沐浴球市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球沐浴球市场规模达到 13.8 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 6.2%。这一增长主要得益于消费者对自我照顾和保健产品的兴趣日益浓厚，尤其是那些提供放鬆、皮肤益处和感官体验的产品。随着越来越多的人重视缓解压力和心理健康，沐浴球的受欢迎程度持续上升。这些产品以将普通沐浴变成奢华的水疗体验而闻名，吸引了广泛的消费者。

需求的激增也受到个人化自我照护习惯日益增长的趋势的推动，消费者寻求符合他们的健康目标和皮肤偏好的产品。人们对成分安全性和环境永续性的认识不断提高，进一步促进了这一趋势，消费者越来越喜欢天然、环保和无化学成分的沐浴产品。製造商透过提供适合特定皮肤类型、芳香疗法益处和道德标准的创新配方来应对。各种各样的沐浴球（包括含有保湿剂、精油和治疗添加剂的沐浴球）的出现，扩大了市场对不同人群的吸引力。

市场按产品类型分为有机和合成类别。有机沐浴球在 2024 年的销售额为 7.5 亿美元，预计在 2025 年至 2034 年期间的复合年增长率将达到 8%。消费者越来越倾向于有机产品，因为他们更喜欢天然、无化学成分的替代品，认为这些替代品对皮肤和环境更安全。这些浴球通常注入了植物萃取物、精油和环保成分，越来越受到注重健康和环保的消费者的青睐。随着道德消费主义成为关键的购买因素，对无残忍和纯素食产品的需求不断增长，进一步提高了有机浴球的受欢迎程度。

依材质成分，浴球分为不含对羟基苯甲酸酯、不含邻苯二甲酸酯、不含硫酸盐、不含酒精等种类。无硫酸盐细分市场在 2024 年占据了 36.1% 的市场份额，预计到 2034 年将以 6.7% 的复合年增长率成长。这种转变主要归因于人们越来越担心个人护理产品中常见的硫酸盐的有害影响。硫酸盐会引起皮肤刺激、干燥和过敏反应，促使消费者，尤其是敏感肌肤的消费者选择较温和的无硫酸盐替代品。随着成分透明度成为影响购买决策的主要因素，无硫酸盐浴球正成为注重健康、寻求有效且温和解决方案的买家的首选。

北美沐浴球市场占全球份额的 32.7%，2024 年市场价值为 4.5 亿美元。该地区对沐浴球的需求不断增长，与人们的健康意识和自我照顾习惯的提高密切相关。美国和加拿大的消费者正在积极寻求有助于放鬆和心理健康的天然植物产品。强调避免使用硫酸盐和对羟基苯甲酸酯等有害化学物质进一步加强了人们对高品质天然浴球的偏好。随着消费者对自身选择的了解越来越多，意识也越来越强，预计北美市场将迎来持续成长，这主要得益于环保和皮肤安全产品的日益普及。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 对部队的影响
  • 成长动力
    • 社群媒体使用量的增加
    • 可支配所得增加
    • 旅游业和酒店业蓬勃发展
    • 许多国家减少使用沐浴球
  • 产业陷阱与挑战
    • 价格敏感产品
    • 替代沐浴产品的存在
• 成长潜力分析
• 消费者购买行为
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按类型，2021 - 2034 年（十亿美元）

• 主要趋势
• 有机的
• 合成的

第六章：市场估计与预测：按材料，2021 - 2034 年（十亿美元）

• 主要趋势
• 不含防腐剂
• 不含邻苯二甲酸酯
• 不含硫酸盐
• 无酒精

第七章：市场估计与预测：依香水分类，2021 - 2034 年（十亿美元）

• 主要趋势
• 木质
• 花的
• 果味
• 柑橘
• 其他的

第八章：市场估计与预测：按包装尺寸，2021 - 2034 年（十亿美元）

• 主要趋势
• 最多 1
• 2到3
• 4到5
• 5 以上

第九章：市场估计与预测：依消费者群体划分，2021 年至 2034 年（十亿美元）

• 主要趋势
• 成人
• 孩子们

第 10 章：市场估计与预测：按最终用途应用，2021 年至 2034 年（十亿美元）

• 主要趋势
• 个人
• 商业的
  • 饭店
  • 水疗和健康中心
  • 其他（皮肤病中心等）

第 11 章：市场估计与预测：按价格，2021 年至 2034 年（十亿美元）

• 主要趋势
• 低的
• 中等的
• 高的

第 12 章：市场估计与预测：按配销通路，2021 年至 2034 年（十亿美元）

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 大卖场/超市
  • 专卖店
  • 其他的

第 13 章：市场估计与预测：按地区，2021 年至 2034 年（十亿美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第 14 章：公司简介

• Biocrown Biotechnology
• Bath Bomb Bliss
• Da Bomb Bath Fizzers
• Heavenly Bubbles
• Hugo Naturals
• LifeAround2Angels
• Level Naturals
• Lush Cosmetics
• Musee Bath
• Napa Soap Company
• Natural French Soap Company
• Pearl Bath Bombs
• Rocky Mountain Soap
• Swanky Sweet Pea
• The Village Company

The Global Bath Bomb Market reached USD 1.38 billion in 2024 and is projected to grow at a CAGR of 6.2% between 2025 and 2034. This growth is primarily fueled by increasing consumer interest in self-care and wellness products, especially those that offer relaxation, skin benefits, and a sensory experience. As more individuals prioritize stress relief and mental wellness, the popularity of bath bombs continues to rise. These products, known for transforming an ordinary bath into a luxurious, spa-like experience, are attracting a broad range of consumers.

