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游戏 NFT 市场机会、成长动力、产业趋势分析及 2025-2034 年预测

Gaming NFT Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034

出版日期: 2025年02月27日 | 出版商:

Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年，全球游戏 NFT 市场规模达到 48 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到惊人的 24.8%。这项快速扩张很大程度上得益于区块链技术的广泛采用，该技术透过引入真正的数位所有权和货币化机会，彻底改变了游戏产业。游戏 NFT 将游戏内资产转变为有价值的数位商品，让玩家可以跨平台购买、出售和交易物品。与传统游戏不同，传统游戏中的虚拟资产在生态系统之外没有任何有形价值，而基于区块链的游戏则允许玩家透过边玩边赚 (P2E) 模式获得现实世界的收入。这种演变使游戏 NFT 成为重塑游戏经济的根本力量，激发了巨大的投资者兴趣并加速了市场成长。

随着开发人员不断将基于 NFT 的资产整合到他们的游戏模型中，去中心化游戏生态系统的兴起吸引了大量资本投资。随着人们对数位收藏品和虚拟经济的兴趣日益浓厚，游戏 NFT 正在成为区块链产业中一个利润丰厚的领域。智能合约的整合确保了安全性、透明性和真实性，使得数位资产可以在多个游戏环境中进行验证和交易。市场的快速发展也导致监管审查加大，管理机构正在製定政策来规范 NFT 交易并保护投资者。领先的游戏公司、区块链新创公司和科技巨头争相开发沉浸式、由 NFT 驱动的游戏体验，竞争格局进一步加剧。这些创新不仅增强了玩家的参与度，也扩大了全球开发人员和内容创作者的收入来源。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	48亿美元
预测值	441亿美元
复合年增长率	24.8%

游戏 NFT 市场分为游戏内资产、收藏品、交易卡、虚拟房地产和加密货币代币等类别。其中，游戏资产仍然是主导力量，到 2024 年该领域的价值将达到 19 亿美元。皮肤、武器、头像和虚拟商品等数位物品备受追捧，推动着玩家驱动型经济的新时代。这些区块链储存的资产提供了可验证的所有权以及在不同游戏之间交易的能力，进一步增强了它们的吸引力。玩家越来越倾向于提供互通性的区块链游戏，以确保他们的数位收藏在单一游戏生态系统之外保持长期价值。

游戏 NFT 正在多个平台上受到欢迎，包括 PC、游戏机、行动装置、AR/VR 和基于网路的游戏。预计到 2034 年，主机游戏市场规模将达到 76 亿美元，反映出独家游戏发布和订阅服务推动了主机游戏市场的稳定发展。受区块链技术在智慧型手机上的普及推动，手机游戏也正在经历 NFT 整合的激增。随着游戏公司透过合作伙伴关係和市场扩展推出基于 NFT 的内容，主机游戏仍然是市场的主要贡献者，进一步增强了用户参与度和保留率。订阅服务在扩大 NFT 游戏的访问范围方面也发挥着关键作用，使更广泛的受众能够接触到这些游戏。

2024 年，北美游戏 NFT 市场规模达到 15 亿美元，使该地区成为全球市场的主导者。这种成长是由 NFT 在游戏生态系统中日益普及以及人们对数位资产所有权的兴趣日益浓厚所推动的。北美各地的公司正在建立策略联盟，以加强其市场影响力并满足游戏 NFT 的激增需求。技术进步、监管明确性以及主要游戏系列中 NFT 采用率的上升趋势进一步支持了这些倡议。随着游戏产业的发展，北美继续引领 NFT 整合游戏平台的开发和扩展，为持续创新和市场成长奠定基础。

产业生态系统分析
产业衝击力
- 成长动力
  - 对数位所有权的需求不断增长
  - 边玩边赚 (P2E) 模式的采用日益增多
  - 提高跨游戏和平台的互通性
  - 投资和策略伙伴关係不断增加
  - 人工智慧与元宇宙技术的日益融合
- 产业陷阱与挑战
  - 监管不确定性和合规性问题
  - 市场波动和投机风险
成长潜力分析
监管格局
技术格局
未来市场趋势
差距分析
波特的分析
PESTEL分析

第四章：竞争格局

介绍
公司市占率分析
主要市场参与者的竞争分析
竞争定位矩阵
策略仪表板

第五章：市场估计与预测：按 NFT 类型，2021 年至 2034 年

主要趋势
游戏内资产
收藏品
集换式卡牌
虚拟房地产
加密货币代币

第六章：市场估计与预测：按游戏平台，2021 年至 2034 年

主要趋势
PC游戏
主机游戏
手机游戏
AR/VR游戏
网页游戏

第七章：市场估计与预测：按功能，2021 年至 2034 年

主要趋势
纯收藏品
奖励代币
通行证
基于效用

第八章：市场估计与预测：按区块链网络，2021 年至 2034 年

主要趋势
以太坊
币安智能链
流动
多边形
索拉纳
其他的

第九章：市场估计与预测：按地区，2021 年至 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 德国
- 英国
- 法国
- 西班牙
- 义大利
- 荷兰
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
中东和非洲
- 沙乌地阿拉伯
- 南非
- 阿联酋

第十章：公司简介

Activision Blizzard
Axie Infinity
Bandai Namco Entertainment
Dapper Labs
Decentraland
Electronic Arts (EA)
Epic Games
Konami
Meta (formerly Facebook Gaming)
Microsoft (Xbox Game Studios)
NetEase
Niantic
Nintendo
Riot Games
Roblox Corporation
Sega
Sony Interactive Entertainment
Square Enix
Supercell
Take-Two Interactive
Tencent Games
Ubisoft
Unity Technologies
Valve Corporation
Zynga

简介目录

Product Code: 10172

The Global Gaming NFT Market reached USD 4.8 billion in 2024 and is projected to grow at a remarkable 24.8% CAGR between 2025 and 2034. This rapid expansion is largely driven by the widespread adoption of blockchain technology, which is revolutionizing the gaming industry by introducing true digital ownership and monetization opportunities. Gaming NFTs have transformed in-game assets into valuable digital commodities, allowing players to buy, sell, and trade items across platforms. Unlike traditional games, where virtual assets hold no tangible value outside the ecosystem, blockchain-based gaming enables players to generate real-world income through the Play-to-Earn (P2E) model. This evolution has positioned gaming NFTs as a fundamental force reshaping the gaming economy, fueling immense investor interest and accelerating market growth.

