外墙涂料零售市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024年，全球外墙涂料零售市场规模达355亿美元，预计到2034年将以8.2%的复合年增长率成长，达到783亿美元。这一增长主要得益于建筑活动的增加（尤其是在发展中经济体），以及房屋翻新和改造项目的增加。消费者越来越愿意投资房产，尤其是在提升外墙的视觉吸引力方面。因此，兼具美观和防护性能的高性能涂料的需求显着增长。城市扩张、政府住房计划以及客製化建筑美学的日益流行也推动了外墙涂料消费的持续成长。此外，新兴地区的农村住宅开发为产品应用创造了更多机会，从而推动了进一步的成长。商业和住宅建筑领域都在积极推动这一成长，其中，基础设施建设越来越需要大量使用耐用且耐候的涂料。

在註重永续性和环保建筑实践的地区，外墙涂料销售依然强劲。北美和欧洲凭藉其成熟的涂装週期、对高端产品的偏好以及围绕低VOC材料的严格监管框架，继续保持领先地位。由于环保意识增强以及房地产维护活动稳步推进，这些地区的需求保持稳定。同时，在城市快速发展的国家，政府主导的建设计画和住宅区扩张推动了外墙涂料的成长。注重健康和环境安全的市场正在加速向有害化合物含量较低的涂料转型，从而导致产品偏好显着转变。

水性涂料在外墙涂料零售市场占据主导地位，约占总市场份额的77.7%。这些涂料在2024年创造了276亿美元的收入，预计到2034年将达到615亿美元，复合年增长率为8.4%。水性涂料因其环保、低气味、快干和易于清洁等特性而被广泛采用。消费者和监管机构都在推动既能满足永续发展目标又能兼顾性能的解决方案。因此，水性涂料已成为住宅和商业应用的首选。製造商也正在投资研发新技术，以增强这些产品的耐候性、抗紫外线稳定性和更长的使用寿命。

建筑业对绿色认证的关注进一步推动了这一转变，并促进了符合全球环境标准的下一代涂料配方的开发。诸如增强耐久性及其他防风雨特性的先进丙烯酸乳液等创新技术正在塑造全球市场的高端产品线。

依树脂类型划分，丙烯酸涂料在2024年占据市场主导地位，市占率达57.5%。丙烯酸涂料因其卓越的耐久性、柔韧性和抗紫外线性能而广受欢迎。这些特性使其特别适用于各种气候条件和应用环境。与水性体系结合使用时，丙烯酸涂料可提供多功能解决方案，既能吸引註重预算的消费者，也能吸引高端消费者。随着环保意识的增强，丙烯酸水性配方因其极低的挥发性有机化合物（VOC）含量和遵循永续发展实践而更受欢迎。自清洁表面和弹性柔韧性等增强特性在现代涂料生产线中越来越受欢迎，为消费者和房地产开发商带来了价值。

就最终用途而言，住宅领域在2024年成为主导力量，约占总市场份额的62.7%。这得益于稳定数量的新建住宅项目以及成熟市场中周期性的重新粉刷实践。在DIY装潢和设计文化日益盛行的地区，消费者更倾向于选择能够持久耐用且易于施工的高品质涂料。此外，在城市化国家中，不断壮大的中产阶级正在寻求价格实惠且经久耐用的外墙涂料，这进一步推动了住宅领域的需求。消费者行为的转变，包括更重视个人化设计和环保产品，正在影响这一领域的购买决策。

中国外墙涂料零售市场规模在2024年达到49亿美元，预计复合年增长率为8.5%，到2034年将达到111亿美元。这一增长主要得益于政府战略性城镇化措施推动的大规模住房和基础设施投资。消费者越来越倾向于低VOC和耐候涂料，尤其是在快速发展的城市中心。国内製造商正在适应这些趋势，提供经过认证的永续产品，以反映不断变化的建筑规范和环保目标。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 川普政府关税的影响—结构化概述
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计（HS编码）
  • 主要出口国
  • 主要进口国
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 全球住宅和基础设施开发激增
    • 环保涂料配方的技术进步
    • 扩大零售和电子商务分销管道
  • 产业陷阱与挑战
    • 原料成本波动
    • 严格的环境和VOC法规
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021 年至 2034 年

• 主要趋势
• 水性
• 油基

第六章：市场估计与预测：按树脂类型，2021 年至 2034 年

• 主要趋势
• 丙烯酸纤维
• 聚氨酯
• 环氧树脂
• 硅酸盐
• 其他的

第七章：市场估计与预测：依最终用途，2021 年至 2034 年

• 主要趋势
• 住宅
• 商业的
• 工业的

第八章：市场估计与预测：按地区，2021 年至 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 荷兰
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第九章：公司简介

• AkzoNobel
• Asian Paints
• Axalta Coating Systems
• BASF Coatings
• Benjamin Moore & Co.
• Berger Paints
• DAW SE
• Hempel
• Jotun
• Kansai Paint
• Masco Corporation
• Nippon Paint Holdings
• PPG Industries
• RPM International
• Sherwin-Williams

The Global Exterior Paint Retail Market was valued at USD 35.5 billion in 2024 and is estimated to expand at a CAGR of 8.2% to reach USD 78.3 billion by 2034. This growth is largely fueled by rising construction activity, especially in developing economies, along with an increasing number of home renovation and remodeling projects. Consumers are becoming more willing to invest in their properties, especially in enhancing the visual appeal of exteriors. As a result, the demand for high-performance paints that offer both aesthetic and protective benefits is increasing significantly. Urban expansion, government housing initiatives, and the growing trend of customized architectural aesthetics are also contributing to the consistent rise in exterior paint consumption. Additionally, rural housing developments in emerging regions are creating more opportunities for product adoption, driving further growth. Both commercial and residential construction segments are actively contributing to the surge, with an increased focus on infrastructure developments that require large-scale use of durable and weather-resistant paints.

