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市场调查报告书
商品编码
1716616

电动刮鬍刀市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

Electric Shavers Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 150 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球电动刮鬍刀市场规模达到 124 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 4.7%。随着消费者继续接受快节奏的生活方式，对方便、高效、省时的美容解决方案的需求也不断增长。电动刮鬍刀正迅速成为比传统刮鬍方式更受欢迎的选择，因为它兼具便利性、速度和精确度。与手动剃须刀不同，这些设备可以进行干剃，无需使用剃须膏、水或肥皂，因此成为寻求无混乱修饰体验的用户的理想选择。

电动刮鬍刀市场 - IMG1

自动磨刀片、灵活刀头、皮肤保护系统和智慧感测器等技术的进步正在增强用户体验，而时尚且符合人体工学的设计使电动刮鬍刀比以往任何时候都更加用户友好。各大品牌正专注于防水设计和干湿相容性等创新，以满足包括敏感肌肤消费者在内的不同消费者的需求。男性对个人修饰日益增长的关注，以及女性对多功能剃刀的兴趣日益浓厚，继续推动市场成长。此外，随着社群媒体和美容趋势的影响力不断增强，消费者越来越重视良好的外表保养，这为电动刮鬍刀製造商推出先进、美观且功能丰富的产品创造了有利机会。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 124亿美元
预测值 195亿美元
复合年增长率 4.7%

电动刮鬍刀市场分为各种产品类型，包括箔刮鬍刀、旋转刮鬍刀、干湿刮鬍刀和电推剪等。 2024 年，仅旋转刮鬍刀市场就创造了 26 亿美元的销售额，这得益于人们对舒适且多功能的美容工具的日益偏好。旋转式刮鬍刀采用圆形刀片设计，可在脸部轮廓上顺滑滑动，提供最佳刮鬍效果，同时最大程度减少皮肤刺激或刮伤，非常适合皮肤敏感的人。它们符合人体工学，轻巧的设计，加上无线功能，增加了它们的易用性，可以实现符合现代生活方式的快速修饰程序。

依电源分析，市场分为有线和无线电动刮鬍刀，其中无线部分在 2024 年创造 81 亿美元。对于注重便携性和行动自由的消费者来说，无线电动刮鬍刀正成为首选。这些型号由可充电电池供电，可提供持久的性能，通常一次充电即可提供多次剃须。无线刮鬍刀的便利性使其对旅行者和忙碌的专业人士特别有吸引力，因为他们需要高效的修饰工具，而不需要经常使用电源插座。

2024 年，美国电动刮鬍刀市场规模达到 19 亿美元，反映出对现代高效美容解决方案的强劲需求。随着美国消费者为了方便而转向电动刮鬍刀，製造商纷纷推出创新的无线和可充电型号，以满足不断变化的美容偏好。个人护理文化观念的改变和卫生意识的提高进一步加速了电动刮鬍刀的普及，许多消费者寻求具有速度、舒适度和精确度的产品。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 衝击力
    • 成长动力
      • 消费者对个人护理的意识和需求不断提高
      • 技术进步与产品创新
      • 可支配所得增加和都市化
    • 产业陷阱与挑战
      • 初始成本高，且有更便宜的替代品
      • 新兴市场的文化偏好和缺乏意识
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费者产品采用
    • 首选配销通路
    • 首选价格范围
  • 技术概述
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

  • 主要趋势
  • 旋转式刮鬍刀
  • 箔刮鬍刀
  • 干湿刮鬍刀
  • 剪刀
  • 其他（双箔、一体式等）

第六章：市场估计与预测：依电源分类，2021 - 2034 年

  • 主要趋势
  • 有线
  • 无线

第七章：市场估计与预测：依价格区间，2021 年至 2034 年

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第八章：市场估计与预测：依最终用途，2021 - 2034 年

  • 主要趋势
  • 男士
  • 女性
  • 男女通用的

第九章：市场估计与预测：按配销通路，2021 - 2034 年

  • 主要趋势
  • 在线的
    • 电子商务平台
    • 公司网站
  • 离线
    • 大型零售商店
    • 专卖店
    • 其他（个体店、百货公司等）

第十章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 阿联酋
    • 沙乌地阿拉伯
    • 南非

第 11 章：公司简介

  • Braun
  • Andis
  • Conair
  • Hattekar
  • Havells
  • Manscaped
  • Panasonic
  • Philips
  • Remington (Spectrum)
  • Runwe pro
  • Sencor
  • SweetLf
  • Vega professional
  • VGR
  • wahl
简介目录
Product Code: 12154

The Global Electric Shavers Market reached USD 12.4 billion in 2024 and is projected to grow at a CAGR of 4.7% between 2025 and 2034. As consumers continue to embrace fast-paced lifestyles, the demand for convenient, efficient, and time-saving grooming solutions is on the rise. Electric shavers are rapidly becoming the preferred choice over traditional shaving methods, offering a superior combination of ease, speed, and precision. Unlike manual razors, these devices deliver a dry shave without the hassle of shaving cream, water, or soap, making them an ideal option for users seeking a mess-free grooming experience.

