促进永续产品市场的发展。

依材料类型，市场包括亚麻、棉、聚酯、木材、PVC 和金属。 2024 年，聚酯纤维将占据该领域的首位，创造 65 亿美元的收入，预计复合年增长率为 9.6%。它的价格实惠、耐用且用途广泛，成为製造商和消费者的首选。与天然纤维不同，聚酯纤维成本低廉，且可大量生产，因此应用十分广泛。这种布料也耐磨、抗皱、防潮，非常适合潮湿环境。它的适应性使其可以与其他材料混合，染成各种颜色，并进行遮光、防紫外线或隔热处理。再生聚酯的使用日益增多，特别是在欧洲和北美等注重环保的地区，这也正在塑造市场的未来。

市场按应用分为住宅和商业领域。住宅领域在 2024 年占据主导地位，占有 73.9% 的份额，预计到 2034 年将以 9.4% 的复合年增长率增长。房屋所有权、房屋装修和对室内设计的兴趣的激增正在推动这一需求。消费者正在投资能够增强隐私、控制照明和提高能源效率的窗帘。北美、欧洲和亚太等地区的高可支配收入进一步鼓励人们购买时尚且实用的窗饰。

根据配销通路，市场分为线上和线下销售。 2024 年，线下市场占有 65.4% 的份额，因为消费者更喜欢面对面咨询、客製化测量和安装服务。顾客在购买之前经常会去实体店评估材料和款式，这促成了线下产业的主导地位。

从地区来看，2024 年北美占全球市场份额的 25.5%，创造 63.8 亿美元的收入。对高端家居装饰、智慧窗帘和节能解决方案的需求正在塑造这个产业。电动百叶窗的普及和政府对节能家居改造的激励措施继续支持市场扩张。

目录

第一章：方法论与范围

• 研究设计
  • 研究方法
  • 资料收集方法
• 基础估算与计算
  • 基准年计算
  • 市场估计的主要趋势
• 预测模型
• 初步研究与验证
  • 主要来源
  • 资料探勘来源
• 市场定义

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 衝击力
  • 成长动力
    • 都市化进程加速
    • 增加可支配收入
    • 技术进步
    • 客製化需求日益增长
  • 产业陷阱与挑战
    • 激烈的竞争
    • 季节性需求
• 成长潜力分析
• 消费者购买行为
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按材料类型，2021-2034 年（十亿美元）

• 主要趋势
• 棉布
• 亚麻布
• 聚酯纤维
• 木头
• PVC
• 金属

第六章：市场估计与预测：按窗格操作，2021 年至 2034 年（十亿美元）

• 主要趋势
• 手动操作
• 电动

第七章：市场估计与预测：按价格，2021-2034 年（十亿美元）

• 主要趋势
• 低的
• 中等的
• 高的

第八章：市场估计与预测：按应用，2021 - 2034 年（十亿美元）

• 主要趋势
• 住宅
• 商业的

第九章：市场估计与预测：按配销通路，2021 - 2034 年（十亿美元）

• 主要趋势
• 离线
• 在线的

第十章：市场估计与预测：按地区，2021 - 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 11 章：公司简介

• 3 Day Blinds
• Advanced Window Blinds
• Aluvert Blinds
• Aspect Blinds
• Budget Blinds
• Comfortex Window Fashions
• Graber
• Hillarys
• Hunter Douglas
• IKEA
• Levolor
• Silent Gliss
• Somfy
• Springs Window Fashions
• Stevens
• The Shade Store

The Global Curtains And Window Blinds Market was valued at USD 24.9 billion in 2024 and is projected to expand at a CAGR of 8.9% from 2025 to 2034, driven by rapid urbanization and increasing demand for modern home decor and energy-efficient solutions. As urban centers continue to grow, more residential and commercial spaces are being developed, fueling the demand for window treatments that offer privacy, light control, and insulation. Rising disposable incomes and a growing emphasis on personalized home decor are also contributing to market expansion, particularly in the Asia-Pacific region, which includes China, India, and Southeast Asia. The global urban population is expected to reach 60% by 2030, further accelerating the demand for window coverings that complement contemporary living spaces.

Energy-efficient window treatments are gaining traction as cities consume more energy. Thermal curtains, blackout blinds, and solar shades help reduce energy costs by improving insulation. Sustainable urban development initiatives in regions like North America and Europe are supporting the adoption of eco-friendly window treatments. Government policies promoting energy efficiency, such as those under the European Green Deal, are further bolstering the market for sustainable products.

By material type, the market includes linen, cotton, polyester, wood, PVC, and metal. Polyester led the segment in 2024, generating USD 6.5 billion in revenue, and is expected to grow at a CAGR of 9.6%. Its affordability, durability, and versatility make it the preferred choice for both manufacturers and consumers. Unlike natural fabrics, polyester is cost-effective and can be produced in bulk, making it widely accessible. The fabric is also resistant to wear, wrinkles, and moisture, making it ideal for humid environments. Its adaptability allows it to be blended with other materials, dyed in various colors, and treated for blackout, UV protection, or thermal insulation. The increasing use of recycled polyester, particularly in environmentally conscious regions like Europe and North America, is also shaping the market's future.

The market is segmented by application into residential and commercial sectors. The residential segment dominated in 2024, holding a 73.9% share, and is expected to grow at a CAGR of 9.4% through 2034. The surge in homeownership, home renovations, and interest in interior design is driving this demand. Consumers are investing in window treatments that enhance privacy, control lighting, and improve energy efficiency. High disposable incomes in regions like North America, Europe, and Asia-Pacific are further encouraging the purchase of stylish and functional window furnishings.

By distribution channel, the market is divided into online and offline sales. In 2024, the offline segment held a 65.4% share, as consumers preferred in-person consultations, custom measurements, and installation services. Customers often visit physical stores to assess materials and styles before making a purchase, contributing to the dominance of the offline sector.

Regionally, North America accounted for 25.5% of the global market share in 2024, generating USD 6.38 billion in revenue. Demand for high-end home decor, smart window treatments, and energy-efficient solutions is shaping the industry. The increasing adoption of motorized blinds and government incentives for energy-saving home improvements continue to support market expansion.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising urbanization
    • 3.10.1.2 Increasing disposable income
    • 3.10.1.3 Technological advancements
    • 3.10.1.4 Increasing demand for customization
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Intense competition
    • 3.10.2.2 Seasonal demand
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Material Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Cotton
• 5.3 Linen
• 5.4 Polyester
• 5.5 Wood
• 5.6 PVC
• 5.7 Metal

Chapter 6 Market Estimates & Forecast, By Windowpane Operation, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Manual operated
• 6.3 Electrically operated

Chapter 7 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By Application, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Residential
• 8.3 Commercial

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Offline
• 9.3 Online

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 Australia
  • 10.4.5 South Korea
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
  • 10.5.3 Argentina
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 South Africa
  • 10.6.3 Saudi Arabia

Chapter 11 Company Profiles

• 11.1 3 Day Blinds
• 11.2 Advanced Window Blinds
• 11.3 Aluvert Blinds
• 11.4 Aspect Blinds
• 11.5 Budget Blinds
• 11.6 Comfortex Window Fashions
• 11.7 Graber
• 11.8 Hillarys
• 11.9 Hunter Douglas
• 11.10 IKEA
• 11.11 Levolor
• 11.12 Silent Gliss
• 11.13 Somfy
• 11.14 Springs Window Fashions
• 11.15 Stevens
• 11.16 The Shade Store