便携式搅拌机市场机会、成长动力、产业趋势分析及 2025-2034 年预测

2023 年全球便携式搅拌机市场价值为 2.24 亿美元，预计 2024 年至 2032 年期间的复合年增长率为 4.7%。这一增长得益于消费者健康意识的增强以及他们对便捷厨房用具的日益偏好。对于寻求快速、营养饮食解决方案的健身爱好者、旅行者和忙碌的专业人士来说，便携式搅拌机已经成为必备工具。随着消费者转向更健康的生活方式，将冰沙、蛋白质奶昔和新鲜果汁纳入日常生活，对便携式食品和饮料的需求持续激增。

随着现代生活节奏的加快，消费者寻求既高效又不影响品质的厨房用具。便携式搅拌机的便利性满足了这些需求，让人们可以随时随地混合新鲜食材。这种趋势在千禧世代和 Z 世代中尤其明显，他们优先考虑健康、保健和时间效率。此外，社群媒体影响者和健身专家积极推广自製营养丰富的饮料的好处，进一步推动市场扩张。环保和可充电电池供电的搅拌机的日益普及也促进了市场成长，吸引了注重永续发展的买家。

便携式搅拌机市场按材料类型分类，其中塑胶、玻璃和钢是主要类别。塑胶搅拌机在 2023 年占据了 50% 的市场份额，预计到 2032 年将以 4.9% 的复合年增长率成长。消费者青睐塑胶搅拌机，因为它们重量轻、耐用且价格实惠，是旅行、办公室使用和健身的理想选择。与容易破损的玻璃型号不同，塑胶搅拌机提供了更安全、更便携的选择。此外，注重预算的买家更有可能选择塑胶搅拌机，从而进一步推动其在市场上的主导地位。

便携式搅拌机的分销透过线上和线下管道进行。 2023 年，线下零售占主导地位，市占率达 1.326 亿美元，预计到 2032 年将达到 1.973 亿美元。消费者仍然倾向于离线购买厨房电器，因为这样他们就可以在购买前对产品进行实体检查。个人化的客户服务、产品演示以及店内比较不同品牌的能力促进了线下零售领域的稳定成长。然而，电子商务平台的兴起和线上购物的便利性预计将推动未来的销售，品牌将利用数位行销和有影响力的代言来吸引顾客。

2023 年，北美便携式搅拌机市场占 38% 的份额，预计到 2032 年将达到 1.339 亿美元。该地区强劲的市场影响力归因于人们对健康和保健的日益重视，以及对便携式和高效膳食准备工具的需求不断增加。随着越来越多的消费者养成营养饮食习惯，便携式搅拌机的普及率将会上升，从而确保北美市场的持续扩张。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 监管格局
• 衝击力
  • 成长动力
    • 搅拌机技术的进步
    • 个人化需求日益增长
    • 越来越重视健康和保健
  • 产业陷阱与挑战
    • 电池寿命与充电问题
    • 成本和可负担性
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场预估与预测：依叶片类型，2021 年至 2032 年

• 主要趋势
• 2个刀片
• 2 片及以上刀片

第六章：市场估计与预测：按功率，2021 年至 2032 年

• 主要趋势
• 高达 200 W
• 200-700 瓦
• 700瓦以上

第七章：市场估计与预测：依混合产能，2021 年至 2032 年

• 主要趋势
• 最多 25 液体盎司
• 25-50液体盎司
• 50-70液体盎司
• 超过 70 液体盎司

第八章：市场估计与预测：依资料，2021 年至 2032 年

• 主要趋势
• 塑胶
• 玻璃
• 钢

第九章：市场估计与预测：依电源分类，2021 年至 2032 年

• 主要趋势
• 电池供电（锂电池）
• USB充电
• 杂交种

第十章：市场估计与预测：依价格区间，2021 年至 2032 年

• 主要趋势
• 高端（90-150美元）
• 超高级（150-400美元）
• 豪华专业（400 美元以上）

第 11 章：市场估计与预测：依最终用途，2021 年至 2032 年

• 主要趋势
• 家庭/个人
• 商业的

第 12 章：市场估计与预测：按配销通路，2021 年至 2032 年

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务平台
• 离线
  • 百货公司
  • 超市/大卖场
  • 其他零售商店（专业厨具商店等）

第 13 章：市场估计与预测：按地区，2021 年至 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非
  • MEA 其余地区

第 14 章：公司简介

• BELLA Sensio
• Bilaca Electric Co
• BlendJet
• Blufied Limited
• Bosh Home Appliances
• Conair Corporation
• Electrox
• Gourmia
• Hamilton Beach Brands Holding Company
• Keyton
• Little Bees
• Homeland Housewares
• SharkNinja Operating
• Capital Brands
• Sunbeam Products

The Global Portable Blender Market was valued at USD 224 million in 2023 and is projected to grow at a CAGR of 4.7% between 2024 and 2032. This growth is fueled by rising health consciousness among consumers and their increasing preference for convenient kitchen appliances. Portable blenders have emerged as a must-have tool for fitness enthusiasts, travelers, and busy professionals looking for quick, nutritious meal solutions. The demand for on-the-go food and beverage options continues to surge as consumers shift toward healthier lifestyles, incorporating smoothies, protein shakes, and fresh juices into their daily routines.

