经期内裤市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球经期内裤市场价值为 2.611 亿美元，预计到 2034 年将以 4.2% 的复合年增长率增长，达到 3.91 亿美元。经期内裤专为月经期间使用而设计，为卫生棉和卫生棉条等传统经期产品提供了舒适且环保的替代品。这款内裤经过精心设计，可提供可靠的防漏保护，增强女性月经期间的舒适度和便利性。随着人们对永续和健康替代品的认识不断提高，对经期内裤的需求持续增长，并且越来越注重功能性和款式。

经期内裤市场按类型分类，包括三角裤、比基尼、高腰款式、男士内裤和其他款式。 2024 年，短期细分市场创造了 7,980 万美元的收入，2025-2034 年期间的成长率为 4%。这些内裤覆盖范围广，腰线较高，比其他款式有更好的防漏保护。月经内裤由透气、吸湿排汗的材质製成，有助于保持适当的空气流通，减少不适或刺激的风险。这些产品的设计和使用的材料旨在增强阴道健康，同时为女性在月经期间提供安全感和自信。这使得月经内裤成为那些追求舒适和可靠人士的理想选择。

从通路来看，市场分为零售药局、医院药局、电商平台、实体店、超市/大卖场。 2024 年，零售药局占了 35.7% 的份额。零售药局的受欢迎程度得益于其提供的便利，包括个人化的客户服务和轻鬆取得月经产品。随着人们对月经健康问题的认识不断提高，越来越多的消费者转向这些地方寻求建议和产品，进一步推动了这个配销通路的成长。

预计到 2034 年，美国经期内裤市场规模将达到 6,930 万美元。产品开发创新，尤其是在超吸收性、防漏技术和气味控制等领域的创新，在推动这一市场扩张方面发挥关键作用。美国市场受益于持续的研究和开发努力，这些努力专注于改善经期内衣的功能性和舒适性，并满足消费者不断变化的需求。

全球经期内裤业的一些知名企业包括 Rael、Knix Wear、PANTYPROP、Cora、Saalt、MeLuna、Healthfab、The Period Company、FANNYPANTS、Victoria's Secret、Thinx、Proof、INTIMINA、Modibodi、Neione 和 Aisle。加强其在经期内裤市场地位的关键策略包括持续的产品创新和推出环保替代品。公司正专注于开发新材料和新技术，以提高经期内衣的性能和舒适度，例如防漏和控制气味的功能。此外，他们正在扩大产品线，提供各种款式以满足不同消费者的喜好。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
• 产业衝击力
  • 成长动力
    • 可重复使用的卫生用品越来越受到人们的欢迎
    • 女性就业率和可支配所得的提高
    • 提高消费者意识
    • 政府加大对月经卫生的关注
  • 产业陷阱与挑战
    • 发展中国家与月经内裤相关的社会耻辱
• 成长潜力分析
• 监管格局
• 技术格局
• 未来市场趋势
• 差距分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 公司矩阵分析
• 主要市场参与者的竞争分析
• 竞争定位矩阵
• 策略仪表板

第五章：市场估计与预测：按类型，2021 - 2034 年

• 主要趋势
• 简短的
• 比基尼
• 高腰
• 男士短裤
• 其他类型

第六章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 零售药局
• 医院药房
• 电子商务通路
• 实体店面
• 超市/大卖场

第七章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第八章：公司简介

• Aisle
• Cora
• FANNYPANTS
• Healthfab
• INTIMINA
• Knix Wear
• MeLuna
• Modibodi
• Neione
• PANTYPROP
• Proof
• Rael
• Saalt
• The Period Company
• Thinx
• Victoria's Secret

The Global Period Panties Market was valued at USD 261.1 million in 2024 and is estimated to grow at a CAGR of 4.2% to reach USD 391 million by 2034. Period panties are designed for use during menstruation, offering a comfortable and eco-friendly alternative to traditional menstrual products such as pads and tampons. These panties are engineered to provide reliable leak protection, enhancing comfort and convenience for women during their menstrual cycles. As awareness of sustainable and health-conscious alternatives rises, the demand for period panties continues to grow, with increasing emphasis on functionality and style.

