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商业智慧

市场调查报告书

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1708127

社交商业智慧市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Social Business Intelligence Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月03日 | 出版商:

Global Market Insights Inc. | 英文 170 Pages | 商品交期: 2-3个工作天内

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简介目录

2024 年全球社交商业智慧市场价值为 227 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 10.5%。这一增长主要得益于社群媒体平台的爆炸性成长，社群媒体平台已成为日常生活中不可或缺的一部分。企业越来越多地利用社群媒体进行品牌推广、客户互动和市场研究，从而推动了对先进社交商业智慧解决方案的需求。随着公司寻求更多数据驱动的策略，社交商业智慧正成为分析消费者行为、加强行销力度和优化业务绩效的重要工具。人工智慧和机器学习与商业智慧工具的融合正在进一步加速市场扩张，使组织能够即时处理大量用户生成的内容。

疫情期间，社群媒体使用量急剧上升，数百万用户参与线上购物、娱乐和商业活动。这种转变促使企业严重依赖社群媒体分析来了解顾客情绪、购买模式和新兴趋势。企业的快速数字化和线上声誉管理日益增长的重要性正在推动企业投资社交商业智慧工具以保持竞争优势。零售、医疗保健、金融和技术等各行各业的组织都在采用这些解决方案来增强其决策流程并推动收入成长。随着消费者互动不断转向线上，企业必须适应变化，实施创新的分析解决方案，从大量社交资料中提供可操作的见解。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	227亿美元
预测值	599亿美元
复合年增长率	10.5%

预计社群媒体平台部分在预测期内将经历大幅成长。企业正在利用社群媒体作为客户洞察的主要来源，追踪用户生成的内容，例如贴文、评论、分享和反应。这些即时资料使公司能够改善行销策略、提高客户参与度并预测市场变化。分析来自社群媒体网路的大量资料集的能力使企业能够做出明智的决策、个人化客户体验并提高品牌知名度。随着主要社交平台不断扩展其分析能力，企业正在利用先进的工具来监控品牌情绪、评估活动效果并保持领先于竞争对手。

在对综合商业智慧平台的需求的推动下，解决方案领域将在 2034 年实现显着扩张。这些解决方案使组织能够在统一的系统内追踪社群媒体参与度、执行情绪分析并提取有意义的见解。透过整合多种分析功能，企业可以提高营运效率，同时获得竞争优势。领先的供应商提供可客製化的社交商业智慧服务，满足特定产业的需求和业务规模。对人工智慧驱动的分析解决方案日益增长的需求也在重塑行业格局，使企业能够自动收集资料并从复杂的数据集中获得更深入的见解。

预计美国社交商业智慧市场将在 2025 年至 2034 年间产生可观的收入，这得益于主要社交媒体平台上数百万活跃用户的推动。美国是全球网路普及率最高的国家之一，企业正在利用大量社群资料进行行销、品牌监控和客户关係管理。该国强大的数位基础设施和广泛采用的先进分析工具使公司能够最大限度地发挥社交商业智慧的潜力。随着企业继续优先考虑数据驱动的决策，美国市场有望实现持续成长，从而强化社群媒体分析在现代商业策略中的重要性。

产业生态系统分析
供应商格局
- 软体供应商
- 云端服务供应商
- 人工智慧和分析提供商
- 最终用途
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管格局
用例
衝击力
- 成长动力
  - 社群媒体的使用日益增多
  - 以客户为中心的策略需求
  - 巨量资料和分析的进步
  - 对即时决策的需求日益增长
- 产业陷阱与挑战
  - 资料隐私问题
  - 缺乏熟练劳动力
成长潜力分析
波特的分析
PESTEL分析

第四章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第五章：市场估计与预测：按组件，2021 - 2034 年

主要趋势
解决方案
- 社群媒体监控平台
- 社交分析工具
- 数据视觉化和报告系统
- 文本和情感分析引擎
- 预测分析解决方案
服务
- 咨询服务
- 实施服务
- 培训和支持
- 客製化分析服务

第六章：市场估计与预测：按产业垂直划分，2021 - 2034 年

主要趋势
零售和消费品
金融服务业
IT和电信
媒体和娱乐
製造业
汽车
政府
其他的

第七章：市场估计与预测：按部署，2021 - 2034 年

主要趋势
基于云端
本地

第八章：市场估计与预测：依资料来源，2021 - 2034 年

主要趋势
社群媒体平台
网站和线上社区
专业平台
多媒体平台

第九章：市场估计与预测：按地区，2021 - 2034 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧人
亚太地区
- 中国
- 印度
- 日本
- 澳洲
- 韩国
- 东南亚
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯

第十章：公司简介

Acquia Inc
Brandwatch
BuzzSumo
Emplifi
Hootsuite
IBM
Keyhole
Khoros LLC
Meltwater
Microsoft
Onclusive Inc
Oracle
Qualtrics
Quid
SAP
Sprinklr
Sprout Social Inc
Synthesio
Talkwalker
Zoho Corporation

简介目录

Product Code: 13262

The Global Social Business Intelligence Market was valued at USD 22.7 billion in 2024 and is projected to grow at a CAGR of 10.5% between 2025 and 2034. This surge is largely driven by the explosive growth of social media platforms, which have become an integral part of everyday life. Businesses are increasingly leveraging social media for brand promotion, customer engagement, and market research, fueling the demand for advanced social business intelligence solutions. As companies seek more data-driven strategies, social business intelligence is emerging as a crucial tool to analyze consumer behavior, enhance marketing efforts, and optimize business performance. The integration of artificial intelligence and machine learning into business intelligence tools is further accelerating market expansion, allowing organizations to process massive volumes of user-generated content in real time.

