宠物益智玩具市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球宠物益智玩具市场价值为 86 亿美元，预计到 2034 年将以 7.2% 的复合年增长率成长，达到 175 亿美元。受城市宠物数量的不断增长以及宠物主人对认知发展和健康意识的不断提高的推动，该市场正在经历显着的增长。如今的消费者购买玩具不只是为了娱乐，他们还会刻意选择能够提供精神和身体刺激的产品。宠物益智玩具越来越受到人们的欢迎，因为它们迎合了新一代知情的宠物父母的需求，这些父母将宠物视为家庭不可或缺的成员。这些消费者愿意投资优质的多功能玩具，以帮助管理行为、减轻压力并改善身体协调性。随着越来越多的家庭将宠物融入日常生活，对兼具乐趣和功能性健康益处的玩具的需求正在迅速增长。先进的材料、互动功能和智慧设计正在塑造现代宠物主人的购买行为。随着越来越多的宠物护理品牌适应这一转变，宠物益智玩具领域正在发展成为全球宠物护理经济的重要组成部分。

在玩具类别中，球类在 2024 年创造了 27 亿美元的收入，预计到 2034 年将达到 59 亿美元。它们广泛的吸引力在于其本能的玩乐价值和多功能性。狗和其他宠物天生就喜欢圆形，因此球是提高协调性、敏捷性和耐力的必备工具。这些玩具还能提高警觉性、解决问题能力和反应时间，将简单的游戏变成丰富的发展体验。咀嚼玩具仍然是另一个重要类别，特别是对于容易焦虑或有破坏性行为的宠物。这些玩具有助于改变不良的咀嚼习惯，同时透过按摩牙龈和减少牙菌斑堆积来改善口腔卫生。

就材质而言，橡胶玩具在 2024 年占据了 41.3% 的市场。其高耐用性和耐磨性使其成为重咀嚼者和活跃宠物的理想选择。许多橡胶玩具带有凹槽或纹理设计，可增强口腔健康，使其成为长期使用的实用选择。尼龙玩具也因其强度高、寿命长而受到青睐，减少了频繁更换的需要。此外，棉花和塑胶等材料继续提供不同的感官体验，满足不同宠物的喜好和需求。

2024年，美国宠物益智玩具市场规模达24亿美元。随着宠物收养率和高端化趋势持续上升，美国消费者更注重丰富性购买。宠物主人积极寻找能够满足不同品种、年龄和活动量的宠物独特的心理和身体健康需求的玩具。

引领该市场的关键品牌包括 ZippyPaws、OurPets Company、SmartPetLove、Outward Hound、BarkBox、PetSafe、Planet Dog、Trixie Pet Products、Pet Qwerks、Petstages、KONG Company、Nina Ottosson、West Paw Design、Starmark Pet Products 和 Kyjen Company, Inc.为了占领更大的市场份额，这些公司正在透过环保设计、基于拼图的机制和增加参与度的零食分配功能进行创新。与兽医和宠物行为学家的策略合作有助于改善玩具的功能，以促进健康和认知结果。透过电子商务和高影响力的社群媒体行销进行的直接面向消费者的销售进一步提高了品牌知名度和消费者忠诚度。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 供应商格局
• 利润率分析
• 技术概述
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 宠物饲养趋势日益增长
    • 不断增长的宠物教育训练项目
    • 提高对宠物健康的认识
    • 兽医建议的成长率
  • 产业陷阱与挑战
    • 市场高度分散
    • 品质和安全问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 绒毛玩具
• 绳索和拔河玩具
• 球
• 咀嚼玩具
• 吱吱作响的玩具
• 互动玩具
• 其他的

第六章：市场估计与预测：依资料，2021 - 2034 年

• 主要趋势
• 橡皮
• 棉布
• 尼龙
• 塑胶
• 其他的

第七章：市场估计与预测：依宠物类型，2021 - 2034 年

• 主要趋势
• 狗
• 猫
• 鸟类
• 其他的

第八章：市场估计与预测：依价格区间，2021 年至 2034 年

• 主要趋势
• 低（最高 10 美元）
• 中（10-30美元）
• 高（30 美元以上）

第九章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 在线的
  • 公司拥有的网站
  • 电子商务
• 离线
  • 超市
  • 百货公司
  • 其他（个别店舖等）

第十章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第 11 章：公司简介

• BarkBox
• KONG Company
• Kyjen Company, Inc.
• Nina Ottosson
• OurPets Company
• Outward Hound
• Pet Qwerks
• PetSafe
• Petstages
• Planet Dog
• SmartPetLove
• Starmark Pet Products
• Trixie Pet Products
• West Paw Design
• ZippyPaws

The Global Pet Educational Toys Market was valued at USD 8.6 billion in 2024 and is estimated to grow at a CAGR of 7.2% to reach USD 17.5 billion by 2034. This market is witnessing a notable surge driven by the growing urban pet population and a heightened awareness among pet owners about cognitive development and wellness. Consumers today are not just purchasing toys for entertainment-they're intentionally choosing products that offer both mental and physical stimulation. Pet educational toys are gaining widespread traction as they cater to a new breed of informed pet parents who view their pets as integral family members. These consumers are willing to invest in premium, multifunctional toys that aid in behavior management, reduce stress, and improve physical coordination. As more households integrate pets into their lifestyle routines, the demand for toys that blend fun with functional health benefits is rapidly increasing. Advanced materials, interactive features, and smart designs are now shaping the purchasing behavior of modern pet owners. With more pet care brands aligning with this shift, the pet educational toy segment is evolving into a significant part of the global pet care economy.