With the fast-paced modern lifestyle, consumers seek kitchen appliances that provide efficiency without compromising quality. The convenience of a portable blender aligns with these needs, allowing individuals to blend fresh ingredients anytime, anywhere. This trend is particularly noticeable among millennials and Gen Z, who prioritize health, wellness, and time efficiency. Additionally, social media influencers and fitness experts actively promote the benefits of homemade, nutrient-rich drinks, further boosting market expansion. The increasing adoption of eco-friendly and rechargeable battery-powered blenders also contributes to market growth, appealing to sustainability-conscious buyers.

The portable blender market is categorized by material type, with plastic, glass, and steel being the dominant categories. Plastic blenders held a 50% market share in 2023 and are expected to grow at a CAGR of 4.9% through 2032. Consumers favor plastic blenders due to their lightweight, durability, and affordability, making them ideal for travel, office use, and fitness sessions. Unlike glass models, which are prone to breakage, plastic blenders provide a safer and more portable option. Additionally, budget-conscious buyers are more likely to opt for plastic blenders, further driving their dominance in the market.

The distribution of portable blenders takes place through both online and offline channels. In 2023, offline retail dominated with a market share valued at USD 132.6 million and is projected to reach USD 197.3 million by 2032. Consumers continue to prefer offline shopping for kitchen appliances as it allows them to physically inspect products before purchase. Personalized customer service, product demonstrations, and the ability to compare different brands in-store contribute to the steady growth of the offline retail segment. However, the rise of e-commerce platforms and the convenience of online shopping are expected to drive future sales, with brands leveraging digital marketing and influencer endorsements to attract customers.

North America portable blender market accounted for a 38% share in 2023 and is anticipated to reach USD 133.9 million by 2032. The region's strong market presence is attributed to the growing emphasis on health and wellness, alongside increasing demand for portable and efficient meal preparation tools. As more consumers embrace nutritious eating habits, the adoption of portable blenders is set to rise, ensuring sustained market expansion across North America.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Advancements in blender technology
    • 3.3.1.2 Growing demand for personalization
    • 3.3.1.3 The increasing focus on health and wellness
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Battery life and charging issues
    • 3.3.2.2 Cost and affordability
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Blade Type, 2021 – 2032, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 2 blades
• 5.3 2 & Above blades

Chapter 6 Market Estimates & Forecast, By Power, 2021 – 2032, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Upto 200 W
• 6.3 200-700 W
• 6.4 Above 700 W

Chapter 7 Market Estimates & Forecast, By Blending Capacity, 2021 – 2032, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Up to 25 fluid oz
• 7.3 25-50 fluid oz
• 7.4 50-70 fluid oz
• 7.5 Above 70 fluid oz

Chapter 8 Market Estimates & Forecast, By Material, 2021 – 2032, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Plastic
• 8.3 Glass
• 8.4 Steel

Chapter 9 Market Estimates & Forecast, By Power Source, 2021 – 2032, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Battery-Operated (Lithium Battery)
• 9.3 USB rechargeable
• 9.4 Hybrid

Chapter 10 Market Estimates & Forecast, By Price Range, 2021 – 2032, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 High-End (USD 90-150)
• 10.3 Ultra-Premium(USD 150-400)
• 10.4 Luxury professional (Above USD 400)

Chapter 11 Market Estimates & Forecast, By End Use, 2021 – 2032, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Household/ Individual
• 11.3 Commercial

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 Company websites
  • 12.2.2 E-commerce platforms
• 12.3 Offline
  • 12.3.1 Department stores
  • 12.3.2 Supermarkets/Hypermarkets
  • 12.3.3 Other retail stores (Specialty Kitchenware Stores, etc)

Chapter 13 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Million) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
  • 13.3.6 Rest of Europe
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
  • 13.4.6 Malaysia
  • 13.4.7 Indonesia
  • 13.4.8 Rest of Asia Pacific
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Rest of Latin America
• 13.6 MEA
  • 13.6.1 UAE
  • 13.6.2 Saudi Arabia
  • 13.6.3 South Africa
  • 13.6.4 Rest of MEA

Chapter 14 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 14.1 BELLA Sensio
• 14.2 Bilaca Electric Co
• 14.3 BlendJet
• 14.4 Blufied Limited
• 14.5 Bosh Home Appliances
• 14.6 Conair Corporation
• 14.7 Electrox
• 14.8 Gourmia
• 14.9 Hamilton Beach Brands Holding Company
• 14.10 Keyton
• 14.11 Little Bees
• 14.12 Homeland Housewares
• 14.13 SharkNinja Operating
• 14.14 Capital Brands
• 14.15 Sunbeam Products