Ph 基润唇膏市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球 pH 值润唇膏市场价值为 1.341 亿美元，预计到 2034 年将以 4.9% 的复合年增长率增长，达到 2.151 亿美元。随着消费者需求继续转向提供个人化、便利性和清洁配方的美容和个人护理产品，pH 值润唇膏在全球范围内迅速受到关注。这些创新产品旨在响应皮肤的天然 pH 值，创造出增强自然唇色的客製化色调并提供个人化的体验。这一趋势是护肤品和化妆品领域追求自我表达和个性的更大趋势的一部分。随着使用者越来越注重成分并优先考虑透明度和功能性，基于 pH 的润唇膏在护肤和美容吸引力之间实现了完美的平衡。它们能够提供保湿、增强色彩和独特的感觉，因此非常受欢迎。 TikTok、Instagram 和 YouTube 上的影响者和美容爱好者继续扩大它们的知名度，将这些润唇膏展示为日常美容程序中的必备物品。从 Z 世代到千禧世代，众多消费者都喜欢这些产品，因为它们易于使用、外观简约、具有美容功效。

以 pH 值为基础的润唇膏市场主要分为两大类：有色润唇膏和无色润唇膏。光是润饰唇膏市场在 2024 年就创造了 8,800 万美元的收入。这些润唇膏因其保湿和微妙色彩的双重功效而广受欢迎。其轻盈的配方和简单的使用方法吸引了那些寻求日常唇部护理产品的用户，这种护理产品可以增强唇部的自然美感，而又不会产生口红的厚重感。随着消费者寻求适合低维护护肤程序且仍能提供精緻外观的多功能产品，有色 pH 值润唇膏继续表现出色。

在配方方面，天然成分部分占据主导地位，到 2024 年将占 65.6%，预计在预测期内的复合年增长率为 5%。这种激增与消费者对个人护理产品中合成化学物质的潜在副作用的认识提高密切相关。买家倾向于选择自然、亲肤且不含刺激性防腐剂和人工添加剂的替代品。乳木果油、蜂蜡、精油和植物萃取物等成分的需求量很大，因为它们具有舒缓特性，并且能够提供持久的保湿效果而不会引起刺激。

2024 年，美国 pH 值润唇膏市场产值达到 2,110 万美元。这一强劲成长得益于美国充满活力且注重创新的护肤品产业，各大品牌不断推出满足不断变化的偏好的新产品。随着清洁美容的发展势头强劲，美国製造商正在采用永续采购、天然成分和环保包装，以引起现代环保消费者的共鸣。

影响全球 pH 型润唇膏市场的关键参与者包括欧莱雅、Burt's Bees、联合利华、Blistex Inc.、ChapStick、露华浓公司、拜尔斯道夫股份公司和爱茉莉太平洋集团。这些品牌透过扩大其天然产品线、增强 pH 响应配方以实现更广泛的肤色兼容性以及加倍开展有影响力的主导活动来提高数位参与度，从而保持领先地位。研发仍然是重中之重，确保持续创新并与不断发展的美容趋势保持一致。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 衝击力
  • 成长动力
    • 提高个人护理意识
    • 对天然和有机产品的需求不断增长
    • 名人代言与社群媒体影响力
  • 产业陷阱与挑战
    • 高成本投资
    • 定期维护
• 技术与创新格局
• 消费者购买行为分析
  • 人口趋势
  • 影响购买决策的因素
  • 消费者产品采用
  • 首选配销通路
• 成长潜力分析
• 监管格局
• 定价分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 - 2034 年

