活海鲜市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球活体海鲜市场价值为 636 亿美元，预计到 2034 年将以 6.5% 的复合年增长率增长，达到 1188 亿美元，这得益于消费者对健康、可持续食品选择的日益增长，以及餐饮服务和零售行业对活鱼和贝类的需求不断增长。随着消费者越来越青睐新鲜且来源可靠的海鲜，该市场正稳步发展。无论是在传统零售业还是现代零售业，选择活体海鲜直接烹饪或在餐厅消费的体验都持续受到关注。优质的用餐体验和对正宗、可追溯食品的追求正在推高需求，尤其是在註重健康的消费者中，他们寻求高蛋白、低脂肪的营养。随着环保意识的增强，越来越多的买家开始选择以永续性和道德捕捞方式为标誌的海鲜。水产养殖业的发展、冷链物流的技术创新以及不断变化的消费习惯正在塑造一个充满活力的市场模式。活海鲜不仅是一种烹饪选择，而且是人们更倾向于选择天然、营养丰富的食物的生活方式转变的一部分。

市面上主导的产品包括龙虾、牡蛎、螃蟹和蛤蜊等贝类，以及各种受欢迎的鱼类。这些产品需求旺盛，尤其是在高端市场，消费者追求顶级海鲜带来的高端用餐体验。餐饮服务业是主要驱动力之一，餐厅不断围绕活海鲜产品创新菜单，以满足食客不断变化的口味。

由于采用永续养殖技术的进步，水产养殖正成为该产业的焦点。这些创新为传统的野生捕捞海鲜方法提供了一种经济高效且环保的替代方案，解决了海洋资源枯竭带来的生态担忧。随着全球蛋白质需求的成长，水产养殖正在帮助弥补供应缺口，尤其是在北美和亚太等快速成长的市场。虽然野生捕捞仍然占相当大的份额，但水产养殖因其可扩展性和资源效率而正在加速普及。

2024年，罗非鱼、鲈鱼和石斑鱼等鱼类的产值达223亿美元。这些品种在亚太地区和西方国家广受欢迎，得益于中国、印度和越南等国强大的内陆养殖生态系统。随着餐厅、特色海鲜零售商和湿货市场的需求不断增长，这一细分市场保持着强劲的市场份额。

2024年，活龙虾市场规模达126亿美元，预计2034年将达到265亿美元。龙虾是收入最高的活体海鲜之一，北美、欧洲和部分亚洲地区的需求强劲。现代化水产养殖和精简的物流使活龙虾比以往任何时候都更容易获得。

2024年，美国活海鲜市场规模达138亿美元，这得益于注重健康的饮食习惯转变以及对优质新鲜海鲜的需求。随着永续认证和负责任捕捞产品的兴起，美国零售商和供应商正在满足消费者不断变化的需求。冷链创新和更完善的水质管理正在进一步优化产品交付。

该领域的主要参与者包括库克水产养殖、东远工业、丸羽日郎株式会社和Seajoy海鲜株式会社。这些公司在永续实践、更广泛的产品组合和更完善的物流方面投资处于领先地位，以满足市场对高品质活海鲜日益增长的需求。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
    • 需求面影响（售价）
      • 价格传导至终端市场
      • 市占率动态
      • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计（HS编码）
  • 2021-2024年主要出口国
  • 2021-2024年主要进口国
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 对新鲜优质海鲜的需求不断增长
    • 永续性和水产养殖进步
    • 餐饮业的成长
  • 产业陷阱与挑战
    • 供应炼和物流问题
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：按产品，2021 - 2034 年

• 主要趋势
• 蛤蜊
• 牡蛎
• 螃蟹
• 龙虾
• 其他（鱼等）

第六章：市场估计与预测：按来源，2021 - 2034 年

• 主要趋势
• 野生捕获
• 水产养殖

第七章：市场估计与预测：按配销通路，2021 - 2034 年

• 主要趋势
• 零售
• 餐饮服务
• 批发的

第八章：市场估计与预测：依最终用途，2021 - 2034 年

• 主要趋势
• 家庭
• 餐饮服务

第九章：市场估计与预测：按地区，2021 - 2034 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 西班牙
  • 义大利
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿联酋

第十章：公司简介

• Cooke Aquaculture
• Dongwon Industries
• Fremont Fish Market
• Hendrix Genetics
• Maruha Nichiro Corporation
• Marine Harvest (now Mowi)
• Mowi ASA (Formerly Marine Harvest)
• Nordic Group
• Seajoy Seafood Corporation
• Thai Union Group

The Global Live Seafood Market was valued at USD 63.6 billion in 2024 and is estimated to grow at a CAGR of 6.5% to reach USD 118.8 billion by 2034, fueled by the rising consumer inclination toward healthy, sustainable food choices and growing demand for live fish and shellfish across food service and retail sectors. This market is gaining steady momentum as consumers increasingly favor seafood that's not only fresh but also responsibly sourced. The experience of choosing live seafood for direct cooking or restaurant consumption continues to draw attention in both traditional and modern retail formats. Premium dining experiences and the desire for authentic, traceable food options are pushing demand higher, particularly among health-conscious consumers seeking high-protein, low-fat nutrition. As environmental awareness grows, more buyers are turning to seafood options marked by sustainability and ethical harvesting practices. The growth in aquaculture, technological innovations in cold-chain logistics, and changing consumption habits are shaping a dynamic market landscape. Live seafood is emerging not just as a culinary choice but as part of a broader lifestyle shift favoring natural, nutrient-dense food.

