美甲沙龙市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球美甲沙龙市场规模达 88 亿美元，预计 2025 年至 2034 年的复合年增长率为 4.5%。人们对个人护理的兴趣日益浓厚、可支配收入增加以及自我照顾意识不断增强等因素促进了该行业的扩张。美甲沙龙不再仅仅提供基本的修指甲和修脚服务；现在许多水疗中心都提供豪华的水疗体验，包括手足按摩、石蜡护理和其他以健康为中心的服务。这种自我保健的转变在那些希望增强身心健康的忙碌的专业人士中尤其受欢迎。随着人们越来越意识到指甲和皮肤卫生的重要性，对专业指甲护理服务的需求激增。人们对指甲健康等问题的认识，包括对真菌感染和脆弱性的担忧，使得人们必须寻求专家治疗，不仅可以增强美观，还可以优先考虑健康。

透过指甲彩绘来表达自我的趋势日益流行，尤其是在年轻人中，这也推动了美甲沙龙市场的成长。年轻一代，尤其是 19 岁至 40 岁之间的一代，越来越多地将指甲彩绘视为一种创意发洩和个人表达的形式。社群媒体文化，尤其是透过 Instagram 和 YouTube 等平台，增强了人们对引人注目且独特的指甲设计的渴望。此外，男性对指甲护理的接受度不断提高，扩大了市场潜力，进一步促进了该行业的发展。

美甲沙龙市场可分为几个服务类别。美甲市场规模在 2024 年达到 31 亿美元，预计到 2034 年将成长至 46 亿美元。美甲因其价格实惠、方便且能带来放鬆感而广受欢迎。与其他更耗时的服务不同，美甲可以在短时间内完成，而且通常更经济实惠。作为更广泛的自我护理运动的一部分，美甲已成为许多寻求放鬆和自我欣赏的人的日常享受。

从最终用户的市场区隔来看，女性在美甲沙龙市场占据主导地位，2024 年的市占率约为 72.1%。女性权力的增强以及她们透过个人修饰表达自我的愿望，在推动指甲彩绘和修指甲需求方面发挥了重要作用。女性，尤其是那些拥有较高可支配收入的女性，越来越多地投资于美甲艺术，将其作为一种创造性表达的形式。

在美国，美甲沙龙产业每年以4.5%的稳定速度扩张。美国市场以其创新的指甲护理方法而闻名，推出的持久性指甲油、凝胶技术和接髮产品不断吸引消费者的注意。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 越来越重视美容和自我照顾的需求
    • 指甲护理和卫生意识不断提高
    • Z世代拥抱指甲彩绘
  • 产业陷阱与挑战
    • 改变客户偏好
    • 众多化妆品品牌的可用性
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按服务类型，2021 - 2034 年

• 主要趋势
• 指甲护理
• 足部护理
• 美甲与设计
• 指甲延长
• 其他的

第六章：市场估计与预测：依顾客偏好，2021 - 2034 年

• 主要趋势
• 奢华体验
• 经济实惠的体验

第七章：市场估计与预测：依年龄段，2021 - 2034 年

• 主要趋势
• 18岁以下
• 19至35岁
• 36至50
• 50岁以上

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 男士
• 女性

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第十章：公司简介

• Alluring Nails & Tanning
• Bio Sculpture Gel
• CND Shellac
• Creative Nail Design (CND)
• Essie
• Estee Lauder Companies Inc.
• Jin Soon Choi
• LOTUS NAILBAR & SPA
• Milano Nail Spa the Height
• Nail Alliance
• Nailaholics
• OPI Products, Inc.
• Regis Corporation
• Sally Beauty Holdings, Inc.
• Soho Beauty & Nail Boutique
• Ulta Beauty

The Global Nail Salon Market reached USD 8.8 billion in 2024 and is estimated to grow at a CAGR of 4.5% from 2025 to 2034. Factors such as rising interest in personal grooming, increased disposable income, and the growing awareness of self-care have contributed to the industry's expansion. Nail salons are no longer just about basic manicure and pedicure services; many now offer luxurious spa-like experiences, including hand and foot massages, paraffin wax treatments, and other wellness-focused services. This shift towards self-care has become especially popular among busy professionals looking to enhance both their physical and mental well-being. As people become more educated on the importance of nail and skin hygiene, demand for professional nail care services has surged. Awareness around issues like nail health, including concerns about fungal infections and brittleness, has made it essential for individuals to seek expert treatments that not only enhance aesthetics but also prioritize health.

