卫浴设备市场机会、成长动力、产业趋势分析及2025-2034年预测

Sanitary Ware Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034

出版日期: 2025年03月05日 | 出版商:

Global Market Insights Inc. | 英文 450 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年全球卫浴设备市场规模达 328 亿美元，预计 2024 年至 2032 年期间的复合年增长率为 5.9%。受城市化进程加快、人口成长以及住宅和商业领域建筑活动增加的推动，市场正在快速发展。随着城市扩张和基础设施项目激增，对现代卫生解决方案的需求呈指数级增长。消费者生活方式的重大转变，加上可支配收入的增加和卫生意识的增强，推动了对美观且功能强大的浴室设备的需求。

家居改造和装修的趋势正在日益增强，尤其是在已开发地区，消费者现在更加重视改善浴室的外观和实用性。此外，房地产和酒店业的扩张，以及政府在智慧城市和永续发展计画下促进卫生和个人卫生的倡议，继续扩大市场成长。随着消费者越来越注重设计，市场对创新时尚的卫浴的需求也越来越高，这些卫浴符合现代室内装潢趋势，兼具优雅、耐用和节水功能。

市场范围
起始年份	2024
预测年份	2025-2034
起始值	328亿美元
预测值	543亿美元
复合年增长率	5.9%

卫浴中智慧科技的日益普及也加速了市场的成长。消费者越来越喜欢智慧产品，例如节水感测器、非接触式水龙头、自动冲水系统和自清洁马桶，这些产品既卫生又实用。随着永续性成为现代消费者的首要考虑因素，製造商正致力于开发减少水消耗并符合绿色建筑标准的环保产品。这些技术先进的解决方案不仅方便，而且还解决了关键的环境问题，使其成为环保意识的买家的首选。智慧功能和时尚设计的结合增强了用户体验，从而推动了家庭和商业空间的更广泛采用。

根据产品类型，市场分为洗脸盆、马桶水槽/抽水马桶、小便池、淋浴、浴缸和其他相关产品。 2023 年，马桶/抽水马桶的产值达到 152 亿美元，预计到 2032 年将达到 256 亿美元。这些产品因其现代化的设计、多样的风格和先进的功能而需求旺盛，吸引了那些寻求精緻耐用的浴室解决方案的消费者。尺寸、颜色和饰面的多种选择使其成为新建筑和改建项目的首选。

根据最终用户，市场分为住宅和商业领域，其中住宅领域在 2023 年占据 66% 的份额，预计在预测期内将大幅成长。人们越来越注重家居装修、生活方式的升级以及收入水平的提高，鼓励房主投资高檔卫浴设备。人们现在选择的产品兼具视觉吸引力和实用性，体现出向个性化和功能性生活空间的明显转变。

光是美国卫浴市场在 2023 年就创造了 66 亿美元的产值，预计在强劲的城市化和人口成长的推动下，到 2032 年将达到 108 亿美元。对新住房和现代基础设施的不断增长的需求推动了对高品质浴室设备的持续需求，使美国成为全球卫生洁具领域的主要收入贡献者。

The Global Sanitary Ware Market reached USD 32.8 billion in 2023 and is projected to grow at a CAGR of 5.9% between 2024 and 2032. The market is rapidly evolving, driven by increasing urbanization, population growth, and rising construction activities across both residential and commercial sectors. As cities expand and infrastructure projects surge, the demand for modern sanitation solutions has witnessed an exponential rise. A significant shift in consumer lifestyles, coupled with rising disposable incomes and growing awareness of hygiene and sanitation, is fueling the demand for aesthetically appealing and highly functional bathroom fixtures.

The trend of home remodeling and renovations is gaining momentum, especially in developed regions where consumers are now focusing on enhancing the appearance and utility of their bathrooms. Additionally, the expansion of real estate and the hospitality sector, along with government initiatives promoting sanitation and hygiene under the smart city and sustainable development programs, continue to amplify market growth. As consumers become increasingly design-conscious, the market is seeing higher demand for innovative and stylish sanitary ware that complements modern interior trends, offering a combination of elegance, durability, and water-saving functionalities.

Market Scope
Start Year	2024
Forecast Year	2025-2034
Start Value	$32.8 Billion
Forecast Value	$54.3 Billion
CAGR	5.9%

The increasing adoption of smart technology in sanitary ware is also accelerating the market's growth. Consumers are showing a growing preference for intelligent products like water-efficient sensors, touchless faucets, automatic flush systems, and self-cleaning toilets that enhance both hygiene and functionality. As sustainability becomes a key priority for modern consumers, manufacturers are focusing on developing eco-friendly products that reduce water consumption and align with green building standards. These technologically advanced solutions are not only convenient but also address critical environmental concerns, making them a compelling choice among environmentally conscious buyers. The combination of smart features and sleek designs is enhancing user experiences, thereby driving stronger adoption across households and commercial spaces alike.

By product type, the market is segmented into washbasins, toilet sinks/water closets, urinals, showers, bathtubs, and other related products. Toilet sinks/water closets generated USD 15.2 billion in 2023 and are projected to reach USD 25.6 billion by 2032. These products are in high demand due to their modern designs, variety of styles, and advanced features that appeal to consumers seeking sophisticated and durable solutions for bathrooms. The availability of diverse options in sizes, colors, and finishes makes them a preferred choice for both new construction and remodeling projects.

Based on end-users, the market is divided into residential and commercial sectors, with the residential segment holding a 66% share in 2023 and expected to grow significantly over the forecast period. Increasing focus on home improvement, lifestyle upgrades, and higher income levels are encouraging homeowners to invest in premium sanitary ware. People are now choosing products that combine visual appeal with practical benefits, reflecting a clear shift towards personalized and functional living spaces.

U.S. sanitary ware market alone generated USD 6.6 billion in 2023 and is projected to reach USD 10.8 billion by 2032, fueled by robust urbanization and population growth. The rising need for new housing and modern infrastructure is driving sustained demand for high-quality bathroom fixtures, positioning the U.S. as a key revenue contributor in the global sanitary ware landscape.

Chapter 1 Methodology & Scope

1.1 Market scope & definition
1.2 Base estimates & calculations
1.3 Forecast parameter
1.4 Data sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Sanitary ware industry 360⁰ synopsis

Chapter 3 Market Industry Insights

3.1 Industry ecosystem analysis
3.2 Technological overview
3.3 Regulatory landscape
3.4 Industry impact forces
- 3.4.1 Growth drivers
- 3.4.2 Industry pitfalls & challenges
3.5 Growth potential analysis
3.6 Porter's analysis
- 3.6.1 Supplier power
- 3.6.2 Buyer power
- 3.6.3 Threat of new entrants
- 3.6.4 Threat of substitutes
- 3.6.5 Industry rivalry
3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Company market share analysis
4.2 Competitive positioning matrix
4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

5.1 Key trends
5.2 Toilet Sinks/Water Closets
5.3 Showers
5.4 Washbasins
5.5 Bathtubs
5.6 Urinals
5.7 Others (Pedestals, Soap Trays/Holders)

Chapter 6 Market Estimates & Forecast, By Mounting Type (USD Billion) (Thousand Units)

6.1 Key trends
6.2 Floor mounted
6.3 Wall mounted

Chapter 7 Market Estimates & Forecast, By End Use (USD Billion) (Thousand Units)

7.1 Key trends
7.2 Residential
7.3 Commercial
- 7.3.1 Shopping malls
- 7.3.2 Public lavatory
- 7.3.3 Offices
- 7.3.4 Educational institute
- 7.3.5 Others (Restaurants, Hotels)

Chapter 8 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

8.1 Key trends
8.2 Direct sales
8.3 Indirect sales

Chapter 9 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

9.1 Key trends, by region
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
9.6 MEA
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 South Africa