有机饮料市场机会、成长动力、产业趋势分析及 2025 - 2034 年预测

2024 年全球有机饮料市场价值为 243 亿美元，预计到 2034 年将以 13.1% 的复合年增长率增长，达到 809 亿美元，这得益于消费者对健康、保健和可持续性意识的不断提高。现今的消费者正在有意识地避免饮用含有化学物质、人工添加剂或基因改造成分的饮料。他们寻求更干净、更安全、更透明的选择，以符合更健康的生活方式。随着有机产品市场的成熟，有机饮料已成为关键类别，吸引了广泛人群的兴趣。人们优先考虑永续生活、道德采购和环境影响——所有这些都会影响他们的购买行为。这种转变在千禧世代和 Z 世代消费者中尤其明显，他们正在重塑饮料市场，他们的偏好不仅限于口味，还包括可追溯性和社会责任。

越来越多的证据表明，清洁标籤饮料具有长期健康益处，这进一步增强了市场的吸引力。从减少接触有害物质到促进消化和增强免疫力，有机饮料如今已不再只是一种潮流，而是一种生活方式的升级。意见领袖、健康教练和健康社群不断透过社群媒体推动这一趋势，增强了消费者对优质功能性有机饮料的兴趣。随着产品供应和消费者教育的不断扩大，越来越多的家庭选择有机产品而非传统产品。此外，供应链基础设施的改善和贸易自由化使品牌能够更有效率地进入尚未开发的市场。即便如此，企业仍需克服诸多障碍，包括高昂的供应链成本、严格的认证标准以及不含防腐剂产品的保质期有限。

随着消费者越来越青睐更健康、更环保的饮品，有机咖啡市场发展势头强劲。有机咖啡的市值在2024年将达到67亿美元，预计到2034年的复合年增长率将达到9.3%，持续吸引註重健康的消费者，他们寻求清洁标籤、非基因改造产品。这些消费者对秉持公平贸易、再生农业和透明采购等原则的品牌十分忠诚。为了满足日益增长的期望，製造商正在推出诸如单一产地咖啡、可堆肥包装和低碳生产模式等创新产品。已开发地区和新兴地区的需求都在稳定成长，消费者对健康生活的追求促使他们远离合成、添加剂含量高的产品。

根据分销管道，市场可细分为零售店和线上零售。零售店市场在2024年的估值为207亿美元，预计2025年至2034年期间的复合年增长率将达到11.6%，占85%的市场份额。儘管电子商务持续扩张，但实体零售店仍然是购买有机饮料的主要管道。超市和大型超市尤其蓬勃发展，因为它们为越来越多寻求有机食品替代品的消费者提供了一站式购物体验，帮助他们在每週购买日常杂货的同时，还能享受到有机食品的便利。这些模式也能提供现场产品试吃和更高的品牌知名度，使其成为有机饮料行销商的策略要地。

2024年，美国有机饮料市场规模达107亿美元，预计2025年至2034年期间将以13.7%的复合年增长率强劲成长。消费者偏好的明显转变推动了这一成长，许多美国人从传统的乳製品转向以杏仁、燕麦或椰子为原料的植物饮料。草药茶、冷压果汁和康普茶等热门饮料也越来越受欢迎，因为它们被认为有助于消化、排毒和提升整体活力。为此，各大品牌正透过环保包装和负责任的采购材料加倍重视永续发展，以增强其对日益增长的环保意识消费者群体的吸引力。

影响全球有机饮料市场的关键参与者包括 Inko's LLC、Suja Life, LLC、Nature's Best, Inc.、Honest Tea, Inc.、Runa LLC、Remedy Drinks、Uncle Matt's Organic, Inc.、BluePrint, LLC、RW Knudsen Family, Inc.、Kombucha D. Inc.、Hain Celestial Group, Inc.、Lifeway Foods, Inc. 和 New Age Beverages Corporation。这些公司正在扩大其产品组合，以涵盖各种有机饮料选择，同时投资与零售商和数位平台的合作以加强分销。他们的策略还包括加强行销力度，以提高品牌知名度并与有意识的消费者建立联繫。许多公司正在透过独特的口味和功能性成分进行创新，以满足注重健康的购物者不断变化的需求。策略合作、收购和永续发展计画仍然是在这个快速发展的市场中获得竞争优势的关键。

目录

第一章：方法论与范围

第二章：执行摘要

第三章：行业洞察

• 产业生态系统分析
  • 影响价值链的因素
  • 利润率分析
  • 中断
  • 未来展望
  • 製造商
  • 经销商
• 川普政府关税
  • 对贸易的影响
    • 贸易量中断
    • 报復措施
  • 对产业的影响
    • 供应方影响（原料）
      • 主要材料价格波动
      • 供应链重组
      • 生产成本影响
  • 需求面影响（售价）
    • 价格传导至终端市场
    • 市占率动态
    • 消费者反应模式
  • 受影响的主要公司
  • 策略产业反应
    • 供应链重组
    • 定价和产品策略
    • 政策参与
  • 展望与未来考虑
• 贸易统计（HS编码）
  • 2021-2024年主要出口国
  • 2021-2024年主要进口国
• 供应商格局
• 利润率分析
• 重要新闻和倡议
• 监管格局
• 衝击力
  • 成长动力
    • 消费者健康意识不断增强
    • 对天然和无化学产品的需求不断增长
    • 植物性饮食和纯素饮食的增长
    • 扩大新兴市场的通路
  • 产业陷阱与挑战
    • 生产成本高
    • 有机成分的保存期限有限
• 成长潜力分析
• 波特的分析
• PESTEL分析

