有色保湿霜市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球有色保湿霜市场价值为 20.1 亿美元，预计到 2034 年将以 7.5% 的复合年增长率增长，达到 41.3 亿美元。随着全球越来越多的消费者重视兼具美观和功能性的护肤品，该市场正经历强劲发展势头。随着人们越来越倾向于简约的美容习惯，有色保湿霜已成为寻求轻薄遮瑕、保湿和防晒等多功能产品的人士的首选。随着化妆品和护肤品之间的界线越来越模糊，有色保湿霜等混合美容产品正引领潮流。当今的消费者要求的不仅是美观的高性能配方。他们想要的护肤品能够支持皮肤健康、适应忙碌的生活方式，并体现永续性、成分透明度和包容性等价值。这种需求也受到精通数位技术的购物者的推动，他们依靠线上评论、有影响力的推荐和社交媒体内容来做出购买决定。因此，美容品牌正在加速创新并改善其产品线，以满足不同人口和皮肤类型的消费者不断变化的需求。

随着越来越多的消费者倾向于单一配方提供多种功效的护肤产品，混合美容解决方案的日益普及极大地推动了对有色保湿霜的需求。这些乳霜具有保湿、防晒和遮盖肤色的功效，简化了美容程序并适应快节奏的生活方式。人们对轻盈、透气化妆品的偏好持续影响着产品开发。消费者现在积极寻求既能护理皮肤又能改善外观的护肤品，这导致有色保湿霜在所有人群和地区的采用率激增。

2024 年，SPF 值在 25 至 35 之间的有色保湿霜的销售额为 11.3 亿美元，预计到 2034 年将达到 23.5 亿美元。该 SPF 类别因其在防晒和耐用性之间的最佳平衡而仍然备受青睐。这些产品能够充分防御紫外线伤害，同时皮肤感觉轻盈，非常适合日常使用。它们可以无缝融入日常生活，成为想要获得额外益处的护肤品的用户的首选。 SPF 30 产品的受欢迎程度持续上升，因为它们能够有效阻挡有害射线，而又没有传统防晒霜的厚重质地。

按皮肤类型划分，中性皮肤在 2024 年占据 64.1% 的市场份额，预计到 2034 年收入将达到 26.7 亿美元。针对中性皮肤的润色保湿霜吸引了广泛的受众，这有助于其占据主导地位。这些配方通常添加维生素和抗氧化剂，具有美观和滋养的功效。皮肤正常的消费者越来越注重保养和预防，这使得他们更有可能投资多功能护肤产品。各大品牌纷纷推出多功能、易于涂抹的乳霜，以满足一般的护肤目标，同时提供微妙的色调和额外的保护。

2024 年，美国润饰保湿霜市场产值达 5.998 亿美元。由于人们美容意识的增强以及产品在数位和零售通路的广泛供应，美国市场受益匪浅。同时，随着环保意识的增强，德国对环保配方的需求也不断增加。在沙乌地阿拉伯，气候条件推动了对深层保湿和高 SPF 产品的需求。中国不断扩大的城市消费群体和不断增长的可支配收入正在推动高端和大众市场美容潮流的发展。

市场的主要参与者包括美宝莲纽约、Urban Decay、ZARA、bareMinerals、Dolce Gabbana、Bobbi Brown Professional Cosmetics, Inc.、Amorepacific US, Inc.、Comprof Milano Srl、Faces Canada 和 Dr Irena Eris。为了加强市场影响力，各公司纷纷推出清洁标籤的有色保湿霜，以满足人们对成分安全性和品牌透明度不断变化的期望。永续包装、滋养肌肤的成分和综合防晒係数是目前产品创新的核心。领先品牌继续投资于影响力合作和数位行销，以扩大知名度。许多公司也在向新兴市场扩张，同时专注于提供包容性的色调范围和不同皮肤类型的客製化解决方案。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析。
  • 中断
  • 未来展望
  • 製造商
  • 经销商
  • 零售商
• 产业衝击力
  • 成长动力
    • 消费者对皮肤健康重要性的认识不断提高
    • 抗衰老产品需求不断成长
  • 产业陷阱与挑战
    • 不良反应或副作用
    • 满足不同国家的监管标准
• 成长潜力分析
• 技术概述
• 消费者购买行为
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按防晒

