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市场调查报告书
商品编码
1699417
孕妇装市场机会、成长动力、产业趋势分析及 2025-2034 年预测Maternity Apparel Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025-2034 |
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2024 年全球孕妇装市场规模达 64 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 3.4%。这一稳定成长受到多种关键因素的推动，其中包括全球孕妇就业人数的不断增加。随着越来越多的女性进入职场，对舒适又时尚的孕妇装的需求显着增加。现代孕妇服装产业正在快速发展，以满足当今消费者的期望，他们追求功能性，同时又不损害美观。如今，女性需要能够在工作和个人生活之间无缝过渡的孕妇装，以确保整个怀孕期间的舒适和自信。
电子商务的兴起对孕妇装市场产生了重大影响，使消费者更容易获得各种各样的选择。线上平台为准妈妈们提供了浏览和购买各种品牌、款式和价位的便利。社群媒体和名人代言的影响力日益增强，也在塑造孕妇时尚潮流方面发挥了关键作用，有影响力的人物和时尚前卫的母亲们展示了时尚而实用的孕妇装。此外，越来越多的品牌提供包容性尺寸和永续的选择，反映出消费者偏好向道德和环保时尚的更广泛转变。
| 市场范围 | |
|---|---|
| 起始年份 | 2024 |
| 预测年份 | 2025-2034 |
| 起始值 | 64亿美元 |
| 预测值 | 89亿美元 |
| 复合年增长率 | 3.4% |
孕妇上衣仍然是领先的产品类别，到 2024 年将创造 25 亿美元的产值。预计在预测期内，该细分市场的复合年增长率将达到 3.6%。由于准妈妈们寻求时尚且实用的服装以适应怀孕期间体形的变化，孕妇上衣的需求持续上升。现今的孕妇装提供多种款式、颜色和图案选择，适合休閒和专业场合。许多品牌都采用了弹性布料和创新设计，以适应身体的变化，同时又不影响风格。女性现在可以找到从日常基本款到适合正式场合的精緻服装等各种选择，进一步推动了这个细分市场的扩张。
布料的选择对市场的成长起着至关重要的作用，而棉仍然是首选材料。棉花因其透气性、柔软性和舒适性，在 2024 年占据了 37.5% 的份额。准妈妈优先考虑能够调节体温和排湿的材料，以确保全天舒适。旨在促进永续棉花种植的产业倡议进一步巩固了棉在孕妇装中的主导地位，确保了製造商的稳定供应。随着消费者越来越意识到有机和永续布料的好处，品牌越来越多地将环保选择融入孕妇装系列中。
美国孕妇装市场在 2024 年创造了 14.2 亿美元的产值，预计到 2034 年将以 3.6% 的复合年增长率成长。该国积极的出生率和生育趋势是这一增长的主要推动力，推动了对高品质孕妇装的需求。随着越来越多的女性兼顾职业和个人责任，对多功能孕妇装的需求不断增加。美国市场对高端运动休閒风格孕妇装的需求激增，反映了更广泛的时尚产业趋势。消费者对孕妇必需品的支出增加，加上领先品牌和零售商的存在，巩固了市场的稳定轨迹。
目录
第一章：方法论与范围
- 市场范围和定义
- 基础估算与计算
- 预测计算
- 资料来源
- 基本的
- 次要
- 付费来源
- 公共资源
第二章：执行摘要
第三章：行业洞察
- 产业生态系统分析
- 影响价值链的因素
- 利润率分析
- 中断
- 未来展望
- 製造商
- 经销商
- 零售商
- 原料分析
- 重要新闻和倡议
- 伙伴关係/合作
- 合併/收购
- 投资
- 产品发布与创新
- 监管格局
- 衝击力
- 成长动力
- 产业陷阱与挑战
- 消费者购买行为分析
- 人口趋势
- 影响购买决策的因素
- 消费者产品采用
- 首选配销通路
- 首选价格范围
- 成长潜力分析
- 波特的分析
- PESTEL分析
第四章：竞争格局
- 介绍
- 公司市占率
- 主要市场参与者的竞争分析
- 竞争定位矩阵
- 战略展望矩阵
第五章：估计与预测：依产品类型，2018 – 2034
- 孕妇上衣
- T恤
- 衬衫
- 其他（束腰外衣等）
- 孕妇裤
- 裤子
- 绑腿
- 裙子
- 短裤
- 孕妇外套
- 夹克
- 高士
- 其他（毛衣等）
- 孕妇内衣
- 哺乳胸罩
- 内衣
- 其他（吊带背心等）
- 孕妇睡衣
- 睡袍
- 睡衣
- 休閒裤
- 其他（睡衣套装、睡袍等）
第六章：估计与预测：依材料，2018 – 2034
- 棉布
- 聚酯纤维
- 氨纶
- 莫代尔
- 其他的
第七章：估计与预测：依价格区间，2018 年至 2034 年，
- 低（最高 50 美元）
- 中（$50 - $100）
- 高（100 美元以上）
第八章：估计与预测：按配销通路，2018 – 2034
- 在线的
- 电子商务
- 公司网站
- 离线
- 批发/分销商
- 大卖场/超市
- 专卖店
- 多品牌店
第九章：估计与预测：按地区 2018 – 2034
- 主要趋势
- 北美洲
- 我们
- 加拿大
- 欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 马来西亚
- 印尼
- 拉丁美洲
- 巴西
- 墨西哥
- MEA
- 沙乌地阿拉伯
- 阿联酋
- 南非
第十章：公司简介
- Adidas AG
- Gap Inc
- H&M
- Hatch Collection LLC
- Inditex-group
- Ingrid & Isabel, LLC
- Isabella Oliver Limited
- Maternal America, Inc.
- Maternity Corporation
- Nike, Inc.
The Global Maternity Apparel Market generated USD 6.4 billion in 2024 and is projected to grow at a CAGR of 3.4% between 2025 and 2034. This steady growth is fueled by several key factors, including the rising number of working pregnant women worldwide. As more women enter the workforce, the demand for maternity wear that is both comfortable and stylish has increased significantly. The modern maternity apparel industry is evolving rapidly to meet the expectations of today's consumers, who seek functionality without compromising on aesthetics. Women today demand maternity clothing that seamlessly transitions between work and personal life, ensuring comfort and confidence throughout pregnancy.
