除毛蜡市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球除毛蜡市场规模达到 115 亿美元，预计 2025 年至 2034 年的复合年增长率为 6.7%。随着可支配收入的增加和美容习惯的改变影响个人护理习惯，对除毛蜡的需求持续增长。随着人们美容意识的增强和数位媒体的影响，人们越来越注重外表和修饰，从而推动了除毛产品在广大人群中的流行。随着消费者寻求便利且经济高效的解决方案，家用除毛套装正迅速受到青睐。市场也受益于人们对专业除毛服务的日益增长的需求，这些服务可以提供更好的效果和更高级的美容体验。

产品配方技术的进步也增强了使用者体验，从而增加了对各种除毛蜡类型的需求。此外，消费者对亲肤高效产品的偏好不断变化，促使公司推出创新的除毛解决方案，扩大全球市场范围。美容产业的持续成长进一步推动了对满足不同需求的先进除毛产品的需求，支持了多个地区的市场扩张。

根据产品类型，除毛蜡市场包括软蜡和硬蜡两部分，其中软蜡占据主导地位。 2024年软蜡市场规模为60亿美元，预计2034年将达113亿美元，复合年增长率为6.6%。软蜡的强大影响力很大程度上归功于其易于使用、功能多样、以及在零售和专业沙龙空间中均可使用。该细分市场的预製蜡条因其用户友好性和价格实惠性而越来越受到人们的欢迎，从而促进了市场的持续增长。据估计，随着需求持续成长，加上旨在提高性能和用户满意度的产品不断进步，到 2032 年软蜡收入可能达到 101 亿美元。

从成分角度来看，合成蜡占据市场主导地位，占有 84.2% 的显着份额。预计到 2034 年，该领域的规模将达到 179 亿美元。合成蜡配方因其保质期长、易于製造、成本较低而受到广泛青睐，对生产者和消费者都有利。它们具有更好的一致性和黏附性，确保更顺畅的应用和有效的除毛，从而进一步提升了它们的市场主导地位。

光是美国除毛蜡市场在 2024 年的价值就达到 24 亿美元，预计到 2034 年将成长到 45 亿美元，复合年增长率为 6.8%，这得益于美容趋势的变化和个人护理支出的增加。

目录

第一章：方法论与范围

• 市场范围和定义
• 基础估算与计算
• 预测参数
• 资料来源
  • 基本的
  • 次要
    • 付费来源
    • 公共资源

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 监管格局
• 衝击力
  • 成长动力
    • 越来越注重个人仪容
    • 在家除毛和去角质的兴起
    • 沙龙和水疗文化日益盛行
    • 可支配所得不断成长，生活方式不断改变
  • 产业陷阱与挑战
    • 来自替代除毛方法的竞争
    • 疼痛、不适和皮肤刺激
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依类型，2021 年至 2032 年

• 主要趋势
• 软蜡
  • 温暖的软蜡
  • 冷软蜡
  • 预製蜡条
  • 巧克力蜡
• 硬蜡
  • 温热硬蜡
  • 果蜡
  • 糖蜡
  • 巧克力蜡

第六章：市场估计与预测：依成分，2021 年至 2032 年

• 主要趋势
• 有机的
• 合成的

第七章：市场估计与预测：依肤质，2021 年至 2032 年

• 主要趋势
• 皮肤干燥
• 油性肌肤
• 正常皮肤
• 敏感肌肤

第 8 章：市场估计与预测：按应用，2021 年至 2032 年

• 主要趋势
• 脸
• 身体
• 比基尼

第九章：市场估计与预测：以价格，2021 年至 2032 年

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按最终用户，2021 年至 2032 年

• 主要趋势
• 男士
• 女性

第 11 章：市场估计与预测：按配销通路，2021 年至 2032 年

• 主要趋势
• 线上通路
  • 电子商务网站
  • 公司自有网站
• 线下通路
  • 大型零售商店
  • 专卖店
  • 其他（时装店等）

第 12 章：市场估计与预测：按地区，2021 年至 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
  • 亚太其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非
  • MEA 其余地区

第十三章：公司简介

• Church & Dwight
• Coloris
• Darent Wax
• FILO BIANCO
• GiGi
• Harley Waxing UK
• Jax Wax Australia
• Karaver
• LOreal International
• Marzena BodyCare Products
• Parissa Laboratories
• Perron Rigot
• Reckitt Benckiser Group
• RICA
• Sally Hansen
• Starpil Wax
• Sue Ismiel and Daughters
• The Darent Wax
• Veet
• Xanitalia Srl

The Global Hair Removal Wax Market reached USD 11.5 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034. As rising disposable incomes and changing grooming habits shape personal care routines, the demand for hair removal wax continues to gain momentum. Growing focus on appearance and grooming, fueled by widespread beauty consciousness and the influence of digital media, is driving the popularity of hair removal products among a broad demographic. At-home waxing kits are rapidly gaining traction as consumers seek convenient and cost-effective solutions. The market also benefits from a rising inclination toward professional waxing services, which offer superior results and an elevated grooming experience.

