二手时尚市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球二手时尚市场价值为 1,900 亿美元，预计到 2034 年将以 10.7% 的复合年增长率成长，达到 5,215 亿美元。受环保意识增强、购物行为转变以及对价格实惠又时尚的服装需求不断增长的推动，世界各地的消费者越来越接受二手时尚运动。二手购物的日益流行，加上循环时尚的广泛吸引力，重新定义了购物者对二手服装的看法。二手物品不再被视为过时或破旧的物品，而是被视为明智、永续和时尚的选择。新一波消费者，尤其是千禧世代和 Z 世代，正在引领这一转变，他们在追求原创性和可负担性的同时，优先考虑环保决策。随着提供精选系列和无缝数位体验的线上平台的兴起，市场正在转变为对买家和卖家都充满活力且高度可访问的空间。越来越多的时尚影响者和内容创作者认可二手时尚，这进一步促进了二手时尚的正常化和受欢迎程度，使其成为现代衣橱的核心部分。

市场涵盖的产品类型广泛，从高端奢侈品到日常必需品，中等价位的产品成长显着。在所有细分市场中，服装占据主导地位，并且仍然是市场扩张的主要驱动力。 2024年，光是服装业就创造了1,197亿美元的产值。洋装、牛仔裤、夹克、裙子和衬衫等商品尤其受欢迎，因为它们不仅价格实惠，还有助于减少时尚产业的碳足迹。 ThredUp、Depop 和 Poshmark 等平台在二手货潮流的主流化中发挥了至关重要的作用，为用户提供了大量轻度使用过的物品库存。购物者被吸引去寻找独一无二的商品、復古风格或在快时尚主导的世界中脱颖而出的限量版商品的机会。

女装在服装类别中处于领先地位，到 2024 年贡献了 1,035 亿美元的市场规模。女性对时尚持续表现出浓厚的兴趣，越来越多的女性选择二手服装，这样她们就可以在不过度消费的情况下保持时尚。二手零售商和平台提供多样化的女装、鞋类和配件选择，鼓励永续的选择，同时满足时尚需求。许多女性消费者也越来越受到道德购物问题的关注，寻求抵消快时尚和纺织废料对环境造成的破坏。

2024 年，美国二手时尚市场产值达 519 亿美元。在北美，人们越来越倾向于有意识的消费主义，尤其是年轻购物者，他们对二手时尚的需求不断增长。线上转售平台与不断扩张的实体旧货店相结合，使得二手时尚比以往任何时候都更加方便和容易获得。

全球二手时尚市场的主要参与者包括 ThredUp、eBay、The RealReal、StockX、GoodwillFinds eCommerce、Poshmark、Vinted、Beyond Retro、Chikatex、Grailed、Buffalo Exchange、2nd Street USA、Vestiaire 和 Goodfair。为了加强影响力，二手时尚市场中的公司正在采取几种关键策略。许多公司正在扩展其线上平台和行动应用程序，以提供无缝的购物体验，并利用数位行销来吸引更广泛的、精通技术的受众。他们还注重透过确保产品的真实性和品质来建立消费者的信任，并经常实施严格的检查流程。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 供应商
  • 经销商
  • 零售商
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 提高对环境问题的认识和减少浪费的愿望
    • 二手时尚的成本效益
    • 二手时尚日益被接受且正常化
  • 产业陷阱与挑战
    • 品质和条件变化
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 衣服
  • 上衣
    • 最高额
    • T恤
    • 其他（毛衣、衬衫等）
  • 下装
    • 牛仔裤
    • 短裤
    • 绑腿
    • 其他（慢跑裤、运动裤等）
• 配件
  • 包包和钱包
  • 鞋
  • 珠宝
  • 其他配件

第六章：市场估计与预测：依价格区间，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第七章：市场估计与预测：依消费者群体划分，2021 年至 2034 年

• 主要趋势
• 男士
• 女性
• 孩子们

第八章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 在线的
  • 电子商务
  • 公司网站
• 离线
  • 寄售商店
  • 旧货店
  • 其他实体店（快闪店等）

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 印尼
  • 马来西亚
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 阿联酋
  • 沙乌地阿拉伯
  • 南非

第十章：公司简介

• 2nd Street USA
• A&E Used Clothing
• Beyond Retro
• Buffalo Exchange
• Chikatex
• eBay
• GoodwillFinds eCommerce
• Goodfair
• Grailed
• Poshmark
• StockX
• ThredUp
• The RealReal
• Vestiaire
• Vinted

The Global Second-Hand Fashion Market was valued at USD 190 billion in 2024 and is estimated to grow at a CAGR of 10.7% to reach USD 521.5 billion by 2034. Consumers around the world are increasingly embracing the second-hand fashion movement, driven by heightened environmental awareness, evolving shopping behaviors, and the rising demand for affordable yet stylish apparel. The growing popularity of thrift shopping, paired with the widespread appeal of circular fashion, has redefined how shoppers perceive pre-owned clothing. Rather than being seen as outdated or worn, second-hand items are now regarded as smart, sustainable, and fashion-forward choices. A new wave of consumers, particularly millennials and Gen Z, are spearheading this shift, prioritizing eco-conscious decisions while seeking originality and affordability. With the rise of online platforms offering curated collections and seamless digital experiences, the market is being transformed into a dynamic and highly accessible space for both buyers and sellers. The increasing number of fashion influencers and content creators endorsing second-hand finds has further contributed to the normalization and desirability of pre-loved fashion, making it a core part of modern wardrobes.