第四章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第五章：市场估计与预测：依产品类型，2021-2034

• 主要趋势
• 有机咖啡
• 有机茶
• 有机果汁
• 有机软性饮料
• 有机乳製品饮料
• 有机酒精饮料
• 有机强化水

第六章：市场估计与预测：按配销通路，2021-2034 年

• 主要趋势
• 零售店
  • 超市和大卖场
  • 便利商店
  • 有机食品专卖店
  • 健康食品商店
• 网路零售

第七章：市场估计与预测：按地区，2021-2034

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
• 拉丁美洲
  • 巴西
  • 墨西哥
• MEA
  • 南非
  • 沙乌地阿拉伯
  • 阿联酋

第八章：公司简介

• BluePrint, LLC
• Harmless Harvest
• Honest Tea, Inc.
• Inko's LLC
• KeVita, Inc.
• Kombucha Wonder Drink LLC
• Lifeway Foods, Inc.
• Nature's Best, Inc.
• New Age Beverages Corporation
• Oregon Chai, Inc.
• Remedy Drinks
• RW Knudsen Family, Inc.
• Runa LLC
• Steaz International, Inc.
• Suja Life, LLC
• Uncle Matt's Organic, Inc.
• Hain Celestial Group, Inc.

The Global Organic Beverages Market was valued at USD 24.3 billion in 2024 and is estimated to grow at a CAGR of 13.1% to reach USD 80.9 billion by 2034, driven by increasing consumer awareness around health, wellness, and sustainability. Consumers today are making conscious decisions to avoid beverages that contain chemicals, artificial additives, or genetically modified ingredients. They are looking for cleaner, safer, and more transparent choices that align with a healthier lifestyle. As the market for organic products matures, organic beverages have emerged as a key category, drawing interest from a wide demographic range. People are prioritizing sustainable living, ethical sourcing, and environmental impact-all of which play a role in influencing their purchasing behaviors. This shift is particularly visible among Millennials and Gen Z consumers, who are reshaping the beverage market with preferences that extend beyond taste to include traceability and social responsibility.

The market's appeal is further supported by a growing body of evidence linking clean-label beverages with long-term health benefits. From reducing exposure to harmful substances to supporting better digestion and immunity, organic beverages are now viewed as more than a trend-they are a lifestyle upgrade. Influencers, health coaches, and wellness communities continue to amplify this movement through social media, reinforcing consumer interest in premium and functional organic drinks. As product availability and consumer education expand, more households are choosing organic over conventional options. Moreover, improved supply chain infrastructure and the liberalization of trade have enabled brands to reach untapped markets more efficiently. Even so, companies must navigate several roadblocks, including elevated supply chain costs, strict certification standards, and the limited shelf life of preservative-free products.

The organic coffee segment has been gaining momentum as consumers lean toward beverages that are healthier and more environmentally responsible. With a market value of USD 6.7 billion in 2024 and a projected CAGR of 9.3% through 2034, organic coffee continues to attract health-conscious buyers seeking clean-label, non-GMO products. These consumers are loyal to brands that uphold principles like fair trade, regenerative farming, and transparent sourcing. To meet rising expectations, manufacturers are rolling out innovations such as single-origin brews, compostable packaging, and low-carbon production models. Demand is growing steadily in both developed and emerging regions, with wellness-driven habits pushing shoppers away from synthetic, additive-heavy options.

Based on distribution channels, the market is segmented into retail stores and online retailing. The retail stores segment was valued at USD 20.7 billion in 2024 and is forecasted to grow at an 11.6% CAGR from 2025 to 2034, accounting for 85% of the market share. Despite the continued expansion of e-commerce, physical retail outlets remain the primary destination for organic beverage purchases. Supermarkets and hypermarkets, in particular, are seeing growth as they offer a one-stop-shop experience for consumers increasingly seeking out organic alternatives alongside their weekly groceries. These formats also provide in-person product sampling and better brand visibility, making them strategic locations for organic beverage marketers.

The U.S. Organic Beverages Market stood at USD 10.7 billion in 2024 and is expected to grow at a robust 13.7% CAGR from 2025 to 2034. A clear shift in consumer preferences is fueling this growth, with many Americans moving from traditional dairy to plant-based drinks made from almonds, oats, or coconuts. Popular beverages such as herbal teas, cold-pressed juices, and kombucha are also gaining ground as they are believed to support digestion, detox, and overall vitality. In response, brands are doubling down on sustainability through eco-friendly packaging and responsibly sourced materials, strengthening their appeal to a growing base of environmentally aware consumers.