Social Business Intelligence Market - IMG1

Social media usage saw a dramatic rise during the pandemic, with millions of users engaging in online shopping, entertainment, and business activities. This shift has prompted businesses to rely heavily on social media analytics to understand customer sentiment, purchasing patterns, and emerging trends. The rapid digitization of businesses and the increasing importance of online reputation management are pushing companies to invest in social business intelligence tools to maintain a competitive edge. Organizations across industries, including retail, healthcare, finance, and technology, are adopting these solutions to enhance their decision-making processes and drive revenue growth. As consumer interactions continue shifting online, businesses must adapt by implementing innovative analytics solutions that provide actionable insights from vast amounts of social data.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$22.7 Billion
Forecast Value	$59.9 Billion
CAGR	10.5%

The social media platform segment is expected to experience substantial growth during the forecast period. Businesses are utilizing social media as a primary source of customer insights, tracking user-generated content such as posts, comments, shares, and reactions. This real-time data enables companies to refine their marketing strategies, improve customer engagement, and predict market shifts. The ability to analyze vast datasets from social media networks allows businesses to make informed decisions, personalize customer experiences, and boost brand visibility. With major social platforms continuously expanding their analytical capabilities, enterprises are leveraging advanced tools to monitor brand sentiment, assess campaign performance, and stay ahead of competitors.

The solutions segment will witness significant expansion through 2034, driven by the need for comprehensive business intelligence platforms. These solutions enable organizations to track social media engagement, perform sentiment analysis, and extract meaningful insights within a unified system. By consolidating multiple analytics functions, businesses enhance operational efficiency while gaining a competitive advantage. Leading providers offer customizable social business intelligence services, catering to industry-specific requirements and business sizes. The growing demand for AI-driven analytics solutions is also reshaping the landscape, empowering businesses to automate data collection and derive deeper insights from complex datasets.

The U.S. Social Business Intelligence Market is expected to generate notable revenue between 2025 and 2034, driven by millions of active users on major social media platforms. With one of the highest internet penetration rates globally, American businesses are capitalizing on vast amounts of social data for marketing, brand monitoring, and customer relationship management. The country's strong digital infrastructure and widespread adoption of advanced analytics tools enable companies to maximize the potential of social business intelligence. As businesses continue prioritizing data-driven decision-making, the U.S. market is poised for sustained growth, reinforcing the significance of social media analytics in modern business strategies.

Chapter 1 Methodology & Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates & calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market scope & definition

Chapter 2 Executive Summary

2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Software providers
- 3.2.2 Cloud service providers
- 3.2.3 AI and analytics providers
- 3.2.4 End use
3.3 Profit margin analysis
3.4 Technology & innovation landscape
3.5 Patent analysis
3.6 Key news & initiatives
3.7 Regulatory landscape
3.8 Use cases
3.9 Impact forces
- 3.9.1 Growth drivers
  - 3.9.1.1 Increasing use of social media
  - 3.9.1.2 Demand for customer-centric strategies
  - 3.9.1.3 Advancements in big data and analytics
  - 3.9.1.4 Growing need for real-time decision making
- 3.9.2 Industry pitfalls & challenges
  - 3.9.2.1 Data privacy concerns
  - 3.9.2.2 Lack of skilled workforce
3.10 Growth potential analysis
3.11 Porter's analysis
3.12 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn)

5.1 Key trends
5.2 Solution
- 5.2.1 Social media monitoring platforms
- 5.2.2 Social analytics tools
- 5.2.3 Data visualization and reporting systems
- 5.2.4 Text and sentiment analysis engines
- 5.2.5 Predictive analytics solutions
5.3 Services
- 5.3.1 Consulting services
- 5.3.2 Implementation services
- 5.3.3 Training and support
- 5.3.4 Custom analytics services

Chapter 6 Market Estimates & Forecast, By Industry Vertical, 2021 - 2034 ($Bn)

6.1 Key trends
6.2 Retail and consumer goods
6.3 BFSI
6.4 IT and telecommunications
6.5 Media and entertainment
6.6 Manufacturing
6.7 Automotive
6.8 Government
6.9 Others

Chapter 7 Market Estimates & Forecast, By Deployment, 2021 - 2034 ($Bn)

7.1 Key trends
7.2 Cloud-based
7.3 On-premises

Chapter 8 Market Estimates & Forecast, By Data Source, 2021 - 2034 ($Bn)

8.1 Key trends
8.2 Social media platforms
8.3 Website and online communities
8.4 Professional platforms
8.5 Multimedia platforms

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 Australia
- 9.4.5 South Korea
- 9.4.6 Southeast Asia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia