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市场调查报告书
商品编码
1721556
护肤营养精华液市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测Skincare Nutritional Serum Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034 |
2024 年全球护肤营养精华液市场价值为 38 亿美元,预计到 2034 年将以 5.9% 的复合年增长率增长至 66 亿美元。这一强劲增长可归因于消费者对高级护肤程序的日益增长的倾向、数位美容内容的激增以及对有针对性的皮肤护理的需求不断增长。随着护肤成为日常保健的重要组成部分,消费者更加重视能够带来实际效果的产品。线上美容社群、有影响力的产品代言以及对成分功效的认识不断提高,推动了人们向自我保健的转变,继续刺激对优质营养精华液的需求。消费者比以往任何时候都更了解情况,寻求以科学和经过验证的成分(如烟碱酰胺和维生素 C)为后盾的解决方案,这两种成分都因其在皮肤再生、亮白和整体健康方面的作用而闻名。市场也见证了清洁美容趋势的显着推动,越来越多的买家转向不含刺激性化学物质和合成添加剂的精华液。
多种因素加速了这一上升趋势,包括痤疮、色素沉着和过早衰老等皮肤问题的增加。随着越来越多的人遇到这些问题,对客製化护肤解决方案的需求也不断增加。营养精华液因其浓缩配方可将活性成分直接输送至皮肤,正成为许多人的首选产品。创新产品开发持续发挥关键作用,各大品牌推出多功能精华液来满足不断变化的消费者需求。从保湿和修復到亮白和抗衰老,这些精华液旨在为皮肤纹理和肤色带来具体、明显的改善。
市场范围 | |
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起始年份 | 2024 |
预测年份 | 2025-2034 |
起始值 | 38亿美元 |
预测值 | 66亿美元 |
复合年增长率 | 5.9% |
护肤营养精华液市场依产品类型分为油性、凝胶基和乳液基精华液。其中,凝胶类精华液在 2024 年占据市场主导地位,创造了 15 亿美元的收入。凝胶精华液因其质地轻盈、吸收迅速和不油腻的特征而越来越受欢迎,这些特点引起了消费者的强烈共鸣,尤其是在温暖的气候下。它们的舒缓和清凉特性进一步提升了它们的吸引力,使其成为日常使用的首选。
根据最终用户,市场分为个人、专业沙龙、水疗中心和皮肤病中心。 2024 年,个人护肤品市场将占据 64% 的市场份额,这得益于消费者护肤意识的增强。社群媒体平台和美容影响者大大塑造了护肤偏好,鼓励用户采用更一致和客製化的养生法。
2024年,北美护肤营养精华液市场将占全球销售额的74%,预计达8.1亿美元。这种主导地位的推动因素是该地区对天然和有机产品的高度关注、对预防性护肤日益增长的兴趣以及清洁美容替代品的日益普及。
市场上的主要参与者包括 Amorepacific、EltaMD、Jeunesse、LifeVantage、NeoStrata、Phyt's、Oskia、Retrouve、Kerastase、Auteur、Monpure、Seavite Bodycare、Fig+Yarrow、Susanne Kaufmann Kosmetik 和 The Sabi。这些公司优先开发针对特定护肤需求的高性能产品。随着消费者期望的不断变化,品牌正在扩大产品线,整合有机和植物成分,并利用数位平台来提高参与度。有影响力的合作伙伴关係、有针对性的行销和个人化的护肤产品进一步使品牌能够加强其影响力并满足多样化、注重健康的客户群。
The Global Skincare Nutritional Serum Market was valued at USD 3.8 billion in 2024 and is estimated to grow at a CAGR of 5.9% to reach USD 6.6 billion by 2034. This robust growth can be attributed to the rising consumer inclination toward advanced skincare routines, the proliferation of digital beauty content, and the increasing demand for targeted skin treatments. As skincare becomes an essential part of daily wellness routines, consumers are placing a stronger emphasis on products that deliver tangible results. The shift toward self-care, amplified by online beauty communities, influencer-driven product endorsements, and increased awareness of ingredient efficacy, continues to fuel demand for premium nutritional serums. Consumers are more informed than ever, seeking solutions backed by science and proven ingredients like niacinamide and vitamin C-both known for their role in skin regeneration, brightening, and overall health. The market is also witnessing a significant push from clean beauty trends, with more buyers turning to serums free from harsh chemicals and synthetic additives.
Several factors are accelerating this upward trajectory, including the rise in skin concerns such as acne, hyperpigmentation, and premature aging. With a growing number of individuals experiencing these issues, the demand for customized skincare solutions is on the rise. Nutritional serums are emerging as a go-to product for many, owing to their concentrated formulas that deliver active ingredients directly to the skin. Innovative product development continues to play a key role, with brands launching multifunctional serums that cater to evolving consumer needs. From hydration and repair to brightening and anti-aging, these serums are being crafted to deliver specific, visible improvements in skin texture and tone.
Market Scope | |
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Start Year | 2024 |
Forecast Year | 2025-2034 |
Start Value | $3.8 Billion |
Forecast Value | $6.6 Billion |
CAGR | 5.9% |
The skincare nutritional serum market is categorized by product type into oil-based, gel-based, and emulsion-based serums. Among these, gel-based serums led the market in 2024, generating USD 1.5 billion in revenue. Gel serums are gaining popularity due to their lightweight consistency, fast absorption, and non-greasy finish-factors that resonate strongly with consumers, especially in warmer climates. Their soothing and cooling properties further boost their appeal, making them a preferred choice for daily use.
By end user, the market is segmented into individuals, professional salons, spas, and dermatological centers. In 2024, the individuals segment captured 64% of the market share, driven by heightened consumer consciousness around skincare. Social media platforms and beauty influencers have significantly shaped skincare preferences, encouraging users to adopt more consistent and customized regimens.
North America skincare nutritional serum market accounted for 74% of global sales in 2024, reaching an estimated USD 810 million. This dominance is driven by the region's strong focus on natural and organic products, a growing interest in preventative skincare, and the increasing popularity of clean beauty alternatives.
Key players operating in the market include Amorepacific, EltaMD, Jeunesse, LifeVantage, NeoStrata, Phyt's, Oskia, Retrouve, Kerastase, Auteur, Monpure, Seavite Bodycare, Fig+Yarrow, Susanne Kaufmann Kosmetik, and The Sabi. These companies are prioritizing the development of high-performance products tailored to specific skincare needs. With consumer expectations evolving, brands are expanding product lines, integrating organic and plant-based ingredients, and leveraging digital platforms to boost engagement. Influencer partnerships, targeted marketing, and personalized skincare offerings are further enabling brands to strengthen their presence and cater to a diverse, health-conscious customer base.