永续服装市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球永续服饰市场规模达 36 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 10.3%。消费者对环境问题的认识不断提高以及对环保产品的需求正在推动这一增长。现今的消费者更加关注其购买决策对环境的影响，这促使对采用永续材料製成并透过道德规范生产的服装的需求激增。因此，品牌正在采用循环经济模式，专注于减少浪费、延长产品生命週期和促进回收。

人们对慢时尚的喜爱日益超过对快时尚的喜爱，这鼓励品牌不断创新，提供符合永续发展原则的高品质、耐用的服装。此外，旨在减少纺织浪费和鼓励永续实践的政府法规也进一步推动了市场成长。各组织优先使用有机棉、竹纤维、再生织品和植物染料，确保其生产过程符合环保标准。区块链技术在供应链中的整合提高了透明度，使消费者能够追踪产品从原材料到成品的整个过程。对永续实践的高度重视正在重塑时尚产业并促进持续创新，有望推动市场向前发展。

永续服装市场按产品类型细分，包括短裤和裙子、上衣和 T 恤、裤子和长裤、毛衣、牛仔裤和牛仔布、泳衣以及运动服和家居服等其他类别。其中，裤子和长裤部分在 2024 年创造了 8 亿美元的收入，预计到 2034 年将达到 20 亿美元。有机棉的广泛使用和再生布料的日益普及对该部分的成长发挥着重要作用。消费者越来越倾向于那些不仅耐用而且易于修復的产品，这强化了循环经济的原则。製造商还优先考虑道德劳动实践，确保公平的工资和安全的工作条件，这与可持续发展的更广泛价值观相一致。

从分销管道来看，市场分为线上和线下销售。 2024 年，线上市场创造的收入为 21 亿美元，占总市场份额的 57.4%。许多永续服装品牌更倾向于透过电子商务平台直接向消费者销售，这使他们能够更好地控製品牌资讯、定价和永续性实践。致力于环保品牌的线上平台越来越普遍，为消费者提供无缝的购物体验，并提供每种产品背后永续发展努力的详细见解。随着消费者对线上平台的信任度不断提高，越来越多的品牌正在利用电子商务管道与客户群建立更牢固的关係并扩大市场影响力。

美国永续服装市场在 2024 年创造了 5.5 亿美元的产值，预计在 2025 年至 2034 年期间的复合年增长率将达到 10.1%。许多美国品牌正在将有机棉和再生面料等永续材料融入其服装系列中。这一趋势是永续发展运动的一部分，各大品牌致力于减少对环境的影响，并开发透过材料回收来最大限度减少浪费的系统。美国品牌对永续实践的日益重视推动了市场稳步成长，反映了更广泛的文化向生态消费主义的转变。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 消费者对道德实践的需求
    • 监管压力和产业倡议
    • 循环经济中的经济机会
  • 产业陷阱与挑战
    • 生产成本高且基础建设挑战
    • 「漂绿」与消费者怀疑
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
  • 首选价格范围
• 技术概述
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按类型，2021 年至 2034 年

• 主要趋势
• 上衣和T恤
• 裤子和长裤
• 牛仔裤和牛仔布
• 短裤和裙子
• 毛衣
• 泳衣
• 其他（运动服、家居服等）

第六章：市场估计与预测：依资料，2021 年至 2034 年

• 主要趋势
• 无残忍皮革
• 纯素毛皮製成
• 不含动物成分的羊毛
• 无残忍丝绸
• 环保橡胶
• 其他的

第七章：市场估计与预测：依价格区间，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第八章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 男士
• 女性
• 孩子们
• 男女通用的

第九章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 在线的
  • 电子商务平台
  • 公司网站
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他（零售店等）

第十章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第 11 章：公司简介

• Adidas
• Patagonia
• EILEEN FISHER
• Everlane
• Under Armour Inc
• Vuori
• PANGAIA
• Outerknown
• ABLE
• Hanesbrands Inc.
• Pact
• Tentree
• Afends

The Global Sustainable Clothing Market generated USD 3.6 billion in 2024 and is projected to grow at a CAGR of 10.3% between 2025 and 2034. Increasing consumer awareness about environmental issues and the need for eco-friendly products are driving this growth. Consumers today are more mindful of the environmental impact of their purchasing decisions, prompting a surge in demand for clothing made from sustainable materials and produced through ethical practices. As a result, brands are adopting circular economy models, focusing on minimizing waste, extending product life cycles, and promoting recycling.