The surge in demand is also driven by the growing trend of personalized self-care routines, where consumers seek products that align with their wellness goals and skin preferences. The rising awareness of ingredient safety and environmental sustainability has further contributed to this trend, with consumers increasingly preferring natural, eco-friendly, and chemical-free bath products. Manufacturers are responding by offering innovative formulations that cater to specific skin types, aromatherapy benefits, and ethical standards. The availability of a wide range of bath bombs, including those with moisturizing agents, essential oils, and therapeutic additives, is expanding the market's appeal across different demographics.

The market is segmented by product type into organic and synthetic categories. Organic bath bombs generated USD 750 million in 2024 and are expected to grow at a CAGR of 8% between 2025 and 2034. Consumers are gravitating toward organic options due to a preference for natural, chemical-free alternatives that are perceived as safer for the skin and the environment. These bath bombs, often infused with plant-based extracts, essential oils, and eco-friendly ingredients, are gaining traction among health-conscious and environmentally aware consumers. The growing demand for cruelty-free and vegan products further enhances the popularity of organic bath bombs as ethical consumerism becomes a key purchasing factor.

In terms of material composition, bath bombs are categorized into paraben-free, phthalate-free, sulfate-free, and alcohol-free variants. The sulfate-free segment, which accounted for 36.1% of the market share in 2024, is expected to grow at a CAGR of 6.7% through 2034. This shift is primarily attributed to growing concerns about the harmful effects of sulfates commonly found in personal care products. Sulfates can cause skin irritation, dryness, and allergic reactions, prompting consumers, especially those with sensitive skin, to opt for gentler sulfate-free alternatives. As ingredient transparency becomes a major factor influencing purchasing decisions, sulfate-free bath bombs are becoming the go-to choice for health-conscious buyers seeking effective yet mild solutions.

North America bath bomb market held 32.7% of the global share, generating USD 450 million in 2024. The region's growing demand for bath bombs is closely tied to increasing awareness of wellness and self-care practices. Consumers in the United States and Canada are actively seeking natural, plant-based products that promote relaxation and mental well-being. The emphasis on avoiding harmful chemicals such as sulfates and parabens has further strengthened the preference for high-quality, natural bath bombs. As consumers become more informed and conscious of their choices, the North American market is expected to witness sustained growth, driven by the rising adoption of eco-friendly and skin-safe products.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Increase in the use of social media
    • 3.10.1.2 Rising disposable income
    • 3.10.1.3 Growing tourism and hospitality
    • 3.10.1.4 Less adoption of bath bombs in many countries
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 Price sensitive product
    • 3.10.2.2 Presence of alternative bathing products
• 3.11 Growth potential analysis
• 3.12 Consumer buying behavior
• 3.13 Porter's analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 - 2034 ($Bn) (Thousand Units)

• 5.1 Key trends
• 5.2 Organic
• 5.3 Synthetic

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 ($Bn) (Thousand Units)

• 6.1 Key trends
• 6.2 Paraben free
• 6.3 Phthalate free
• 6.4 sulphate free
• 6.5 Alcohol free

Chapter 7 Market Estimates & Forecast, By Fragrance, 2021 - 2034 ($Bn) (Thousand Units)

• 7.1 Key trends
• 7.2 Wood-based
• 7.3 Floral
• 7.4 Fruity
• 7.5 Citrus
• 7.6 Others

Chapter 8 Market Estimates & Forecast, By Packaging Size, 2021 - 2034 ($Bn) (Thousand Units)

• 8.1 Key trends
• 8.2 Upto 1
• 8.3 2 to 3
• 8.4 4 to 5
• 8.5 above 5

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Bn) (Thousand Units)

• 9.1 Key trends
• 9.2 Adult
• 9.3 Kids

Chapter 10 Market Estimates & Forecast, By End Use Application, 2021 - 2034 ($Bn) (Thousand Units)

• 10.1 Key trends
• 10.2 Individual
• 10.3 Commercial
  • 10.3.1 Hotels
  • 10.3.2 Spa & wellness centers
  • 10.3.3 Others (dermatological centers, etc.)

Chapter 11 Market Estimates & Forecast, By Price, 2021 - 2034 ($Bn) (Thousand Units)

• 11.1 Key trends
• 11.2 Low
• 11.3 Medium
• 11.4 High

Chapter 12 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Bn) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-commerce
  • 12.2.2 Company websites
• 12.3 Offline
  • 12.3.1 Hypermarket/supermarket
  • 12.3.2 Specialty stores
  • 12.3.3 Others

Chapter 13 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn) (Thousand Units)

• 13.1 Key trends
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 UK
  • 13.3.2 Germany
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
  • 13.3.6 Russia
  • 13.3.7 Nordics
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 Australia
  • 13.4.5 South Korea
  • 13.4.6 Southeast Asia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Argentina
• 13.6 MEA
  • 13.6.1 UAE
  • 13.6.2 South Africa
  • 13.6.3 Saudi Arabia

Chapter 14 Company Profiles

• 14.1 Biocrown Biotechnology
• 14.2 Bath Bomb Bliss
• 14.3 Da Bomb Bath Fizzers
• 14.4 Heavenly Bubbles
• 14.5 Hugo Naturals
• 14.6 LifeAround2Angels
• 14.7 Level Naturals
• 14.8 Lush Cosmetics
• 14.9 Musee Bath
• 14.10 Napa Soap Company
• 14.11 Natural French Soap Company
• 14.12 Pearl Bath Bombs
• 14.13 Rocky Mountain Soap
• 14.14 Swanky Sweet Pea
• 14.15 The Village Company