• 主要趋势
• SPF 高达 25
• SPF 25-35
• SPF 35 以上

第六章：市场估计与预测：依皮肤类型

• 主要趋势
• 普通的
• 油性
• 干燥
• 组合
• 敏感的

第七章：市场估计与预测：按覆盖范围

• 主要趋势
• 中等的
• 满的
• 光

第八章：市场估计与预测：依年龄组

• 主要趋势
• 25岁以下
• 25-35岁
• 35-45岁
• 45-55岁
• 55岁以上

第九章：市场估计与预测：依封装类型

• 主要趋势
• 瓶子
• 罐
• 管子

第十章：市场估计与预测：依价格区间

• 主要趋势
• 低（低于 25 美元）
• 中号（25-100美元）
• 100美元以上

第 11 章：市场估计与预测：按消费者群体

• 主要趋势
• 男士
• 女性

第 12 章：市场估计与预测：按配销通路

• 主要趋势
• 在线的
  • 电子商务网站
  • 公司网站
• 离线
  • 专卖店
  • 大型零售商店
  • 其他（个别店舖等）

第十三章：市场估计与预测：按地区

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第 14 章：公司简介

• Amorepacific US, Inc.
• bareMinerals
• Bobbi Brown Professional Cosmetics, Inc.
• Comprof Milano Srl
• Dolce Gabbana
• Dr Irena Eris
• Faces Canada
• Maybelline New York
• Urban Decay
• ZARA

The Global Tinted Moisturizer Cream Market was valued at USD 2.01 billion in 2024 and is estimated to grow at a CAGR of 7.5% to reach USD 4.13 billion by 2034. This market is experiencing strong momentum as more consumers around the world prioritize skincare that delivers both cosmetic appeal and functional benefits. With a growing shift toward minimalistic beauty routines, tinted moisturizers have emerged as a preferred choice for individuals seeking lightweight coverage, hydration, and sun protection-all in one product. As the lines between makeup and skincare continue to blur, hybrid beauty products like tinted moisturizers are leading the charge. Today's consumers are demanding high-performing formulations that offer more than just aesthetics. They want skincare that supports skin health, aligns with busy lifestyles, and reflects values such as sustainability, ingredient transparency, and inclusivity. The demand is also being driven by digital-savvy shoppers who rely on online reviews, influencer recommendations, and social media content to inform their purchasing decisions. As a result, beauty brands are accelerating innovation and refining their product lines to match evolving consumer needs across demographics and skin types.

The rising popularity of hybrid beauty solutions has significantly boosted demand for tinted moisturizers as more consumers lean toward skincare products that offer multiple benefits in a single formula. These creams provide hydration, SPF protection, and skin tone coverage-streamlining beauty routines and aligning with fast-paced lifestyles. The preference for lightweight, breathable cosmetics continues to influence product development. Consumers are now actively seeking skincare that enhances appearance while caring for the skin, which has led to a surge in tinted moisturizer adoption across all demographics and regions.

In 2024, tinted moisturizers with SPF levels between 25 and 35 generated USD 1.13 billion and are forecast to hit USD 2.35 billion by 2034. This SPF category remains highly favored for its optimal balance of sun protection and wearability. These products provide adequate defense against UV damage while feeling light on the skin, which makes them ideal for everyday use. Their seamless integration into regular routines makes them a go-to option for users who want skincare with added benefits. The popularity of SPF 30 products continues to rise due to their effectiveness in blocking harmful rays without the heavy texture of traditional sunscreens.

By skin type, normal skin accounted for a 64.1% market share in 2024, with a projected revenue of USD 2.67 billion by 2034. Tinted moisturizers targeting normal skin appeal to a broad audience, contributing to their dominance. These formulas are often enhanced with vitamins and antioxidants, offering both aesthetic and nourishing properties. Consumers with normal skin are becoming more attentive to maintenance and prevention, making them more likely to invest in multi-functional skincare products. Brands are responding by launching versatile, easy-to-apply creams that cater to general skincare goals while offering a subtle tint and added protection.

U.S. Tinted Moisturizer Cream Market generated USD 599.8 million in 2024. The country benefits from heightened beauty consciousness and widespread product availability across both digital and retail channels. Meanwhile, Germany is witnessing rising demand for eco-conscious formulas due to increasing environmental awareness. In Saudi Arabia, climate conditions drive the need for deeply hydrating and high-SPF products. China's expanding urban consumer base and rising disposable income are propelling beauty trends across both premium and mass-market segments.