The growing preference for slow fashion over fast fashion is encouraging brands to innovate, offering high-quality, durable garments that align with sustainability principles. Additionally, government regulations aimed at reducing textile waste and encouraging sustainable practices are further propelling market growth. Organizations are prioritizing the use of organic cotton, bamboo fibers, recycled fabrics, and plant-based dyes, ensuring that their production processes adhere to environmentally friendly standards. The integration of blockchain technology in supply chains is enhancing transparency, allowing consumers to track the journey of their products from raw materials to finished goods. This heightened emphasis on sustainable practices is reshaping the fashion industry and fostering continuous innovation, which is expected to drive the market forward.

The sustainable clothing market is segmented by product type, including shorts and skirts, tops and t-shirts, pants and trousers, sweaters, jeans and denim, swimsuits, and other categories like activewear and loungewear. Among these, the pants and trousers segment generated USD 800 million in 2024 and is expected to reach USD 2 billion by 2034. The widespread use of organic cotton and the growing incorporation of recycled fabrics are playing a significant role in the segment's growth. Consumers are increasingly gravitating toward products that are not only durable but also designed to be easily repaired, reinforcing the principles of a circular economy. Manufacturers are also prioritizing ethical labor practices, ensuring fair wages and safe working conditions, which aligns with the broader values of sustainability.

In terms of distribution channels, the market is divided between online and offline sales. The online segment generated USD 2.1 billion in 2024, accounting for 57.4% of the total market share. Many sustainable clothing brands prefer selling directly to consumers through e-commerce platforms, allowing them to maintain greater control over their brand messaging, pricing, and sustainability practices. Online platforms dedicated to eco-friendly brands are becoming more prevalent, providing consumers with a seamless shopping experience and offering detailed insights into the sustainability efforts behind each product. As consumer trust in online platforms grows, more brands are leveraging e-commerce channels to build stronger relationships with their customer base and expand their market presence.

The U.S. sustainable clothing market generated USD 550 million in 2024 and is expected to grow at a CAGR of 10.1% between 2025 and 2034. Many American brands are incorporating sustainable materials, such as organic cotton and recycled fabrics, into their clothing lines. This trend is part of a larger movement toward sustainability, with brands focusing on reducing their environmental footprint and developing systems that minimize waste through material recycling. The increasing commitment to sustainable practices among American brands is driving steady market growth, reflecting a broader cultural shift toward eco-conscious consumerism.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360-degree synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Consumer demand for ethical practices
    • 3.2.1.2 Regulatory pressures and industry initiatives
    • 3.2.1.3 Economic opportunities in the circular economy
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High production costs and infrastructure challenges
    • 3.2.2.2 Greenwashing and consumer skepticism
• 3.3 Consumer buying behavior analysis
  • 3.3.1 Demographic trends
  • 3.3.2 Factors affecting buying decisions
  • 3.3.3 Consumer product adoption
  • 3.3.4 Preferred distribution channel
  • 3.3.5 Preferred price range
• 3.4 Technological overview
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Type, 2021 – 2034 (USD Billion) (Thousand Units)

• 5.1 Key Trends
• 5.2 Tops and T-Shirts
• 5.3 Pants and Trousers
• 5.4 Jeans and Denim
• 5.5 Shorts & Skirts
• 5.6 Sweaters
• 5.7 Swimsuits
• 5.8 Others (Activewear, Loungewear, etc.)

Chapter 6 Market Estimates & Forecast, By Material, 2021 – 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Cruelty-Free Leather
• 6.3 Vegan Fur Made
• 6.4 Animal-Free Wool
• 6.5 Cruelty-Free Silk
• 6.6 Eco-Friendly Rubber
• 6.7 Others

Chapter 7 Market Estimates & Forecast, By Price Range, 2021 – 2034, (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Low
• 7.3 Medium
• 7.4 High

Chapter 8 Market Estimates & Forecast, By End Use, 2021 – 2034, (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Men
• 8.3 Women
• 8.4 Kids
• 8.5 Unisex

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 – 2034, (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 E-commerce platforms
  • 9.2.2 Company websites
• 9.3 Offline
  • 9.3.1 Supermarkets/hypermarkets
  • 9.3.2 Specialty Stores
  • 9.3.3 Others (Retail Stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 – 2034, (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 Germany
  • 10.3.2 U.K.
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 UAE
  • 10.6.2 Saudi Arabia
  • 10.6.3 South Africa

Chapter 11 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 11.1 Adidas
• 11.2 Patagonia
• 11.3 EILEEN FISHER
• 11.4 Everlane
• 11.5 Under Armour Inc
• 11.6 Vuori
• 11.7 PANGAIA
• 11.8 Outerknown
• 11.9 ABLE
• 11.10 Hanesbrands Inc.
• 11.11 Pact
• 11.12 Tentree
• 11.13 Afends