The rise of e-commerce has significantly impacted the maternity apparel market, making it easier for consumers to access a diverse range of options. Online platforms provide expectant mothers with the convenience of browsing and purchasing from a variety of brands, styles, and price points. The growing influence of social media and celebrity endorsements has also played a pivotal role in shaping maternity fashion trends, with influencers and fashion-forward mothers showcasing stylish yet practical maternity outfits. Additionally, an increasing number of brands are offering inclusive sizing and sustainable options, reflecting a broader shift in consumer preferences toward ethical and eco-friendly fashion.
| Market Scope | |
|---|---|
| Start Year | 2024 |
| Forecast Year | 2025-2034 |
| Start Value | $6.4 Billion |
| Forecast Value | $8.9 Billion |
| CAGR | 3.4% |
Maternity tops remain the leading product category, generating USD 2.5 billion in 2024. This segment is expected to grow at a CAGR of 3.6% during the forecast period. The demand for maternity tops continues to rise as expecting mothers seek fashionable yet functional clothing that adapts to the changing body shape during pregnancy. Today's maternity wear offers a wide selection of styles, colors, and patterns, catering to both casual and professional settings. Many brands are incorporating stretchable fabrics and innovative designs that accommodate physical changes without compromising style. Women can now find options ranging from everyday basics to sophisticated attire suitable for formal occasions, further driving the expansion of this segment.
The choice of fabric plays a crucial role in the market's growth, with cotton remaining the preferred material. Cotton held a 37.5% share in 2024 due to its breathability, softness, and comfort. Expectant mothers prioritize materials that regulate body temperature and wick away moisture, ensuring all-day comfort. The dominance of cotton in maternity wear is further reinforced by industry initiatives aimed at promoting sustainable cotton farming, ensuring a stable supply for manufacturers. With consumers becoming more aware of the benefits of organic and sustainable fabrics, brands are increasingly incorporating eco-friendly options into their maternity lines.
The U.S. Maternity Apparel Market generated USD 1.42 billion in 2024 and is anticipated to grow at a CAGR of 3.6% through 2034. The country's positive birth rate and fertility trends are major contributors to this growth, driving demand for high-quality maternity wear. As more women juggle professional and personal responsibilities, the need for versatile maternity clothing continues to expand. The U.S. market is witnessing a surge in demand for premium and athleisure-inspired maternity wear, reflecting broader fashion industry trends. Increased consumer spending on maternity essentials, coupled with the presence of leading brands and retailers, is reinforcing the market's steady trajectory.