Technological advancements in product formulation are also enhancing the user experience, contributing to the increasing demand for a wide range of hair removal wax types. In addition, the evolving preferences of consumers toward skin-friendly and efficient products are encouraging companies to introduce innovative waxing solutions, expanding the market reach globally. The beauty industry's consistent growth further propels the demand for advanced hair removal products that meet varied needs, supporting market expansion across multiple regions.

Based on product type, the hair removal wax market includes soft and hard wax segments, with soft wax dominating the market. In 2024, soft wax accounted for USD 6 billion and is expected to reach USD 11.3 billion by 2034, growing at a CAGR of 6.6%. The strong presence of soft wax is largely due to its ease of application, versatility, and accessibility in both retail and professional salon spaces. Pre-made wax strips under this segment have seen growing adoption due to their user-friendliness and affordability, encouraging continued market growth. Estimates suggest soft wax revenues may touch USD 10.1 billion by 2032 as demand persists, coupled with ongoing product advancements aimed at enhancing performance and user satisfaction.

From an ingredient perspective, synthetic wax leads the market, claiming a significant share of 84.2%. This segment is projected to reach USD 17.9 billion by 2034. Synthetic wax formulations are widely preferred for their long shelf life, ease of manufacturing, and lower costs, making them favorable for both producers and consumers. They offer better consistency and adhesion properties, ensuring smoother application and effective hair removal, which further boosts their market dominance.

The U.S. hair removal wax market alone was valued at USD 2.4 billion in 2024 and is anticipated to rise to USD 4.5 billion by 2034, growing at a CAGR of 6.8%, driven by shifting beauty trends and rising spending on personal grooming.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailors
• 3.2 Regulatory landscape
• 3.3 Impact forces
  • 3.3.1 Growth drivers
    • 3.3.1.1 Rising focus on personal grooming
    • 3.3.1.2 Rise in at home waxing for hair removal and exfoliation
    • 3.3.1.3 Increasing salon and spa culture
    • 3.3.1.4 Growing disposable income and changing lifestyles
  • 3.3.2 Industry pitfalls & challenges
    • 3.3.2.1 Competition from alternative hair removal methods
    • 3.3.2.2 Pain, discomfort, and skin irritation
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
  • 3.4.5 Preferred price range
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2032, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Soft Wax
  • 5.2.1 Warm soft wax
  • 5.2.2 Cold soft wax
  • 5.2.3 Pre-made wax strips
  • 5.2.4 Chocolate wax
• 5.3 Hard Wax
  • 5.3.1 Warm hard wax
  • 5.3.2 Fruit wax
  • 5.3.3 Sugar wax
  • 5.3.4 Chocolate wax

Chapter 6 Market Estimates & Forecast, By Ingredient, 2021 – 2032, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Organic
• 6.3 Synthetic

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021 – 2032, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Normal skin
• 7.5 Sensitive skin

Chapter 8 Market Estimates & Forecast, By Application, 2021 – 2032, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Face
• 8.3 Body
• 8.4 Bikini

Chapter 9 Market Estimates & Forecast, By Price, 2021 – 2032, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End User, 2021 – 2032, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Men
• 10.3 Women

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 – 2032, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Online channels
  • 11.2.1 E-commerce websites
  • 11.2.2 Company-owned websites
• 11.3 Offline channels
  • 11.3.1 Mega retail stores
  • 11.3.2 Specialty stores
  • 11.3.3 Others (Fashion stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021 – 2032, (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Rest of Europe
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Malaysia
  • 12.4.7 Indonesia
  • 12.4.8 Rest of Asia Pacific
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
  • 12.5.3 Rest of Latin America
• 12.6 MEA
  • 12.6.1 UAE
  • 12.6.2 Saudi Arabia
  • 12.6.3 South Africa
  • 12.6.4 Rest of MEA

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Church & Dwight
• 13.2 Coloris
• 13.3 Darent Wax
• 13.4 FILO BIANCO
• 13.5 GiGi
• 13.6 Harley Waxing UK
• 13.7 Jax Wax Australia
• 13.8 Karaver
• 13.9 LOreal International
• 13.10 Marzena BodyCare Products
• 13.11 Parissa Laboratories
• 13.12 Perron Rigot
• 13.13 Reckitt Benckiser Group
• 13.14 RICA
• 13.15 Sally Hansen
• 13.16 Starpil Wax
• 13.17 Sue Ismiel and Daughters
• 13.18 The Darent Wax
• 13.19 Veet
• 13.20 Xanitalia Srl