软纸包装市场机会、成长动力、产业趋势分析及2025-2034年预测

2024 年全球软纸包装市场规模达 693 亿美元，预计 2025 年至 2034 年的复合年增长率为 4.5%。市场成长轨迹很大程度上受到人们对碳排放日益增长的担忧的推动，尤其是在食品行业，这促使人们转向更永续的包装解决方案。随着全球永续发展倡议的势头强劲，各行各业的公司都在采用环保替代品来减少碳足迹。柔性纸包装因其重量轻、可生物降解和可回收的特性，正在成为一种首选，尤其是在食品和饮料领域。随着消费者越来越注重环保，製造商纷纷推出创新的纸包装解决方案，以适应不断变化的消费者偏好。

此外，电子商务的快速扩张也推动了对软纸包装的需求，因为线上零售商寻求轻质、保护性的材料，以确保产品安全且经济高效地交付。人们越来越重视减少浪费，加上严格的环境法规的实施，进一步加速了各行各业对软纸包装的采用。随着永续性成为行业标准而非选择，市场参与者正在大力投资研发，以创造既具有功能性又具有环境效益的先进纸质包装材料。

柔性纸包装市场涵盖各种产品类型，包括捲筒纸、小袋、收缩套、包装纸等。其中，袋装包装领域在 2024 年创造了 276 亿美元的市场规模。袋装包装因其多功能性、轻量化设计和出色的阻隔保护而广受欢迎，成为食品、饮料和个人护理行业包装应用的理想选择。由于包装袋方便、可重新密封且易于使用，消费者对它的青睐日益增加。随着各行各业不断强调可持续、用户友好的包装解决方案，预计对包装袋的需求将保持强劲。此外，包装袋製造流程的技术进步提高了其耐用性并改善了整体消费者体验，使其成为希望加强市场影响力的品牌的首选。

就印刷技术而言，软纸包装市场分为轮转凹版印刷、柔版印刷、数位印刷等类别。柔版印刷领域预计将大幅成长，到 2034 年将达到 473 亿美元。柔版印刷的受欢迎程度源自于其能够利用快速干燥的低黏度油墨，从而实现更快的印刷速度和具成本效益的生产流程。该技术受到寻求优化生产效率同时保持卓越列印品质的製造商的高度青睐。随着对提高品牌知名度和货架吸引力的高品质包装的需求不断增加，柔版印刷将在满足这些不断变化的行业需求方面发挥关键作用。此外，对永续油墨和印刷方法的日益重视进一步增强了对柔版印刷的需求，使其成为软纸包装市场成长的主要驱动力。

2024 年美国软纸包装市场价值为 154 亿美元，并继续在实施环境永续实践方面处于领先地位。美国的生产者延伸责任（EPR）等政策正在推动回收实践的改进并减少包装行业的浪费。这项监管措施鼓励企业采用可回收和可生物降解的包装材料，以符合更广泛的永续发展目标。随着消费者对环保包装意识的不断增强，在美国经营的品牌正在齐心协力满足监管标准，同时提供增强品牌忠诚度的永续解决方案。随着企业努力在获利能力和环境责任之间取得平衡，中国在环境保护方面的积极立场为软纸包装市场的持续成长奠定了基础。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 永续包装需求不断成长
    • 与硬质包装相比更具成本效益
    • 消费者对便利性的偏好日益增加
    • 材料技术的进步
    • 对环保解决方案的监管支持
  • 陷阱与挑战
    • 原物料价格波动
    • 创新的初始资本投入高
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 袋装
• 卷材
• 收缩袖
• 裹麵
• 其他的

第六章：市场估计与预测：按印刷技术，2021 年至 2034 年

• 主要趋势
• 柔版印刷
• 轮转凹版印刷
• 数位印刷
• 其他的

第七章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 食品和饮料
• 零售和消费品
• 製药和医疗保健
• 个人护理
• 其他的

第八章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• Amcor plc
• Berry Global Group, Inc.
• Constantia Flexibles Group
• Coveris Holdings SA
• DS Smith plc
• Graphic Packaging International, LLC
• Huhtamaki Oyj
• International Paper Company
• Mondi Group
• ProAmpac Holdings, Inc.
• Sealed Air Corporation
• Smurfit Kappa Group
• Sonoco Products Company
• UFlex Limited
• WestRock Company

The Global Flexible Paper Packaging Market reached USD 69.3 billion in 2024 and is projected to grow at a CAGR of 4.5% from 2025 to 2034. The market growth trajectory is largely driven by increasing concerns over carbon emissions, particularly in the food industry, prompting a shift toward more sustainable packaging solutions. As global sustainability initiatives gain momentum, companies across industries are adopting environmentally friendly alternatives to reduce their carbon footprint. Flexible paper packaging is emerging as a preferred choice, especially in the food and beverage sectors, due to its lightweight, biodegradable, and recyclable nature. With consumers becoming more conscious of eco-friendly practices, manufacturers are responding by introducing innovative paper-based packaging solutions that align with changing consumer preferences.

