箱包市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球箱包市场价值为 1,832 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.9%。时尚和生活方式趋势的影响力日益增强，推动着市场成长，箱包除了其功能用途外，还成为必不可少的时尚单品。随着消费者越来越重视美学和个人风格，对时尚和名牌包的需求持续上升。尤其是奢侈包袋，越来越受到人们的青睐，成为地位和品味的体现，深受追求时尚人士的青睐。社群媒体平台、名人代言和影响力行销进一步推动了这一趋势，鼓励消费者将包款视为其身分的延伸。

随着数位连结和 Instagram、Pinterest 等视觉平台的兴起，消费者接触到不断变化的时尚潮流，激发了他们跟上最新风格的渴望。中产阶级人口的扩大、可支配收入的提高以及高端品牌知名度的提高也促进了市场的稳定成长。此外，在箱包製造中引入环保和永续材料正在吸引具有环保意识的消费者的注意，为全球箱包市场不断变化的格局增添另一个维度。

市场分为不同的包类型，其中手袋部分在 2024 年将产生 369 亿美元的产值。手袋以其功能性和精緻性而闻名，已成为衣柜必备品以及个人风格和地位的象征。消费者将手袋视为必需品和时尚配件，注重时尚的买家（尤其是女性）推动了对高端设计的需求。奢侈手袋的日益普及进一步增强了需求，高端品牌占据了相当大的市场。领先品牌不断推出新系列，利用创新材料和设计来满足不断变化的消费者偏好，确保该领域的持续成长。

数位购物平台的快速扩张正在改变零售业格局，电子商务将在 2024 年占据 49.5% 的市场份额。预计到 2034 年，这一领域的复合年增长率将达到 6.5%。尤其是年轻消费者对网上购物的偏好日益增长，推动了这一趋势。电子商务平台提供便利、更广泛的产品选择和有竞争力的价格，使其成为现代消费者的首选。该公司正在大力投资改善其数位形象、增强用户体验并利用资料分析提供个人化建议。社群媒体平台在影响购买决策方面发挥着至关重要的作用，许多品牌将其用作直接销售管道，进一步促进了线上销售。

北美箱包市场占 37.2% 的份额，2024 年市值为 682 亿美元。该地区强劲的时尚产业、高可支配收入以及不断变化的消费者偏好推动了对时尚和高檔箱包的需求。消费者正在投资高品质的手袋和时尚配件，从而促进市场成长。注重时尚的买家数量不断增加，加上对品牌认知度的日益重视，预计将进一步促进销售。随着品牌不断推出创新设计、材料和行销策略，北美箱包市场预计将在整个预测期内保持领先地位。

目录

第一章：方法论与范围

• 研究设计
  • 研究方法
  • 资料收集方法
• 基础估算与计算
  • 基准年计算
  • 市场估计的主要趋势
• 预测模型
• 初步研究与验证
  • 主要来源
  • 资料探勘来源
    • 市场定义

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 衝击力
  • 成长动力
    • 消费者对时尚和风格的认识和兴趣日益增强
    • 网上购物的兴起
    • 永续性和环保趋势
  • 产业陷阱与挑战
    • 仿冒品
    • 消费者偏好的转变
• 成长潜力分析
• 消费者行为分析
• 原料分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按箱包类别，2021-2034

• 主要趋势
• 书包
• 手提包
• 笔记型电脑包
• 斜背包
• 健身包/运动包
• 腰包
• 包包配件
• 其他（手提袋、旅行袋等）

第六章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 奢华
• 非奢华

第七章：市场估计与预测：依材料类型，2021-2034

• 主要趋势
• 帆布
• 皮革
• 织物
• 合成的
• 聚酯纤维
• 其他（尼龙等）

第八章：市场估计与预测：依性别，2021-2034

• 主要趋势
• 男性
• 女性
• 男女通用的

第九章：市场估计与预测：按价格 2021-2034

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：依最终用途 2021-2034

• 主要趋势
• 个人
• 公司的
• 其他的

第 11 章：市场估计与预测：按配销通路2021-2034

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他（百货商场等）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• 中东和非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十三章：公司简介

• Chanel
• Coach
• Dior
• Fendi
• Gucci
• Hermes
• Kate Spade New York
• Longchamp
• Michael Aram
• Michael Kors
• Prada
• Samsonite
• The North Face
• Tory Burch
• Vera Bradley

The Global Bag Market was valued at USD 183.2 billion in 2024 and is projected to grow at a CAGR of 4.9% between 2025 and 2034. The increasing influence of fashion and lifestyle trends is driving market growth, with bags becoming essential fashion statements beyond their functional purpose. As consumers place greater emphasis on aesthetics and personal style, the demand for trendy and designer bags continues to rise. Luxury bags, in particular, have gained prominence, reflecting status and sophistication, making them highly desirable among fashion-conscious individuals. Social media platforms, celebrity endorsements, and influencer marketing have further propelled this trend, encouraging consumers to view bags as extensions of their identity.

