防白髮及鬍鬚产品市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球防白髮和鬍鬚产品市场价值为 1.636 亿美元，预计到 2034 年将以 4.1% 的复合年增长率增长至 2.442 亿美元。随着全球消费者越来越重视个人美容和美容健康，该市场正在稳步成长。抗衰老问题不再仅限于皮肤护理——头髮和鬍鬚健康现在也是现代日常美容中同样重要的组成部分。人们渴望保持年轻的外表并延缓衰老的明显迹象（包括白髮），因此对有针对性的解决方案的需求十分强烈。无论是希望维持优雅形象的专业人士，或是选择预防性照护的年轻消费者，防白髮产品都具有广泛的吸引力。数位时代也发挥了关键作用——社群媒体曝光、美容影响者和个人化产品推荐加速了人们的认知度。成分透明度的提高、对清洁美容的需求以及健康文化的影响正在改变人们购买护髮产品的方式。从城市千禧世代到老龄婴儿潮世代，市场正在扩大，提供兼具美容和治疗功效的产品。

2024 年，抗白髮霜的销售额为 4,650 万美元，预计到 2034 年复合年增长率将达到 4.6%。这些产品因其使用方便性和效果显着而越来越受欢迎。现代配方越来越多地添加生物活性物质、必需维生素和植物萃取物，旨在恢復黑色素水平和滋养头皮。随着人们对头髮健康意识的增强，越来越多的消费者开始放弃化学成分含量高的产品，转而选择使用更安全、天然成分且能带来长期效果的护髮霜。利用清洁标籤声明和科学支持配方的品牌正受到越来越强烈的关注，尤其是在重视健康和永续性的年轻消费者中。

2024 年，男性消费群体占了 57.1% 的市场份额，预计到 2034 年复合年增长率为 4.3%。男性比以往任何时候都更注重日常美容，尤其是在管理白髮和鬍鬚等老化迹象方面。这种行为转变受到男性目标行销、名人代言以及倡导抗衰老自我照顾的社群媒体影响者的强烈影响。该公司正在开发个人化解决方案，如防白髮洗髮精、免冲洗护理产品和鬍鬚专用产品，以满足男性的修饰期望。随着男性不断寻求实用且便利的美容工具，需求曲线持续上升。

在北美，防白髮和鬍鬚产品市场在 2024 年的价值为 6,080 万美元，占 37.2% 的份额。该地区的消费者重视美观，并在抗衰老护理方面投入了大量资金。清洁美容产品和创新配方的日益普及进一步推动了人们对产品的兴趣。该地区较高的可支配收入水平，加上强大的电子商务基础设施和不断扩大的健康零售管道，促进了产品的广泛普及。增强的包装、技术支援的成分输送系统和天然配方正在塑造消费者偏好并提高品牌忠诚度。

市场的领导者包括 Ivory Natural、Bioayurveda、Thriveco、Pilgrim India、Bombay Shaving Company、Renee Cosmetics、Silab、Sephora USA、Raw Beauty Wellness、Lakshmi Krishna Naturals、Hey hair、Indus Cosmeceuticals、Biohealth Plus、The Manbal 和 Avimee Herbal。公司正在透过推出针对特定年龄、特定髮质的产品线、增加对生物技术和植物成分研发的投资以及透过有影响力的合作扩大数位行销策略来进行创新。许多公司正在透过线上平台扩大业务规模，并与以健康为中心的零售店合作，以提高全球知名度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 供应商格局
• 定价分析
• 技术与创新格局
• 重要新闻和倡议
• 监管格局
• 製造商
• 经销商
• 零售商
• 对部队的影响
  • 成长动力
    • 个人仪容整洁意识不断增强
    • 专注于美学和抗衰老解决方案。
  • 产业陷阱与挑战
    • 竞争激烈
    • 成本限制
• 成长潜力分析
• 消费者行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 产品偏好
  • 首选价格范围
  • 首选配销通路
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品类型，2021 - 2034 年（百万美元）

• 主要趋势
• 抗灰白霜
• 防白髮洗髮精
• 防白髮护髮素
• 防灰油
• 其他（抗白髮精华等）

第六章：市场估计与预测：按成分，2021 - 2034 年（百万美元）

• 主要趋势
• 天然/有机抗灰白霜
• 合成防灰白霜

第七章：市场估计与预测：按类型，2021 - 2034 年（百万美元）

• 主要趋势
• 头髮
• 鬍鬚

第八章：市场估计与预测：依价格区间，2021 - 2034 年（百万美元）

• 主要趋势
• 低的
• 中等的
• 高的

第九章：市场估计与预测：依消费者群体划分，2021 - 2034 年（百万美元）

• 主要趋势
• 男性
• 女性
• 男女通用的

第 10 章：市场估计与预测：按配销通路，2021 年至 2034 年（百万美元）

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他零售商店等

第 11 章：市场估计与预测：按地区，2021 年至 2034 年（百万美元）

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 玛米亚
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯

第十二章：公司简介

• Avimee Herbal
• Bioayurveda
• Biohealth Plus
• Bombay Shaving Company
• Heyhair
• Indus Cosmeceuticals
• Ivory Natural
• Lakshmi Krishna Naturals
• Pilgrim India
• Raw Beauty Wellness
• Renee Cosmetics
• Sephora USA
• Silab
• The Man Company
• Thriveco

The Global Anti-Graying Hair & Beard Products Market was valued at USD 163.6 million in 2024 and is estimated to grow at a CAGR of 4.1% to reach USD 244.2 million by 2034. This market is witnessing steady growth as consumers across the globe increasingly prioritize personal grooming and aesthetic wellness. Anti-aging concerns are no longer restricted to skincare alone-hair and beard health are now equally critical components of modern grooming routines. The desire to retain a youthful appearance and delay the visible signs of aging, including graying hair, is creating a strong demand for targeted solutions. Whether it's professionals looking to maintain a polished image or younger consumers opting for preventive care, the appeal of anti-graying products spans a wide demographic. The digital age has also played a pivotal role-social media exposure, beauty influencers, and personalized product recommendations have accelerated awareness. A rise in ingredient transparency, demand for clean beauty, and the influence of wellness culture are transforming how people shop for hair care. From urban millennials to aging baby boomers, the market is expanding with product offerings that promise both cosmetic and therapeutic benefits.