The market spans a wide range of product types, from high-end luxury pieces to everyday essentials, with notable growth in the medium-price range. Among all segments, clothing holds the dominant share and remains the key driver behind the market's expansion. In 2024, the clothing segment alone generated USD 119.7 billion. Items such as dresses, jeans, jackets, skirts, and blouses are especially popular, as they offer not just affordability but also help reduce the fashion industry's carbon footprint. Platforms like ThredUp, Depop, and Poshmark have played a crucial role in mainstreaming the second-hand trend, offering users access to vast inventories of gently used items. Shoppers are drawn to the opportunity to find one-of-a-kind pieces, vintage styles, or limited-edition releases that stand out in a fast-fashion-dominated world.

Women's fashion leads the charge within the clothing category, contributing USD 103.5 billion in 2024. Women continue to show strong interest in fashion, with a growing number opting for pre-owned alternatives that allow them to stay stylish without overspending. Second-hand retailers and platforms offer a diverse selection of women's apparel, footwear, and accessories, encouraging sustainable choices while fulfilling fashion needs. Many female consumers are also increasingly motivated by ethical shopping concerns, seeking to counter the environmental damage caused by fast fashion and textile waste.

The U.S. Second-Hand Fashion Market generated USD 51.9 billion in 2024. In North America, there is a growing inclination toward conscious consumerism, especially among younger shoppers who are driving demand for pre-loved fashion. Online resale platforms, combined with expanding brick-and-mortar thrift stores, are making second-hand fashion more convenient and accessible than ever.

Major players operating in the Global Second-Hand Fashion Market include ThredUp, eBay, The RealReal, StockX, GoodwillFinds eCommerce, Poshmark, Vinted, Beyond Retro, Chikatex, Grailed, Buffalo Exchange, 2nd Street USA, Vestiaire, and Goodfair. To strengthen their presence, companies in the second-hand fashion market are adopting several key strategies. Many are expanding their online platforms and mobile apps to offer a seamless shopping experience, leveraging digital marketing to reach a broader, tech-savvy audience. They are also focusing on building trust with consumers by ensuring product authenticity and quality, often implementing rigorous inspection processes.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Suppliers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Key news & initiatives
• 3.3 Regulatory landscape
• 3.4 Impact forces
  • 3.4.1 Growth drivers
    • 3.4.1.1 Increasing awareness of environmental issues and the desire to reduce waste
    • 3.4.1.2 The cost-effectiveness of second hand fashion
    • 3.4.1.3 Growing acceptance and normalization of second-hand fashion
  • 3.4.2 Industry pitfalls & challenges
    • 3.4.2.1 Quality and condition variability
• 3.5 Growth potential analysis
• 3.6 Porter’s analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Million Units)

• 5.1 Key Trends
• 5.2 Clothing
  • 5.2.1 Top wear
    • 5.2.1.1 Tops
    • 5.2.1.2 T-Shirts
    • 5.2.1.3 Others (sweaters, blouses, etc.)
  • 5.2.2 Bottom wear
    • 5.2.2.1 Jeans
    • 5.2.2.2 Shorts
    • 5.2.2.3 Leggings
    • 5.2.2.4 Others (joggers and sweatpants, etc.)
• 5.3 Accessories
  • 5.3.1 Bags and purses
  • 5.3.2 Shoes
  • 5.3.3 Jewelry
  • 5.3.4 Other accessories

Chapter 6 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Million Units)

• 6.1 Key trends
• 6.2 Low
• 6.3 Medium
• 6.4 High

Chapter 7 Market Estimates & Forecast, By Consumer Group, 2021 - 2034 (USD Billion) (Million Units)

• 7.1 Key trends
• 7.2 Men
• 7.3 Women
• 7.4 Kids

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Billion) (Million Units)

• 8.1 Key trends
• 8.2 Online
  • 8.2.1 E-commerce
  • 8.2.2 Company websites
• 8.3 Offline
  • 8.3.1 Consignment shops
  • 8.3.2 Thrift stores
  • 8.3.3 Other physical stores (pop-up shops, etc.)

Chapter 9 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Billion) (Million Units)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 U.K.
  • 9.3.3 France
  • 9.3.4 Italy
  • 9.3.5 Spain
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 South Korea
  • 9.4.5 Indonesia
  • 9.4.6 Malaysia
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
• 9.6 MEA
  • 9.6.1 UAE
  • 9.6.2 Saudi Arabia
  • 9.6.3 South Africa

Chapter 10 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 10.1 2nd Street USA
• 10.2 A&E Used Clothing
• 10.3 Beyond Retro
• 10.4 Buffalo Exchange
• 10.5 Chikatex
• 10.6 eBay
• 10.7 GoodwillFinds eCommerce
• 10.8 Goodfair
• 10.9 Grailed
• 10.10 Poshmark
• 10.11 StockX
• 10.12 ThredUp
• 10.13 The RealReal
• 10.14 Vestiaire
• 10.15 Vinted