With the rise of digital connectivity and visual platforms like Instagram and Pinterest, consumers are exposed to ever-changing fashion trends, fueling their desire to stay updated with the latest styles. The expanding middle-class population, rising disposable incomes, and increasing awareness of high-end brands are also contributing to the market's steady growth. Additionally, the introduction of eco-friendly and sustainable materials in bag manufacturing is capturing the attention of environmentally conscious consumers, adding another dimension to the evolving landscape of the global bag market.

The market is categorized into different bag types, with the handbags segment generating USD 36.9 billion in 2024. Handbags, known for their functionality and sophistication, have become wardrobe staples and symbols of personal style and status. Consumers view handbags as both a necessity and a fashion accessory, with fashion-conscious buyers, particularly women, driving demand for premium designs. The growing popularity of luxury handbags has further strengthened demand, with high-end brands securing a significant share of the market. Leading brands continually introduce new collections, leveraging innovative materials and designs to cater to changing consumer preferences, ensuring the sustained growth of this segment.

The rapid expansion of digital shopping platforms is transforming the retail landscape, with e-commerce holding a 49.5% market share in 2024. This segment is projected to grow at a CAGR of 6.5% through 2034. The growing preference for online shopping, particularly among younger consumers, is driving this trend. E-commerce platforms provide convenience, wider product selections, and competitive pricing, making them the preferred choice for modern consumers. Companies are investing heavily in improving their digital presence, enhancing user experience, and utilizing data analytics to offer personalized recommendations. Social media platforms play a crucial role in influencing purchasing decisions, with many brands using them as direct sales channels, further boosting online sales.

North America bag market held a 37.2% share, generating USD 68.2 billion in 2024. The region's strong fashion industry, high disposable income, and evolving consumer preferences drive demand for stylish and premium bags. Consumers are investing in high-quality handbags and fashionable accessories, reinforcing market growth. The increasing number of fashion-conscious buyers, combined with a rising emphasis on brand recognition, is expected to boost sales further. As brands continue to introduce innovative designs, materials, and marketing strategies, the North American bag market is poised to maintain its leading position throughout the forecast period.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
    • 1.4.2.1 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Consumers' growing awareness and interest in fashion and style
    • 3.10.1.2 Rise of online shopping
    • 3.10.1.3 Sustainability and eco-friendly trends
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Counterfeit products
    • 3.10.2.2 Shifting consumer preferences
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
• 3.13 Raw material analysis
• 3.14 Porter's analysis
• 3.15 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Bag Category, 2021-2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 School bag
• 5.3 Handbag
• 5.4 Laptop bag
• 5.5 Messenger bag
• 5.6 Gym bag/sports bag
• 5.7 Waist bag
• 5.8 Bag accessories
• 5.9 Others (tote bag, travel bag, etc.)

Chapter 6 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Luxury
• 6.3 Non-Luxury

Chapter 7 Market Estimates & Forecast, By Material Type, 2021-2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Canvas
• 7.3 Leather
• 7.4 Fabric
• 7.5 Synthetic
• 7.6 Polyester
• 7.7 Other (nylon, etc.)

Chapter 8 Market Estimates & Forecast, By Gender, 2021-2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Male
• 8.3 Female
• 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Price 2021-2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By End Use 2021-2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Corporate
• 10.4 Others

Chapter 11 Market Estimates & Forecast, By Distribution Channel 2021-2034 (USD Billion) (Thousand Units)

• 11.1 Key trends
• 11.2 Online
  • 11.2.1 E-commerce
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Supermarket/hypermarket
  • 11.3.2 Specialty stores
  • 11.3.3 Others (departmental stores, etc.)

Chapter 12 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 US
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 UK
  • 12.3.2 Germany
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
  • 12.3.6 Russia
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 Japan
  • 12.4.3 India
  • 12.4.4 South Korea
  • 12.4.5 Australia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 Middle East & Africa
  • 12.6.1 Saudi Arabia
  • 12.6.2 United Arab Emirates
  • 12.6.3 South Africa

Chapter 13 Company Profiles

• 13.1 Chanel
• 13.2 Coach
• 13.3 Dior
• 13.4 Fendi
• 13.5 Gucci
• 13.6 Hermes
• 13.7 Kate Spade New York
• 13.8 Longchamp
• 13.9 Michael Aram
• 13.10 Michael Kors
• 13.11 Prada
• 13.12 Samsonite
• 13.13 The North Face
• 13.14 Tory Burch
• 13.15 Vera Bradley