Electric Shavers Market - IMG1

Advancements in technology, such as self-sharpening blades, flexible heads, skin protection systems, and smart sensors, are enhancing user experience, while sleek and ergonomic designs make electric shavers more user-friendly than ever before. Brands are focusing on innovations like waterproof designs and wet & dry compatibility to cater to diverse consumer needs, including those with sensitive skin. The growing focus on personal grooming among men, along with rising interest from women in multi-functional shavers, continues to fuel market growth. Moreover, with the rising influence of social media and grooming trends, consumers are increasingly prioritizing well-maintained appearances, creating favorable opportunities for electric shaver manufacturers to launch advanced, aesthetically appealing, and feature-rich products.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$12.4 Billion
Forecast Value$19.5 Billion
CAGR4.7%

The electric shavers market is segmented into various product types, including foil shavers, rotary shavers, wet & dry shavers, and clippers, among others. In 2024, the rotary shaver segment alone generated USD 2.6 billion, driven by an increasing preference for comfortable and versatile grooming tools. Rotary shavers, designed with circular blades that glide smoothly over facial contours, offer an optimal shave with minimal skin irritation or nicks, making them highly suitable for individuals with sensitive skin. Their ergonomic, lightweight designs, coupled with cordless functionality, add to their ease of use, enabling quick grooming routines that align with modern lifestyles.

When analyzed by power source, the market is divided into corded and cordless electric shavers, with the cordless segment generating USD 8.1 billion in 2024. Cordless electric shavers are becoming the top choice for consumers valuing portability and freedom of movement. These models are powered by rechargeable batteries that deliver long-lasting performance, often providing multiple shaving sessions on a single charge. The convenience of cordless shavers makes them especially appealing for travelers and busy professionals who require efficient grooming tools without the need for constant access to a power outlet.

The U.S. electric shavers market reached USD 1.9 billion in 2024, reflecting strong demand for modern and efficient grooming solutions. As consumers in the U.S. shift toward electric shavers for their convenience, manufacturers are responding by launching innovative cordless and rechargeable models that cater to evolving grooming preferences. Changing cultural perceptions of personal care and rising awareness of hygiene have further accelerated the adoption of electric shavers, with many consumers seeking products that offer speed, comfort, and precision.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definition
  • 1.2 Base estimates & calculations
  • 1.3 Forecast parameters
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Increasing consumer awareness and demand for personal grooming
      • 3.2.1.2 Technological advancements and product innovations
      • 3.2.1.3 Rising disposable income and urbanization
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 High initial cost and availability of cheaper alternatives
      • 3.2.2.2 Cultural preferences and lack of awareness in emerging markets
  • 3.3 Consumer buying behavior analysis
    • 3.3.1 Demographic trends
    • 3.3.2 Factors affecting buying decisions
    • 3.3.3 Consumer product adoption
    • 3.3.4 Preferred distribution channel
    • 3.3.5 Preferred price range
  • 3.4 Technological overview
  • 3.5 Growth potential analysis
  • 3.6 Porter's analysis
  • 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

  • 5.1 Key Trends
  • 5.2 Rotary shavers
  • 5.3 Foil shavers
  • 5.4 Wet & dry shavers
  • 5.5 Clippers
  • 5.6 Others (twin foil, all in 1 etc.)

Chapter 6 Market Estimates & Forecast, By Power Source, 2021 - 2034 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Corded
  • 6.3 Cordless

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Low
  • 7.3 Medium
  • 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Men
  • 8.3 Women
  • 8.4 Unisex

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Online
    • 9.2.1 E-commerce platforms
    • 9.2.2 Company websites
  • 9.3 Offline
    • 9.3.1 Mega retail stores
    • 9.3.2 Specialty stores
    • 9.3.3 Others (Individual Store, Departmental Stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 North America
    • 10.2.1 U.S.
    • 10.2.2 Canada
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 U.K.
    • 10.3.3 France
    • 10.3.4 Italy
    • 10.3.5 Spain
    • 10.3.6 Russia
  • 10.4 Asia Pacific
    • 10.4.1 China
    • 10.4.2 India
    • 10.4.3 Japan
    • 10.4.4 South Korea
    • 10.4.5 Australia
  • 10.5 Latin America
    • 10.5.1 Brazil
    • 10.5.2 Mexico
  • 10.6 MEA
    • 10.6.1 UAE
    • 10.6.2 Saudi Arabia
    • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

  • 11.1 Braun
  • 11.2 Andis
  • 11.3 Conair
  • 11.4 Hattekar
  • 11.5 Havells
  • 11.6 Manscaped
  • 11.7 Panasonic
  • 11.8 Philips
  • 11.9 Remington (Spectrum)
  • 11.10 Runwe pro
  • 11.11 Sencor
  • 11.12 SweetLf
  • 11.13 Vega professional
  • 11.14 VGR
  • 11.15 wahl