The increasing trend of self-expression through nail art, particularly among younger individuals, has also driven growth in the nail salon market. The younger generation, particularly those between the ages of 19 and 40, is increasingly turning to nail art as a creative outlet and a form of personal expression. The social media culture, especially through platforms like Instagram and YouTube, has amplified the desire for eye-catching and unique nail designs. Moreover, the rising acceptance of nail care among men has broadened the market potential, further contributing to the growth of the industry.

The nail salon market can be divided into several service categories. The manicure segment, valued at USD 3.1 billion in 2024, is expected to grow to USD 4.6 billion by 2034. Manicures have gained popularity due to their affordability, convenience, and the sense of relaxation they provide. Unlike other, more time-consuming services, manicures can be completed in a short time and are often more budget-friendly. As part of the broader self-care movement, manicures have become a routine indulgence for many individuals seeking to unwind and practice self-appreciation.

In terms of market segmentation by end-user, women dominate the nail salon market, holding a market share of approximately 72.1% in 2024. The growing empowerment of women and their desire for self-expression through personal grooming has played a significant role in boosting demand for nail art and manicures. Women, particularly those with higher disposable incomes, are increasingly investing in nail artistry as a form of creative expression.

In the U.S., the nail salon industry is expanding at a steady rate of 4.5% annually. The U.S. market is known for its innovative approaches to nail care, introducing long-lasting nail polishes, gel technologies, and extensions that continue to capture the attention of consumers.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
• 1.5 Secondary
  • 1.5.1.1 Paid sources
  • 1.5.1.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising demand for increasing emphasis on grooming and self-care
    • 3.2.1.2 Rising awareness of nail care and hygiene
    • 3.2.1.3 Gen Z embracing nail art
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Changing customer preferences
    • 3.2.2.2 Availability of numerous cosmetic brand
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decision
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
  • 3.3.5 Preferred price range
• 3.4 Growth potential analysis
• 3.5 Regulatory landscape
• 3.6 Pricing analysis
• 3.7 Porter's analysis
• 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Service Type, 2021 - 2034 (USD Billion)

• 5.1 Key trends
• 5.2 Manicure
• 5.3 Pedicure
• 5.4 Nail art & design
• 5.5 Nail extensions
• 5.6 Others

Chapter 6 Market Estimates & Forecast, By Customer Preference, 2021 - 2034, (USD Billion)

• 6.1 Key trends
• 6.2 Luxury experience
• 6.3 Budget-friendly experience

Chapter 7 Market Estimates & Forecast, By Age Group, 2021 - 2034, (USD Billion)

• 7.1 Key trends
• 7.2 Below 18
• 7.3 19 to 35
• 7.4 36 to 50
• 7.5 Above 50

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Billion)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 UK
  • 9.3.2 Germany
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 Japan
  • 9.4.3 India
  • 9.4.4 South Korea
  • 9.4.5 Australia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 South Africa
  • 9.6.2 Saudi Arabia
  • 9.6.3 UAE

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 Alluring Nails & Tanning
• 10.2 Bio Sculpture Gel
• 10.3 CND Shellac
• 10.4 Creative Nail Design (CND)
• 10.5 Essie
• 10.6 Estee Lauder Companies Inc.
• 10.7 Jin Soon Choi
• 10.8 LOTUS NAILBAR & SPA
• 10.9 Milano Nail Spa the Height
• 10.10 Nail Alliance
• 10.11 Nailaholics
• 10.12 OPI Products, Inc.
• 10.13 Regis Corporation
• 10.14 Sally Beauty Holdings, Inc.
• 10.15 Soho Beauty & Nail Boutique
• 10.16 Ulta Beauty