Anti-graying creams generated USD 46.5 million in 2024 and are expected to register a 4.6% CAGR through 2034. These products are gaining popularity for their ease of use and visible results. Modern formulations increasingly incorporate bioactive, essential vitamins, and plant-based extracts designed to restore melanin levels and nourish the scalp. As awareness about hair health grows, more consumers are turning away from chemical-heavy options and choosing creams that deliver long-term results with safer, natural ingredients. Brands leveraging clean-label claims and science-backed formulations are seeing stronger traction, especially among younger consumers who prioritize wellness and sustainability.

The male consumer group captured a dominant 57.1% market share in 2024, with a projected CAGR of 4.3% by 2034. Men are embracing grooming routines more than ever, especially when it comes to managing signs of aging such as gray hair and beards. This behavioral shift is strongly influenced by increased male-targeted marketing, celebrity endorsements, and social media influencers advocating for age-defying self-care. Companies are developing personalized solutions like anti-graying shampoos, leave-in treatments, and beard-specific products to meet masculine grooming expectations. As men continue to seek functional and convenient grooming tools, the demand curve remains upward.

In North America, the Anti-Graying Hair & Beard Products Market was worth USD 60.8 million in 2024, accounting for a 37.2% share. Consumers in the region prioritize aesthetics and invest heavily in anti-aging routines. The growing popularity of clean beauty products and innovative formulations has further driven product interest. The region's high disposable income levels, combined with a robust e-commerce infrastructure and expanding wellness retail channels, contribute to widespread product availability. Enhanced packaging, tech-enabled ingredient delivery systems, and natural formulations are shaping consumer preferences and boosting brand loyalty.

Leading players in this market include Ivory Natural, Bioayurveda, Thriveco, Pilgrim India, Bombay Shaving Company, Renee Cosmetics, Silab, Sephora USA, Raw Beauty Wellness, Lakshmi Krishna Naturals, Hey hair, Indus Cosmeceuticals, Biohealth Plus, The Man Company, and Avimee Herbal. Companies are innovating by launching age-specific, hair-type-specific product lines, increasing investment in R&D for biotech and plant-based ingredients, and amplifying digital marketing strategies through influencer collaborations. Many are scaling their operations through online platforms and aligning with wellness-centric retail outlets to boost global visibility.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research & validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
• 3.3 Pricing analysis
• 3.4 Technology & innovation landscape
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Manufacturers
• 3.8 Distributors
• 3.9 Retailers
• 3.10 Impact on forces
  • 3.10.1 Growth drivers
    • 3.10.1.1 Rising awareness of personal grooming
    • 3.10.1.2 Focus on aesthetic and anti-aging solutions.
  • 3.10.2 Industry pitfalls & challenges
    • 3.10.2.1 High competition
    • 3.10.2.2 Cost constraints
• 3.11 Growth potential analysis
• 3.12 Consumer behavior analysis
  • 3.12.1 Demographic trends
  • 3.12.2 Factors affecting buying decisions
  • 3.12.3 Product Preference
  • 3.12.4 Preferred price range
  • 3.12.5 Preferred distribution channel
• 3.13 Porter’s analysis
• 3.14 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 ($Mn) (Thousand Units)

• 5.1 Key trends
• 5.2 Anti-graying cream
• 5.3 Anti-graying shampoos
• 5.4 Anti-graying conditioners
• 5.5 Anti-gray oils
• 5.6 Others (anti-graying serums, etc)

Chapter 6 Market Estimates & Forecast, By Ingredients, 2021 - 2034 ($Mn) (Thousand Units)

• 6.1 Key trends
• 6.2 Natural/organic anti-graying cream
• 6.3 Synthetic anti-graying cream

Chapter 7 Market Estimates & Forecast, By Type, 2021 - 2034 ($Mn) (Thousand Units)

• 7.1 Key trends
• 7.2 Hair
• 7.3 Beard

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 ($Mn) (Thousand Units)

• 8.1 Key trends
• 8.2 Low
• 8.3 Medium
• 8.4 High

Chapter 9 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 ($Mn) (Thousand Units)

• 9.1 Key trends
• 9.2 Male
• 9.3 Female
• 9.4 Unisex

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 ($Mn) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Company website
  • 10.2.2 E-commerce
• 10.3 Offline
  • 10.3.1 Supermarket/hypermarket
  • 10.3.2 Specialty stores
  • 10.3.3 Other retail shops etc

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2034 ($Mn) (Thousand Units)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
• 11.6 MAMEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia

Chapter 12 Company Profiles

• 12.1 Avimee Herbal
• 12.2 Bioayurveda
• 12.3 Biohealth Plus
• 12.4 Bombay Shaving Company
• 12.5 Heyhair
• 12.6 Indus Cosmeceuticals
• 12.7 Ivory Natural
• 12.8 Lakshmi Krishna Naturals
• 12.9 Pilgrim India
• 12.10 Raw Beauty Wellness
• 12.11 Renee Cosmetics
• 12.12 Sephora USA
• 12.13 Silab
• 12.14 The Man Company
• 12.15 Thriveco