• 主要趋势
• 有色润唇膏
• 无色润唇膏

第六章：市场估计与预测：依形式，2021 - 2034 年

• 主要趋势
• 香脂
• 凝胶
• 戳
• 奶油
• 铅笔
• 其他（液体、管）

第七章：市场估计与预测：依成分，2021 - 2034 年

• 主要趋势
• 自然的
• 合成的

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 女性
• 男士

第九章：市场估计与预测：依价格区间，2021 年至 2034 年

• 主要趋势
• 低的
• 中等的
• 高的

第十章：市场估计与预测：依饰面类型，2021 - 2034 年

• 主要趋势
• 光滑
• 雾面的
• 自然的
• 其他（缎面、闪光）

第 11 章：市场估计与预测：按配销通路，2021 年至 2034 年

• 主要趋势
• 网路零售
  • 电子商务
  • 公司网站
• 离线
  • 超市和大卖场
  • 专卖店
  • 其他零售商店（药局和药局）

第 12 章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 马来西亚
  • 印尼
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十三章：公司简介

• Amorepacific Corporation (Laneige)
• Beiersdorf AG (Nivea)
• Biossance (Amyris, Inc.)
• Blistex Inc.
• Burt's Bees
• Carma Laboratories, Inc. (Carmex)
• ChapStick (A Pfizer Brand)
• Dr. Pawpaw (Dr. Paw Paw Ltd.)
• Eos Products, LLC (Evolution of Smooth)
• Fresh, Inc. (A LVMH Company)
• L'Oreal
• Revlon, Inc.
• Sun Bum
• The Body Shop International Limited (Natura &Co)
• Unilever (Vaseline)

The Global pH Based Lip Balm Market was valued at USD 134.1 million in 2024 and is estimated to grow at a CAGR of 4.9% to reach USD 215.1 million by 2034. As consumer demand continues to shift toward beauty and personal care products that offer personalization, convenience, and clean formulations, pH-based lip balms are quickly gaining traction worldwide. These innovative products are designed to respond to the skin's natural pH level, creating a custom shade that enhances natural lip color and delivers a personalized experience. The trend is part of a larger movement toward self-expression and individuality in skincare and cosmetics. As users become more ingredient-conscious and prioritize transparency and functionality, pH-based lip balms strike a perfect balance between skincare and cosmetic appeal. Their ability to deliver hydration, color enhancement, and a sense of uniqueness makes them highly desirable. Influencers and beauty enthusiasts across TikTok, Instagram, and YouTube continue to amplify their popularity, showcasing these balms as must-have items in daily beauty routines. From Gen Z to millennials, a wide range of consumers are embracing these products for their ease of use, minimalist appeal, and functional beauty benefits.

The pH-based lip balm market is divided into two primary categories: tinted and non-tinted lip balms. The tinted segment alone generated USD 88 million in 2024. These balms are widely favored for offering the dual benefits of moisturization and subtle color. Their lightweight formula and simple application process appeal to users looking for an everyday lip solution that enhances natural beauty without the heaviness of lipstick. Tinted pH-based lip balms continue to outperform as consumers seek multi-functional products that fit into low-maintenance skincare routines while still offering a polished look.

In terms of formulation, the natural ingredients segment dominated with a 65.6% share in 2024 and is anticipated to grow at a CAGR of 5% during the forecast period. This surge is closely linked to heightened consumer awareness about the potential side effects of synthetic chemicals in personal care products. Buyers are leaning toward nature-inspired, skin-friendly alternatives that are free from harsh preservatives and artificial additives. Ingredients like shea butter, beeswax, essential oils, and plant-based extracts are in high demand, driven by their soothing properties and ability to deliver long-lasting hydration without irritation.

The U.S. pH-based lip balm market generated USD 21.1 million in 2024. This stronghold is driven by the country's dynamic and innovation-focused skincare sector, where brands constantly roll out new offerings tailored to evolving preferences. As clean beauty gains momentum, U.S. manufacturers are embracing sustainable sourcing, natural ingredients, and eco-conscious packaging to resonate with the modern, environmentally aware consumer.