Key players in the market include Maybelline New York, Urban Decay, ZARA, bareMinerals, Dolce Gabbana, Bobbi Brown Professional Cosmetics, Inc., Amorepacific US, Inc., Comprof Milano S.r.l, Faces Canada, and Dr Irena Eris. To strengthen market presence, companies are launching clean-label tinted moisturizers that meet evolving expectations around ingredient safety and brand transparency. Sustainable packaging, skin-nourishing ingredients, and integrated SPF are core to current product innovations. Leading brands continue to invest in influencer collaborations and digital marketing to amplify visibility. Many are also expanding into emerging markets while focusing on inclusive shade ranges and tailored solutions for different skin types.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360⁰ synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis.
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
  • 3.1.7 Retailers
• 3.2 Industry impact forces
  • 3.2.1 Growth drivers
    • 3.2.1.1 Rising consumer awareness about importance of skin health
    • 3.2.1.2 Rising demand for anti-ageing product
  • 3.2.2 Industry pitfalls & challenges
    • 3.2.2.1 Adverse reactions or side effects
    • 3.2.2.2 Meeting regulatory standards across different countries
• 3.3 Growth potential analysis
• 3.4 Technological overview
• 3.5 Consumer buying behavior
• 3.6 Porter’s analysis
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Sun Protection (USD Million) (Thousand Units)

• 5.1 Key trends
• 5.2 Up to SPF 25
• 5.3 SPF 25-35
• 5.4 Above SPF 35

Chapter 6 Market Estimates & Forecast, By Skin Type (USD Million) (Thousand Units)

• 6.1 Key trends
• 6.2 Normal
• 6.3 Oily
• 6.4 Dry
• 6.5 Combination
• 6.6 Sensitive

Chapter 7 Market Estimates & Forecast, By Coverage (USD Million) (Thousand Units)

• 7.1 Key trends
• 7.2 Medium
• 7.3 Full
• 7.4 Light

Chapter 8 Market Estimates & Forecast, By Age Group (USD Million) (Thousand Units)

• 8.1 Key trends
• 8.2 Below 25 Yrs.
• 8.3 25-35 Yrs.
• 8.4 35-45 Yrs.
• 8.5 45-55 Yrs.
• 8.6 Above 55 Yrs.

Chapter 9 Market Estimates & Forecast, By Packaging Type (USD Million) (Thousand Units)

• 9.1 Key trends
• 9.2 Bottle
• 9.3 Jar
• 9.4 Tube

Chapter 10 Market Estimates & Forecast, By Price Range (USD Million) (Thousand Units)

• 10.1 Key trends
• 10.2 Low (Below $25)
• 10.3 Medium ($25-100)
• 10.4 Above $100

Chapter 11 Market Estimates & Forecast, By Consumer Group (USD Million) (Thousand Units)

• 11.1 Key trends
• 11.2 Men
• 11.3 Women

Chapter 12 Market Estimates & Forecast, By Distribution Channel (USD Million) (Thousand Units)

• 12.1 Key trends
• 12.2 Online
  • 12.2.1 E-Commerce sites
  • 12.2.2 Company websites
• 12.3 Offline
  • 12.3.1 Specialty stores
  • 12.3.2 Mega retail stores
  • 12.3.3 Others (Individual Stores, etc.)

Chapter 13 Market Estimates & Forecast, By Region (USD Million) (Thousand Units)

• 13.1 Key trends, by region
• 13.2 North America
  • 13.2.1 U.S.
  • 13.2.2 Canada
• 13.3 Europe
  • 13.3.1 Germany
  • 13.3.2 UK
  • 13.3.3 France
  • 13.3.4 Italy
  • 13.3.5 Spain
• 13.4 Asia Pacific
  • 13.4.1 China
  • 13.4.2 India
  • 13.4.3 Japan
  • 13.4.4 South Korea
  • 13.4.5 Australia
• 13.5 Latin America
  • 13.5.1 Brazil
  • 13.5.2 Mexico
  • 13.5.3 Argentina
• 13.6 MEA
  • 13.6.1 Saudi Arabia
  • 13.6.2 UAE
  • 13.6.3 South Africa

Chapter 14 Company Profiles

• 14.1 Amorepacific US, Inc.
• 14.2 bareMinerals
• 14.3 Bobbi Brown Professional Cosmetics, Inc.
• 14.4 Comprof Milano S.r.l
• 14.5 Dolce Gabbana
• 14.6 Dr Irena Eris
• 14.7 Faces Canada
• 14.8 Maybelline New York
• 14.9 Urban Decay
• 14.10 ZARA