In regions that emphasize sustainability and eco-conscious building practices, exterior paint sales remain strong. North America and Europe continue to lead due to their established repaint cycles, preference for premium products, and strong regulatory frameworks surrounding low-VOC materials. These regions have maintained consistent demand due to awareness of environmental concerns and a steady pace of real estate maintenance activities. Simultaneously, countries experiencing rapid urban development are seeing growth driven by government-led construction initiatives and expanding residential zones. Markets that emphasize health and environmental safety are accelerating the transition to paints that contain fewer harmful compounds, thus giving rise to a significant shift in product preferences.

Water-based paints dominate the exterior paint retail market, capturing around 77.7% of the total share. These formulations generated USD 27.6 billion in revenue in 2024 and are forecasted to reach USD 61.5 billion by 2034, expanding at a CAGR of 8.4%. Their widespread adoption is due to the combination of eco-friendliness, low odor, quick drying properties, and easy cleanup. Consumers and regulators alike are pushing for solutions that meet sustainability targets without compromising performance. As a result, water-based paints have become the go-to choice across both residential and commercial applications. Manufacturers are also investing in technologies that enhance these products with improved weather resistance, UV stability, and longer lifespans.

The focus on green certifications in the construction sector has added momentum to this shift, encouraging the development of next-generation paint formulations that align with global environmental standards. Innovations such as advanced acrylic emulsions with enhanced durability, along with other weatherproof features, are shaping premium product lines in the global market.

By resin type, acrylic-based paints led the market in 2024 with a 57.5% share. Their popularity stems from their outstanding durability, flexibility, and resistance to ultraviolet radiation. These features make acrylic paints especially suitable for a wide range of climates and applications. When combined with water-based systems, they provide a versatile solution that appeals to both budget-conscious and premium consumers. With environmental concerns taking center stage, acrylic water-based formulations have become even more desirable due to their minimal VOC content and adherence to sustainability practices. Enhanced features such as self-cleaning surfaces and elastomeric flexibility are becoming increasingly popular in modern paint lines, adding value to both consumers and property developers.

In terms of end use, the residential segment emerged as the dominant force in 2024, accounting for approximately 62.7% of total market share. This is driven by steady volumes of new housing projects and cyclical repainting practices in more mature markets. In regions with a growing culture of DIY renovation and design, consumers are opting for high-quality paints that offer long-lasting finishes and ease of application. Additionally, the rising middle class in urbanizing nations is seeking affordable yet durable exterior paint options, further driving demand in the residential space. Shifts in consumer behavior, including a stronger focus on design personalization and environmentally conscious products, are influencing purchasing decisions across this segment.

China exterior paint retail market reached USD 4.9 billion in 2024 and is expected to grow at a CAGR of 8.5%, hitting USD 11.1 billion by 2034. The growth is largely backed by large-scale investments in housing and infrastructure, driven by the government's strategic urbanization initiatives. Consumers are leaning toward low-VOC and weather-resistant coatings, particularly in fast-growing urban centers. Domestic manufacturers are adapting to these trends by offering certified sustainable products, reflecting evolving building codes and environmental objectives.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Impact of trump administration tariffs – structured overview
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS code)
  • 3.3.1 Major exporting countries
  • 3.3.2 Major importing countries
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Surge in global residential and infrastructure development
    • 3.8.1.2 Technological advancements in eco-friendly paint formulations
    • 3.8.1.3 Expansion of retail and e-commerce distribution channels
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Volatility in raw material costs
    • 3.8.2.2 Stringent environmental and VOC regulations
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product Type, 2021 – 2034 (USD Billion) (Tons)

• 5.1 Key trends
• 5.2 Water-based
• 5.3 Oil-based

Chapter 6 Market Estimates and Forecast, By Resin Type, 2021 – 2034 (USD Billion) (Tons)

• 6.1 Key trends
• 6.2 Acrylic
• 6.3 Polyurethane
• 6.4 Epoxy
• 6.5 Silicate
• 6.6 Others

Chapter 7 Market Estimates and Forecast, By End use, 2021 – 2034 (USD Billion) (Tons)

• 7.1 Key trends
• 7.2 Residential
• 7.3 Commercial
• 7.4 Industrial

Chapter 8 Market Estimates and Forecast, By Region, 2021 – 2034 (USD Billion) (Tons)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 Germany
  • 8.3.2 UK
  • 8.3.3 France
  • 8.3.4 Spain
  • 8.3.5 Italy
  • 8.3.6 Netherlands
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 India
  • 8.4.3 Japan
  • 8.4.4 Australia
  • 8.4.5 South Korea
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
• 8.6 Middle East and Africa
  • 8.6.1 Saudi Arabia
  • 8.6.2 South Africa
  • 8.6.3 UAE

Chapter 9 Company Profiles

• 9.1 AkzoNobel
• 9.2 Asian Paints
• 9.3 Axalta Coating Systems
• 9.4 BASF Coatings
• 9.5 Benjamin Moore & Co.
• 9.6 Berger Paints
• 9.7 DAW SE
• 9.8 Hempel
• 9.9 Jotun
• 9.10 Kansai Paint
• 9.11 Masco Corporation
• 9.12 Nippon Paint Holdings
• 9.13 PPG Industries
• 9.14 RPM International
• 9.15 Sherwin-Williams