Table of Contents
Chapter 1 Methodology & Scope
- 1.1 Market scope & definition
- 1.2 Base estimates & calculations
- 1.3 Forecast calculation
- 1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
- 1.4.2.1 Paid sources
- 1.4.2.2 Public sources
Chapter 2 Executive Summary
- 2.1 Maternity Apparel Market 360º synopsis, 2018 - 2034
Chapter 3 Industry Insights
- 3.1 Industry ecosystem analysis
- 3.1.1 Factor affecting the value chain
- 3.1.2 Profit margin analysis
- 3.1.3 Disruptions
- 3.1.4 Future outlook
- 3.1.5 Manufacturers
- 3.1.6 Distributors
- 3.1.7 Retailers
- 3.2 Raw material analysis
- 3.3 Key news and initiatives
- 3.3.1 Partnership/Collaboration
- 3.3.2 Merger/Acquisition
- 3.3.3 Investment
- 3.3.4 Product launch & innovation
- 3.4 Regulatory landscape
- 3.5 Impact forces
- 3.5.1 Growth drivers
- 3.5.2 Industry pitfalls & challenges
- 3.6 Consumer buying behavior analysis
- 3.6.1 Demographic trends
- 3.6.2 Factors affecting buying decision
- 3.6.3 Consumer product adoption
- 3.6.4 Preferred distribution channel
- 3.6.5 Preferred price range
- 3.7 Growth potential analysis
- 3.8 Porter's analysis
- 3.9 PESTEL analysis
Chapter 4 Competitive Landscape, 2024
- 4.1 Introduction
- 4.2 Company market share, 2024
- 4.3 Competitive analysis of major market players, 2024
- 4.4 Competitive positioning matrix, 2024
- 4.5 Strategic outlook matrix, 2024
Chapter 5 Estimates & Forecast, By Product Type, 2018 – 2034, (USD Billion; Million Units)
- 5.1 Maternity tops
- 5.1.1 T-shirts
- 5.1.2 Blouses
- 5.1.3 Others (Tunics, etc)
- 5.2 Maternity bottoms
- 5.2.1 Pants
- 5.2.2 leggings
- 5.2.3 Skirts
- 5.2.4 Shorts
- 5.3 Maternity outerwear
- 5.3.1 Jackets
- 5.3.2 Coats
- 5.3.3 Others (Sweaters, etc)
- 5.4 Maternity Intimates
- 5.4.1 Nursing bras
- 5.4.2 Lingerie
- 5.4.3 Others (Camisoles, etc)
- 5.5 Maternity sleepwear
- 5.5.1 Nightgowns
- 5.5.2 Sleep shirts
- 5.5.3 Lounge pants
- 5.5.4 Others (Pajama Sets, robes, etc)
Chapter 6 Estimates & Forecast, By Material, 2018 – 2034, (USD Billion; Million Units)
- 6.1 Cotton
- 6.2 Polyester
- 6.3 Spandex
- 6.4 Modal
- 6.5 Others
Chapter 7 Estimates & Forecast, By Price range, 2018 – 2034, (USD Billion; Million Units)
- 7.1 Low (Up to $50)
- 7.2 Medium ($50 - $100)
- 7.3 High (Above $100)
Chapter 8 Estimates & Forecast, By Distribution Channel, 2018 – 2034, (USD Billion; Million Units)
- 8.1 Online
- 8.1.1 E-Commerce
- 8.1.2 Company website
- 8.2 Offline
- 8.2.1 Wholesales/Distributors
- 8.2.2 Hypermarkets/Supermarkets
- 8.2.3 Specialty stores
- 8.2.4 Multi-Brand stores
Chapter 9 Estimates & Forecast, By Region 2018 – 2034, (USD Billion; Million Units)
- 9.1 Key trends
- 9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
- 9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Malaysia
- 9.4.7 Indonesia
- 9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa
Chapter 10 Company Profiles
- 10.1 Adidas AG
- 10.2 Gap Inc
- 10.3 H&M
- 10.4 Hatch Collection LLC
- 10.5 Inditex-group
- 10.6 Ingrid & Isabel, LLC
- 10.7 Isabella Oliver Limited
- 10.8 Maternal America, Inc.
- 10.9 Maternity Corporation
- 10.10 Nike, Inc.