Key players shaping the global pH-based lip balm market include L'Oreal, Burt's Bees, Unilever, Blistex Inc., ChapStick, Revlon, Inc., Beiersdorf AG, and Amorepacific Corporation. These brands are staying ahead by expanding their natural product lines, enhancing pH-responsive formulations for broader skin tone compatibility, and doubling down on influencer-led campaigns to boost digital engagement. R&D remains a top priority, ensuring continuous innovation and alignment with evolving beauty trends.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameters
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis, 2021 - 2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factors affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Increasing awareness of personal care
    • 3.2.1.2 Rising demand for natural and organic products
    • 3.2.1.3 Celebrity endorsements and social media influence
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 High-cost investment
    • 3.2.2.2 Regular maintenance
• 3.3 Technology & innovation landscape
• 3.4 Consumer buying behavior analysis
  • 3.4.1 Demographic trends
  • 3.4.2 Factors affecting buying decision
  • 3.4.3 Consumer product adoption
  • 3.4.4 Preferred distribution channel
• 3.5 Growth potential analysis
• 3.6 Regulatory landscape
• 3.7 Pricing analysis
• 3.8 Porter’s analysis
• 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021 - 2034, (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Tinted lip balm
• 5.3 Non-tinted lip balm

Chapter 6 Market Estimates & Forecast, By Form, 2021 - 2034, (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Balm
• 6.3 Gel
• 6.4 Stick
• 6.5 Cream
• 6.6 Pencil
• 6.7 Others (liquid, tube)

Chapter 7 Market Estimates & Forecast, By Ingredients, 2021 - 2034, (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Natural
• 7.3 Synthetic

Chapter 8 Market Estimates & Forecast, By End Use, 2021 - 2034, (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Women
• 8.3 Men

Chapter 9 Market Estimates & Forecast, By Price Range, 2021 - 2034, (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Finish Type, 2021 - 2034, (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Glossy
• 10.3 Matte
• 10.4 Natural
• 10.5 Others (satin, shimmery)

Chapter 11 Market Estimates & Forecast, By Distribution Channel, 2021 - 2034, (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Online Retail
  • 11.2.1 E-commerce
  • 11.2.2 Company website
• 11.3 Offline
  • 11.3.1 Supermarkets & hypermarkets
  • 11.3.2 Specialty store
  • 11.3.3 Other retail store (drug store & pharmacies)

Chapter 12 Market Estimates & Forecast, By Region, 2021 - 2034, (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 North America
  • 12.2.1 U.S.
  • 12.2.2 Canada
• 12.3 Europe
  • 12.3.1 Germany
  • 12.3.2 UK
  • 12.3.3 France
  • 12.3.4 Italy
  • 12.3.5 Spain
• 12.4 Asia Pacific
  • 12.4.1 China
  • 12.4.2 India
  • 12.4.3 Japan
  • 12.4.4 South Korea
  • 12.4.5 Australia
  • 12.4.6 Malaysia
  • 12.4.7 Indonesia
• 12.5 Latin America
  • 12.5.1 Brazil
  • 12.5.2 Mexico
• 12.6 MEA
  • 12.6.1 Saudi Arabia
  • 12.6.2 UAE
  • 12.6.3 South Africa

Chapter 13 Company Profiles (Business Overview, Financial Data, Product Landscape, Strategic Outlook, SWOT Analysis)

• 13.1 Amorepacific Corporation (Laneige)
• 13.2 Beiersdorf AG (Nivea)
• 13.3 Biossance (Amyris, Inc.)
• 13.4 Blistex Inc.
• 13.5 Burt's Bees
• 13.6 Carma Laboratories, Inc. (Carmex)
• 13.7 ChapStick (A Pfizer Brand)
• 13.8 Dr. Pawpaw (Dr. Paw Paw Ltd.)
• 13.9 Eos Products, LLC (Evolution of Smooth)
• 13.10 Fresh, Inc. (A LVMH Company)
• 13.11 L'Oreal
• 13.12 Revlon, Inc.
• 13.13 Sun Bum
• 13.14 The Body Shop International Limited (Natura &Co)
• 13.15 Unilever (Vaseline)