眼霜市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球眼霜市场价值为 50 亿美元，预计 2025 年至 2034 年的复合年增长率为 6.7%。对天然和有机护肤产品的需求不断增长是推动这一扩张的关键因素。消费者越来越重视含有清洁、安全和天然成分的保养品，尤其是针对眼睛等娇嫩的部位。这种转变是由人们对成分安全性的认识提高、对合成添加剂的日益担忧以及对环保和无残忍配方的偏好所推动的。市场也受益于社群媒体和美容影响者的影响，他们放大了预防性护肤的重要性。随着自我照护程序变得越来越先进，对具有保湿、抗衰老和亮白等特殊功效的眼霜的需求持续上升。此外，全球老龄人口的成长和可支配收入的增加也促进了市场的成长，因为消费者更愿意投资细纹、黑眼圈和浮肿的优质护肤解决方案。各大品牌正在透过扩大产品组合、推出创新配方以及利用先进的护肤技术来提高产品功效来应对这项挑战。

市场分为保湿、抗老化、亮白、消肿和抗过敏眼霜。保湿眼霜在 2024 年创造了最高的收入，这主要得益于人们对保湿和维持皮肤弹性的需求日益增长。富含透明质酸等成分的产品的需求正在增加，透明质酸以其保湿特性而闻名。随着消费者积极寻求对抗细纹和皮肤鬆弛的解决方案，抗衰老眼霜也越来越受欢迎。随着对预防性护肤的日益重视，各大品牌正在开发将保湿与抗衰老特性相结合的配方，在单一产品中提供双重功效。

根据应用，市场分为专业用途和个人用途。 2024 年，专业护肤领域将占据 55% 的市场份额，这得益于专业护肤需求的不断增长。皮肤科医生、美容师和高端护肤诊所正在将先进的眼霜融入治疗方案中，以经过临床验证的配方解决深层皱纹、黑眼圈和浮肿问题。同时，随着越来越多的消费者开始采用家庭护肤程序，个人使用领域也不断扩大。自我照顾的便利性，加上高品质非处方眼霜的日益普及，推动了这个类别的销售。

美国眼霜市场占全球收入的 72%，2024 年创造 8.6 亿美元的收入。这种主导地位归因于消费者在护肤方面的高支出、持续的产品创新以及对天然成分的强烈倾向。领先美容品牌在研发方面投入巨资，进一步推动了市场扩张。各公司正在推出具有多种功能的先进眼霜，包括抗衰老、保湿和亮白功效，以满足不同消费者的需求。随着清洁美容影响力的不断提升以及注重护肤的消费者数量的不断增加，预计美国眼霜市场在未来几年将保持领先地位。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素。
  • 利润率分析。
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 眼部皮肤问题日益普遍
    • 提高对有机成分的认识
  • 产业陷阱与挑战
    • 皮肤过敏问题日益严重
    • 网路平台存在假冒风险
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 保湿眼霜
• 定型眼霜
• 抗老眼霜
• 抗敏眼霜
• 亮白眼霜
• 消肿眼霜

第六章：市场估计与预测：依成分，2021-2034

• 主要趋势
• 维生素E
• 烟碱酰胺
• 维生素A
• 视黄醇
• 其他（玻尿酸等）

第七章：市场估计与预测：依皮肤类型，2021-2034

• 主要趋势
• 皮肤干燥
• 油性肌肤
• 其他（所有皮肤、敏感性皮肤等）

第八章：市场估计与预测：按价格，2021-2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：按应用，2021-2034

• 主要趋势
• 专业的
• 个人的

第 10 章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 专卖店
  • 大型零售商店
  • 其他（个体店、百货公司等）

第 11 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十二章：公司简介

• Amorepacific
• Avon Products
• Beiersdorf
• Cadila Pharmaceuticals
• Eye Care Cosmetics
• Johnson & Johnson
• Kao
• L'Oreal
• Mary Kay
• Oriflame Holding
• Shiseido
• The Body Shop
• The Estee Lauder Companie
• The Procter & Gamble
• Unilever

The Global Eye Cream Market was valued at USD 5 billion in 2024 and is projected to grow at a CAGR of 6.7% from 2025 to 2034. The rising demand for natural and organic skincare products is a key factor fueling this expansion. Consumers are increasingly prioritizing skincare solutions with clean, safe, and naturally derived ingredients, particularly for delicate areas like the eyes. This shift is driven by heightened awareness of ingredient safety, growing concerns over synthetic additives, and the preference for eco-friendly and cruelty-free formulations. The market is also benefiting from the influence of social media and beauty influencers, who amplify the importance of preventive skincare. As self-care routines become more advanced, the demand for eye creams with specialized benefits, including hydration, anti-aging, and brightening properties, continues to rise. Additionally, the growing aging population and increasing disposable incomes worldwide contribute to market growth, as consumers are more willing to invest in premium skincare solutions that target fine lines, dark circles, and puffiness. Brands are responding by expanding their product portfolios, introducing innovative formulations, and leveraging advanced skincare technology to enhance product efficacy.