Dominant products in the market include shellfish like lobsters, oysters, crabs, and clams, along with various popular fish species. These items are in high demand, especially in premium markets, where consumers seek upscale dining experiences with top-tier seafood. The food service industry is one of the major driving forces, with restaurants continually innovating menus around live seafood offerings to meet the evolving tastes of diners.

Aquaculture is becoming a central focus of the industry, thanks to advancements in sustainable farming technologies. These innovations offer a cost-effective and environmentally friendly alternative to traditional wild-caught seafood methods, addressing ecological concerns over ocean resource depletion. As global protein demand rises, aquaculture is helping bridge the supply gap, especially in fast-growing markets like North America and the Asia-Pacific. While wild fishing still accounts for a considerable share, aquaculture is accelerating in adoption due to its scalability and resource efficiency.

Fish species such as tilapia, sea bass, and groupers generated USD 22.3 billion in 2024. These varieties are popular across Asia-Pacific and Western countries, supported by a strong inland farming ecosystem in nations like China, India, and Vietnam. With demand climbing in restaurants, specialty seafood retailers, and wet markets, this segment maintains a robust market share.

The live lobster segment reached USD 12.6 billion in 2024 and is on track to hit USD 26.5 billion by 2034. Lobsters are among the highest-grossing live seafood products, with strong demand from North America, Europe, and select Asian regions. Modern aquaculture and streamlined logistics are making live lobster more accessible than ever.

The United States Live Seafood Market brought in USD 13.8 billion in 2024, propelled by health-focused dietary shifts and an appetite for premium, fresh seafood. With a rise in sustainably certified and responsibly harvested products, US retailers and suppliers are meeting evolving consumer expectations. Cold-chain innovation and better water quality management are further optimizing product delivery.

Key players in this space include Cooke Aquaculture, Dongwon Industries, Maruha Nichiro Corporation, and Seajoy Seafood Corporation. These companies are leading the way with investments in sustainable practices, broader product portfolios, and enhanced logistics to keep pace with growing demand for high-quality live seafood.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Market scope and definition
• 1.2 Base estimates and calculations
• 1.3 Forecast calculation
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-side impact (raw materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
    • 3.2.2.2 Demand-side impact (selling price)
      • 3.2.2.2.1 Price transmission to end markets
      • 3.2.2.2.2 Market share dynamics
      • 3.2.2.2.3 Consumer response patterns
  • 3.2.3 Key companies impacted
  • 3.2.4 Strategic industry responses
    • 3.2.4.1 Supply chain reconfiguration
    • 3.2.4.2 Pricing and product strategies
    • 3.2.4.3 Policy engagement
  • 3.2.5 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news and initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Rising demand for fresh and premium seafood
    • 3.8.1.2 Sustainability and aquaculture advancements
    • 3.8.1.3 Growth of the foodservice industry
  • 3.8.2 Industry pitfalls and challenges
    • 3.8.2.1 Supply chain and logistics issues
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Product, 2021 - 2034 (USD Million) (Kilo Tons)

• 5.1 Key trends
• 5.2 Clams
• 5.3 Oysters
• 5.4 Crabs
• 5.5 Lobsters
• 5.6 Others (Fish etc)

Chapter 6 Market Estimates and Forecast, By Source, 2021 - 2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Wild caught
• 6.3 Aquacultured

Chapter 7 Market Estimates and Forecast, By Distribution Channel, 2021 - 2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 Retail
• 7.3 Foodservice
• 7.4 Wholesale

Chapter 8 Market Estimates and Forecast, By End Use, 2021 - 2034 (USD Billion) (Kilo Tons)

• 8.1 Key trends
• 8.2 Household
• 8.3 Foodservice

Chapter 9 Market Estimates and Forecast, By Region, 2021 - 2034 (USD Billion) (Kilo Tons)

• 9.1 Key trends
• 9.2 North America
  • 9.2.1 U.S.
  • 9.2.2 Canada
• 9.3 Europe
  • 9.3.1 Germany
  • 9.3.2 UK
  • 9.3.3 France
  • 9.3.4 Spain
  • 9.3.5 Italy
  • 9.3.6 Russia
• 9.4 Asia Pacific
  • 9.4.1 China
  • 9.4.2 India
  • 9.4.3 Japan
  • 9.4.4 Australia
  • 9.4.5 South Korea
• 9.5 Latin America
  • 9.5.1 Brazil
  • 9.5.2 Mexico
  • 9.5.3 Argentina
• 9.6 Middle East and Africa
  • 9.6.1 Saudi Arabia
  • 9.6.2 South Africa
  • 9.6.3 UAE

Chapter 10 Company Profiles

• 10.1 Cooke Aquaculture
• 10.2 Dongwon Industries
• 10.3 Fremont Fish Market
• 10.4 Hendrix Genetics
• 10.5 Maruha Nichiro Corporation
• 10.6 Marine Harvest (now Mowi)
• 10.7 Mowi ASA (Formerly Marine Harvest)
• 10.8 Nordic Group
• 10.9 Seajoy Seafood Corporation
• 10.10 Thai Union Group