Among toy categories, balls generated USD 2.7 billion in revenue in 2024 and are expected to reach USD 5.9 billion by 2034. Their wide appeal lies in their instinctive play value and versatility. Dogs and other pets are naturally drawn to the round shape, making balls essential tools for improving coordination, agility, and endurance. These toys also support alertness, problem-solving, and reaction time, turning simple play into an enriching developmental experience. Chew toys remain another essential category, especially for pets prone to anxiety or destructive behaviors. These toys help redirect unwanted chewing habits while improving dental hygiene by massaging gums and reducing plaque buildup.

In terms of material, rubber toys accounted for a dominant 41.3% market share in 2024. Their high durability and resistance to wear make them ideal for heavy chewers and active pets. Many rubber toys come with grooves or textured designs that enhance oral health, making them a practical choice for long-term use. Nylon toys are also favored for their strength and longevity, reducing the need for frequent replacements. Additionally, materials like cotton and plastic continue to offer varied sensory experiences, catering to different pet preferences and needs.

The United States pet educational toys market reached USD 2.4 billion in 2024. U.S. consumers are prioritizing enrichment-driven purchases as pet adoption rates and premiumization trends continue to rise. Owners actively seek toys that meet the unique mental and physical health needs of their pets across breeds, ages, and activity levels.

Key brands leading this market include ZippyPaws, OurPets Company, SmartPetLove, Outward Hound, BarkBox, PetSafe, Planet Dog, Trixie Pet Products, Pet Qwerks, Petstages, KONG Company, Nina Ottosson, West Paw Design, Starmark Pet Products, and Kyjen Company, Inc. To capture greater market share, these companies are innovating through eco-friendly designs, puzzle-based mechanisms, and treat-dispensing features that increase engagement. Strategic collaborations with veterinarians and pet behaviorists are helping refine toy functionalities for health and cognitive outcomes. Direct-to-consumer sales via e-commerce and high-impact social media marketing are further enhancing brand visibility and consumer loyalty.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Supplier landscape
• 3.3 Profit margin analysis
• 3.4 Technological overview
• 3.5 Key news & initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increasing pet ownership trends
    • 3.7.1.2 Growing educational training programs for pets
    • 3.7.1.3 Increasing awareness about pet well being
    • 3.7.1.4 Growing rate of veterinary recommendations
  • 3.7.2 Industry pitfalls & challenges
    • 3.7.2.1 High level of market fragmentation
    • 3.7.2.2 Quality and safety concerns
• 3.8 Growth potential analysis
• 3.9 Porter’s analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034 (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Plush toys
• 5.3 Rope and tug toys
• 5.4 Balls
• 5.5 Chew toys
• 5.6 Squeaky toys
• 5.7 Interactive toys
• 5.8 Others

Chapter 6 Market Estimates & Forecast, By Material, 2021 - 2034 (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Rubber
• 6.3 Cotton
• 6.4 Nylon
• 6.5 Plastic
• 6.6 Others

Chapter 7 Market Estimates & Forecast, By Pet Type, 2021 - 2034 (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Dogs
• 7.3 Cats
• 7.4 Birds
• 7.5 Others

Chapter 8 Market Estimates & Forecast, By Price Range, 2021 - 2034 (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Low (Upto 10$)
• 8.3 Mid (10$-30$)
• 8.4 High (Above 30$)

Chapter 9 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Online
  • 9.2.1 Company owned websites
  • 9.2.2 E-commerce
• 9.3 Offline
  • 9.3.1 Supermarkets
  • 9.3.2 Departmental stores
  • 9.3.3 Others (individual stores, etc.)

Chapter 10 Market Estimates & Forecast, By Region, 2021 - 2034 (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 North America
  • 10.2.1 U.S.
  • 10.2.2 Canada
• 10.3 Europe
  • 10.3.1 UK
  • 10.3.2 Germany
  • 10.3.3 France
  • 10.3.4 Italy
  • 10.3.5 Spain
  • 10.3.6 Russia
• 10.4 Asia Pacific
  • 10.4.1 China
  • 10.4.2 India
  • 10.4.3 Japan
  • 10.4.4 South Korea
  • 10.4.5 Australia
• 10.5 Latin America
  • 10.5.1 Brazil
  • 10.5.2 Mexico
• 10.6 MEA
  • 10.6.1 South Africa
  • 10.6.2 Saudi Arabia
  • 10.6.3 UAE

Chapter 11 Company Profiles

• 11.1 BarkBox
• 11.2 KONG Company
• 11.3 Kyjen Company, Inc.
• 11.4 Nina Ottosson
• 11.5 OurPets Company
• 11.6 Outward Hound
• 11.7 Pet Qwerks
• 11.8 PetSafe
• 11.9 Petstages
• 11.10 Planet Dog
• 11.11 SmartPetLove
• 11.12 Starmark Pet Products
• 11.13 Trixie Pet Products
• 11.14 West Paw Design
• 11.15 ZippyPaws