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市场调查报告书
商品编码
1716457
干草药市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Dried Herbs Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球干草药市场价值为 39 亿美元,预计 2025 年至 2034 年期间的复合年增长率为 5.2%。随着人们的健康意识日益增强,这一增长反映出消费者对天然、有机和植物性产品的倾向日益增强。随着消费者积极寻求清洁标籤成分,干草药的需求持续上升,这得益于其在烹饪、药用和个人护理领域的广泛用途。越来越多的人开始养成健康的饮食习惯,青睐不仅能增强风味而且还具有多种健康益处的草药,包括抗氧化剂、抗发炎特性和增强免疫力的化合物。植物性饮食的持续流行,加上家庭烹饪和美食餐点准备的激增,推动了干草药的消费。
此外,草药茶、膳食补充剂和替代药物的日益普及也进一步刺激了市场需求。消费者也欣赏干草药带来的便利,包括保质期长、易于储存和使用简单,使其成为现代厨房、餐厅和食品服务行业的首选。电子商务平台的影响力日益增强,使得干草药更容易获得,製造商和零售商能够透过提供多样化的产品(包括经过认证的有机、非基因改造和可持续来源的草药)来接触更广泛的消费者群体。随着越来越多的人关注健康生活和保健,预计在整个预测期内对优质、符合道德标准的干草药的需求将保持强劲。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 39亿美元 |
预测值 | 65亿美元 |
复合年增长率 | 5.2% |
干草药市场依草药类型细分,包括罗勒、牛至、迷迭香、百里香、欧芹、薄荷、月桂叶、细香葱、香菜/香菜叶、莳萝等。其中,罗勒在 2024 年创收 9.1 亿美元,占全球市场首位。罗勒以其浓郁的香气和风味而闻名,广泛用于地中海、义大利和亚洲美食。随着越来越多的消费者青睐健康、有机烹饪,干罗勒的受欢迎程度稳定成长,成为家庭厨房和商业食品生产中的主食。罗勒与义大利麵食和披萨等义大利食品的联繫,加上人们对有机香料日益增长的兴趣,继续推动其全球需求,尤其是在零售和电子商务平台上。
牛至是第二大细分市场,到 2024 年市场规模将达到 7.5 亿美元。牛至因其浓郁的风味和健康益处而备受推崇,至今仍是烹饪菜餚和功能性食品中的关键成分。消费者青睐牛至,因为它具有抗氧化和增强免疫力的特性,而且它在有机和天然产品中的作用正在不断扩大。从家庭厨房到工业食品加工,随着有机农业和永续原料采购趋势的兴起,牛至在酱汁、腌料和调味料混合物中的使用持续增长。
2024 年美国干草药市场价值为 7.876 亿美元,美国成为全球领先的干草药消费国之一。人们对有机、天然和清洁标籤产品的日益增长的偏好是推动需求的一个重要因素,罗勒、牛至、百里香和迷迭香等香草占据了美国厨房和食品行业的主导地位。人们越来越关注植物性饮食和健康饮食,以及越来越多地转向草药补充剂和替代保健产品,正在塑造市场动态。消费者越来越多地透过网路商店和超市购买干草药,有机认证和永续性实践在他们的购买决策中发挥关键作用。
The Global Dried Herbs Market was valued at USD 3.9 billion in 2024 and is projected to grow at a CAGR of 5.2% between 2025 and 2034. This growth reflects the rising consumer inclination toward natural, organic, and plant-based products as people become increasingly health-conscious. With consumers actively seeking clean-label ingredients, the demand for dried herbs continues to rise, fueled by their versatile use in culinary, medicinal, and personal care applications. More people are adopting healthy eating habits, favoring herbs that not only enhance flavor but also offer numerous health benefits, including antioxidants, anti-inflammatory properties, and immune-boosting compounds. The ongoing trend toward plant-based diets, coupled with a surge in home cooking and gourmet meal preparation, is propelling the consumption of dried herbs.
Additionally, the growing popularity of herbal teas, dietary supplements, and alternative medicine is further boosting market demand. Consumers are also appreciating the convenience that dried herbs provide, including long shelf life, easy storage, and simple usage, making them a preferred choice for modern kitchens, restaurants, and food service sectors. The rising influence of e-commerce platforms has made dried herbs more accessible, allowing manufacturers and retailers to reach a broader consumer base with diverse product offerings, including certified organic, non-GMO, and sustainably sourced herbs. As more people focus on healthy living and wellness, the demand for premium-quality, ethically produced dried herbs is expected to remain strong throughout the forecast period.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $3.9 Billion |
Forecast Value | $6.5 Billion |
CAGR | 5.2% |
The market for dried herbs is segmented by herb type, including basil, oregano, rosemary, thyme, parsley, mint, bay leaves, chives, coriander/cilantro, dill, and others. Among these, basil led the global market by generating USD 910 million in 2024. Known for its rich aroma and flavor, basil is widely used in Mediterranean, Italian, and Asian cuisines. Its popularity is growing steadily as more consumers embrace healthy, organic cooking, making dried basil a staple in both household kitchens and commercial food production. The association of basil with Italian foods like pasta and pizza, coupled with rising interest in organic spices, continues to drive its global demand, especially across retail and e-commerce platforms.
Oregano stands as the second-largest segment, reaching USD 750 million in 2024. Valued for its strong flavor and health benefits, oregano remains a key ingredient in culinary dishes and functional foods. Consumers favor oregano for its antioxidant and immune-supporting properties, and its role in organic and natural products is expanding. From home kitchens to industrial food processing, oregano's use in sauces, marinades, and seasoning blends continues to grow, supported by the rising trend toward organic farming and sustainable ingredient sourcing.
The U.S. dried herbs market was valued at USD 787.6 million in 2024, positioning the country as one of the world's leading consumers of dried herbs. The rising preference for organic, natural, and clean-label products is a significant factor driving demand, with herbs like basil, oregano, thyme, and rosemary dominating U.S. kitchens and food industries. The growing focus on plant-based and health-driven diets, alongside an increasing shift to herbal supplements and alternative wellness products, is shaping market dynamics. Consumers are increasingly buying dried herbs through online stores and supermarkets, with organic certifications and sustainability practices playing a key role in their purchase decisions.