The rise of decentralized gaming ecosystems has attracted significant capital investments as developers continue integrating NFT-based assets into their gaming models. With heightened interest in digital collectibles and virtual economies, gaming NFTs are emerging as a lucrative segment in the blockchain industry. The integration of smart contracts ensures security, transparency, and authenticity, making digital assets verifiable and tradeable across multiple gaming environments. The market's rapid progress has also led to increased regulatory scrutiny, with governing bodies working on policies to regulate NFT transactions and protect investors. The competitive landscape is further intensified by leading gaming companies, blockchain startups, and tech giants vying to develop immersive, NFT-powered gaming experiences. These innovations are not only enhancing player engagement but also expanding revenue streams for developers and content creators worldwide.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$4.8 Billion
Forecast Value	$44.1 Billion
CAGR	24.8%

The gaming NFT market is segmented into categories such as in-game assets, collectibles, trading cards, virtual real estate, and cryptocurrency tokens. Among these, in-game assets remain a dominant force, with the segment valued at USD 1.9 billion in 2024. Digital items like skins, weapons, avatars, and virtual goods have become highly sought-after, driving a new era of player-driven economies. These blockchain-stored assets provide verifiable ownership and the ability to trade them across different games, further enhancing their appeal. Players are increasingly gravitating towards blockchain-powered games that offer interoperability, ensuring that their digital collections retain long-term value beyond a single gaming ecosystem.

Gaming NFTs are being embraced across multiple platforms, including PC, console, mobile, AR/VR, and web-based gaming. The console gaming segment is projected to reach USD 7.6 billion by 2034, reflecting steady adoption driven by exclusive game launches and subscription-based services. Mobile gaming is also experiencing an upsurge in NFT integration, fueled by the accessibility of blockchain technology on smartphones. Console gaming remains a key contributor to the market as gaming companies introduce NFT-based content through partnerships and marketplace expansions, further enhancing user engagement and retention. Subscription services are also playing a pivotal role in broadening access to NFT-powered games, making them more accessible to a wider audience.

The North America Gaming NFT Market reached USD 1.5 billion in 2024, positioning the region as a dominant player in the global landscape. This growth is fueled by the increasing popularity of NFTs in gaming ecosystems and the rising interest in digital asset ownership. Companies across North America are forming strategic alliances to strengthen their market presence and tap into the surging demand for gaming NFTs. These initiatives are further supported by technological advancements, regulatory clarity, and the rising trend of NFT adoption in major gaming franchises. As the gaming industry evolves, North America continues to spearhead the development and expansion of NFT-integrated gaming platforms, setting the stage for continued innovation and market growth.

Chapter 1 Methodology and Scope

1.1 Market scope and definitions
1.2 Research design
- 1.2.1 Research approach
- 1.2.2 Data collection methods
1.3 Base estimates and calculations
- 1.3.1 Base year calculation
- 1.3.2 Key trends for market estimation
1.4 Forecast model
1.5 Primary research and validation
- 1.5.1 Primary sources
- 1.5.2 Data mining sources

Chapter 2 Executive Summary

2.1 Industry 360° synopsis

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Industry impact forces
- 3.2.1 Growth drivers
  - 3.2.1.1 Rising demand for digital ownership
  - 3.2.1.2 Growing adoption of play-to-earn (P2E) models
  - 3.2.1.3 Increasing interoperability across games and platforms
  - 3.2.1.4 Rising investment and strategic partnerships
  - 3.2.1.5 Growing integration of AI and metaverse technologies
- 3.2.2 Industry pitfalls and challenges
  - 3.2.2.1 Regulatory uncertainty and compliance issues
  - 3.2.2.2 Market volatility and speculation risks
3.3 Growth potential analysis
3.4 Regulatory landscape
3.5 Technology landscape
3.6 Future market trends
3.7 Gap analysis
3.8 Porter's analysis
3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By NFT Type, 2021 – 2034 ($ Mn)

5.1 Key trends
5.2 In-game assest
5.3 Collectibles
5.4 Trading cards
5.5 Virtual real estate
5.6 Cryptocurrency tokens

Chapter 6 Market Estimates and Forecast, By Gaming Platform, 2021 – 2034 ($ Mn)

6.1 Key trends
6.2 PC games
6.3 Console games
6.4 Mobile games
6.5 AR/VR games
6.6 Web-based games

Chapter 7 Market Estimates and Forecast, By Functionality, 2021 – 2034 ($ Mn)

7.1 Key trends
7.2 Purely collectibles
7.3 Reward tokens
7.4 Access pass
7.5 Utility-based

Chapter 8 Market Estimates and Forecast, By Blockchain Network, 2021 – 2034 ($ Mn)

8.1 Key trends
8.2 Ethereum
8.3 Binance Smart Chain
8.4 Flow
8.5 Polygon
8.6 Solana
8.7 Others

Chapter 9 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Spain
- 9.3.5 Italy
- 9.3.6 Netherlands
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 Middle East and Africa
- 9.6.1 Saudi Arabia
- 9.6.2 South Africa
- 9.6.3 UAE