![]() |
市场调查报告书
商品编码
1699394
除毛产品市场机会、成长动力、产业趋势分析及 2025-2034 年预测Hair Removal Products Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
2024 年全球除毛产品市场规模达到 153 亿美元,预计 2025 年至 2034 年的复合年增长率为 4.9%。随着个人护理需求的不断增长,市场正在稳步扩张。消费者越来越重视卫生、便利和美观,推动了对有效且无痛的除毛解决方案的需求。技术进步和创新除毛产品的推出极大地影响了消费者的偏好。由于忙碌的生活方式和成本考虑,人们越来越多地转向家庭美容解决方案,这正在重塑市场格局。
社群媒体影响力的增强、美容趋势的流行以及资讯取得的便利性提高了消费者对各种除毛方法的认识。美容行业对包容性和客製化的关注进一步推动了需求,因为品牌提供针对不同皮肤类型和头髮质地的专门配方。可持续且亲肤的产品越来越受欢迎,製造商强调天然成分和低过敏性配方以满足不断变化的消费者需求。
市场范围 | |
---|---|
起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 153亿美元 |
预测值 | 246亿美元 |
复合年增长率 | 4.9% |
市场分为几个类别,包括乳霜、蜡、刮鬍凝胶、泡沫和设备。预计在 2025 年至 2034 年的预测期内,除毛膏市场的复合年增长率将达到 4.9% 左右。除毛膏因其使用方便、无痛的特点,越来越受到消费者的青睐,成为剃须和打蜡等传统方法的首选替代品。配方技术的进步提高了这些产品的有效性和皮肤相容性,从而增加了它们的采用率。
按最终用途细分,个人护理类别占据主导地位,到 2024 年,该类别占据了 63% 的市场份额。人们对身体护理和清洁的日益重视刺激了对家用除毛产品的需求。越来越多的消费者正在积极寻求更温和的解决方案,青睐注入天然或刺激性较小的成分的产品。线上平台和社群媒体在塑造购买决策方面发挥了至关重要的作用,为消费者提供了详细的产品见解和比较。
2024 年,北美占全球除毛产品市场的 78%,营收达 44 亿美元。该地区的成长很大程度上是由消费者对传统和现代除毛技术的认识提高所推动的。在资料分析和人工智慧的支持下,个人化广告的影响显着提高了产品知名度和消费者参与度。尤其是美国市场,受益于迎合个人喜好和修饰习惯的针对性行销活动。这项策略方针刺激了对创新除毛解决方案的需求,巩固了北美作为除毛产品领先市场的地位。
The Global Hair Removal Products Market reached USD 15.3 billion in 2024 and is projected to grow at a CAGR of 4.9% from 2025 to 2034. The market is experiencing steady expansion as the demand for personal grooming continues to rise. Consumers are increasingly prioritizing hygiene, convenience, and aesthetic appeal, fueling the need for effective and pain-free hair removal solutions. Technological advancements and the introduction of innovative hair removal products have significantly influenced consumer preferences. The growing shift towards at-home grooming solutions, driven by busy lifestyles and cost considerations, is reshaping the market landscape.
A surge in social media influence, beauty trends, and greater accessibility to information has heightened consumer awareness of various hair removal methods. The beauty industry's focus on inclusivity and customization is further driving demand, as brands offer specialized formulations tailored to different skin types and hair textures. Sustainable and skin-friendly products are gaining traction, with manufacturers emphasizing natural ingredients and hypoallergenic formulations to cater to evolving consumer needs.
Market Scope | |
---|---|
Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $15.3 Billion |
Forecast Value | $24.6 Billion |
CAGR | 4.9% |
The market is divided into several categories, including creams, waxes, shaving gels, foams, and devices. The cream segment is expected to grow at a CAGR of around 4.9% during the forecast period from 2025 to 2034. Consumers are increasingly drawn to hair removal creams due to their ease of use and pain-free application, making them a preferred alternative to traditional methods such as shaving and waxing. Advances in formulation technology have enhanced the effectiveness and skin compatibility of these products, leading to increased adoption.
Segmentation by end-use highlights the dominance of the personal care category, which accounted for 63% of the market share in 2024. The increasing emphasis on body grooming and cleanliness has spurred demand for hair removal products designed for home use. A growing number of consumers are actively seeking gentler solutions, favoring products infused with natural or less harsh ingredients. Online platforms and social media have played a crucial role in shaping purchasing decisions, providing consumers with detailed product insights and comparisons.
North America held a commanding 78% share of the global hair removal products market in 2024, generating USD 4.4 billion in revenue. The region's growth is largely driven by heightened consumer awareness of both traditional and modern hair removal techniques. The influence of personalized advertising, backed by data analytics and artificial intelligence, has significantly boosted product visibility and consumer engagement. The U.S. market, in particular, benefits from targeted marketing campaigns that cater to individual preferences and grooming habits. This strategic approach has fueled the demand for innovative hair removal solutions, reinforcing North America's position as a leading market for hair removal products.