Key players shaping the Global Organic Beverages Market include Inko's LLC, Suja Life, LLC, Nature's Best, Inc., Honest Tea, Inc., Runa LLC, Remedy Drinks, Uncle Matt's Organic, Inc., BluePrint, LLC, R.W. Knudsen Family, Inc., Kombucha Wonder Drink LLC, Harmless Harvest, KeVita, Inc., Steaz International, Inc., Oregon Chai, Inc., Hain Celestial Group, Inc., Lifeway Foods, Inc., and New Age Beverages Corporation. These companies are expanding their product portfolios to cover a diverse range of organic beverage options while investing in partnerships with retailers and digital platforms to strengthen distribution. Their strategies also include ramping up marketing efforts to raise brand awareness and connect with conscious consumers. Many are innovating with unique flavors and functional ingredients to tap into the evolving demands of wellness-driven shoppers. Strategic collaborations, acquisitions, and sustainability initiatives remain central to gaining a competitive edge in this rapidly evolving market.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definitions
• 1.2 Base estimates & calculations
• 1.3 Forecast calculations
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
  • 3.1.1 Factor affecting the value chain
  • 3.1.2 Profit margin analysis
  • 3.1.3 Disruptions
  • 3.1.4 Future outlook
  • 3.1.5 Manufacturers
  • 3.1.6 Distributors
• 3.2 Trump administration tariffs
  • 3.2.1 Impact on trade
    • 3.2.1.1 Trade volume disruptions
    • 3.2.1.2 Retaliatory measures
  • 3.2.2 Impact on the industry
    • 3.2.2.1 Supply-Side impact (Raw Materials)
      • 3.2.2.1.1 Price volatility in key materials
      • 3.2.2.1.2 Supply chain restructuring
      • 3.2.2.1.3 Production cost implications
  • 3.2.3 Demand-Side Impact (Selling Price)
    • 3.2.3.1 Price transmission to end markets
    • 3.2.3.2 Market share dynamics
    • 3.2.3.3 Consumer response patterns
  • 3.2.4 Key companies impacted
  • 3.2.5 Strategic industry responses
    • 3.2.5.1 Supply chain reconfiguration
    • 3.2.5.2 Pricing and product strategies
    • 3.2.5.3 Policy engagement
  • 3.2.6 Outlook and future considerations
• 3.3 Trade statistics (HS Code)
  • 3.3.1 Major exporting countries, 2021-2024 (Kilo Tons)
  • 3.3.2 Major importing countries, 2021-2024 (Kilo Tons)
• 3.4 Supplier landscape
• 3.5 Profit margin analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 Increasing health consciousness among consumers
    • 3.8.1.2 Rising demand for natural and chemical-free products
    • 3.8.1.3 Growth in plant-based and vegan diets
    • 3.8.1.4 Expansion of distribution channels in emerging markets
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 High production costs
    • 3.8.2.2 Limited shelf life of organic ingredients
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Billion) (Kilo Tons)

• 5.1 Key trends
• 5.2 Organic coffee
• 5.3 Organic tea
• 5.4 Organic juice
• 5.5 Organic soft drinks
• 5.6 Organic dairy beverages
• 5.7 Organic alcoholic beverages
• 5.8 Organic enhanced waters

Chapter 6 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Billion) (Kilo Tons)

• 6.1 Key trends
• 6.2 Retail stores
  • 6.2.1 Supermarkets and hypermarkets
  • 6.2.2 Convenience stores
  • 6.2.3 Specialty organic stores
  • 6.2.4 Health food stores
• 6.3 Online retailing

Chapter 7 Market Estimates & Forecast, By Region, 2021-2034 (USD Billion) (Kilo Tons)

• 7.1 Key trends
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
• 7.3 Europe
  • 7.3.1 UK
  • 7.3.2 Germany
  • 7.3.3 France
  • 7.3.4 Italy
  • 7.3.5 Spain
  • 7.3.6 Russia
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 India
  • 7.4.3 Japan
  • 7.4.4 South Korea
  • 7.4.5 Australia
• 7.5 Latin America
  • 7.5.1 Brazil
  • 7.5.2 Mexico
• 7.6 MEA
  • 7.6.1 South Africa
  • 7.6.2 Saudi Arabia
  • 7.6.3 UAE

Chapter 8 Company Profiles

• 8.1 BluePrint, LLC
• 8.2 Harmless Harvest
• 8.3 Honest Tea, Inc.
• 8.4 Inko's LLC
• 8.5 KeVita, Inc.
• 8.6 Kombucha Wonder Drink LLC
• 8.7 Lifeway Foods, Inc.
• 8.8 Nature's Best, Inc.
• 8.9 New Age Beverages Corporation
• 8.10 Oregon Chai, Inc.
• 8.11 Remedy Drinks
• 8.12 R.W. Knudsen Family, Inc.
• 8.13 Runa LLC
• 8.14 Steaz International, Inc.
• 8.15 Suja Life, LLC
• 8.16 Uncle Matt's Organic, Inc.
• 8.17 Hain Celestial Group, Inc.