The market is segmented into moisturizing, anti-aging, brightening, de-puffing, and anti-allergy eye creams. Moisturizing eye creams generated the highest revenue in 2024, largely driven by the growing need for hydration and skin elasticity maintenance. Products enriched with ingredients like hyaluronic acid, which is known for its moisture-retaining properties, are witnessing increased demand. Anti-aging eye creams are also gaining traction as consumers actively seek solutions to combat fine lines and sagging skin. With a rising emphasis on preventative skincare, brands are developing formulations that combine hydration with anti-aging properties, offering dual benefits in a single product.

By application, the market is categorized into professional and personal use. In 2024, the professional segment held a 55% market share, driven by the growing demand for specialized skincare treatments. Dermatologists, aestheticians, and high-end skincare clinics are integrating advanced eye creams into treatment regimens to address deep wrinkles, dark circles, and puffiness with clinically proven formulas. Meanwhile, the personal use segment is expanding as more consumers embrace at-home skincare routines. The convenience of self-care, coupled with the increasing availability of high-quality, over-the-counter eye creams, is boosting sales in this category.

The U.S. eye cream market accounted for 72% of global revenue, generating USD 860 million in 2024. This dominance is attributed to high consumer spending on skincare, continuous product innovations, and a strong inclination toward natural ingredients. The presence of leading beauty brands investing heavily in research and development further drives market expansion. Companies are launching advanced eye creams with multi-functional benefits, including anti-aging, hydration, and brightening effects, to cater to diverse consumer needs. With the rising influence of clean beauty and an increasing number of skincare-conscious consumers, the U.S. eye cream market is expected to maintain its leading position in the years ahead.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations.
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain.
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Key news & initiatives
• 3.4 Regulatory landscape
• 3.5 Impact forces
  • 3.5.1 Growth drivers
    • 3.5.1.1 Increasing prevalence of eye skin issues
    • 3.5.1.2 Rising awareness of organic components
  • 3.5.2 Industry pitfalls & challenges
    • 3.5.2.1 Rising skin allergy issues
    • 3.5.2.2 Risk of counterfeiting on online platforms
• 3.6 Growth potential analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Million Units)

• 5.1 Key trends
• 5.2 Moisturizing eye cream
• 5.3 Forming eye cream
• 5.4 Anti-aging eye cream
• 5.5 Anti-allergy eye cream
• 5.6 Brightening eye cream
• 5.7 De-puffing eye cream

Chapter 6 Market Estimates & Forecast, By Ingredients, 2021-2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Vitamin E
• 6.3 Niacinamide
• 6.4 vitamin A
• 6.5 Retinol
• 6.6 Other (hyaluronic acid, etc.)

Chapter 7 Market Estimates & Forecast, By Skin Type, 2021-2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Dry skin
• 7.3 Oily skin
• 7.4 Other (all skin, sensitive skin etc.)

Chapter 8 Market Estimates & Forecast, By Price, 2021-2034 (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Application, 2021-2034 (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 Professional
• 9.3 Personal

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Million Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 E-commerce
  • 10.2.2 Company website
• 10.3 Offline
  • 10.3.1 Specialty store
  • 10.3.2 Mega retail stores
  • 10.3.3 Others (individual stores, department stores, etc.)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Million Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 Saudi Arabia
  • 11.6.3 South Africa

Chapter 12 Company Profiles

• 12.1 Amorepacific
• 12.2 Avon Products
• 12.3 Beiersdorf
• 12.4 Cadila Pharmaceuticals
• 12.5 Eye Care Cosmetics
• 12.6 Johnson & Johnson
• 12.7 Kao
• 12.8 L'Oreal
• 12.9 Mary Kay
• 12.10 Oriflame Holding
• 12.11 Shiseido
• 12.12 The Body Shop
• 12.13 The Estee Lauder Companie
• 12.14 The Procter & Gamble
• 12.15 Unilever