Additionally, the rapid expansion of e-commerce is fueling the demand for flexible paper packaging, as online retailers seek lightweight, protective materials that ensure safe and cost-effective delivery of products. The growing focus on waste reduction, coupled with the implementation of stringent environmental regulations, is further accelerating the adoption of flexible paper packaging across industries. As sustainability becomes an industry standard rather than an option, market participants are investing heavily in research and development to create advanced paper packaging materials that offer both functionality and environmental benefits.

The flexible paper packaging market encompasses various product types, including roll stock, pouches, shrink sleeves, wraps, and others. Among these, the pouches segment generated USD 27.6 billion in 2024. Pouches are gaining immense popularity due to their versatility, lightweight design, and excellent barrier protection, making them ideal for packaging applications in the food, beverage, and personal care industries. Consumers are increasingly drawn to pouches because of their convenient, resealable, and easy-to-use features. As industries continue to emphasize sustainable, user-friendly packaging solutions, the demand for pouches is anticipated to remain strong. Moreover, technological advancements in pouch manufacturing processes are enhancing their durability and improving the overall consumer experience, making them a go-to choice for brands looking to strengthen their market presence.

In terms of printing technology, the flexible paper packaging market is segmented into categories such as rotogravure, flexography, digital printing, and others. The flexography segment is expected to witness substantial growth, reaching USD 47.3 billion by 2034. Flexography's popularity stems from its ability to utilize low-viscosity inks that dry quickly, enabling faster printing speeds and cost-effective production processes. This technology is highly favored by manufacturers seeking to optimize production efficiency while maintaining superior print quality. With increasing demand for high-quality packaging that enhances brand visibility and shelf appeal, flexography is set to play a pivotal role in meeting these evolving industry requirements. Additionally, the growing emphasis on sustainable inks and printing methods is further bolstering the demand for flexography, positioning it as a key driver of growth in the flexible paper packaging market.

The U.S. Flexible Paper Packaging Market was valued at USD 15.4 billion in 2024 and continues to lead the way in implementing environmentally sustainable practices. U.S. policies such as Extended Producer Responsibility (EPR) are driving improvements in recycling practices and reducing waste in the packaging sector. This regulatory push is encouraging companies to adopt recyclable and biodegradable packaging materials, aligning with broader sustainability goals. As consumer awareness regarding eco-friendly packaging grows, brands operating in the U.S. are making concerted efforts to meet regulatory standards while delivering sustainable solutions that enhance brand loyalty. The country's proactive stance on environmental conservation is setting the stage for continued growth in the flexible paper packaging market as companies strive to balance profitability with environmental responsibility.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing demand for sustainable packaging
    • 3.2.1.2 Cost-effectiveness compared to rigid packaging
    • 3.2.1.3 Increasing consumer preference for convenience
    • 3.2.1.4 Advancements in material technology
    • 3.2.1.5 Regulatory support for eco-friendly solutions
  • 3.2.2 pitfalls and challenges
    • 3.2.2.1 Volatility in raw material prices
    • 3.2.2.2 High initial capital investment for innovation
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technology landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter's analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive analysis of major market players
• 4.4 Competitive positioning matrix
• 4.5 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 – 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Pouches
• 5.3 Roll stock
• 5.4 Shrink sleeves
• 5.5 Wraps
• 5.6 Others

Chapter 6 Market Estimates and Forecast, By Printing Technology, 2021 – 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Flexography
• 6.3 Rotogravure
• 6.4 Digital printing
• 6.5 Others

Chapter 7 Market Estimates and Forecast, By End Use, 2021 – 2034 ($ Mn)

• 7.1 Key trends
• 7.2 Food and beverage
• 7.3 Retail and consumer goods
• 7.4 Pharmaceuticals and healthcare
• 7.5 Personal care
• 7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 ($ Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 Amcor plc
• 9.2 Berry Global Group, Inc.
• 9.3 Constantia Flexibles Group
• 9.4 Coveris Holdings S.A.
• 9.5 DS Smith plc
• 9.6 Graphic Packaging International, LLC
• 9.7 Huhtamaki Oyj
• 9.8 International Paper Company
• 9.9 Mondi Group
• 9.10 ProAmpac Holdings, Inc.
• 9.11 Sealed Air Corporation
• 9.12 Smurfit Kappa Group
• 9.13 Sonoco Products Company
• 9.14 UFlex Limited
• 9.15 WestRock Company