The period panties market is categorized by type, including briefs, bikinis, high-waist styles, boyshorts, and other variations. In 2024, the brief segment generated USD 79.8 million and a growth rate of 4% during 2025-2034. These panties provide coverage and higher waistlines, offering better leak protection than other styles. Made from breathable, moisture-wicking materials, menstrual briefs help maintain proper airflow, reducing the risk of discomfort or irritation. The design and materials used in these products are intended to provide enhanced vaginal health while offering women a sense of security and confidence during menstruation. This makes menstrual briefs an appealing choice for those seeking both comfort and reliability.

In terms of distribution channels, the market is divided into retail pharmacies, hospital pharmacies, e-commerce platforms, brick-and-mortar stores, and supermarkets/hypermarkets. Retail pharmacies held a 35.7% share in 2024. The popularity of retail pharmacies is driven by the convenience they offer, including personalized customer service and easy accessibility to menstrual products. As awareness of menstrual health issues increases, more consumers turn to these locations for advice and products, further fueling growth in this distribution channel.

U.S. Period Panties Market is projected to reach USD 69.3 million by 2034. Innovations in product development, particularly in areas like ultra-absorbency, leak-proof technology, and odor control, are playing a key role in driving this market expansion. The U.S. market benefits from continued research and development efforts that focus on improving the functionality and comfort of period underwear, meeting the evolving needs of consumers.

Some of the prominent players in the Global Period Panties Industry are Rael, Knix Wear, PANTYPROP, Cora, Saalt, MeLuna, Healthfab, The Period Company, FANNYPANTS, Victoria's Secret, Thinx, Proof, INTIMINA, Modibodi, Neione, Aisle. Key strategies to strengthen its position in the period panties market include continuous product innovation and the introduction of eco-friendly alternatives. Companies are focusing on developing new materials and technologies that enhance the performance and comfort of period underwear, such as leak-proof and odor-controlling features. Furthermore, they are expanding their product lines to offer a variety of styles that appeal to different consumer preferences.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates and calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Growing acceptance of reusable hygiene products
    • 3.2.1.2 Rising women’s employment and disposable income
    • 3.2.1.3 Increasing consumer awareness
    • 3.2.1.4 Rising government initiatives towards menstrual hygiene
  • 3.2.2 Industry pitfalls and challenges
    • 3.2.2.1 Social stigmas associated with period panties in developing countries
• 3.3 Growth potential analysis
• 3.4 Regulatory landscape
• 3.5 Technological landscape
• 3.6 Future market trends
• 3.7 Gap analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Company matrix analysis
• 4.4 Competitive analysis of major market players
• 4.5 Competitive positioning matrix
• 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Type, 2021 - 2034 ($ Mn)

• 5.1 Key trends
• 5.2 Brief
• 5.3 Bikini
• 5.4 High-waist
• 5.5 Boyshort
• 5.6 Other types

Chapter 6 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 ($ Mn)

• 6.1 Key trends
• 6.2 Retail pharmacy
• 6.3 Hospital pharmacy
• 6.4 E-commerce channels
• 6.5 Brick and mortar
• 6.6 Supermarket/hypermarket

Chapter 7 Market Estimates and Forecast, By Region, 2021 - 2034 ($ Mn)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 UK
  • 7.3.3 France
  • 7.3.4 Spain
  • 7.3.5 Italy
  • 7.3.6 Netherlands
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 Australia
  • 7.4.5 South Korea
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
  • 7.5.3 Argentina
• 7.6 Middle East and Africa
  • 7.6.1 Saudi Arabia
  • 7.6.2 South Africa
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 Aisle
• 8.2 Cora
• 8.3 FANNYPANTS
• 8.4 Healthfab
• 8.5 INTIMINA
• 8.6 Knix Wear
• 8.7 MeLuna
• 8.8 Modibodi
• 8.9 Neione
• 8.10 PANTYPROP
• 8.11 Proof
• 8.12 Rael
• 8.13 Saalt
• 8.14 The Period Company
• 8.15 Thinx
• 8.16 Victoria's Secret